What Center for Innovative Teaching and Learning - Indiana University Bloomington does

Indiana University Bloomington is Indiana's oldest and only comprehensive public AAU research university, founded in 1820 and operating as the flagship campus of the Indiana University system under Chancellor David A. Reingold. It delivers undergraduate, graduate, and professional education across 14 schools and colleges (including the world-renowned Jacobs School of Music, the No. 1-ranked O'Neill School of Public and Environmental Affairs, and the Kelley School of Business) with more than 200 undergraduate majors and 190+ graduate programs, serving a record Fall 2025 incoming class of 10,127 new undergraduates, 5,200+ international students, and 11,000+ graduates per year. The Center for Innovative Teaching and Learning operates within this structure as the unit dedicated to supporting university instructors through teaching resources, consultations, programs, and awards.

The institution's core technology footprint is conventional research-university IT: a central web portal at bloomington.iu.edu hosted on IUSiteKube, an Atlas Portal for student records, Slate (Technolutions) for enrollment and analytics, Google Analytics for traffic analysis, and dedicated simulation infrastructure such as the Interprofessional Simulation Center. Recent capability-buildouts include a cross-disciplinary Business Intelligence and Data Science B.S. (co-developed by Kelley and Luddy) and the formal launch of Capital Campus in Washington, DC in 2026 to support federal policy engagement.

The business model combines tuition and fees from a roughly 50/50 in-state/out-of-state mix with over $1 billion in annual research funding from federal agencies (NIH, NSF, DOE, NIST), state and private sources, $197M+ in annual philanthropic support through the IU Foundation (an 18% year-over-year increase), and auxiliary revenue from housing, dining, the Biddle Hotel, the Indiana Memorial Union, and orientation lodging. Distribution runs through direct admissions in Ernie Pyle Hall, Student Central, the Office of International Services, transfer and community-college articulation agreements, a high-school counselor network, and paid digital marketing through agencies BSMNT and Carnegie Dartlet on Snap, TikTok, LinkedIn, Reddit, and programmatic channels.

Name

Center for Innovative Teaching and Learning - Indiana University Bloomington

Legal name

The Trustees of Indiana University

Website

https://indiana.edu

Company type

Private

Founded year

1820

Operating status

Operating

Short description

Indiana University Bloomington is Indiana's flagship and only comprehensive public AAU research university, founded in 1820, serving a record 10,127 incoming undergraduates plus graduate, international, and transfer students across 14 schools and 200+ majors.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: IU Bloomington generates primary revenue from undergraduate and graduate tuition and fees. In-state residents represent approximately half of the incoming class, with the remainder from out-of-state and international students. Tuition rates vary by residency status and program, with specialized professional and graduate programs commanding different fee structures.
2. Research Grants and Contracts: IU Bloomington receives over $1 billion annually in research funding from federal agencies (including NIH, NSF, DOE, NIST), state sources, and private foundations. This supports faculty research, graduate assistantships, laboratory operations, and institutional infrastructure.
3. Philanthropic Support: The university receives annual philanthropic donations through the IU Foundation. In the most recent fiscal year, the campus secured over $197 million in philanthropic support, an 18% increase over the prior year.
4. Auxiliary Services: Revenue from auxiliary operations including campus housing (IU Housing), dining services, the Indiana Memorial Union, conference services, the Biddle Hotel on-campus hotel, and orientation housing. Orientation housing is billed at $46 per night through the IU bursar account.
5. Continuing Education and Degree Programs: Revenue from non-degree programs, professional development, summer programs, precollege programs, and the expanded online and accelerated degree portfolio including seven new B.S. degrees and one new M.S. degree launched in 2025-2026.

Pricing tiers

Distribution channels7 records

Marketing channels9 records

Core offering

The Center for Innovative Teaching and Learning (CITL) at Indiana University Bloomington supports university instructors through teaching resources, consultations, programs, and awards. It is a service unit within IU Bloomington, the flagship campus of Indiana University and a comprehensive public research university offering 200+ undergraduate majors and 190+ graduate programs across 14 schools and colleges, supporting 10,127 new undergraduate students enrolled in fall 2025.

Product overview

Indiana University Bloomington operates a comprehensive university website portal serving as the central digital hub for academic programs, student services, admissions, and campus operations. The main website portal (bloomington.iu.edu) provides access to approximately 200+ undergraduate majors and 190+ graduate programs across multiple schools including the Kelley School of Business (ranked top undergraduate business program), Jacobs School of Music (world-renowned conservatory), Paul H. O'Neill School of Public and Environmental Affairs (No. 1 public affairs school), Luddy School of Informatics, Computing and Engineering, School of Nursing, and others. Supporting infrastructure includes IU SiteKube web hosting, Atlas Portal for student records, Student Central for administrative services, and Office of International Services for international student support. The institution's digital presence includes virtual tour capabilities, net price calculators, and credit transfer services for prospective students.

Differentiator

Problem solved

Functional benefit

Brands

• IU 2030: The university's 10-year strategic plan guiding institutional priorities and goals.

Products and services

• Kelley School of Business

Quantifiable outcome

• 95% of IU Bloomington graduates find employment within six months of graduation in 27 countries and 42 states
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered important, minor and core.

• Naval Surface Warfare Center Crane (NSWC Crane)importantStrategic or Co-development PartnerIU Bloomington is positioned to strengthen its partnership with NSWC Crane, a key driver of regional innovation and national defense research. IU's proximity to Crane and continued investment in basic and natural science research positions the university to play a major supporting role as Crane evolves and grows, with transformative impacts on the university, the Bloomington campus, and south central Indiana.
• IU School of MedicineimportantStrategic or Co-development PartnerIU Bloomington is exploring opportunities to deepen collaboration with the IU School of Medicine, building on shared strengths in the health and life sciences. The campus gave birth to the medical school, and expanded research connectivity in health sciences and life sciences is a strategic priority for elevating IU's research impact.
• Area Hotels (Courtyard by Marriott, Graduate Hotel, Hampton Inn, Hilton Garden Inn, Holiday Inn)minorGTM or Marketing PartnerIU Bloomington partners with five area hotels to provide special orientation rates and packages for new student orientation participants and their families/guests. Hotels offer discounted rates ($104-$159/night), complimentary amenities including breakfast, parking, and Wi-Fi, and welcome packets for IU orientation guests.
• School of Medicine — Cancer Research Graduate ProgramimportantStrategic or Co-development PartnerThe School of Medicine graduate program in Cell, Molecular, and Cancer Biology celebrated 10 years of advancing cancer research in Bloomington, representing a decade-long collaborative initiative between the medical school and the Bloomington campus.
• Kelley School of Business and Luddy School of Informatics, Computing and EngineeringcoreStrategic or Co-development PartnerJoint development of the Business Intelligence and Data Science B.S. degree, a cross-disciplinary program combining business and technical expertise. The program attracted over 1,000 applicants in its first year, demonstrating strong student demand for interdisciplinary career-focused programs.
• IU ServeDesign Center, Eskenazi School of Art, Architecture + Design, and Center for Rural EngagementminorStrategic or Co-development PartnerPartnership through the Rural Placemaking Studio initiative, where students revitalized small businesses in Shoals, Indiana. Demonstrates IU's commitment to community engagement and experiential learning in rural Indiana communities.
• Paul O'Neill School of Public and Environmental Affairs — Washington Leadership ProgramcoreStrategic or Co-development PartnerThe Washington Leadership Program, run by the O'Neill School of Public and Environmental Affairs, has connected undergraduates to the nation's capital for over 40 years, providing experiential learning and policy engagement opportunities in the federal government.

Scale indicators20 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• University of Wisconsin-Madison: UW-Madison is a Big Ten, AAU public research university of similar scale and breadth; Chancellor Reingold's undergraduate alma mater. Comparable across research funding, professional schools (business, law, education, nursing), public affairs reputation, and study-abroad depth.
• Purdue University: Purdue is Indiana's other major public research university and IU Bloomington's most direct in-state competitor for students, faculty, and research funding. Both institutions compete for Indiana residents and out-of-state applicants in engineering, business, and STEM, making them the closest comparable on dimensions of scale, mission, and state funding dynamics.
• Ohio State University: Ohio State is a fellow Big Ten, AAU-member, comprehensive public research university with a similarly large undergraduate population and broad portfolio of professional schools (Fisher Business, Moritz Law, College of Public Affairs). Highly comparable in scale, geographic draw, and large-public-research-university positioning.
• University of Virginia: UVA is a flagship public research university with comparable selectivity, strong business (Darden) and public policy (Batten) schools, and AAU membership. Comparable in residential flagship model, public-affairs reputation, and donor/athletic brand strength.
• Michigan State University: Michigan State is a Big Ten peer of comparable size with broad undergraduate enrollment, education and nursing schools, and significant research activity. Comparable as a fellow large public university competing for in-state and out-of-state students in the Midwest.
• Pennsylvania State University: Penn State is a large public research university with comparable scale of undergraduate enrollment, broad professional school portfolio (Smeal Business, Education, Nursing), and significant Commonwealth/state appropriation model. Comparable in research funding scale and public-mission positioning.
• University of Michigan: Michigan is a flagship Big Ten public research university with comparable scope across 19 schools/colleges, top-ranked programs (Ross Business, School of Public Affairs), and a similarly large research base. Comparable on applicant selectivity, AAU membership, public-affairs and music rankings, and Big Ten athletic positioning.
• University of North Carolina at Chapel Hill: UNC Chapel Hill is a fellow flagship public research university with strong public affairs (UNC SPH/School of Government) and broad professional school portfolio. Comparable in flagship-state-university positioning, public affairs ranking competition, and high selectivity metrics.
• University of Minnesota Twin Cities: UMN is a Big Ten, AAU-member comprehensive public research university of comparable scale and breadth, with strong business (Carlson), public affairs (Humphrey), and medical school programs. Comparable as a fellow flagship Big Ten university drawing regional and national talent.
• University of Illinois Urbana-Champaign: UIUC is a Big Ten, AAU-member public research university with comparable engineering, business (Gies), and informatics (iSchool) programs — directly relevant given IU's $75M engineering investment and Luddy School. Comparable on STEM program strength, international enrollment scale, and research funding profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/indiana-university
• Facebookfacebook.com/IndianaUniversity
• Instagraminstagram.com/iubloomington
• YouTubeyoutube.com/user/IndianaUniversity
• Xtwitter.com/IUBloomington

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Center for Innovative Teaching and Learning - Indiana University Bloomington