What Fire Smarts, LLC does

Fire Smarts, LLC is a privately-held Gilbert, Arizona-based fire protection continuing education provider founded in 2008. The company operates an online training platform at training.firesmarts.com that delivers both self-paced recorded courses and live instructor-led virtual classroom sessions to fire and building professionals. Its curriculum focuses on NFPA standards for fire sprinkler, fire alarm, fire pump, smoke control, and special hazard systems, with a catalog exceeding 100 CEU/CPD-approved courses priced from $47 for one-hour webinars to $275 for ten-hour CAL FIRE-approved bundles. The company holds Preferred Provider status with the International Code Council (ICC) and Recognized Training Provider status with NICET, enabling it to issue certificates that satisfy certification maintenance requirements.

The business model combines a product-led growth motion (self-serve individual course registration on the website) with a B2B field motion for government and enterprise customers, including sole-contractor arrangements such as the Washington State Fire Marshal's Office statewide training program. Revenue streams include individual course registration (one-time purchase with 12-month access), prepaid Store Credit in $100 increments that can be assigned to team members, and multi-seat corporate team training with registration codes. Pricing is publicly disclosed and tiered by course duration. The faculty is supplied primarily through a strategic relationship with Telgian Engineering & Consulting, whose executives and senior consultants serve as instructors across the catalog. Fire Smarts serves customers in all 50 US states and 15+ international markets including Canada, the UK, UAE, Saudi Arabia, Qatar, France, Spain, Netherlands, Mexico, China, Japan, Germany, Brazil, and Australia. No external institutional funding has been raised, and the company is led by Executive Director Ryan J. Smith with a headcount of 1-10.

Name

Fire Smarts, LLC

Legal name

Fire Smarts, LLC

Website

https://firesmarts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire Smarts, LLC is a privately-held fire protection continuing education provider founded in 2008, delivering NFPA-focused CEU/CPD-approved online and live training courses to fire and building officials, service technicians, and facility managers worldwide.

Ownership category

akta.pro rank

Product category

Professional Fire Protection Training Services

NAICS

Professional and Management Development Training (611430), Educational Services (61), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fire Safety Compliance, Risk Assessments & Training (Code Consulting) (IMAIAJAL)

akta.pro secondary industries

Firefighter & Fire Service Training (EDAOAMAB), Fire Safety, Life Safety & Code Compliance (EDALAEAI), Fire/Life Safety Systems Inspection & Maintenance (EDALALAM)

Keywords

• Fire protection training
• Continuing education courses
• NFPA standards training
• Fire sprinkler training
• Fire alarm training

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Course Registration: Customers purchase individual training courses on a per-course basis. Courses range from 1-hour webinars ($47) to 8-hour comprehensive courses ($200). One-time purchase per course with 12-month access period.
2. Store Credit Sales: Prepaid training credits sold in $100 increments. Can be used for any future course registration. Store credit does not expire and can be assigned to team members.
3. Corporate Team Training: Organizations can purchase multiple seats for team training with registration codes that can be assigned to individual employees. Volume purchasing for department training budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fire Smarts provides NFPA-based fire protection continuing education training courses for building and fire officials, fire protection service technicians, and facility managers. The company delivers training through self-paced recorded on-demand courses and live instructor-led virtual classroom sessions via its online training platform. Courses are approved for CEU credits by the ICC and CPD points by NICET, with over 100 specialized courses covering fire sprinkler, fire alarm, fire pump, and special hazard systems.

Product overview

Fire Smarts, LLC is a fire protection training services provider offering a platform of continuing education courses for building and fire officials, service technicians, and facility managers. The company provides both Online Training Courses (recorded, self-paced) and Live Online Training Courses (instructor-led virtual classroom) through its training portal. The core offering consists of a comprehensive catalog of over 100 CEU/CPD approved courses covering fire alarm systems, fire sprinkler systems, fire pumps, fire extinguishers, smoke control, and special hazard fire suppression topics. Courses are approved by the International Code Council (ICC) as a Preferred Provider and recognized by NICET for professional development. Additional offerings include Spanish-language training, CAL FIRE approved courses, and Store Credit for training budget management. The platform delivers courses ranging from 1-hour webinars to 8-hour comprehensive courses, with pricing from $47 per webinar to $275 for 10-hour CAL FIRE courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Training Courses (Recorded)

Quantifiable outcome

• Washington State training program achieved 33% increase in training hours while reducing budget by 16%
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Clark County Nevada Department of Building and Fire PreventionmajorStrategic or Co-development Partner · 8 May 2017Fire Smarts provides fire pump training for Clark County Nevada focused on performing annual fire pump testing according to NFPA standards. Training hosted over 250 participants including fire protection inspectors, contractors, building owners and fire officials.
• Washington State Fire Marshal's OfficecoreStrategic or Co-development Partner · 1 January 2014Long-term training partnership since 2014 where Fire Smarts serves as sole contractor for Washington's fire sprinkler training program. Delivers 192 hours of training annually across 21 classes accommodating up to 735 people. Program has achieved 33% increase in training hours while reducing budget by 16%.
• Telgian Engineering & ConsultingcoreStrategic or Co-development PartnerTelgian provides the majority of Fire Smarts' instructors. Key faculty members including Russ Leavitt (Executive Chair of Telgian Holdings), Tracey Bellamy (Chief Engineering Officer), Tom Parrish (Vice President), and Mark Jones (Senior Consultant) all serve as Fire Smarts instructors. This close relationship ensures high-quality industry expert instructors for all courses.
• International Code Council (ICC)coreStrategic or Co-development PartnerFire Smarts is a Preferred Provider with ICC, allowing them to deliver approved training courses and issue Certificates that can be used for Continuing Education Units (CEU) for ICC certifications.
• National Institute for Certification in Engineering Technologies (NICET)coreStrategic or Co-development PartnerFire Smarts is a Recognized Training Provider with NICET to deliver approved training programs and issue Certificates for Continuing Professional Development (CPD) points for NICET certifications.
• Lawrence Berkeley National LaboratoryminorStrategic or Co-development PartnerFire Smarts was selected to assist with fire protection training needs for the national laboratory, providing access to top industry experts for their staff.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jensen Hughes: Large global fire protection engineering and consulting firm that offers training programs as part of its broader services portfolio. It serves many of the same enterprise and government clients (e.g., Lawrence Berkeley National Laboratory-type accounts) but as part of a much wider engineering practice.
• NFPA (National Fire Protection Association): The standards body itself runs its own training and certification programs around NFPA codes. While Fire Smarts trains on NFPA standards, NFPA is the broader incumbent that owns the source content and adjacent certification offerings.
• Vector Solutions: Workforce and safety training platform that includes fire protection and life safety content for facility managers and code officials. Reaches the same vertical buyers through a much broader compliance and operations training catalog.
• ClickSafety (Ascend Learning): Online safety training platform covering OSHA, EHS, and fire/life safety topics for enterprises. It overlaps with Fire Smarts' facility manager and technician audience on web-delivered continuing education but with a much broader course catalog.
• International Code Council (ICC): Certifying body that also delivers its own preferred-provider training and CEU courses for code officials. Although Fire Smarts is an ICC Preferred Provider, ICC sits upstream as both partner and broader training incumbent serving the same building/fire official audience.
• UL Solutions (Underwriters Laboratories): Standards, testing, and certification organization with a training arm focused on fire and life safety codes. Competes indirectly for enterprise training budgets, particularly with industrial and manufacturing buyers like those Fire Smarts already serves (e.g., Sapa Extrusion).

Direct peers

• American Fire Sprinkler Association (AFSA): National trade association for the fire sprinkler industry that delivers its own training and continuing education to sprinkler designers, installers, and inspectors — directly overlapping Fire Smarts' core audience of fire protection service technicians earning CEU/CPD credits.
• Automatic Fire Alarm Association (AFAA): Industry association that provides training and certification pathways for fire alarm system professionals, competing for the same NFPA 72-focused CEU/CPD training spend that Fire Smarts addresses with its fire alarm courses.

Others

• NICET (National Institute for Certification in Engineering Technologies): Certification body whose CPD program drives recurring demand for Fire Smarts courses. Not a direct training competitor, but a tightly coupled ecosystem participant that anchors the demand-side of Fire Smarts' market.
• Telgian Engineering & Consulting: Fire and life safety consulting firm and Fire Smarts' core strategic partner (provides the majority of instructors); while not a direct training competitor in its current model, its bench of NFPA-aligned experts and consulting relationships place it as the most strategically intertwined peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FireSmarts
• LinkedInlinkedin.com/company/fire-smarts-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Smarts, LLC