Fieldwork
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Fieldwork firmographics
Firmographics- Name
- Fieldwork
- Legal name
- Fieldwork
- Website
- https://wearefieldwork.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fieldwork industry classification
Industry- Product category
- Research and Storytelling Consultancy
- NAICS
- Research and Development in the Social Sciences and Humanities (541720)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where Fieldwork is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fieldwork business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Commissioned Research and Documentary Production: Projects commissioned by purpose-led organisations, charities, healthcare bodies, and government agencies. Fieldwork researches, produces and delivers ethnographic documentaries, podcasts, films, and publications tailored to client needs.
- Story Clarity Workshop: Practical workshop service helping organisations uncover and structure their narratives. Acts as a foundation for podcasts, films, and campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fieldwork product offering
Product offeringCore offering
Fieldwork is an ethnographic research and storytelling consultancy that conducts qualitative, human-centered research and translates findings into narrative content — films, podcasts, photography, and written reports — for purpose-led organizations seeking to communicate social impact to stakeholders and funders.
Product overview
Fieldwork is a research and storytelling consultancy offering a portfolio of services centered on ethnographic research and documentary production. The core offerings include Ethnography Services, Film Making, Podcasting, Photography, and Auto Ethnography, supported by specialized tools like the DIY Fieldwork Kit and Fieldwork Lab. Fieldwork also produces named publication series including Beyond Work (ethnographic portraits of workers), Class Divide Documentary Podcast, The Quiet Revolution, Fast Forward Podcast, and the Who Cares Anthology. The Story Clarity Workshop provides a structured methodology for purpose-led organizations to develop honest, human stories for podcasts, films, and campaigns. Follow the Thing is a specialized service tracing product/service journeys for organizational insight. The company operates as a service-based consultancy rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Beyond Work: A series of ethnographic portraits documenting twenty-first century public services and public sector work, including snapshots of various professions such as teachers, refuse collectors, and postal workers
- Fieldwork Story Clarity Workshop
- DIY Fieldwork Kit
Quantifiable outcome
- Class Divide podcast influenced school admissions policy change in Brighton, now influencing national policymakers
- +1 more outcomes
Companies that use Fieldwork
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Fieldwork technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fieldwork partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Self-OthercoreCo-founders Simon Newitt and Emily Macaulay collaborate on Self-Other projects including the Who Cares? anthology on care work. Fieldwork founder Curtis James works on projects under the Self-Other banner alongside co-founders.
- Stanley James PresscoreDesign partner for physical and print work including books, zines, and exhibition materials. Collaborated on Beyond Work publications, Who Cares? anthology, and project branding.
- Baines and FrickerminorDesign studio that helped develop the Fieldwork Lab portable laboratory, creating sketches and prototypes based on founder Curtis James' vision.
- Curtis JamescoreFounder and lead storyteller at Fieldwork, bringing journalism background and ethnographic expertise to projects.
Scale indicators3 records
Fieldwork competitors and assessment
Company assessmentBroad incumbents
- Hall & Partners: Global brand and qualitative research consultancy with a broad portfolio across sectors. Operates adjacent to Fieldwork in qualitative research but at much greater scale, broader geographic reach, and a wider service mix.
- Flamingo (Ipsos): Brand and cultural insights consultancy within Ipsos specialising in qualitative and semiotics-led research. Overlaps with Fieldwork in cultural and qualitative research but operates within a much larger global portfolio.
- System1: Marketing research consultancy (formerly BrainJuicer) using emotional and qualitative research methods to inform brand strategy. Adjacent to Fieldwork in qualitative methodology but at significantly larger scale and broader scope.
Direct peers
- Truth Collective: Purpose-driven creative agency using storytelling and brand strategy for health, social-impact, and consumer clients. Comparable to Fieldwork in narrative-driven, mission-led creative work for similar customer segments.
- Hopscotch Films: UK documentary production company specialising in socially engaged and impact-driven films for NGOs, charities, and change-makers. Comparable to Fieldwork in documentary media production for purpose-driven clients.
- Stripe Partners: London-based ethnographic and qualitative research consultancy serving major organisations with cultural and strategic insight work. Closely comparable to Fieldwork in boutique scale, research-led methodology, and purpose-oriented client base.
- The Liminal Space: UK research-led creative agency producing social-impact content for charities, foundations, and public-sector clients. Directly comparable to Fieldwork in combining qualitative research with storytelling for purpose-led organisations.
- Firefish: Boutique ethnographic insights agency (now part of Ipsos) specialising in qualitative consumer and cultural research. Comparable to Fieldwork in ethnographic methodology and small-scale, qualitative-first research model.
- Together Films: Social-impact documentary production company producing films and campaigns with non-profits, brands, and changemakers. Comparable to Fieldwork in mission-driven documentary production and story-led client engagements.
- Birdsong London: Boutique London qualitative research consultancy specialising in ethnographic and consumer insight work. Comparable to Fieldwork in ethnographic methodology and small-scale, qualitative-led research delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fieldwork social profiles
Digital presenceFieldwork financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fieldwork leadership team
Management profileNumber of profiles
Profiles1 record
Fieldwork funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fieldwork M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fieldwork
What does Fieldwork do?
Fieldwork is an ethnographic research and storytelling consultancy that conducts qualitative, human-centered research and translates findings into narrative content — films, podcasts, photography, and written reports — for purpose-led organizations seeking to communicate social impact to stakeholders and funders.
Is Fieldwork a public or private company?
Fieldwork is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fieldwork founded?
Fieldwork was founded in 2014. It employs 1 to 10 people.
Where is Fieldwork based?
Fieldwork is headquartered in London, United Kingdom, in the Europe region.
How does Fieldwork make money?
Two revenue lines are on record. Commissioned Research and Documentary Production is the primary driver. The others are story Clarity Workshop.
Who are Fieldwork's main competitors?
Broad incumbents on record are Hall & Partners, Flamingo (Ipsos) and System1. Direct peers are Truth Collective, Hopscotch Films, Stripe Partners, The Liminal Space, Firefish, Together Films and Birdsong London.
Does Fieldwork have an API?
No public API is recorded for Fieldwork.
What industry is Fieldwork in?
Fieldwork's product category is Research and Storytelling Consultancy. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541720 and its SIC code is 7330.