What Hershey Canada does

Hershey Canada Inc. is a Canadian confectionery and snack distributor and brand operator headquartered in Mississauga, Ontario. It is a wholly-owned subsidiary of The Hershey Company (NYSE: HSY), the U.S.-based multinational confectioner founded in 1894. Hershey Canada markets, distributes, and sells chocolate, candy, and baking products under a portfolio of brands including HERSHEY'S, HERSHEY'S CHIPITS, OH HENRY!, REESE'S, TWIZZLERS, JOLLY RANCHER, and BROOKSIDE. Product categories span chocolate bars, KISSES, baking chips (milk chocolate, semi-sweet, dark, white creme, caramel, SKOR toffee bits), and other confections. Canadian operations trace back to at least 1917 with the launch of Cherry Blossom, which was discontinued in 2025.

The company operates a multi-channel distribution model selling through national grocery chains (Loblaws, Sobeys), mass merchandise (Walmart Canada), warehouse clubs (Costco), a direct-to-consumer e-commerce platform (Hersheyland.ca), and a physical tourist attraction (Hershey's Chocolate World in Niagara Falls). Hershey Canada employs an event-driven and product-led go-to-market motion, exemplified by its 2026 limited-time collaboration with The Pokémon Company International featuring 151 collectible foils across KISSES, Cookies 'N' Creme, and Almond bars, supported by a digital collection-tracking microsite and a Fan Expo Toronto sweepstakes. Marketing is executed across Instagram, Facebook, TikTok, Pinterest, and YouTube, with Hersheyland.ca functioning as a content hub for recipes organized by occasion (Thanksgiving, Christmas, Halloween, Easter, etc.) and a where-to-buy directory.

Revenue is generated through one-time unit sales of branded confectionery and baking products at standard retail pricing through grocery, mass, and club channels. Customer segments are primarily general consumers for snacking, gifting, and collecting, with home bakers as a secondary segment using the CHIPITS line. The company has no disclosed AI, software platform, or technology offerings and operates as a traditional consumer packaged goods marketing and distribution entity. Recent operational events include a Canada-wide recall of Hershey Kisses (Creamy Milk Chocolate, 104g and 200g) due to undeclared almonds in 2025.

Name

Hershey Canada

Legal name

Hershey Canada Inc.

Website

https://hersheyland.ca

Company type

Private

Operating status

Operating

Short description

Hershey Canada Inc. is the Canadian operating subsidiary of The Hershey Company, marketing and distributing chocolate, confectionery, and baking brands including HERSHEY'S, REESE'S, CHIPITS, OH HENRY!, TWIZZLERS, JOLLY RANCHER, and BROOKSIDE to Canadian consumers through national grocery, mass, and warehouse retail channels.

Ownership category

akta.pro rank

Product category

Chocolate and Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Nonchocolate Confectionery Manufacturing (31134), Confectionery Merchant Wholesalers (42445)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Chocolate confectionery
• Baking chips
• Candy bars
• Consumer snacks
• Branded confectionery

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Chocolate and Confectionery Products: Hershey Canada generates revenue through the sale of chocolate bars, KISSES, and confectionery products across various retail channels in Canada.
2. Baking Products: Sale of HERSHEY'S CHIPITS chocolate chips and baking ingredients through retail grocery stores and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hershey Canada markets and distributes chocolate and confectionery products (HERSHEY'S bars and KISSES), baking chips and ingredients under the HERSHEY'S CHIPITS line, and a portfolio of confectionery sub-brands (REESE'S, TWIZZLERS, JOLLY RANCHER, OH HENRY!, BROOKSIDE) throughout Canada. Products are sold via national grocery chains, mass merchandise retailers, warehouse clubs, the Hersheyland.ca online storefront, and the Hershey's Chocolate World retail attraction in Niagara Falls.

Product overview

Hershey Canada operates as a consumer goods company offering chocolate and confectionery products through multiple brands. The product portfolio centers on the HERSHEY'S core brand (including KISSES, chocolate bars, and the CHIPITS baking line), supplemented by sub-brands OH HENRY!, REESE'S, TWIZZLERS, JOLLY RANCHER, and BROOKSIDE. Special edition products include the 2026 HERSHEY'S Pokémon collaboration featuring collectible foil wrappers across KISSES and candy bars. The CHIPITS line offers various baking chips (milk chocolate, semi-sweet, dark chocolate, white creme) for home baking. Digital presence includes Hersheyland Canada recipe platform with occasion-based collections. Hershey Canada also operates HERSHEY'S Chocolate World attraction in Niagara Falls.

Differentiator

Problem solved

Functional benefit

Brands

• HERSHEY'S: Primary chocolate brand featuring bars, Kisses, and various chocolate products
• HERSHEY'S CHIPITS
• OH HENRY!
• REESE'S
• TWIZZLERS
• JOLLY RANCHER
• BROOKSIDE

Products and services

• HERSHEY'S KISSES Pokémon Special Edition Foils Milk Chocolate Candy (180g bag) Special edition HERSHEY'S KISSES milk chocolate candy in a 180g bag featuring 151 collectible Poké mon-themed foil designs. Targeted at Poké mon fans and Canadian confectionery consumers seeking collectible candy experiences.
• HERSHEY'S Pokémon Special Edition Creamy Milk Chocolate with Almonds Candy Bar (43g) Full-size 43g HERSHEY'S creamy milk chocolate bar with whole almonds featuring 12 unique Poké mon wrapper designs, sold across Canadian retailers during the limited-time collaboration period.
• HERSHEY'S COOKIES 'N' CREME Pokémon Special Edition Candy Bar (43g) 43g HERSHEY'S Cookies 'N' Creme bar featuring 12 unique Poké mon wrapper designs, sold nationally in Canada as part of the limited-time collaboration.
• HERSHEY'S Pokémon Special Edition Snack Size Assorted Candy Bars (1.02kg bag, 80 pieces) 1.02kg bag containing 80 snack-size HERSHEY'S Milk Chocolate and Cookies 'N' Creme bars with 18 unique exclusive Poké mon wrapper designs, sold across Canada during the limited-time collaboration.
• HERSHEY'S CHIPITS Milk Chocolate Chips Milk chocolate baking chips in 250g bags for use in cookies, brownies, muffins, and other home-baked desserts. Sold to Canadian consumers for personal home baking through grocery retailers and Hersheyland.ca.
• HERSHEY'S CHIPITS Pure Semi-Sweet Chocolate Chips Pure semi-sweet chocolate baking chips in 270g bags for classic chocolate chip cookies and rich ganaches, sold to Canadian home bakers at grocery retailers and online.
• HERSHEY'S CHIPITS Dark Chocolate Chips Dark chocolate baking chips available in 225g bags (and a 775g size for high-volume bakers), providing rich, smooth, and creamy Hershey chocolate texture for home-baked goods. Sold to Canadian home bakers.
• HERSHEY'S CHIPITS White Creme Chips White creme baking chips available in 200g and 835g bags, versatile as either melted smooth or kept whole for cookies, bars, and other baked desserts. Sold to Canadian home bakers.
• HERSHEY'S CHIPITS SKOR Toffee Bits SKOR toffee baking bits used as an ingredient in cookies and dessert recipes such as SKOR Toffee Bits Cookies. Sold to Canadian home bakers through grocery retailers.
• HERSHEY'S CHIPITS Mini Semi-Sweet Chocolate Chips Miniature semi-sweet chocolate chips in 270g bags, providing smaller chip format for cookies, muffins, and desserts where a finer distribution of chocolate is desired. Sold to Canadian home bakers.
• HERSHEY'S CHIPITS Caramel Caramel baking bits used as an ingredient in cookies and dessert recipes. Sold to Canadian home bakers through grocery retailers.
• HERSHEY'S Brand (chocolate bars and KISSES) Primary HERSHEY'S chocolate brand encompassing chocolate bars, KISSES, and various chocolate confections sold to Canadian consumers through grocery, mass merchandise, warehouse club, and convenience channels.
• REESE'S Brand Peanut butter chocolate confectionery brand under Hershey Canada, sold to Canadian consumers through national retail grocery and mass merchandise channels.
• OH HENRY! Brand Chocolate bar brand under Hershey Canada featuring peanuts and caramel, sold to Canadian consumers through national retail channels.
• TWIZZLERS Brand Licorice twist candy brand under Hershey Canada, sold to Canadian consumers through national retail grocery and mass merchandise channels.
• JOLLY RANCHER Brand Hard candy brand under Hershey Canada offering various fruit-flavored candies, sold to Canadian consumers through national retail channels.
• BROOKSIDE Brand Dark chocolate and fruit confection brand under Hershey Canada, sold to Canadian consumers through national retail grocery and mass merchandise channels.
• HERSHEY'S Chocolate World Niagara Falls Tourist retail attraction in Niagara Falls, Ontario offering milkshakes, bakery desserts, and candy-inspired gifts, featuring a four-story-high chocolate bar landmark. Targets Canadian and international tourists visiting the Niagara Falls region.

Quantifiable outcome

• Cherry Blossom chocolate discontinued product selling for up to $48,300 on eBay for 24-pack

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• The Pokémon Company InternationalcoreStrategic or Co-development Partner · 19 August 2026Hershey Canada partnered with The Pokémon Company International to launch limited-time Pokémon-themed Hershey's chocolate collectibles. The collaboration features 151 collectible foils inspired by original Pokémon characters across HERSHEY'S Kisses, Cookies 'N' Creme bars, and Almond Bars. The partnership includes a digital collection tracking experience on Hersheyland.ca and a Fan Expo Toronto sweepstakes contest. Products are available June through September 2026 nationwide.
• PokémoncoreStrategic or Co-development Partner · 19 August 2026Cross-brand collaboration bringing together HERSHEY'S chocolate products with Pokémon characters. Includes special edition wrappers on 12 unique designs for standard bars, 151 foil collectibles for KISSES bags, and 18 unique wrapper designs for snack-size assorted candy bar packs. The partnership drives consumer engagement through collection mechanics and sweepstakes prizes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ghirardelli Chocolate Company: Ghirardelli sells premium chocolate squares, baking chips, and cocoa products in the same Canadian specialty and grocery channels as HERSHEY'S CHIPITS. Both brands compete in baking ingredients and premium chocolate gift assortments.
• Tootsie Roll Industries: Tootsie Roll manufactures and sells sugar confectionery including Tootsie Pops, Junior Mints, and Sugar Babies in the same candy category as Hershey's non-chocolate confectionery brands. Both compete in impulse and theater-channel confectionery sales in North America.
• Mondelez Canada: Mondelez Canada operates the Cadbury brand in Canada, a direct competitor to Hershey in chocolate bars, boxed assortments, and seasonal gifting. Both companies sell mass-market chocolate through Loblaws, Sobeys, and Walmart Canada, making them head-to-head rivals in the same retail channels.
• Lindt & Sprüngli (Canada): Lindt Canada sells premium chocolate bars, truffles, and Lindor products in the same Canadian retail channels as Hershey's premium and gifting lines. Both compete for seasonal and gifting occasions, particularly at Christmas and Valentine's Day.
• Rocky Mountain Chocolate Factory (Canada): Rocky Mountain Chocolate Factory operates Canadian mall-based stores selling premium chocolate, caramels, and seasonal gifting items. Its retail store format competes with Hershey's Chocolate World Niagara Falls as a destination chocolate experience.
• Mars Canada: Mars Canada markets Mars, Snickers, Twix, and M&M's in the same chocolate bar and confectionery category as Hershey Canada's portfolio. Both compete directly for impulse and gifting occasions at Canadian grocery and mass retail.
• Ferrero Canada: Ferrero Canada markets Ferrero Rocher, Kinder, and Nutella in the premium and seasonal gifting chocolate segment that overlaps with Hershey's boxed and seasonal offerings. Both compete in the same gifting and seasonal retail moments across Canada.

Others

• Barry Callebaut: Barry Callebaut is a major industrial chocolate and cocoa supplier that supplies chocolate and coatings to many confectionery manufacturers. While not a direct consumer competitor, it is a key upstream supplier in the value chain that Hershey Canada's parent relies on for chocolate production.

Regional players

• Purdy's Chocolatier: Purdy's is a Canadian-owned chocolate retailer with a strong Western Canada presence, competing directly in the boxed chocolate and seasonal gifting category. Purdy's offers a more regionally focused assortment that overlaps with Hershey's boxed and seasonal offerings in Canada.

Broad incumbents

• Nestlé Canada: Nestlé Canada sells KitKat, Smarties, and Aero in the same chocolate and confectionery aisles as Hershey. While Nestlé is a broader food and beverage incumbent, its confectionery brands compete head-on with HERSHEY'S and REESE'S for Canadian consumer occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HERSHEYSChipitsCanada
• Facebookfacebook.com/HersheysChipits
• Instagraminstagram.com/hersheyschipitscanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hershey Canada