Flower Campings

What Flower Campings does

Flower Campings, founded in 2004 and headquartered in Balma, France, operates a franchise network of 146 independently owned campsites distributed across all metropolitan French regions and overseas territories. The company positions itself as the first network of independent campings in France, differentiating from uniform branded chains by curating characterful, owner-operated properties. Its centralized technology platform, flowercampings.com, supports multilingual online booking (French, English, Dutch, German), secure payment, loyalty program enrollment, and is complemented by the L'app' Flower mobile application for in-stay guest engagement. Core products span bare pitches for tents and motorhomes, mobil-homes, chalets, canvas habitats, premium and unusual/glamping accommodations, plus specialty categories including PMR-accessible units (74+ campsites), eco-responsible campsites (128), private spas (21), wellness areas (29), fishing-access campsites (60), and car-free pedestrian zones (13).

The business operates a hybrid model. On the demand side, consumers book directly through the digital platform with weekly pricing ranging from approximately €84 for bare pitches to €515 for premium accommodations, plus couple packages from €199/week with up to 30% promotional discounts. On the supply side, independent campsite owners join the Flower franchise, gaining brand affiliation, marketing support, quality standards, and access to the centralized booking infrastructure. Revenue streams therefore flow from accommodation bookings, ancillary on-site services (restaurants, equipment rentals, activities), and franchise/commission arrangements with the 146 member campsites. The network also accepts ANCV vacation vouchers, has a mobile home ownership program for recurring customer relationships, and pursues multiple sustainability and quality certifications including Clef Verte, Label Qualité Tourisme, and Tourisme et Handicap.

Marketing is multi-channel, combining national TV advertising, organic social media (Facebook, Instagram, YouTube), the Le Mag Flower editorial platform, email newsletters, SEO-optimized regional landing pages, and user-generated content from the camping community. Customer segments include families and groups, couples seeking romantic or wellness escapes, outdoor enthusiasts, travelers with reduced mobility, and the franchisee base of independent campsite owners. Central staff is reported at 11-50, consistent with a network coordination role rather than direct campsite operations.

Name

Flower Campings

Website

https://flowercampings.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Flower Campings is a French franchise network connecting 146 independently owned campsites across all French regions, operating a centralized multilingual booking platform (flowercampings.com) and mobile app to serve families, couples, outdoor travelers, and accessibility-focused guests seeking nature-based holidays.

Ownership category

akta.pro rank

Product category

Outdoor Camping & Holiday Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Eco/Nature-Based Campgrounds (Sustainable/Off-Grid) (THAMAJAK)

Keywords

• Camping network services
• Outdoor holiday rentals
• Campsite booking platform
• Mobile home rentals
• French campground network

Headquarters

HQ city

Balma

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Camping Site & Rental Revenue: The primary revenue stream comes from renting campsites (emplacements nus), pitches for motorhomes/caravans, tent pitches, and renting mobile homes (mobil-homes), chalets, canvas bungalows (habitats toilés), premium accommodations, unusual/glamping accommodations, and PMR-accessible units across 146 campings in France.
2. Ancillary Services & Facilities: Revenue from on-site services including restaurant/bar, snack facilities, grocery stores, rental of bikes, sports equipment, entertainment/animations, spa and wellness areas, and activity bookings. Some campings also offer ownership of mobile homes (propriétaire de mobil-home) for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Flower Campings operates the first network of independent campings in France, comprising 146 member campsites that collectively offer traditional camping pitches (bare, Ready-to-camp equipped tents, Freecamp equipped pitches), rental accommodations (mobil-homes, chalets, canvas habitats, premium units, unusual glamping units, and PMR-accessible units), and ancillary on-site amenities (pools, private spas, wellness areas, water parks, fishing access). Customers book directly through the centralized flowercampings.com website (multilingual: FR/EN/NL/DE) or the L'app' Flower mobile application, while independent campsite owners join the network through the La franchise Flower program.

Product overview

Flower Campings is a network of 146 independent campings across France offering a diverse portfolio of accommodation types and leisure amenities. The core product consists of rental accommodations (mobil-homes, chalets, canvas habitats, unusual accommodations) and traditional pitches (tents, caravans, motorhomes). These are complemented by premium offerings including accessible accommodations (PMR), unusual lodging, and wellness amenities (private spas, heated pools, lagoon pools, water parks, wellness areas). The company also operates specialty products including eco-friendly campings (128 locations), fishing campings (60 locations), car-free pedestrian zones (13 locations), and PMR-accessible campings (50+ locations with adapted accommodations). Additional services include a loyalty program, mobile app, franchise opportunity, and digital magazine content platform. The network spans all regions of France from Brittany and Nouvelle Aquitaine to Provence and the French Alps.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobil-home rentals Rental mobile homes for 2 to 8 persons across 3, 4, and 5-star Flower campings in France, with capacity, amenities (AC, dishwasher, TV), and pricing varying by campsite and season.
• Chalet rentals Wooden chalet accommodations for rent offering comfortable stays in natural settings across the Flower network.
• Canvas habitat (Habitats toilés) rentals Canvas-structured accommodations providing a traditional camping experience with modern conveniences, available across the Flower network.
• Premium accommodation rentals High-end accommodation options with superior amenities including private spa (spa privatif) and enhanced features, priced up to ~€515/week.
• Unusual (insolite) accommodation rentals Unique and unconventional lodging such as treehouses, cabins, tipis, gypsy wagons, and bubble accommodations across the Flower network.
• PMR-accessible accommodation rentals Wheelchair-accessible accommodations with ramps, adapted bathrooms, and spacious layouts designed for guests with reduced mobility, offered at more than 50 Flower campings.
• Bare pitch rentals (Emplacements nus) Basic camping pitches for tents, caravans, and camper vans without additional facilities, starting at approximately €84/week for 1-2 persons with access to sanitary facilities.
• Ready-to-camp equipped tents Pre-equipped tents ready for immediate use, ideal for campers seeking convenience without bringing their own equipment.
• Freecamp equipped pitches Equipped camping pitches offering more amenities than bare pitches, with optional electric hookup, for caravans, motorhomes, and tents.
• Motorhome and caravan pitches Designated pitches with service areas for motorhomes (waste disposal, water fill-up, electrical hookup) and caravan-specific pitches with necessary hookups and scenic locations.
• Mobile home ownership program (Propriétaire de mobil-home) Program enabling customers to purchase new or used mobile homes within Flower campsites, becoming mobile home owners at their preferred locations and creating long-term relationships with the network.
• Couple escape package (Évasion en couple) Promotional package for two persons starting from €199/week, offering premium and unusual accommodation options across the network.
• Last-minute summer deal (Dernière minute d'été) Promotional campaign offering up to 30% discounts on last-minute summer bookings across Flower campings.
• La franchise Flower (franchise program) Franchise opportunity enabling independent campsite owners in France to join the Flower network, gaining brand identity, access to the central booking platform, marketing support, and quality standards.
• Programme de fidélité (loyalty program) Network-wide loyalty card offering exclusive discounts valid across all Flower Campings for repeat bookings.

Quantifiable outcome

• 95% customer satisfaction rate across the Flower Campings network.
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ANCV (Agence Nationale pour les Chèques Vacances)coreChannel Partner/ Reseller/ DistributorFlower Campings accepts ANCV vacation vouchers as a payment method for bookings, making camping holidays accessible to ANCV voucher holders and integrating with France's national vacation assistance scheme.
• SNSM (Société Nationale de Sauvetage en Mer)minorOthersCamping Le Val de Vie partners with the SNSM (French sea rescue organization) by organizing a sardinade evening where sardines are sourced from the local port and a portion of the event's proceeds are donated to the sea rescue charity.
• Flower Campings Mobile Home Ownership ProgramcoreOthersFlower Campings facilitates the purchase (Neuf or Occasion) of mobile homes within their campsites, allowing customers to become mobile home owners at their preferred Flower locations — creating a recurring revenue stream and long-term customer relationships for the network.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yelloh! Village: Yelloh! Village is one of France's largest upmarket camping networks with ~100+ sites, offering chalets, mobil-homes, and premium water park amenities. It is directly comparable to Flower Campings as a multi-site French camping network with central booking, franchise model, and family-focused positioning.
• Camping Paradis: Camping Paradis is a French camping chain with locations across France, leveraging strong TV branding and family-friendly positioning. Comparable to Flower on French geographic focus, family-targeting, and TV-driven brand awareness.
• Tohapi: Tohapi is a French camping network offering family-focused camping holidays across multiple French and European sites. Directly comparable to Flower Campings as a national camping network competing for the same French family outdoor holiday segment.
• Capfun: Capfun (formerly Campéole) is one of France's largest camping networks with ~180 campings, offering mobil-homes, pitches, and family-focused amenities. Comparable as a French national camping network with similar franchise-like affiliation of independent sites and family-targeted product.
• Huttopia: Huttopia operates a network of eco-camps and canvas-bungalow accommodations across France, Europe, Canada, and China, with strong sustainability positioning. Directly comparable to Flower on eco-tourism positioning, accommodation types (canvas habitats, chalets), and franchise/network model.
• Vacanceselect: Vacanceselect operates a network of campsites across France and Europe with online booking, family amenities, and accommodation variety. Comparable to Flower on franchise/network structure, multi-country footprint, and direct online booking model.
• Sandaya: Sandaya is a French 4-5 star camping chain with ~30 premium campings featuring high-end water parks, spas, and mobil-homes. Comparable to Flower as a French camping network targeting family holidays, though with a more premium, vertically-integrated positioning.
• Domaine des Forges / Siblu Villages: Siblu operates French holiday village parks (campings) with mobil-home ownership and rental across France. Directly comparable to Flower on French campground network operations and mobile home ownership business model.

Broad incumbents

• Booking.com: Booking.com is the global dominant OTA for accommodations including campgrounds. Comparable as a distribution competitor to Flower's direct platform — campings listed on Booking face commission pressure versus Flower's own channel strategy.
• Pierre et Vacances (Center Parcs): Pierre et Vacances operates a broad portfolio of European vacation residences and Center Parcs family resorts. Comparable as a French-headquartered vacation accommodation operator with overlapping customer base, though operates owned real estate rather than a franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Flowercampings
• Facebookfacebook.com/flowercampings
• Instagraminstagram.com/flowercampings
• LinkedInlinkedin.com/company/flower-campings

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Campings