Etac UK

What Etac UK does

Etac UK is the United Kingdom operating branch of Etac AB, a Swedish-headquartered developer and provider of ergonomic assistive devices and patient handling equipment. The company supplies a broad portfolio of physical mobility, transfer, hygiene, seating, and daily-living aids organised across eight product categories: paediatrics, patient handling, bathroom aids, wheelchairs, seating and pressure care, aids for daily living, power assist, and custom-made solutions. Underlying technology centres on ergonomic mechanical design — including air-cell based pressure redistribution cushions (Star brand), air-assisted transfer systems (HoverTech), and configurable paediatric seating and standing frames (R82, Convaid).

Etac UK distributes products through a UK dealer network supplemented by direct sales and customer service operations, with the UK headquarters located in Hartlebury, Kidderminster. The parent group operates across more than 20 countries under multiple retained brands (Etac, Star, R82, Klaxon, Convaid, Molift, Ki, Immedia, Axiom, HoverTech), several of which were acquired over time, with Klaxon added in 2024. Customer-facing infrastructure includes CPD-accredited training, webinars, workshops, and case studies targeted at healthcare professionals and caregivers.

The business model is hardware sales of one-time assistive device purchases to end users, healthcare facilities, care homes, and paediatric patients, with pricing conducted through dealers or direct sales contact rather than public disclosure. Revenue is generated at the group level by Etac AB, which is privately held with no public listing or external investor information disclosed. The 2024 Klaxon acquisition and ongoing product launches (Etac Alto, Molift Transfer Pro, R82 Addax, R82 Flamingo Curo) indicate continued portfolio expansion and inorganic growth investment.

Name

Etac UK

Legal name

Etac AB

Website

https://etac.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Etac UK is the UK branch of Swedish-based Etac AB, developing and distributing ergonomic assistive devices and patient handling equipment — including wheelchairs, hoists, paediatric aids, bathroom aids, and pressure-care seating — across multiple retained brands to healthcare facilities, caregivers, and individual users via a dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of assistive devices and patient handling equipment including wheelchairs, hoists, bathroom aids, and pediatric equipment

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Etac UK is the United Kingdom branch of Swedish parent Etac AB, developing and supplying ergonomic assistive devices and patient handling equipment. The portfolio spans wheelchairs, paediatric mobility and seating solutions, hoists and transfer aids, bathroom safety products, pressure-care cushions, power-assist devices, and aids for daily living, distributed through a UK dealer network and direct sales across multiple owned brands including Etac, R82, Molift, Ki, Immedia, Star, Axiom, Klaxon, Convaid, and HoverTech.

Product overview

Etac is a world-leading developer and provider of ergonomic assistive devices and patient handling equipment. The company offers a comprehensive portfolio organized into multiple product categories: Paediatrics (standing aids, walking aids, wheelchairs, buggies, seating systems, bathroom aids, activity chairs, transportation aids, mobility frames, and cushions for children with special needs); Patient Handling (ceiling hoists, mobile hoists, sit-to-stand aids, slings, air-assisted transfer, positioning cushions, slide sheets, transfer boards, and small transfer aids); Bathroom Aids (mobile shower commodes, commodes, toilet chairs, shower seats, raised toilet seats, toilet arm supports, and bathing aids); Wheelchairs (folding, rigid, tilt, power assist, cushions, and backs); Seating/Pressure Care (wheelchair cushions and backs for pressure ulcer prevention); Aids for Daily Living (stocking aids, kitchen aids, personal care, reachers); Power Assist (front-mounted power assist for manual wheelchairs); and Custom-made Solutions (bespoke assistive devices). The company operates multiple brands including Etac, R82 (paediatric solutions), Convaid (paediatric seating), Ki (wheelchairs), Axiom (seating), Star (air-cell cushions), Klaxon (power assist), Molift (hoists), Immedia (manual transfer aids), and HoverTech (air-assisted transfer).

Differentiator

Problem solved

Functional benefit

Brands

• Etac: Adaptable wheelchairs and assistive devices for bathroom and daily living, aiming to promote the user's abilities and independence, and to improve the caregiver's working conditions.
• Star
• R82
• Klaxon
• Convaid
• Molift
• Ki
• Immedia
• Axiom
• HoverTech

Products and services

• HoverTech Air Transfer System Air-assisted transfer and repositioning system for caregivers and patients, designed to reduce caregiver strain and enable safe transfers in various care settings.
• Etac Alto Compact, powered mobile shower commode with adjustable height and tilt, easing caregiver workload and reducing injury risk during bathing and toileting routines.
• Molift Transfer Pro Sit-to-stand device for seated transfers that assists healthcare professionals in promoting patient mobility and enhancing comfort during transfers.
• R82 Addax Versatile, adjustable paediatric standing frame accommodating both prone and supine setups with a tilt range of up to 90 degrees, supporting early intervention and active participation for children.
• R82 Flamingo Curo Versatile paediatric hygiene chair suitable for toileting, showering and bathing, designed to meet a wide range of needs.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HoverTechminorOthersAssociated website partner - HoverTech provides air-assisted transfer solutions. HoverTech International is an associated company of Etac, specializing in multifunctional easy-to-use transfers and repositioning devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stryker: Large diversified medical device company with hospital beds, stretchers, and patient handling products. Stryker competes in adjacent categories (acute care beds, transport) but does not specialize in Etac's niche of community/disability assistive devices.
• Baxter (Hillrom): Major medical technology company with hospital beds, patient handling, and connected care solutions following the Hillrom acquisition. Overlaps with Etac's patient handling category as part of a broader hospital-focused portfolio.

Direct peers

• Ottobock: German manufacturer of prosthetics, orthotics, wheelchairs, and rehabilitation equipment. Ottobock's mobility and pediatric wheelchair lines compete with Etac's broader assistive device portfolio, particularly in European markets.
• Arjo: Swedish medical device company specializing in patient handling and hygiene equipment including hoists, slings, and transfer aids. Arjo's Molift competitor brand and Immedia-equivalent categories directly overlap with Etac's Molift and Immedia brands, making it the closest head-to-head peer in patient handling.
• Permobil: Manufacturer of power wheelchairs, manual wheelchairs, and advanced seating solutions including pressure care. Permobil's power-assist and pediatric lines compete with Etac's Klaxon and Convaid brands.
• Invacare: Global manufacturer of wheelchairs, patient handling, and home medical equipment including power assist and bathroom safety products. Invacare's broad DME portfolio directly competes with Etac across wheelchairs, patient handling, and pressure care categories.
• Drive DeVilbiss Healthcare: UK-headquartered manufacturer and distributor of durable medical equipment including mobility, bathroom safety, and patient handling products. Direct multi-category competitor to Etac UK with significant UK distribution overlap.
• Direct Healthcare Group: UK-based provider of patient handling, pressure care, and specialist bathing solutions (formed from the merger of Handicare and others). Direct competitor to Etac's Molift, Immedia, and pressure care brands in the UK market.
• Sunrise Medical: Manufacturer of manual and power wheelchairs under Quickie, Zippie, and Breezy brands, plus pediatric mobility and seating. Sunrise Medical competes directly with Etac's Ki wheelchair line and pediatric categories.
• Prism Healthcare: UK-based manufacturer and distributor of patient handling, mobility, and bathroom safety equipment including the Oxford and Ascend hoist ranges. Direct UK-market competitor to Etac's hoist and patient handling categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkw1byx2z5Kafpws-Va1T1A
• LinkedInlinkedin.com/company/etac

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etac UK