Etela-karjalan Sydanalue Ry

Name

Etela-karjalan Sydanalue Ry

Legal name

Etela-karjalan Sydanalue Ry

Website

https://sydan.fi

Company type

Private

Founded year

1955

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Lappeenranta

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations & Fundraising: One-time and recurring monthly donations from individual donors. Monthly donor program called 'Sydänten sankarit' (Heart Heroes). SMS donations (SYDÄN10 €10, SYDÄN20 €20 to 16499) and MobilePay (44802). Seasonal campaigns, lottery (Sydän-arpajaiset), and memorial collections.
2. Membership Dues: Annual membership fees for the approximately 60,000 members of local heart associations and national member organizations (Karpatiat, Sydänlapset ja -aikuiset, Syke). Members receive the Sydän-lehti (magazine) as a benefit.
3. Corporate Partnerships & Sponsorships: Corporate partner program (yritystukija) at three annual tiers: €3,000, €1,000, and €500. Partners receive the right to use the 'Sydänten sankarit' corporate badge, communication materials, invitations to stakeholder events, and logo visibility on the corporate partner page.
4. Advertising (Sydän-media): Sydän-media (sydan.fi website + Sydän-lehti magazine) sells advertising space. Banner advertising on sydan.fi (CPM from €12–€25), newsletter banner ads (€500 per newsletter), and print advertising in Sydän-lehti (full page €3,000, back cover €3,450, 2/1 page €5,000). Media sales managed by Saarsalo Oy.
5. Product Sales (Sydänkauppa): Sale of guides, books, and educational materials through the Sydänkauppa (Heart Shop) e-commerce store, providing information and support for living with heart disease.
6. Testamentary Donations: Legacy/testamentary donations as a planned giving option for donors.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Etela-karjalan Sydanalue Ry is a regional heart association in South Karelia, Finland, operating under Suomen Sydänliitto ry (Finnish Heart Association). It delivers cardiovascular health education, peer support, rehabilitation courses, and community events to heart disease patients and their families, while coordinating local fundraising and awareness activities across the region.

Product overview

Sydänliitto (Finnish Heart Association) operates as a health association with a multi-platform offering centered on heart health education and support. The core digital presence includes Sydan.fi (comprehensive web portal with expert Q&A, webinars, and information) and Sydän-lehti (quarterly member magazine reaching 150,000 readers). Related sub-brands include Defi.fi (AED locator), Neuvokasperhe (family wellness), Sydänmerkki (heart-healthy food certification), and Sydänkauppa (health shop). The organization also provides direct support services: peer support (vertaistuki), rehabilitation courses, and an online donation platform (Sydänten sankarit). Together these form a complete ecosystem supporting heart health awareness, patient support, and fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• Sydänliitto: Finnish Heart Association - national organization
• Neuvokasperhe
• Sydänmerkki
• Sydänkauppa
• Defi.fi

Products and services

• Sydan.fi Web Portal
• Sydän-lehti Member Magazine
• Defi.fi Defibrillator Locator
• Neuvokasperhe Family Wellness Platform
• Sydänmerkki Heart-Healthy Food Certification
• Sydänkauppa Online Shop
• Expert Q&A Service (Asiantuntija vastaa)
• Verkkoluennot (Web Lectures)
• Vertaistuki (Peer Support Services)
• Sydänliiton kurssit (Rehabilitation Courses)
• Sydänturvallinen Suomi (Heart Safety Assessment)
• Sydänten sankarit Donation Platform

Quantifiable outcome

• 60,000 members across Finland
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Saarsalo OycoreChannel Partner/ Reseller/ DistributorSaarsalo Oy is the exclusive media sales partner for Sydän-media (sydan.fi website advertising + Sydän-lehti print advertising). Two account managers are listed: Maria Ahoranta (044 243 3519) and Erika Iijanen (044 246 456). Saarsalo manages all banner, newsletter, and print ad bookings and production.
• Neuvokasperhe (Neuvokas perhe)coreStrategic or Co-development PartnerNeuvokasperhe is a dedicated family well-being website operated by Sydänliitto, targeting families with children aged 0–12. It covers parenting, nutrition, physical activity, screen time, and body image topics. Available in Finnish and Swedish at neuvokasperhe.fi. Integrated into the Sydän Multisite platform.
• Sydänmerkki (Heart Symbol)coreStrategic or Co-development PartnerSydänmerkki is Sydänliitto's heart-healthy food certification program. Certified products carry the Heart Symbol on packaging. The program includes an extensive recipe database (sydanmerkki.fi) and a WhatsApp channel delivering 1–3 weekly recipe ideas to subscribers. The program is a key tool in promoting heart-healthy nutrition.
• Defi.fi (Defibrillator Locator)coreStrategic or Co-development PartnerDefi.fi is a national defibrillator (AED) mapping service operated by Sydänliitto. The service helps locate the nearest defibrillator in cardiac arrest emergencies and is part of the broader Sydänturvallinen Suomi (Heart-Safe Finland) initiative. Funded through donations.
• Sydänkauppa (Heart Shop)minorStrategic or Co-development PartnerSydänkauppa (sydankauppa.fi) is Sydänliitto's e-commerce store selling guides, books, and educational materials supporting heart health. Products help people manage heart conditions and adopt healthier lifestyles.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• World Heart Federation: Geneva-based umbrella organization connecting national heart foundations globally. Not a direct competitor but an ecosystem participant that Sydänliitto interacts with as a member of the international cardiovascular advocacy community.

Direct peers

• British Heart Foundation: UK's largest heart charity; operates a donation- and legacy-funded model with peer support, research funding, and a national retail network. Highly comparable to Sydänliitto in mission, member-driven structure, and reliance on individual giving and corporate partnerships.
• Deutsche Herzstiftung (German Heart Foundation): Germany's leading patient-oriented heart foundation, funded primarily through member donations. Provides disease information, patient guidance, and peer support — closely aligned with Sydänliitto's member and peer-support mission.
• Heart & Stroke Foundation of Canada: Canadian charitable organization raising funds for cardiovascular and stroke research, advocacy, and public education. Comparable donation-driven model with corporate partnerships, peer support resources, and consumer health content aligned with Sydänliitto's offerings.
• Heart Foundation of Australia: Australia's national heart health charity with similar member/donor-based funding, consumer health content, and prevention campaigns. Operates closely with healthcare professionals and government, mirroring the Sydänliitto ecosystem.
• Hartstichting (Dutch Heart Foundation): Netherlands nonprofit funding cardiovascular research and driving public awareness campaigns. Comparable donation/membership model and consumer-health positioning; operates CVD prevention and AED (defibrillator) initiatives similar to Sydänliitto's Defi.fi.

Regional players

• Irish Heart Foundation: Ireland's national heart health charity focused on prevention, patient support, and CPR/AED training. Donation-funded with corporate partnerships and a national network of support services analogous to Sydänliitto.
• LHL (Landsforeningen for hjerte- og lungesyke, Norway): Norwegian patient organization for heart and lung conditions, with peer support, rehabilitation, and advocacy programs. Functionally similar to Sydänliitto's regional/district model, but serving Norway's geography and member base.
• Hjärt-Lungfonden (Swedish Heart-Lung Foundation): Sweden's largest research-funding charity in heart and lung disease. Operates a donor-driven model with peer-reviewed research grants and public education — highly comparable to Sydänliitto, but serving a different Nordic national market.

Broad incumbents

• American Heart Association: The largest US cardiovascular nonprofit; combines advocacy, research grants, professional CPR training, and consumer health content. Larger scope and budget than Sydänliitto, but directly comparable in mission and multi-revenue (donations, sponsorships, training fees, licensing) model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Sydanliitto
• YouTubeyoutube.com/user/Sydanliitto
• Facebookfacebook.com/sydanliitto
• Instagraminstagram.com/sydanliitto
• LinkedInlinkedin.com/company/suomen-syd-nliitto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Etela-karjalan Sydanalue Ry