Estar Seguros S.a.

What Estar Seguros S.a. does

Estar Seguros S.A. is a privately held Venezuelan multi-line insurance company headquartered in Caracas, operating as the exclusive Venezuelan representative of RSA Group's Global Account Network. The company's roots trace to 1947 (Compañía Nacional de Seguros El Caribe), and it has operated continuously for over 75 years through successive brand identities including Royal Caribe, Royal & Sun Alliance Insurance, and the current Estar Seguros brand adopted in 2008. It is regulated by SUDEASEG under registration number 23 and RIF J-00007587-5, with approval code TVP-2025-1290.

Estar Seguros operates a modular product architecture organized into five pillars: Mi Carro (automotive — comprehensive, total loss, civil liability, fleet, public transport, usage-based, and the low-premium Auto Ahorro), Mi Familia (family/health — including Medicare Plus health, Es Mi Consulta telemedicine, life, personal accidents, school accidents, daily hospitalization income, family protection, and funeral coverage), Mi Casa (residential combined), Mi Negocio (commercial — 14 modules covering enterprise combined, fire, aircraft, marine, contractor equipment, event cancellation, professional liability for doctors/dentists, and catastrophic events), and Mi Fianza (surety bonds). Technology consists of a web-based quote/purchase platform, a proprietary customer-facing mobile app (Es mi app on Google Play and iOS), a policyholder portal, and an Intermediary Portal for brokers. Pricing is quote-based across most lines; the disclosed Auto Ahorro example is $40 annual premium for $500 sum insured at BCV exchange rate.

Distribution is hybrid: a licensed intermediary (agente) network supported by SUDEASEG-aligned training programs, 17+ physical branches across Venezuela (Caracas, Maracaibo, Valencia, Barquisimeto, Maracay, Puerto La Cruz, Maturín, Mérida, San Cristóbal, Punto Fijo, Puerto Ordaz, Porlamar, Acarigua, El Tigre, Guatire, San Antonio de Los Altos, and Valera), direct digital channels (website, app, WhatsApp), and an affiliated network of clinics, Atención Médica Primaria centers, and certified workshops. Marketing combines paid and organic social (Facebook, Instagram, LinkedIn), a corporate blog (Informativo), and SUDEASEG-published advertisements. In June 2026, an earthquake severely damaged the Los Palos Grandes headquarters, triggering a Contingency Plan with remote operations and a search for new compliant locations.

Name

Estar Seguros S.a.

Legal name

ESTAR SEGUROS, S.A.

Website

https://estarseguros.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Estar Seguros S.A. is a privately held Venezuelan multi-line insurer offering automotive, family/health, residential, commercial, and surety products to individuals, families, and businesses through 17+ branches, intermediaries, and digital channels across Venezuela, as the local representative of RSA Group's Global Account Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Caracas

HQ country

Venezuela

HQ region

Latin America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Insurance: Auto insurance products including Cobertura Amplia (comprehensive), Pérdida Total (total loss), RCV (Civil Liability), Flota (fleet), APOV, Auto Ahorro, and Automedida. Sold through intermediaries and direct digital channels.
2. Family Insurance: Personal and family insurance including Mi Familia, Accidentes Personales, Accidentes personales escolares, Medicare Plus, Renta Diaria, Vida, Es Mi Consulta (telemedicine), Estar a tu lado, and Funerario. Offered to individuals and families.
3. Business/Commercial Insurance: Commercial insurance products including Mi Negocio, Combinado Empresarial, Incendio, Aeronaves, Responsabilidad Civil General, Responsabilidad Civil Profesional, Transporte, Embarcaciones, Equipo de Contratistas, Riesgos Diversos, Eventos Catastróficos, Accidentes de Trabajo y Enfermedades Ocupacionales, and Suspensión de Eventos. Targeted at businesses of all sizes.
4. Residential Insurance: Homeowner and residential property insurance including Mi Casa and Combinado Residencial. Protects dwellings and their contents.
5. Fidelity Bonds (Fianzas): Surety bonds and fidelity insurance products for contract fulfillment and professional obligations, including Mi Fianza and related bond products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Estar Seguros S.A. is a Venezuelan multi-line insurance company that underwrites and distributes personal and commercial insurance products across automotive, family/health, residential, commercial, and surety lines. The company sells policies through licensed agents, physical branches in 10+ cities, and direct digital channels (website, mobile app, WhatsApp), with an underlying modular product architecture organized into five core pillars: Mi Carro, Mi Familia, Mi Casa, Mi Negocio, and Mi Fianza.

Product overview

Estar Seguros S.A. is a Venezuelan insurance company operating as a multi-line insurer with a modular product architecture organized into five core pillars: Mi Carro (automotive), Mi Familia (family/health), Mi Casa (residential), Mi Negocio (commercial), and Mi Fianza (surety). The Mi Carro line includes vehicle-specific modules (Cobertura Amplia, Automedida, Pérdida Total, RCV, Flota, APOV, Auto Ahorro). Mi Familia encompasses health (Medicare Plus, Es Mi Consulta), life (Vida), accident (Accidentes Personales, Accidentes Personales Escolares, Renta Diaria, Estar a tu Lado), and funeral coverage (Funerario). Mi Casa provides residential combined coverage, while Mi Negocio offers 14 commercial modules covering enterprise combined, fire, aircraft, marine, contractor equipment, event cancellation, and various liability products. Mi Fianza provides surety bonds. The company also offers digital services through its mobile app (Es Mi App) and an intermediary portal, with a network of affiliated clinics and workshops supporting service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Mi Carro
• Mi Familia
• Mi Casa
• Mi Negocio
• Mi Fianza
• Es mi app
• Portal de Intermediarios
• Defensor del Asegurado

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RSA Group (Royal & Sun Alliance Insurance)coreStrategic or Co-development Partner · 1 January 2008Estar Seguros serves as the exclusive Venezuelan representative of RSA Group's Global Account Network. This partnership grants access to global insurance products, underwriting expertise, and international standards from one of the world's oldest insurers with more than 300 years of history. Estar Seguros places corporate client accounts on behalf of Royal & Sun Alliance Insurance.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Allianz: Global multi-line insurer with established Latin American operations across P&C, life, and health. Broad incumbent relevant for corporate and commercial segments where Estar competes, particularly through international programs and global account placements.
• Zurich Insurance Group: Global multi-line insurer with significant Latin American presence across P&C, life, and commercial lines. Relevant incumbent competitor in regional commercial and corporate segments where Estar competes via its RSA relationship, though at materially larger scale and capital base.
• Chubb: Global P&C and specialty insurer with strong Latin American operations. Broad incumbent competing in the same commercial lines as Estar Seguros (liability, aviation, marine, contractor equipment), with materially deeper underwriting capacity and global reinsurance pools.
• AXA: Global multi-line insurer with material Latin American footprint in P&C, health, and life. Comparable through product portfolio breadth (especially health and family lines like Estar's Mi Familia), but with substantially larger scale, capital base, and digital infrastructure globally.

Direct peers

• La Previsora Seguros: Venezuelan multi-line insurance group offering personal, commercial, and life insurance products. Direct peer to Estar Seguros in terms of product breadth, intermediary-led distribution, and domestic Venezuelan market focus.
• Mercantíl Seguros: Venezuelan insurer affiliated with the Mercantil financial group, offering personal and commercial insurance products. Direct peer in the Venezuelan multi-line insurance market with similar bank-affiliated distribution strengths and product breadth.
• Seguros Caracas: Long-established Venezuelan multi-line insurance carrier offering personal, commercial, and life insurance products across the country. Directly comparable to Estar Seguros in product breadth, distribution model (agents + branches), and target segments within the Venezuelan market.
• Banesco Seguros: Venezuelan insurance arm of the Banesco banking group, offering multi-line insurance products including auto, home, and life. Comparable to Estar Seguros through similar product mix, bancassurance distribution, and Venezuelan retail/business customer base.
• Mapfre (Seguros Mapfre Venezuela): Spanish global insurer with a Venezuelan multi-line subsidiary offering auto, health, life, and commercial products. Directly comparable in product portfolio and Venezuelan market presence, but backed by a much larger international parent with deeper reinsurance and capital resources.

Others

• RSA Group (Royal & Sun Alliance): UK-headquartered global insurer with 300+ years of history and Estar Seguros' strategic partner since 2008. Not a direct competitor — RSA places corporate accounts through Estar in Venezuela — but relevant as the source of underwriting expertise, international product templates, and reinsurance access.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/estarsegurosoficial
• Instagraminstagram.com/estarsegurosvzla
• LinkedInlinkedin.com/company/estar-seguros-vzla

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estar Seguros S.a.