FK Borac Banja Luka
FK Borac Banja Luka is a 100-year-old professional football club based in Banja Luka, Bosnia and Herzegovina, competing in the Premier League of BiH and UEFA competitions and serving a community of 6,117+ members at the Gradski Stadium.
- Company typePrivate
- Founded1926
- HeadquartersBanja Luka, Bosnia & Herzegovina
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FK Borac Banja Luka does
FK Borac Banja Luka is a professional football club based in Banja Luka, Bosnia and Herzegovina, founded in 1926 and currently competing in the Premier League of Bosnia and Herzegovina (branded as the Wwin League). The club serves the Banja Luka community and the wider Bosnian football ecosystem, with a registered membership base of more than 6,117 supporters, an organized ultras section (Lesinari) active for nearly 40 years, and a recorded peak matchday attendance of 10,102 at the Gradski Stadium. Borac has won four Premier League titles (2010/11, 2020/21, 2023/24, and 2025/26) and in the 2024/25 season became the first Bosnian club to reach the knockout phase of a UEFA competition, advancing to the Round of 16 of the UEFA Europa Conference League.
The club's commercial operation runs on a multi-stream revenue model typical of mid-sized European football clubs: matchday gate receipts, broadcasting rights from the Premier League and UEFA competitions, membership and season ticket sales priced at 80–150 KM, sponsorship and kit agreements (Addiko Bank, Guma M, Kelme, and JP Putevi Republike Srpske), merchandise sales, and UEFA prize money distributions. The club maintains a first-team squad, a youth development function, and a recently appointed technical directorate operating under the presidency of Zvjezdan Misimović, with infrastructure investment in the Gradski Stadium — completed east-stand roofing and announced plans for a new south stand and dedicated training center.
In 2026, FK Borac is conducting a year-long Centenary program to mark 100 years since founding. Recent squad moves include contract renewals for Luka Juričić (through 2028) and Matej Deket (through 2029) and additions Dani Romera, Amar Milaš, and Ante Roguljić. Operational governance is complicated by a July 2026 search of club premises by SIPA (State Investigation and Protection Agency), introducing a regulatory/legal overhang into an otherwise expansionary commercial phase.
FK Borac Banja Luka firmographics
Firmographics- Name
- FK Borac Banja Luka
- Legal name
- FK Borac Banja Luka
- Website
- https://fkborac.net
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FK Borac Banja Luka is a 100-year-old professional football club based in Banja Luka, Bosnia and Herzegovina, competing in the Premier League of BiH and UEFA competitions and serving a community of 6,117+ members at the Gradski Stadium.
- Ownership category
- akta.pro rank
FK Borac Banja Luka industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
Keywords
Where FK Borac Banja Luka is headquartered
LocationHeadquarters
- HQ city
- Banja Luka
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices1 record
Markets served
FK Borac Banja Luka business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Matchday Revenue: Revenue generated from ticket sales for home matches in the Premier League of Bosnia and Herzegovina, Cup of Bosnia and Herzegovina, Cup of Republika Srpska, and UEFA competition qualifiers.
- Broadcasting Rights: Revenue from television and media broadcasting rights for domestic league and cup matches, as well as UEFA competition appearances.
- Membership and Season Tickets: Annual membership fees (20-30 KM) and season ticket sales (80-150 KM depending on stand) providing access to all home matches.
- Sponsorship and Commercial Partnerships: Sponsorship agreements with commercial partners including Addiko Bank, Guma M, and other companies. Kit supplier partnership with Kelme.
- Merchandise Sales: Official club merchandise and fan articles sold through the online store (prodavnica).
- UEFA Competition Prize Money: Revenue from participation and performance in UEFA Champions League and Europa Conference League qualifiers and group stages. The club reached the round of 16 in the Europa Conference League 2024/25.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | West Stand B/C Season Ticket |
| Subscription | Annual | West Stand A/D Season Ticket |
| Subscription | Annual | East Stand Season Ticket |
| Subscription | Annual | Senior and Child Discount |
| Subscription | Annual | Junior Membership Card |
| Subscription | Annual | Standard Membership Card |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
FK Borac Banja Luka product offering
Product offeringCore offering
FK Borac Banja Luka is a professional football club founded in 1926 that competes in the Premier League of Bosnia and Herzegovina, the BiH Cup, the Cup of Republika Srpska, and UEFA European competitions (Champions League and Europa Conference League). The club generates revenue through matchday ticket sales, season tickets, annual club memberships, official merchandise, broadcasting rights, and commercial sponsorship partnerships, with all home matches hosted at Gradski Stadion in Banja Luka.
Product overview
FK Borac Banja Luka is a professional football club offering a portfolio of products and services centered around matchday experiences and club membership. The primary offerings include individual match tickets and season tickets (2026/27) providing access to Premier League BiH, BiH Cup, Republic of Srpska Cup, and UEFA competition matches at Gradski Stadium. The club provides membership cards (junior and standard) offering benefits such as priority access, discounts, and special promotions. The fan shop offers official merchandise and apparel. Supporting products include the Lesinari organized supporters' group and an in-development Hall of Fame. The club competes in domestic leagues (Premier League BiH as the Wwin League sponsor) and participates in UEFA competitions including Champions League and Europa Conference League qualifiers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4 Premier League titles (2010/11, 2020/21, 2023/24, 2025/26)
- +3 more outcomes
Companies that use FK Borac Banja Luka
Customer profileSegments2 records
Ideal customer profiles2 records
FK Borac Banja Luka technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FK Borac Banja Luka partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- JP 'Putevi Republike Srpske' (Roads of Republika Srpske)corePublic enterprise 'Putevi Republike Srpske' signed a new cooperation agreement with FK Borac in April 2026. The partnership provides support to the club, with the public enterprise recognizing the club's historical significance and future plans.
- Addiko BankcoreAddiko Bank Banja Luka has an ongoing partnership with FK Borac. The partnership was extended in March 2026, celebrating both the club's centenary and the bank's decade of successful operations. Addiko Bank is a major financial sponsor of the club.
- Guma MminorGuma M, as a general representative of Renault, Nissan, and Dacia automobiles, signed a cooperation agreement with FK Borac in March 2026. The club received two vehicles (Renault Symbioz and Nissan Qashqai) for club use as part of the sponsorship.
- KelmecoreKelme is the kit supplier for FK Borac, providing official club equipment and jerseys. The club also partnered with Juventus (Juveta) for the 2026 centenary season special jersey.
- Nasser Al-Kelaifi / European Club Association (ECA)minorNasser Al-Kelaifi, President of Paris Saint-Germain and the European Club Association (ECA), sent congratulations to FK Borac on winning the 2025/26 Premier League title.
- Vico Zeljkovic (Football Association of Bosnia and Herzegovina)minorVico Zeljkovic, President of the Football Association of Bosnia and Herzegovina (N/FS BiH), sent congratulations on the championship title and acknowledged the club's successful season.
Scale indicators7 records
Recent moves7 records
Expansion highlights3 records
FK Borac Banja Luka competitors and assessment
Company assessmentDirect peers
- HSK Zrinjski Mostar: Mostar-based BiH Premier League competitor that regularly contests titles and European places with Borac. Closest benchmark for ticket, sponsorship, and European qualification economics in the same domestic league.
- FK Velez Mostar: Historic Mostar club currently in the BiH Premier League. Comparable on supporter base size, league-level sponsorship scale, and squad-cost constraints typical of mid-table Bosnian sides.
- FK Sarajevo: Historic BiH Premier League rival and one of the country's two flagship clubs. Directly competes with FK Borac for the domestic title and UEFA qualifying spots, sharing the same league economics, sponsorship pool, and supporter dynamics.
- NK Siroki Brijeg: Long-standing BiH Premier League club and a consistent top-half side. Comparable on league revenue mix (matchday, modest sponsorship, limited merchandise) and exposure to UEFA qualifying rounds.
Regional players
- FK Sutjeska Niksic: Montenegrin champion with prior Champions League qualifying appearances. Closest geographic and market-size analog for how a small-country club accesses UEFA prize money streams.
- NK Osijek: Croatian HNL mid-table side with similar revenue drivers (matchday, regional sponsorship) and consistent Europa/Conference League qualifying exposure. Comparable on stadium-led commercial economics.
- FK Vojvodina: Novi Sad-based Serbian SuperLiga side with similar historical trophy profile and a comparable matchday-plus-sponsorship revenue mix. Useful proxy for regional-league economics adjacent to BiH.
- NK Maribor: Most-decorated Slovenian club and a regular UEFA qualifier/group entrant. Comparable on regional-league economics, sponsorship depth in a small market, and youth academy contribution to first-team cost control.
- FC Sheriff Tiraspol: Moldovan champion with a record of breaking through to European group stages from a similarly small national market. Useful comparable for understanding how a small-league club converts UEFA success into brand and revenue upside.
Broad incumbents
- FK Partizan: Major Belgrade incumbent with much larger scale but overlapping regional sponsorship pool and direct competition for talent in the Western Balkans. Useful upper-bound benchmark for what scaled regional commercialization could look like.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FK Borac Banja Luka social profiles
Digital presenceFK Borac Banja Luka financial estimates
Financial estimateRevenue estimate
Valuation estimate
FK Borac Banja Luka leadership team
Management profileNumber of profiles
Profiles7 records
FK Borac Banja Luka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FK Borac Banja Luka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FK Borac Banja Luka
What does FK Borac Banja Luka do?
FK Borac Banja Luka is a professional football club founded in 1926 that competes in the Premier League of Bosnia and Herzegovina, the BiH Cup, the Cup of Republika Srpska, and UEFA European competitions (Champions League and Europa Conference League). The club generates revenue through matchday ticket sales, season tickets, annual club memberships, official merchandise, broadcasting rights, and commercial sponsorship partnerships, with all home matches hosted at Gradski Stadion in Banja Luka.
Is FK Borac Banja Luka a public or private company?
FK Borac Banja Luka is a private company. It is currently operating.
When was FK Borac Banja Luka founded?
FK Borac Banja Luka was founded in 1926. It employs 1 to 10 people.
Where is FK Borac Banja Luka based?
FK Borac Banja Luka is headquartered in Banja Luka, Bosnia & Herzegovina, in the Europe region.
How does FK Borac Banja Luka make money?
Six revenue lines are on record. Matchday Revenue is the primary driver. The others are broadcasting Rights, membership and Season Tickets, sponsorship and Commercial Partnerships, merchandise Sales and UEFA Competition Prize Money.
Who are FK Borac Banja Luka's main competitors?
Direct peers on record are HSK Zrinjski Mostar, FK Velez Mostar, FK Sarajevo and NK Siroki Brijeg. Regional players are FK Sutjeska Niksic, NK Osijek, FK Vojvodina, NK Maribor and FC Sheriff Tiraspol. FK Partizan is listed as a broad incumbent.
Does FK Borac Banja Luka have an API?
No public API is recorded for FK Borac Banja Luka.
What industry is FK Borac Banja Luka in?
FK Borac Banja Luka's product category is Professional Football Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.