Faw. Agency

What Faw. Agency does

Faw. Agency (operating brand "FAW.") is a private B2B digital communication agency founded in 2020 and headquartered in Lisbon, Portugal (Av. 24 de Julho 94C). The firm specializes in social media management and digital marketing strategy for Portuguese businesses, with service offerings spanning content creation (photography, video, copywriting, carousels), community management, paid campaign execution, podcast production, and Spark AR Instagram filter development. Its client base of 25-plus accounts spans hospitality, healthcare and wellness, food and beverage, retail, automotive, executive search, real estate, architecture, events, and personal-brand executive accounts, with notable engagements including Rocco, Marie Blachère, Ageas Cooljazz, Bullguer, Honorato, and Clínica Baptista Fernandes. The agency's distinctive positioning combines "psycho social media manager" creative boldness with documented performance outcomes, including case-study metrics such as zero-to-100K Instagram growth for Rocco, 13.9% to 57.6% engagement lift for Marie Blachère, 17% engagement for LisbonWeek at €0.04 cost per click, and a 4th-place finish at the Social CEO Awards 2024 via Filipa Garcia's LinkedIn account.

The firm is founder/operator-led with no disclosed external investment, parent company, or acquisition activity. Operations are entirely domestic to Portugal, with the customer base anchored in the Lisbon market. There is no proprietary software product, API, or platform; FAW delivers services through a human-led team organized around specialized functions (Head of Content, Head of Digital, Head of Business Development, Social Media Manager, Designer) supplemented by contractors. Pricing is not publicly disclosed and the firm does not maintain a transparent rate card or modular packaged offering on its website.

The business model is professional services: revenue is generated through client retainers and project-based engagements for social media management, campaign work, podcast production, and Spark AR development. Go-to-market is sales-led, with the firm acquiring clients via direct outreach, referrals, and inbound interest attracted through its own organic social presence and a website that doubles as a content-marketing vehicle through detailed case studies. Marketing channels are limited to organic social (Instagram, LinkedIn), website case studies, and direct contact, with no paid acquisition, partnership distribution, or geographic expansion beyond Portugal visible in the source materials.

Name

Faw. Agency

Legal name

FAW.

Website

https://faw.pt

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Faw. Agency is a Lisbon-based B2B digital communication agency providing social media management, content creation, and digital marketing strategy services to Portuguese businesses. Founded in 2020, it serves 25-plus client accounts across hospitality, healthcare, food and beverage, and other sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing and Social Media Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Social media management
• Digital marketing services
• Content creation
• Digital communication
• Brand strategy

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: FAW generates revenue through providing digital communication and social media management services to business clients. Services include strategy definition, content creation, community management, and digital campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Faw. Agency is a Lisbon-based digital communication agency that defines and implements digital marketing and social media strategies for business clients in Portugal. Its service offering spans social media management, content creation (photography, video, copywriting), community management, digital campaign execution, Instagram filter design (Spark AR), podcast production, and QR-code-driven campaign amplification, delivered to clients across hospitality, healthcare, food & beverage, events, architecture, and retail sectors.

Product overview

Faw. Agency is a digital communication agency that does not offer a software product platform. It provides social media management and digital marketing strategy services to its clients, including content creation (photography, video, copywriting), social media account growth and management, Instagram filter design (Spark AR), podcast production and distribution, and paid media campaigns. As an agency rather than a product company, it does not operate a modular software platform or sell named software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management End-to-end social media account management for business clients, including account strategy, content planning, posting, community management, and organic growth. Targeted at Portuguese businesses seeking outsourced Instagram and LinkedIn presence.
• Digital Marketing Strategy Definition and implementation of digital marketing strategies for business clients, covering channel selection, campaign planning, and digital communication roadmaps. Targeted at brands seeking strategic direction rather than ad-hoc posting.
• Content Creation Production of branded content including photography, video, copywriting, and carousels for client social channels. Targeted at brands needing differentiated creative output.
• Community Management Ongoing community engagement and audience interaction management on client social channels. Targeted at brands that need active audience stewardship beyond content posting.
• Podcast Production and Distribution Production and multi-platform distribution of branded podcasts, including radio partnership and Spotify distribution with QR-code-driven off-to-online amplification. Targeted at brands seeking long-form audio content extension.
• Instagram Filter Design (Spark AR) Design, development, and launch of branded Instagram augmented-reality filters using Spark AR. Targeted at brands seeking interactive, shareable social media assets.
• Digital Campaign Execution End-to-end execution of digital marketing campaigns combining content, paid and organic amplification, and QR-code-driven off-to-online conversion. Targeted at brands running time-bound marketing initiatives such as events, launches, or anniversaries.

Quantifiable outcome

• Rocco grew from 0 to 100K Instagram followers
• +4 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• SpotifyminorGTM or Marketing PartnerAgeas Cooljazz podcast was distributed on Spotify in addition to radio, expanding the podcast's digital audience beyond traditional radio waves. FAW facilitated this distribution channel for the festival's 20th anniversary content.
• Radio Station PartnershipminorStrategic or Co-development PartnerAgeas Cooljazz partnered with a radio station to launch a podcast featuring behind-the-scenes stories from festival artists. FAW extended this content to digital platforms including Spotify.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jellyfish: Global digital marketing agency (now part of Brandtech Group) offering paid media, social, and content services to enterprise brands. Comparable on social media management and digital campaigns but at much larger scale and with international footprint.
• Dentsu Creative: Global creative network offering advertising, brand experience, and social media services across markets. Comparable service line and channel expertise at significantly greater scale and geographic reach.
• VML (VMLY&R): Global advertising and brand experience network offering creative, social, and digital marketing services to enterprise clients. Represents the scaled incumbent Faw. would compete against for larger brand retainers.
• Accenture Song: Global experience and marketing services arm of Accenture providing creative, content, and social media at enterprise scale. Comparable offering for CMOs Faw. aspires to serve, though operating as a network rather than independent agency.

Regional players

• Bureau Amsterdam: Dutch independent creative/digital agency with a comparable independent, brand-led positioning and campaign-driven offering. Relevant as a same-archetype European indie creative agency competing for the same kind of client budgets, though operating in a different geography.
• Webedia: European digital media and content agency operating primarily in France/Portugal-adjacent markets with social media, influencer, and brand content services. Comparable services stack with a heavier publisher/media bias than Faw.

Direct peers

• Subsidie Studio: Portuguese creative and digital content agency producing brand campaigns, social media content, and design for SME and mid-market clients. Directly comparable as a Lisbon-rooted, services-led agency competing for similar Portuguese B2B clients.
• Pede Isso: Portuguese creative agency with social media, content, and brand campaign capabilities serving domestic brands. Comparable independent Portuguese services peer with overlapping client verticals.
• LUV (Luv Agency): Portugal-based digital and social media agency offering social media management, content creation, and digital strategy to Portuguese brands. Closest functional peer given shared Lisbon base, similar services stack, and comparable SMB/mid-market client focus.
• WY Creative: Portuguese creative and digital agency providing branding, social media, and content services to Portuguese B2B and B2C clients. Comparable on services, geography, and target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/faw.pt
• Facebookfacebook.com/faw.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faw. Agency