Changan Thailand

Name

Changan Thailand

Legal name

CHANGAN Auto Sales (Thailand) Co., Ltd.

Website

https://changan.co.th

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Passenger Electric Vehicles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC)

Keywords

• Electric vehicles
• New energy vehicles
• Automotive distribution
• EV manufacturing
• Automotive dealer network

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Electric Vehicle Sales: Primary revenue stream from the sale of new energy vehicles including pure electric vehicles (BEVs), range-extended electric vehicles (REEvs), and plug-in hybrids. Vehicles are sold through an authorized dealer network with pricing ranging from 399,000 THB (LUMIN L DC) to 2,099,000 THB (E07 Performance AWD).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Changan Thailand imports, distributes and services Changan-brand new energy vehicles (BEVs, REEVs and plug-in hybrids) in Thailand through an authorized dealer network. Its lineup spans three sub-brands — NEVO (affordable EVs), DEEPAL (premium SUVs and the world's first REEV pickup truck) and LUMIN (compact city EVs) — with prices ranging from 399,000 THB to 2,099,000 THB after government EV subsidies. The business is supported by local manufacturing at the Rayong Factory and proprietary mobile applications for remote vehicle control and connectivity.

Product overview

Changan Thailand operates as an electric vehicle (EV) division of Changan Automobile, offering a diversified portfolio of new energy vehicles under three distinct sub-brands: NEVO (affordable electric vehicles launched in 2023), DEEPAL (premium EVs and Range Extender Electric Vehicles/REEVs including SUVs and pickup trucks), and LUMIN (compact electric vehicles for urban mobility). The product lineup includes the NEVO Q05 affordable SUV, DEEPAL S05 and S05 REEV electric SUVs, DEEPAL S07 and NEW S07 electric SUVs, DEEPAL E07 Plus and E07 Performance AWD premium SUVs, DEEPAL HUNTER K50 (the world's first REEV pickup truck), and LUMIN L DC compact city EV. All vehicles are supported by proprietary mobile applications (DEEPAL App, CHANGAN CONNECT) enabling remote vehicle control and connectivity services. Changan Thailand maintains a manufacturing presence in Rayong, Thailand, and operates an extensive dealer network across the country.

Differentiator

Problem solved

Functional benefit

Brands

• NEVO: CHANGAN NEVO represents the continuation of CHANGAN's philosophy into a new era of mobility. The brand is firmly rooted in a people-centric approach, integrating innovation, openness, and inclusiveness to create vehicles that truly understand real everyday life. NEVO was launched in 2023 as CHANGAN Automobile's NEV (New Energy Vehicle) brand.
• DEEPAL
• LUMIN

Products and services

• NEVO Q05 An affordable electric SUV under the NEVO sub-brand offering 163 PS maximum power, 462 km NEDC electric driving range, and 162 kW DC charging capability (30–80% in ~15 minutes). Aimed at Thai consumers seeking an entry-priced EV SUV.
• DEEPAL S05 A pure electric SUV with 200 kW maximum power, 560 km range and 2,880 mm wheelbase. Features DC fast charging (30–80% in 15 minutes), 15.4-inch Sunflower touchscreen, 64-color ambient lighting and 14-speaker audio. Starting price 799,000 THB.
• DEEPAL S05 REEV A Range-Extended Electric Vehicle SUV with 218 kW power, 170 km electric range, 2,880 mm wheelbase, Pure Electric Driving mode with range-extender support, Energy Recovery system and 18-inch alloy wheels. Starting price 949,000 THB.
• DEEPAL NEW S07 An electric SUV with 190 kW power, 485 km range, 2,900 mm wheelbase. Features EPA 1 All Electric Digital Platform, Qualcomm Snapdragon 8155 Automotive System, 15.6-inch Sunflower Touchscreen, AR-HUD Real-World Navigation, Frameless Door Windows and Panoramic Sunroof. Starting price 1,219,000 THB.
• DEEPAL E07 Plus A premium electric SUV with 252 kW power, 640 km range, 3,120 mm wheelbase. Features Integrated Adaptive Cruise Control (IACC), Air Suspension, electric partition glass, Sentry Mode, Auto-Parking Assist, 15.4-inch Sunflower Touchscreen and luxury-level quiet cabin. Starting price 1,699,000 THB.
• DEEPAL E07 Performance AWD A high-performance all-wheel-drive electric SUV with 440 kW power, 590 km range, 3,120 mm wheelbase, and 0–100 km/h in 3.96 seconds. Features GIGA Integrated Die Casting, Central Ring Network Architecture, Golden Shield Battery, Air Suspension with CDC, Sentry Mode and Auto-Parking Assist. Starting price 2,099,000 THB.
• DEEPAL HUNTER K50 The world's first REEV (Range-Extended Electric Vehicle) pickup truck with 200 kW power, 131 km EV range, and 3,180 mm wheelbase. Equipped with Intelligent AWD system, LFP Battery with cage-style structure, Range-Extender 2.0 Turbo Engine and Multi-Link Rear Suspension. Starting price 1,099,000 THB.
• LUMIN L DC A compact electric city car built on EPA 0 Platform with 35 kW maximum power, 301 km range, 1,980 mm wheelbase, 35-minute DC charging (30–80%), 10.25-inch Touchscreen, keyless entry, push start and hidden door handles. Starting price 399,000 THB.
• DEEPAL App A mobile application for DEEPAL vehicle owners providing in-vehicle internet package management, remote vehicle control, vehicle status monitoring, and connectivity services. Available on iOS, Android and Google Play.
• CHANGAN CONNECT A comprehensive mobile application for CHANGAN vehicle owners providing remote vehicle control, connectivity services, vehicle data management and smart mobility features. Available on iOS, Android and Google Play.

Quantifiable outcome

• 20,000 vehicles produced at Rayong factory within first year
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature14 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NING SERVICEcoreImplementation/ SI/ Consulting Partner · 31 July 2026Changan and NING SERVICE forged a strategic partnership to launch Thailand's first comprehensive Battery and E-Drive Service Center. This partnership strengthens long-term customer confidence through world-class EV after-sales service, addressing the critical need for specialized EV maintenance infrastructure in Thailand.
• Khon Kaen UniversityminorStrategic or Co-development Partner · 16 March 2026Khon Kaen University's Faculty of Humanities and Social Sciences is exploring a partnership with Changan Auto Thailand to create cooperative education opportunities for Chinese language students through potential internships. A delegation led by President Charnchai Panthongviriyakul visited Changan Auto's manufacturing facilities in Rayong and Bangkok on March 16-17 to tour the new energy vehicle plant and discuss workforce needs with executives. The collaboration aims to enhance students' language and cross-cultural communication skills to align with current labor market demands in the international automotive industry.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Hyundai Motor Thailand: Hyundai is a long-established Thai automotive player that has launched IONIQ-branded EVs alongside its ICE lineup. It is a broad incumbent competing across multiple price tiers, including EV segments that overlap with Changan's portfolio.
• Tesla Thailand: Tesla operates in Thailand as the global EV leader, competing in the premium segment that overlaps with the upper end of Changan's DEEPAL lineup (E07 Plus, E07 Performance AWD). It is a broad incumbent in EVs rather than a mass-market direct competitor.
• Toyota Motor Thailand: Toyota is the dominant legacy automaker in Thailand with decades of brand trust and dealer infrastructure. Its emerging HEV and BEV lineup competes indirectly with Changan as Toyota transitions toward electrified powertrains in the Thai market.

Direct peers

• Neta Auto Thailand: Neta is a Chinese EV startup that has entered Thailand with affordable electric SUVs targeting similar price points as the NEVO Q05. Both compete for value-conscious Thai EV buyers in the entry and mid-range segments.
• GAC Aion Thailand: GAC Aion is the EV sub-brand of Guangzhou Automobile Group that has launched in Thailand with electric sedans and SUVs. It is a directly comparable Chinese OEM offering competing EV products through a Thai dealer network.
• Great Wall Motor Thailand (GWM): GWM distributes Haval and Tank-branded SUVs and pickup trucks in Thailand, including electrified variants. It competes with Changan across SUV segments and is also a Chinese OEM with local assembly and a multi-brand strategy.
• BYD Thailand: BYD is the leading Chinese electric vehicle brand in Thailand and Changan's most direct competitor. Both sell a broad range of BEVs across price segments via dealer networks, with BYD holding an earlier-mover advantage and larger market share in the Thai EV market.
• Geely Auto Thailand: Geely has expanded into Thailand with electric and hybrid vehicles under the Geely and Zeekr sub-brands. As a Chinese OEM, it competes with Changan for Thai consumers seeking modern, technology-forward vehicles with comparable pricing.
• MG Sales Thailand (SAIC Motor): MG, distributed by SAIC Motor in Thailand, is one of Changan's closest direct competitors as another Chinese-owned automotive brand selling EVs and ICE vehicles through a comparable authorized dealer model in Thailand.

Emerging players

• Leapmotor International Thailand (Stellantis JV): Leapmotor, partnered with Stellantis for global expansion, has begun selling affordable EVs in Thailand. As an emerging Chinese EV entrant, it overlaps with Changan's value-segment positioning but with a smaller distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CHANGANThailand
• YouTubeyoutube.com/@CHANGANThailand
• Facebookfacebook.com/changanofficialth
• Instagraminstagram.com/changanofficialth
• TikToktiktok.com/@changan.official
• LinkedInlinkedin.com/company/changan-thailand

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changan Thailand