alfavet Tierarzneimittel GmbH

What alfavet Tierarzneimittel GmbH does

alfavet Tierarzneimittel GmbH is a German veterinary pharmaceutical company founded in 2003 and headquartered in Neumünster, Germany. The company develops, manufactures, and distributes veterinary medicines, complementary feed supplements (Ergänzungsfuttermittel), care products, and identification/labeling products for both companion animals (dogs, cats, rabbits, rodents, birds) and livestock/farm animals (cattle, sheep, pigs, horses). Its product portfolio is organized into branded ranges including VulnoCyn (wound and skin care using proprietary hypochlorous acid/HOCL technology), RodiCare (rabbit and small rodent supplements), ReConvales (recovery and convalescence for cats and dogs), Pulmo (respiratory support), Hepato (liver support), FeliGum (cat soft chews), and CaniGum (dog chews). A core formulation philosophy is the use of plant-based and herbal active ingredients under the motto 'With the power of nature' (Mit der Kraft der Natur).

The company's commercial model is built around an exclusive veterinary-practice channel: products are sold only through licensed veterinarians in Germany (with DACH extension), supported by a regional field sales force of approximately 17 representatives under Sales Director Armin Mergner, plus a login-gated proprietary e-commerce shop (shop.alfavet.de) for registered veterinary professionals. Manufacturing is partially internalized through a wholly-owned production subsidiary, alfavet Produktion GmbH. The firm is privately held with no public listing or external institutional investment disclosed, operates with a small core team, and supports its channel with content marketing (veterinarian-authored blog, pet owner information portal, social media).

Revenue is not publicly disclosed; based on headcount, product breadth, and field sales coverage, the implied revenue is most likely in the low double-digit million EUR range, though evidence is thin. Strategic emphasis is on broadening the branded product portfolio (e.g., postbiotic RodiCare Bac Pro, CaniGum Digestovet, giardia/anti-parasitic sprays), expanding the DACH footprint while preserving the vet-only distribution model, and extending a digital reordering channel alongside the field force.

Name

alfavet Tierarzneimittel GmbH

Legal name

alfavet Tierarzneimittel GmbH

Website

https://alfavet.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

alfavet Tierarzneimittel GmbH, founded in 2003 in Neumünster, Germany, develops and sells veterinary medicines, feed supplements, and care products for companion and farm animals, distributing exclusively through veterinary practices in Germany and the DACH region via a field sales force and proprietary e-commerce shop.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals

NAICS

Biological Product (except Diagnostic) Manufacturing (325414), Animal Food Manufacturing (31111)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB)

akta.pro secondary industries

Medicated Feed Additives & Premixes (Veterinary Pharmaceuticals) (HLAMAEAN), Antimicrobials & Anti-infectives (HLAMAEAE), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Immune Support Supplements (HLAMALAE)

Keywords

• Veterinary pharmaceuticals
• Animal health products
• Feed supplements
• Wound care solutions
• Livestock medicine

Headquarters

HQ city

Neumünster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Pharmaceuticals and Feed Supplements: alfavet develops and sells veterinary medicines, complementary feed supplements (Ergänzungsfuttermittel), care products, and labelling products. Products are sold exclusively through veterinary practices. The company operates its own e-commerce shop for veterinary professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

alfavet Tierarzneimittel GmbH develops, manufactures and distributes veterinary medicines, complementary feed supplements (Ergänzungsfuttermittel), care products and identification/labelling products for companion and farm animals. Its portfolio spans product series including VulnoCyn (wound and skin care with HOCL technology), RodiCare (nutrition for rabbits and small rodents), ReConvales (recovery for cats and dogs), Pulmo (respiratory support), Hepato (liver support) and FeliGum/CaniGum (soft chewables for cats and dogs). Products are sold exclusively through veterinary practices across Germany.

Product overview

alfavet Tierarzneimittel GmbH develops, manufactures and distributes veterinary medicines, feed supplements (Ergänzungsfuttermittel), care products and labelling products for large and small animals. The company was founded in 2003 and supplies veterinary practices throughout Germany. The product portfolio is organized into distinct product series including: VulnoCyn (wound care and hygiene products using hypochlorous acid technology for small animals, horses and livestock); RodiCare (comprehensive range for rabbits, guinea pigs and small rodents covering nutrition, digestion, respiratory, liver, urinary, dermatological and immune support); ReConvales (recovery and convalescence products for cats and dogs covering pain, gastrointestinal, energy, joints, heart and feeding support); Pulmo (respiratory support for calves, horses, dogs and cats using plant-based formulations); Hepato (liver support products for cattle, horses, dogs and cats using milk thistle and plant extracts); and FeliGum (soft chewable supplements for cats covering digestion, oral health, herpes support, hairball management and urinary health). Products are available exclusively through veterinary practices.

Differentiator

Problem solved

Functional benefit

Brands

• RodiCare: Product line for rabbits and small rodents including supplements for digestion, liver support, urinary care, skin/coat health, and general wellness.
• ReConvales
• VulnoCyn
• CaniGum
• FeliGum
• Pulmo/PulmoAlfa
• Hepato/HepatoSan
• DiaTab
• Epibac
• ManukaSan
• FeliCalm

Products and services

• VulnoCyn Shampoo Germ-reducing shampoo for dogs with hypochlorous acid formula that eliminates bacteria, fungi and viruses from skin and coat without irritation.
• VulnoCyn Wundspüllösung Wound irrigation solution for small animals, horses and livestock for bacterial or fungal hoof and claw diseases, wounds, skin and cut injuries.
• VulnoCyn KombiReiniger Antiseptic cleaner for disinfection of the auricle, external auditory canals, eyes and tear-nasal canal using HOCL technology.
• VulnoCyn Dental Dental care spray for small animals with mint for improved dental and mouth hygiene and fresh breath.
• RodiCare Bac Pro Feed supplement for rabbits and guinea pigs with postbiotics that strengthens intestinal flora, supports intestinal barrier and promotes the immune system.
• RodiCare Päppelpaste Feed supplement paste for rabbits and guinea pigs for targeted feeding that ensures daily nutrient supply.
• RodiCare akut Supplementary feed for rabbits, guinea pigs and small rodents for regulation of digestive processes supporting vital intestinal flora.
• ReConvales Dolor Complementary food for cats and small dogs with willow bark containing salicin, devil's claw, rose hip and goldenrod for pain support.
• ReConvales Gastro Balance Secondary plant substances to support gastric mucosa with slippery elm bark, marshmallow root, magnesium oxide and calcium carbonate.
• ReConvales Tonicum Cat Dietary supplementary feed for nutritional and physiological restoration, convalescence and hepatic lipidosis in cats.
• Pulmo alfa Supplementary feed for dogs and cats with herbal ingredients including liquorice root, ribwort plantain, ivy, marshmallow tincture and Iceland moss.
• PulmoAlfa Calf Supplementary feed for calves and young cattle with plant-based formula including liquorice, watercress, ribwort plantain, Iceland moss, ivy extract and star anise oil.
• HepatoSan liquid Supplementary feed for cattle with milk thistle extract, liver nutrients choline and DL-methionine, and bentonite binding mycotoxins.
• FeliGum L-Lysin Supplementary feed for cats with L-lysine essential amino acid, recommended for cats infected with herpes viruses.
• FeliGum Hairball Chewable drops for cats against hairball formation, promotes elimination of hairballs in the gastrointestinal tract with over 95% acceptance.
• CaniGum Digestovet Hand-portionable chewable drops for dogs with sensitive gastrointestinal tract, supporting bloating, grass eating or heartburn.
• Epibac Alkaline ear cleaner for dogs and cats.
• EktoDerm Fogger Environmental treatment product for flea infestations.
• EnzymoPank Complementary feed for dogs and cats with pancreatic enzyme support.
• Anti Giardien Spray Spray for environmental treatment against Giardia.
• DuoTox Liquid Complementary feed for dogs, cats and small pets.
• DuoTox Paste Complementary feed for dogs, cats and small pets in paste form.
• DiaTab Digestive health product for dogs and cats.
• ManukaSan Manuka-based veterinary care product line.
• FeliCalm Product series for cats covering calming and behavioural support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virbac SA: Global French animal health company offering pharmaceuticals, vaccines, and supplements across companion and farm animals through veterinary distribution. Comparable in vet-channel business model and species breadth to alfavet.
• Vetoquinol SA: Large French veterinary pharmaceutical group with a broad portfolio spanning companion animals and livestock, selling through European vet channels. Comparable in distribution model and therapeutic coverage but at substantially larger scale than alfavet.
• Dechra Pharmaceuticals (Elanco): UK-headquartered specialist veterinary pharmaceuticals company (now part of Elanco) with a portfolio focused on companion animal therapeutics sold through European vet channels. Comparable business model and species mix to alfavet, at much larger scale.
• Boehringer Ingelheim Animal Health: German-headquartered global animal health division of Boehringer Ingelheim, offering pharmaceuticals, vaccines, and therapeutics across companion and production animals via veterinary channels. Competes with alfavet in the German vet channel but at vastly greater scale.

Direct peers

• cdVet Naturprodukte GmbH: German manufacturer of natural/herbal complementary feed supplements and care products for companion animals and livestock, sold through veterinary practices. Closely comparable to alfavet in product philosophy (natural ingredients), vet-only channel, and small-to-mid sized German footprint.
• Selectavet Dr. Otto Fischer GmbH: German veterinary pharmaceutical manufacturer producing medicines and supplements for small and large animals, distributed through German veterinary practices. Direct German vet-channel competitor with similar product scope to alfavet.
• AniMedica AG: German veterinary pharmaceutical company developing and marketing medicines and supplements for companion animals and livestock via veterinary practices. Comparable mid-sized German competitor in the same distribution and therapeutic categories.
• Phytobiotics Futterzusatzstoffe GmbH: German supplier of plant-based feed additives and natural animal nutrition products, with overlapping ingredient philosophy (herbal extracts, essential oils) and a focus on livestock and companion animal markets.
• Plantavet GmbH: German veterinary pharmaceutical company focused on herbal/natural veterinary medicines and supplements for small and large animals, distributed primarily through veterinary practices. Comparable in therapeutic categories and natural-positioning to alfavet.
• Canina Pharma GmbH: German pet supplements and care products company offering herbal and natural formulations (similar to RodiCare, FeliGum, ReConvales lines) distributed through veterinary practices and pet retailers in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/alfavet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alfavet Tierarzneimittel GmbH