Eventra | Live Marketing Agentur

What Eventra | Live Marketing Agentur does

Eventra GmbH is a Biel/Bienne-based live marketing agency that plans and executes corporate events, public events, sponsorships, and communication projects for Swiss clients. The firm operates a hybrid model combining professional services for external clients — conception, planning, and execution of jubilees, team events, galas, and consumer activations for brands such as Raiffeisen, Swiss Olympic, Red Bull, Eterna, Synpulse, and Ciments Vigier — with an owned portfolio of recurring festivals and public events including Lakelive (since 2018, 80,000+ visitors in 2024), Royal Arena (since 1999, 20,000+ visitors), Orpundart (since 2011), Fussball Public Viewing at Seemätteli Nidau (since 2012), Bieler Lauftage (since 2021), Old Wheels Biel/Bienne (since 2022), and Summer Now (since 2020).

The business generates revenue through three streams: project-based professional-services fees for corporate event production, transaction-based income from owned festival operations (ticketing, sponsorship, F&B, vendor fees), and recurring social media and communications retainers for clients such as Kopp AG and Fisherman's Friend. Pricing is custom-quoted per project; there are no public pricing tiers and contracts are typically multi-year or annually recurring. The go-to-market combines direct enterprise sales, regional community presence anchored by the Biel/Seeland festival footprint, and client referrals from repeat corporate engagements.

The agency is privately held and founder-owned: Marcel Sallin serves as Managing Director and Eric Schmid as Technical Director, supported by a lean 9-10 person core team (project management, booking, social media, graphic design, technical production) supplemented by project-based staffing of 500-1,000 contractors for flagship events. The firm has no external institutional funding, no proprietary technology platform, and no mobile app presence; its value proposition rests on bilingual Swiss-market execution capability, in-region venue relationships, and a 25-year track record since the Royal Arena launch in 1999.

Name

Eventra | Live Marketing Agentur

Legal name

Eventra GmbH

Website

https://eventralivemarketing.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventra GmbH is a Biel/Bienne, Switzerland-based live marketing agency that plans and executes corporate events, owns a portfolio of recurring festivals (Lakelive, Royal Arena, Orpundart, Old Wheels, Bieler Lauftage, Public Viewing, Summer Now), and provides social media and communications services to enterprise clients across the Swiss market.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Festival & Event Producers/Organizers (MPAIAFAC), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Live event marketing
• Corporate event planning
• Festival production
• Social media management
• Public event services

Headquarters

HQ city

Biel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning and Production Services: Full-service event planning and execution for corporate clients including conception, planning, and implementation of events. Revenue generated through project-based professional services fees.
2. Own Festival Operations: Operation of owned festival properties (Lakelive, Royal Arena, Orpundart, Summer Now) including ticket sales, sponsorships, food/beverage, and vendor revenue.
3. Social Media and Communication Services: Ongoing social media management, content creation, and communication strategy services for clients like Kopp AG, Fisherman's Friend, and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eventra is a Swiss live marketing agency that plans and executes corporate events, public events, and lifestyle festivals end-to-end — from conception and planning through on-site execution. The company also operates its own portfolio of proprietary festivals (Royal Arena HipHop Festival, Lakelive, Orpundart Openair, Old Wheels Biel/Bienne, Bieler Lauftage, Summer Now, Fussball Public Viewing) and provides recurring social media and communication services to brand clients.

Product overview

Eventra is a live-marketing agency offering a comprehensive portfolio of event services. The company operates two main divisions: (1) Owned festival products including Lakelive Festival, Royal Arena HipHop Festival, Orpundart Openair, Bieler Lauftage, Fussball Public Viewing, Old Wheels Biel/Bienne, and Summer Now; and (2) Service offerings including Corporate Events (company jubilees, team events, customer events), Public Events (lifestyle events and festivals for external clients), and Communication Services (social media management, image films). The agency handles full event production from conception through planning to execution, serving both its own festival brands and external corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Live-Marketing Agentur Service Full-service live marketing agency offering covering event conception, planning, and execution from A-Z, spanning corporate events, public events/lifestyle festivals, and communication services for Swiss enterprise clients.
• Corporate Events Services Project-based corporate event service for Swiss enterprises covering company jubilees, employee events, and customer events, including conception, planning, and execution.
• Public Events Services Production service for lifestyle events and festivals targeting large audiences and specific target groups, including externally organized public events, with full in-house conception capabilities.
• Communication Services Recurring social media and communication service for brand clients, covering strategic and operational planning, concept development, content creation, posting, community management, and analytics for channels such as Kopp AG and Fisherman's Friend.
• Lakelive Festival Owned flagship summer festival held in the Biel and Nidau lake bay, featuring music, sport, culture, and arts since 2018, attracting 80,000+ visitors annually and generating revenue through ticket sales, sponsorships, food and beverage, and vendor partnerships.
• Royal Arena HipHop Festival Owned Swiss hip-hop culture festival held at Römerareal in Orpund near Biel since 1999, featuring 20,000+ visitors over two days and operating with 500+ staff.
• Orpundart Openair Swiss dialect music open-air festival for the whole family in the Seeland region near Biel, held annually since 2011 with 5,000+ visitors.
• Bieler Lauftage Owned running event featuring a 100km night race known as the 'Nacht der Nächte', a Biel/Bienne tradition of 65 years that Eventra has organized since 2021.
• Fussball Public Viewing Owned football screening event at Seemätteli in Nidau, the premier public viewing location in the Seeland region, organized since 2012 and attracting 25,000-30,000 visitors.
• Old Wheels Biel/Bienne Owned annual classic car event held at Tissot Arena Biel/Bienne since 2022, attracting 6,000+ visitors and showcasing over 1,000 vehicles.
• Summer Now Owned 7-week summer pop-up project at Expo Park Nidau featuring food, drinks, and music, launched during the Covid-19 pandemic and attracting 10,000+ visitors.
• PassSport Sports program offering 70+ workshops and 10 tournaments free for youth and adults over a 4-week summer period, organized in collaboration with the Sports Office of the City of Biel since 2020.

Quantifiable outcome

• 80,000+ attendees at Lakelive Festival 2024
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, minor and core.

• Swiss OlympicmajorStrategic or Co-development Partner · 1 January 2023Eventra organized the Swiss Olympic Family Get-together in June 2023 at the Seeländisches Turnfest Pieterlen, supporting 500 attendees including association representatives, partners, staff, and athletes.
• Dienststelle Sport der Stadt BielminorStrategic or Co-development Partner · 1 January 2020Partnership with the City of Biel's Sports Office for PassSport - a free sports program offering 70+ workshops and 10 tournaments over 4 weeks for youth and adults during summer.
• Swiss BasketballmajorStrategic or Co-development Partner · 1 January 2019Partnership for the Patrick Baumann Swiss Cup 2019 at Tissot Arena Biel. Eventra handled booking, communication, sponsoring, and staffing for this major basketball event.
• Openair FrauenfeldmajorChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership for implementing party zones at Europe's largest hip-hop festival. Eventra was responsible for booking national DJs, coordinating lineups, and ensuring smooth operations for 50,000 daily visitors.
• Seemätteli NidaucoreStrategic or Co-development Partner · 1 January 2012Long-standing partnership with the Seemätteli venue in Nidau for Public Viewing events. Eventra has been responsible for football transmissions at this location since 2012 during WM/EM tournaments, hosting 25,000-30,000 visitors.
• Red Bull AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Long-standing partnership with Red Bull for multiple dance and music events including BC One Switzerland Cypher (since 2012), Dance Your Style, Beat It, and Thre3Style competitions across Switzerland.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hochformat AG: Swiss event and live-marketing agency offering corporate events, public events, and brand activations. Comparable as a similarly sized Swiss full-service live-marketing competitor targeting the same enterprise client base as Eventra.
• Brandnew AG: Swiss agency specialising in live communication, brand experiences, and event production. Comparable as a direct competitor in the Swiss experiential marketing space, serving similar corporate and brand clients with end-to-end event execution.
• vitalscene GmbH: Swiss live-marketing and event agency headquartered in the DACH region. Comparable as a similarly sized full-service live-marketing competitor offering corporate events, public events, and communication services — directly mirroring Eventra's service taxonomy.
• Openair Frauenfeld: Europe's largest hip-hop festival (~50,000 daily visitors) and a documented Eventra partner. Directly comparable as a Swiss hip-hop/urban culture festival producer targeting similar audiences to Royal Arena.
• Alethia Communication AG: Swiss event and communications agency providing corporate event management and live marketing. Comparable as a regional live-marketing competitor serving Swiss enterprise clients with similar event-production capabilities.
• Gurtenfestival: Long-running Swiss music festival held annually in Bern. Comparable as a mid-sized Swiss multi-day open-air music event operator serving similar Swiss-German audiences and competing for similar corporate sponsorship budgets as Lakelive.
• Paléo Festival Nyon: Switzerland's largest open-air music festival (~250,000 visitors over 6 days), held annually in Nyon. Directly comparable to Eventra's Lakelive/Royal Arena model as a Swiss multi-day music festival operator, though at materially larger scale and with longer brand heritage.

Broad incumbents

• MCI Group: Global events and association management group headquartered in Switzerland. Comparable as a broad incumbent in the meetings, incentives, conferences, and events (MICE) space, operating at much larger scale than Eventra but addressing overlapping corporate and association clients.
• MCH Group AG (Messe Schweiz): Switzerland's largest exhibition and live-marketing group, operating major venues and trade fairs (e.g., former Messe Basel/Zürich). Comparable as a national live-events and event-services incumbent, but at vastly larger scale and broader portfolio than Eventra's Biel-focused niche.

Regional players

• Open Air Lumnezia (Festival): Mid-sized Swiss mountain music festival held annually in Graubünden. Comparable as a regional Swiss open-air music festival producer serving similar audience demographics and competing for similar regional sponsorship budgets, though operating in a different Swiss canton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eventra-live-marketing-agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventra | Live Marketing Agentur