DEGUIZ FRANCE

What DEGUIZ FRANCE does

Déguiz France, doing business as Déguiz Fêtes, is a French online retailer of costumes, accessories, and party decorations founded in 2012 and headquartered in Clermont-Ferrand, Auvergne-Rhône-Alpes. The company operates a single direct-to-consumer e-commerce storefront at deguiz-fetes.fr, built on the Webshopworks CMS, with more than 15,000 product references spanning adult, child, teen, and baby costumes, plus wigs, masks, makeup, hats, decorations, and animatronics organized by theme (Halloween, Christmas, Carnaval, etc.). Pricing is positioned at the value end of the market, with many accessories under €10 and costumes reaching €130+, supported by recurring promotions and a €12.42 HT minimum cart. Payment options include major credit cards plus 3x/4x installments via Alma and Chorus Pro for public-sector B2B buyers.

The go-to-market is exclusively digital: an owned storefront, a blog at blog.deguiz-fetes.fr, and active social profiles on Facebook, Instagram, TikTok, and YouTube, with email newsletters and a 'DF Family' community initiative as mid-funnel engagement tools. The primary customer segment is individual French consumers purchasing for Halloween, Christmas, Carnival, birthdays, school events, and themed parties; secondary segments include schools/associations, event committees, and professional animators/mascot buyers served via a dedicated online quotation flow. No revenue, headcount detail beyond 1–10 employees, or funding rounds are disclosed, and the company operates entirely within France without international expansion or marketplace distribution. There is no evidence of AI/ML capabilities, APIs, or proprietary technology beyond the standard e-commerce platform, and the company has no recorded M&A, restructuring, or leadership changes.

Name

DEGUIZ FRANCE

Legal name

Déguiz France

Website

https://deguiz-fetes.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Déguiz France (Déguiz Fêtes) is a French direct-to-consumer e-commerce retailer founded in 2012 that sells costumes, accessories, and party decorations to individual consumers, schools, associations, and professional event animators across France.

Ownership category

akta.pro rank

Product category

Costume & Party Supplies Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Variety Stores (5331)

akta.pro industry

PRIMARYCRALAJAD

Seasonal & Holiday Gifts & Decor Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRAEAGAB

Seasonal & Party Variety Stores

Consumer Products & Retail/Discount, Club & Value Retail/Variety Stores & Five-and-Dime Retail

Keywords

• Costume retail
• Party supplies
• Seasonal decorations
• Halloween costumes
• Themed accessories

Headquarters

HQ city

Aigueperse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Déguiz Fêtes generates revenue through direct online sales of costumes, accessories, and party decorations to consumers. The revenue model is transactional, with one-time purchases of physical products. No subscription or recurring revenue model is employed. The company offers a minimum order of €12.42 HT (€14.40 TTC) to activate the cart.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Déguiz Fêtes is a French e-commerce retailer that sells costumes, accessories, makeup, wigs, masks, and party decorations directly to consumers via its owned online storefront (deguiz-fetes.fr). The catalog spans more than 15,000 product references organized by theme (Halloween, Christmas, Carnival, Rio, Venice, Dunkerque) and demographic (adult, child, baby, plus sizes). The company also offers online quotation services for professionals and collectivities seeking bulk purchases.

Product overview

Déguiz Fêtes operates an e-commerce platform specializing in costumes, accessories, and party decorations. The product portfolio consists of three core offerings: (1) Déguisements (Costumes) - thousands of costume references for adults, children, teenagers, and babies including luxury, budget, and licensed costumes; (2) Accessoires - complementary items including wigs, hats, masks, makeup, and costume enhancements; (3) Décorations - party decorations including balloons, automates, and festive tableware. The company organizes products by seasonal events (Halloween, Noël, Carnaval), occasions, and professional use. Additional services include online quote generation for professionals and B2B/devis capabilities. The catalog offers more than 15,000 product references across various themes including licensed characters (Disney, Marvel, Naruto, Asterix), historical periods, professions, and pop culture trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Costumes (Déguisements) Thousands of costume references for adults, teenagers, children, and babies, including budget costumes, luxury costumes, pirate themes, cinema themes, plus-size options up to XXXL, and licensed character costumes (Disney, Marvel, Naruto, Asterix).
• Costume Accessories (Accessoires) Complementary costume accessories including wigs, hats, masks, beards and mustaches, tights and stockings, glasses, boas and feathers, and wings, generally priced under €10.
• Party Decorations (Décorations) Party decorations for themed events including balloons, table decorations, and animatronic decorations (automates) for professional and personal use.
• Costume Makeup (Maquillage) Face and special-effects makeup products including festive makeup, glitter, and themed makeup for costume completion.
• Wigs (Perruques) Quality wigs for all ages and themes, including children's, men's, and women's wigs in various styles, colors, and lengths.
• Masks (Masques & Loups) Masks and eye masks for various themes including Venetian masks, bandit masks, and children's masks.
• Halloween Collection Seasonal assortment of Halloween costumes, decorations, automata, makeup, masks, and accessories, with new 2026 product arrivals.
• Christmas Collection (Noël) Christmas decorations, Santa Claus costumes, Mother Christmas costumes, elf costumes, nativity scenes, and automata for professionals and individuals, with new 2026 arrivals.
• Carnival Collection (Carnaval) Carnival costumes and accessories including specialized Dunkerque carnival items (manteaux, sailor accessories), Rio carnival, Venice carnival, parade costumes, and school/organization costumes.
• Professional Costumes & Mascot Automata Professional-grade costumes and animatronic mascot decorations intended for events, businesses, municipalities, and entertainment venues requiring durable, repeated-use products.
• Costume Sets & Kits (Les Sets) Pre-assembled costume sets and kits bundling outfits with accessories for easy completion, including children's sets and complete costume bundles.
• Professional/Collectivity Online Quotation Service Online quote-generation system for professionals and public collectivities to request and receive estimates for bulk costume and decoration purchases, with Chorus Pro payment support for B2B transactions.

Quantifiable outcome

• Customer satisfaction rating of 9.1/10 based on 3,887 reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AlmacoreTechnology or IntegrationPayment service provider enabling 3x and 4x installment payments for customers. Integrated into the checkout process to offer flexible payment options.
• Payplug (Crédit Mutuel)coreTechnology or IntegrationPayment gateway partner processing credit card transactions. Part of the Crédit Mutuel banking group.
• WebshopworkscoreTechnology or IntegrationE-commerce platform provider that developed and maintains the Déguiz Fêtes online store. Visible in footer copyright as the platform developer.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon France: Amazon.fr is the dominant French e-commerce marketplace selling costumes, party decorations, and accessories alongside millions of other SKUs, representing the largest competitive threat on assortment depth and delivery speed for Déguiz Fêtes.
• Spartoo: Spartoo is a French online fashion and footwear retailer that, while not a costume specialist, competes for French online discretionary spend and seasonal purchases, and shares the regional Auvergne-Rhône-Alpes operational heritage.
• Temu: Temu is a global discount marketplace operated by PDD Holdings that has aggressively expanded into European costume and party categories with ultra-low pricing, representing a major structural threat to niche costume e-tailers like Déguiz Fêtes.
• La Redoute: La Redoute is a large French generalist e-commerce retailer carrying clothing, accessories, and seasonal party/costume items. It competes for French online discretionary spend and seasonal gift purchases, though costumes are a small slice of its overall catalog.
• JouéClub: JouéClub is a major French specialty toy and party retailer with both physical stores and e-commerce, offering costumes, dress-up, and party supplies that overlap with Déguiz Fêtes' assortment, though its catalog extends far beyond costumes.

Regional players

• Miccostumes: Miccostumes is a Spain-based online costume retailer specializing in adult, child, and themed outfits with multi-country European shipping, overlapping with Déguiz Fêtes on assortment but primarily serving Iberian and other EU markets outside France.
• Funidelia: Funidelia is a Spain-based online costume and party retailer with multi-country European shipping, offering a comparable catalog of costumes, wigs, and themed accessories. It is a strong regional peer in adjacent Romance-language markets rather than directly in France.
• PartyDeli: PartyDeli is a Germany-based online retailer of costumes, accessories, and party decorations with deep catalog breadth similar to Déguiz Fêtes, serving primarily the German and DACH markets rather than France.

Direct peers

• Déstock Costumes: Déstock Costumes is a French online costume and party retailer offering adult, child, and themed outfits at discount prices, directly competing with Déguiz Fêtes on assortment, price tier, and French consumer base.

Emerging players

• Costume Hub (Costumes Discount): Costumes Discount is a France-based online costume retailer offering adult and children's outfits at aggressive prices, representing an emerging price-led competitor in the same niche as Déguiz Fêtes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@deguizfrance7397
• Facebookfacebook.com/deguizfrance
• Instagraminstagram.com/deguizfetesdeguisement
• TikToktiktok.com/@deguizfetes
• LinkedInlinkedin.com/company/deguizfetes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEGUIZ FRANCE