What batimag does

Batimag is a Swiss construction and real estate sector media and data platform, operated since 2002 by Infopro Digital Schweiz GmbH, a Swiss subsidiary of the French B2B media conglomerate Infopro Digital Group, and headquartered in Adliswil. The platform serves Swiss construction professionals with editorial news coverage (architecture, projects, techniques, market trends), thematic dossiers, and a monthly printed magazine, complemented by proprietary construction data products: Batimag Xplorer Basic, Batimag Xplorer (full), and Batimag Infomanager, which aggregate construction permits, calls for tender, and contract awards across all Swiss cantons. Quarterly analytical reports — Project Categories, Top Players (top 50 actors), and Regional Projects (top 5 projects per region per phase) — are sold as a separate subscription tier at CHF 180 per quarter.

The business operates a hybrid revenue model combining recurring digital and print subscriptions to a horizontal B2B audience (construction firms, suppliers, cantonal/municipal authorities, real estate, financial services), display advertising on batimag.ch and in the print magazine, a marketplace for company profiles, and professional services revenue from Batimag Academy webinars and training. Distribution is entirely Switzerland-focused, with go-to-market executed primarily through the batimag.ch website, email newsletter, and LinkedIn, alongside event-based engagement through the Swiss Arc ecosystem (Swiss Arc Mag, Swiss Arc Award, Swiss Arc Afterwork). Editorial leadership sits with CEO Philipp Scheidegger at the Infopro Digital Schweiz GmbH level, with Jean-A Luque heading editorial direction and a small team of journalists covering construction and architecture topics across the country.

Name

batimag

Legal name

Infopro Digital Schweiz GmbH

Website

https://batimag.ch

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Batimag is a Switzerland-focused B2B media and data platform, operated since 2002 by Infopro Digital Schweiz GmbH, providing construction industry news, proprietary permit and tender databases, and quarterly analytical reports to construction firms, suppliers, and authorities.

Ownership category

akta.pro rank

Headquarters

HQ city

Adliswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Subscription: Monthly and annual subscriptions providing access to online news content, multimedia materials, and data platform services (Batimag Xplorer, Batimag Infomanager).
2. Report Subscriptions: Quarterly analytical reports (Project Categories, Top Players, Regional Projects) available for CHF 180, providing market analysis and industry rankings.
3. Advertising: Display advertising and promotional placements on the website and in the monthly printed magazine, including company profile advertising and marketplace listings.
4. Event/Webinars: Batimag Academy services including webinars and individual training sessions for industry professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Batimag is a Swiss B2B media and data platform providing news coverage, construction project databases, and quarterly analytical reports for the Swiss building and construction industry. It delivers editorial content via a website, monthly printed magazine, and newsletters, complemented by proprietary data products (Batimag Xplorer and Batimag Infomanager) that aggregate building permits, tenders, and contract awards across all Swiss cantons. The platform targets construction professionals, suppliers, architects, and public-sector stakeholders seeking market intelligence and project opportunity data.

Product overview

Batimag is a comprehensive Swiss construction industry news and intelligence platform consisting of a primary news portal delivering construction, architecture, and building industry coverage, complemented by multiple data products including Batimag Xplorer Basic, Batimag Xplorer, and Batimag Infomanager for construction project data and analytics. The platform also offers quarterly analytical reports (Project Categories, Top Players, Regional Projects), a newsletter subscription service, thematic dossiers, and an enterprise profiles directory. The ecosystem combines editorial content with data-driven tools for market analysis and business development in the Swiss construction sector.

Differentiator

Problem solved

Functional benefit

Brands

• Batimag Xplorer: Advanced project overview platform with filtering options and analyses.
• Batimag Infomanager
• Batimag Project Categories
• Batimag Top Players
• Batimag Regional Projects

Products and services

• Batimag News Portal
• Batimag Xplorer (full)
• Batimag Xplorer Basic
• Batimag Infomanager
• Batimag Project Categories (Quarterly Report)
• Batimag Top Players (Quarterly Report)
• Batimag Regional Projects (Quarterly Report)
• Batimag Place du Marché
• Batimag Profils d'Entreprises

Quantifiable outcome

• Provides construction permit data from all of Switzerland
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Infopro Digital Schweiz GmbHcoreOthersInfopro Digital Schweiz GmbH is the parent company and publisher of Batimag. Located at Soodstrasse 52, CH-8134 Adliswil, the company is led by CEO Philipp Scheidegger and operates multiple Swiss B2B media brands including Baublatt and Batimag.
• Swiss ArccoreGTM or Marketing PartnerSwiss Arc is the broader ecosystem that includes Batimag, Swiss Arc Mag, Swiss Arc Award, Swiss Arc Afterwork, and Swiss Arc Darling. Batimag serves as a content partner within this network serving Swiss architects and construction professionals.
• Batimag Xplorer Basic (data platform)coreOthersBasic access tier providing fundamental project data and search capabilities, positioned as an entry point to the full Batimag data ecosystem.
• Batimag InfomanagercoreOthersA construction information platform aggregating offers, calls for tenders, and contract awards across Switzerland, accessible via infomanager.bauinfocenter.ch.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Detail: International (Munich-based) architecture and construction documentation magazine with subscription products and project databases — comparable trade publishing and data offering, but serving a broader European audience rather than Switzerland specifically.
• Bauwelt: German architecture and construction trade magazine with deep project coverage and subscription model — comparable product offering and B2B audience to Batimag, but operating in the DACH German-language market rather than French-language Switzerland.

Broad incumbents

• KHL Group: International B2B construction media group publishing titles such as International Construction and Construction Europe — a broader-portfolio incumbent offering overlapping subscription and data services, but with global rather than Switzerland-only geographic focus.
• BCI Media Group: Australia-based construction leads and project intelligence platform serving the APAC building industry with subscription databases — comparable construction-data-as-a-service business model to Batimag's Xplorer/Infomanager, though operating in a different geography.
• Dodge Construction Network: Large US construction data and intelligence platform aggregating project leads, tenders, and market analytics with subscription products — analogous business model to Batimag's Xplorer/Infomanager data stack, but at much larger US-market scale.

Direct peers

• Espazium: Swiss publisher of architecture and construction trade titles (Werk, Bauen + Wohnen; Architektur/Technik; TRACES), providing editorial and data coverage of Swiss building and planning — directly comparable to Batimag's Swiss construction media proposition.
• Hochparterre: Long-established Swiss architecture and design magazine covering built environment topics with editorial depth and a subscriber base of architects and planners — overlapping Swiss B2B audience with Batimag.
• Baublatt: Swiss construction industry trade publication also operated by Infopro Digital Schweiz GmbH — Batimag's sister brand under the same parent, targeting the same Swiss construction professional audience with overlapping editorial and data products.
• Werk, Bauen + Wohnen: Swiss architecture and construction publication (now under Espazium) covering building culture, projects, and technical construction topics — directly comparable as a Swiss-language B2B construction subscription title to Batimag.
• TEC21: Swiss trade magazine for engineers, architects, and planners covering construction technology, infrastructure, and building practice — comparable Swiss B2B construction editorial subscription product to Batimag.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/batimagch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about batimag