Fit-flavors, Llc

What Fit-flavors, Llc does

Fit-flavors, LLC is a privately-held, founder-owned prepared-meal company headquartered in Chesterfield, Missouri. Founded in 2009 by personal trainer and Le Cordon Bleu-trained chef Jillian Tedesco, the business produces chef-crafted, portion-controlled, macro-balanced meals that are made fresh daily and never frozen. The core product technology is a fresh-prepared-meal production operation with macro-engineered recipes across breakfast, lunch/dinner, snacks, and bulk SKUs, supported by a Shopify-based e-commerce storefront. Distribution is hybrid: multiple physical retail storefronts across Missouri for walk-in purchase, online ordering with pickup, in-house local delivery, and UPS shipping to select Midwest ZIP codes.

The company addresses five overlapping consumer segments — weight loss (primary), fitness and muscle building, heart health (low sodium), diabetic-friendly, and specialized diets (gluten free, dairy free, keto, paleo, vegan, anti-inflammatory). The product portfolio includes ~20+ individual meals at $4.99–$15.99 with disclosed macros (e.g., Cilantro Lime Turkey Bowl at 380 cal/34g protein; Honey Sriracha Chicken at 540 cal/55g protein), five subscription meal plans at $100–$128.89 (Popular, Flavor Packed, Performance, Gluten Free/Dairy Free/Nut Free, Low Sodium), bulk protein/sides at $10.99–$27.99, and snacks/desserts. Plans rotate every 8–12 weeks and carry a 12–15% subscription discount versus one-time equivalent pricing. No subscription is required for any purchase.

Revenue mechanics combine one-time retail and online sales (the majority of the mix based on the "no subscription required" positioning) with optional recurring subscription meal plans and bulk-item upsells. The company has no disclosed external funding, no parent company, no subsidiaries, no partnerships, no M&A, and no app — it operates as a single-entity regional brand. Geographic reach is limited to Missouri retail locations and select Midwest UPS shipping zones; there is no international, B2B, or wholesale channel disclosed. Marketing is conducted primarily through Instagram, Facebook, a blog with a calorie calculator, a rewards program, and email/newsletter communications.

Name

Fit-flavors, Llc

Legal name

fit-flavors, LLC

Website

https://www.fit-flavors.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Fit-flavors, LLC is a Missouri-based, founder-owned prepared-meal company founded in 2009 by Le Cordon Bleu-trained chef Jillian Tedesco, producing fresh, never-frozen, macro-balanced meals sold through multiple Missouri retail stores, online ordering, local delivery, and UPS shipping to Midwest health-conscious consumers across weight loss, fitness, diabetic, and specialized-diet segments.

Ownership category

akta.pro rank

Product category

Prepared Meals & Meal Delivery

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chilled/ready-to-heat prepared meals manufacturing (AFAKAHAB)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Prepared meal delivery
• Healthy meal plans
• Macro-balanced meals
• Fresh ready-to-eat meals
• Specialty dietary meals

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Individual Meal Sales: Direct one-time purchase model where customers buy individual prepared meals priced from $4.99 to $15.99. No subscription required - pay-as-you-go. Available through retail walk-in, online pickup, or local delivery.
2. Meal Plan Subscriptions: Optional subscription meal plans (Popular, Flavor Packed, Performance, Gluten Free/Dairy Free/Nut Free, Low Sodium) priced at $100-$128.89 with periodic menu updates every 8-12 weeks. Items cannot be substituted but additional one-time purchases can be added.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fit-flavors produces and sells chef-crafted, portion-controlled, macro-balanced prepared meals that are always fresh and never frozen. Offerings include individual ready-to-heat-and-eat meals, snacks, baked goods, bulk protein items, and curated subscription meal plans (Popular, Flavor Packed, Performance, Gluten Free/Dairy Free/Nut Free, Low Sodium) tailored to dietary needs such as gluten-free, dairy-free, keto, paleo, anti-inflammatory, low-sodium, and high-protein.

Product overview

Fit-flavors is a healthy prepared meal company offering chef-crafted, portion-controlled, macro-balanced meals that are always fresh and never frozen. Founded in 2009, the company serves Missouri with multiple retail locations and online ordering with delivery and pickup options. The product portfolio includes: (1) Individual prepared meals across categories like breakfast, lunch/dinner, and snacks, with various dietary accommodations including gluten-free, dairy-free, anti-inflammatory, low-carb, vegetarian, keto, and paleo options; (2) Subscription meal plans including Popular Meal Plan, Flavor Packed Meal Plan, Performance Meal Plan, Gluten Free/Dairy Free/Nut Free Meal Plan, and Low Sodium Meal Plan - each offering curated combinations of meals and snacks at discounted subscription rates; and (3) Individual snacks and baked goods including protein bars, raw bars, muffins, and cheesecakes. Meals can be ordered in-store, for pickup, or delivered locally via the company's own delivery service or UPS to select Midwest areas. No subscription or commitment is required for orders.

Differentiator

Problem solved

Functional benefit

Brands

• fit-flavors: Healthy prepared meals brand offering chef-crafted, portion-controlled, macro-balanced meals that are always fresh and never frozen. Includes meal plans, individual meals, and snacks targeting various dietary needs including gluten-free, dairy-free, keto, paleo, high-protein, and weight loss.

Products and services

• Garlic Parm Chicken & Spicy Marinara Individual meal: golden Italian herb-breaded chicken breast over chickpea orzo, wilted spinach, and zucchini in bold, garlicky spicy marinara. Gluten-free with 520 calories, 54g protein.
• Healthy Prepared Meals Chef-crafted, portion-controlled, macro-balanced prepared meals made fresh daily with quality ingredients. Always fresh, never frozen. Available for in-store pickup, local delivery, and UPS delivery to select Midwest areas. Targeted at health-conscious consumers seeking convenient, ready-to-heat-and-eat meals.
• Popular Meal Plan A curated 8-meal subscription plan featuring customer favorites including Turkey Eggs & Potatoes, Smothered Philly Bowl, Cheeseburger Bowl, Lemon Dill Salmon, Cilantro Lime Turkey Bowl, Buffalo Chicken & Mac N Cheese, Chicken Rice & Veggies, Breaded Chicken & Au Gratin Potatoes, plus snacks like Chocolate Chip Muffins and PB Bliss Bars. Priced around $110 with subscription savings of 9-12%.
• Flavor Packed Meal Plan A diverse 8-meal subscription plan featuring Lemon Ricotta Pancakes, Brown Sugar BBQ Braised Beef, Asian Beef & Rice, Spicy Shrimp & Lemon Herb Risotto, Turkey Mostaccioli, Blackened Chicken & Mexican Street Corn, Mango Cheesecake, and Chocolate Chip Muffins. Designed for customers seeking variety and excitement in meals.
• Performance Meal Plan High-performance subscription meal plan with over 35g of carbs and protein per meal. Includes Lemon Dill Salmon, BBQ Meatloaf Burger, Muscle Maker, Honey Sriracha Chicken, and PB Cookie Dough Protein Bars. Priced at $126.89 with subscription savings of 13%.
• Gluten Free, Dairy Free, & Nut Free Meal Plan Specialized subscription meal plan curated for gluten intolerance, dairy allergy, and nut allergies. Priced at $125.91. Includes Hot Honey Breakfast Scramble, Taco Stuffed Pepper, Sushi Bowl, Cilantro Lime Turkey Bowl, Sweet & Salty Turkey Burger, Muscle Maker, and Honey Sriracha Chicken.
• Verde Chicken Enchiladas Individual meal: tender shredded chicken thigh, cilantro lime rice, and black beans wrapped in corn tortillas with roasted jalapeno and tomatillo verde sauce, blanketed in melted cheese with zucchini. Gluten-free with 550 calories, 48g protein.
• Low Sodium Meal Plan Heart-healthy subscription meal plan with all meals keeping sodium levels under 500mg per serving. Priced at $128.89 with subscription savings of 15%. Includes Turkey Eggs & Potatoes (340mg), Smothered Philly Bowl (350mg), Taco Stuffed Pepper (490mg), Brown Sugar BBQ Braised Beef (420mg), Sushi Bowl (230mg), Cilantro Lime Turkey Bowl (500mg), Breaded Chicken & Au Gratin Potatoes (450mg), Firecracker Chicken (500mg), and snacks.
• Cilantro Lime Turkey Bowl Individual meal: chipotle and jalapeno-seasoned ground turkey with black beans and salsa over fluffy cilantro-lime brown rice. 380 calories, 34g protein, 9g fat, 45g carbs. Priced at $12.99.
• Turkey Mostaccioli Individual meal: hearty ground turkey baked with chickpea pasta, bright marinara, and three cheeses (ricotta, mozzarella, parmesan). High-protein gluten-free take on Italian favorite with 520 calories, 41g protein.
• Spicy Shrimp & Lemon Herb Risotto Individual meal: shrimp in bold, spiced tomato sauce served over silky lemon-herb risotto with zucchini and shaved parmesan. 420 calories, 37g protein, 9g fat.
• Sushi Bowl Individual meal: savory-sweet soy honey sriracha salmon served with crunchy cabbage, edamame, carrots, juicy mango, and crisp cucumber, finished with creamy spicy mayo. Gluten-free and dairy-free with 370 calories, 32g protein.
• Loaded Salmon Burger & Fries Individual meal: house-made salmon burger dressed with spicy mayo, caramelized onions, and tangy pickles, served alongside crispy sweet potato fries and fresh green beans. Dairy-free with 520 calories, 30g protein.
• Mango Cheesecake Individual snack: velvety Greek yogurt and cream cheese cheesecake filling swirled with fresh mango, poured over protein-packed oat and cinnamon crumble crust, sweetened with monk fruit and maple syrup. Gluten-free and vegetarian with 170 calories, 5g protein.
• Chocolate Chip Muffins Individual snack: tender oat flour muffins baked with rich Greek yogurt and pure maple syrup, folded with dark chocolate chips. Gluten-free with 180 calories, 5g protein. Available in 2-pack or 6-pack.
• Momma Mary Raw Bars Individual snack: no-bake bars made with rolled oats, almond flour, hemp, pumpkin and sunflower seeds, protein, and dark chocolate bound with cinnamon. Dairy-free and vegan with 210 calories, 6g protein.
• Honey Sriracha Chicken Individual meal: seared chicken thigh glazed in honey sriracha sauce, served over sesame brown rice with fresh mango salsa, stir-fried vegetables, and lime-cilantro finish. Dairy-free with 540 calories, 55g protein.
• Chicken, Rice, & Veggies Individual meal: chicken breast marinated in peanut marinade, paired with tender broccoli, roasted carrots, and hearty brown rice. Dairy-free with 490 calories, 50g protein.
• Firecracker Chicken Individual meal: crispy gluten-free breaded chicken breast served with sweet and spicy firecracker sauce over basmati rice and zucchini. Dairy-free with 600 calories, 49g protein.
• Chinese Chicken Salad Individual meal: shredded napa cabbage, romaine, and carrots with honey-soy marinated chicken thigh, mandarin oranges, edamame, and cashews. Served with creamy peanut dressing and sesame seeds. Dairy-free with 480 calories, 39g protein.
• Bulk Mediterranean Pasta Bulk side dish: whole wheat spaghetti tossed with tangy goat cheese, sundried tomatoes, toasted pine nuts, fresh basil, and garlic in bright lemon olive oil sauce. Vegetarian with 240 calories, 10g protein per 4oz serving.

Quantifiable outcome

• Meals keep sodium levels under 500mg per serving for heart-healthy options
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Factor: Factor (formerly Factor 75) is a national direct-to-consumer fresh prepared meal brand owned by HelloFresh, offering chef-made, calorie- and protein-controlled meals with subscription plans. It is the closest large-scale analog to Fit-flavors' fresh, macro-balanced, special-diet positioning, but at national scale.
• Trifecta: Trifecta is an organic, fresh prepared meal delivery service emphasizing high-protein, clean-ingredient, fitness- and weight-loss-oriented meals. Comparable to Fit-flavors' macro-balanced, health-goal-driven positioning and similar use-case targeting (muscle building, weight loss, clean eating).
• Territory Foods: Territory Foods is a chef-prepared, fresh (never frozen) meal delivery service operating across multiple US regions with diet-specific menus. Directly comparable to Fit-flavors on fresh-only production, chef-crafted positioning, and diet-segmented offerings, though at multi-region scale.
• Eat Clean Bro: Eat Clean Bro is a regional prepared meal delivery company focused on fitness-oriented, macro-balanced, fresh meals in select US metro areas. Highly comparable to Fit-flavors' regional, fitness-and-weight-loss customer base and macro-controlled product design.
• Kettlebell Kitchen: Kettlebell Kitchen offers fresh, high-protein, fitness-oriented prepared meals delivered nationally, with portion-controlled menus targeting muscle building and weight loss. Comparable to Fit-flavors' Performance and high-protein meal plans and trainer-driven origin story.
• Daily Harvest: Daily Harvest is a national direct-to-consumer food brand offering chef-crafted, portion-controlled, diet-segmented prepared items (smoothies, bowls, snacks). Comparable to Fit-flavors on chef-crafted, dietary-accommodation breadth (vegan, gluten-free, low-sugar) and digital-first subscription model.
• Sakara Life: Sakara Life is a premium prepared meal delivery brand offering chef-made, nutrition-program-based fresh meals with diet-specific programs. Comparable to Fit-flavors' macro-balanced, goal-driven meal plans (Performance, Low Sodium, Popular) and chef-led brand positioning.
• BistroMD: BistroMD is a national doctor-designed, portion-controlled prepared meal program targeting weight loss and specific dietary needs. Comparable to Fit-flavors' Weight Loss, Diabetic-Friendly, and Low Sodium meal plans and macro-controlled positioning.
• Diet-to-Go: Diet-to-Go is a national prepared meal delivery service with calorie-controlled, dietitian-designed menus for weight loss and diabetic management. Comparable to Fit-flavors' weight-loss and diabetic-friendly use cases and portion-controlled meal structure.

Regional players

• Methodology: Methodology is a California-based fresh prepared meal delivery brand with multiple Bay Area retail locations and delivery, emphasizing clean, chef-made meals. Highly comparable to Fit-flavors' fresh-only hybrid retail-plus-DTC model, but operating in a different US region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fitflavorsbyjillian
• Instagraminstagram.com/fit_flavors_stl
• LinkedInlinkedin.com/company/fit-flavors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit-flavors, Llc