Bebi Family

What Bebi Family does

Bebi Family is a private mobile application developer founded in 2019 that builds educational games and apps for toddlers and preschoolers aged 1 to 5. The company operates a portfolio of 8+ apps distributed globally through Apple App Store and Google Play Store, including Learning Games for Toddlers, ABC Kids, Toddler Puzzles, the flagship Bebi: Baby Games for Preschool (which contains 500+ activities), Bebi Piano, Baby Coloring, Baby Games 2, and Balloon Pop. Core technology consists of iOS and Android educational gaming applications with features including parental-gate protection, offline playability, a timely hints system, and content designed alongside childhood development experts. The apps cover curriculum areas such as the English alphabet, phonics, numbers, math, shapes, colors, drawing, coloring, music, animals, fairy tales, and household tasks, and are positioned for unsupervised play in an ad-free, safe environment.

The business model combines freemium app distribution with one-time paid app purchases and recurring monthly or annual subscriptions, monetized through app store billing. Customer segments are end-consumer parents of toddlers and preschoolers who seek safe, supervised-free educational screen time. Bebi Family operates through two legal entities — Bebi LLC (Georgia) handling iOS apps and the website, and BEBI FAMILY GAMES OÜ (Estonia) handling Android apps — and is privately held with no disclosed external funding. Go-to-market relies on product-led growth via app store optimization, content marketing through an extensive parenting-focused blog, and organic social presence on Twitter, Instagram, and Facebook. Disclosed compliance includes COPPA, GDPR, and CCPA, enabling global distribution including to children under 13.

Name

Bebi Family

Legal name

Bebi LLC

Website

https://bebi.family

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Bebi Family is a private mobile app developer founded in 2019 that builds educational games for toddlers and preschoolers (ages 1-5), distributing 8+ apps globally through Apple App Store and Google Play Store via freemium, one-time, and subscription monetization.

Ownership category

akta.pro rank

Product category

Early Childhood Educational Mobile Apps

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

akta.pro secondary industry

Creativity, Art & Music Learning Apps (EDACANAE)

Keywords

• Early childhood education apps
• Toddler learning games
• Preschool educational software
• Mobile educational games
• Kids learning apps

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile App Sales: One-time fee paid when purchasing apps from mobile application distribution platforms (Apple App Store, Google Play Store). Users make a single payment to download and access the full app.
2. Subscription-Based Apps: Monthly or yearly subscription fees automatically charged to the user's payment method. Subscriptions automatically renew for the applicable length of the subscription period unless cancelled 24 hours before renewal.
3. Freemium Model: Apps are free to install, providing basic functionality and games. This allows parents to trial the product before committing to paid versions or subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bebi Family develops and distributes a portfolio of educational mobile applications for toddlers and preschoolers (ages 1-5), covering alphabet, phonics, numbers, math, shapes, colors, music, art, animals, fairy tales, and other early childhood skills. The apps are designed for unsupervised, ad-free play and are available on iOS and Android through Apple App Store and Google Play Store via freemium, one-time purchase, and subscription pricing models.

Product overview

Bebi Family is a portfolio of educational mobile applications for toddlers and preschoolers (ages 1-5) featuring multiple distinct apps including Learning Games for Toddlers, ABC Kids, Toddler Puzzles, Bebi: Baby Games for Preschool (the flagship with 500+ games), Bebi Piano, Baby Coloring, Baby Games 2, and Balloon Pop. The apps cover curriculum areas including the English alphabet, phonics, numbers, math, shapes, colors, drawing, coloring, music, animal names and care, healthy food, vehicles, weather, fairy tales, household tasks, and more. All apps are designed for unsupervised play with parental gates, are ad-free, and are available on both Google Play Store and Apple App Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Games for Toddlers

Quantifiable outcome

• Over 500 educational games and activities available in a single app
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toca Boca: Kids' play and educational apps with freemium and paid models across mobile storefronts. Comparable in age range (early childhood), app-store distribution, and content-driven monetization.
• Lingokids: Subscription-based English-learning and play-learning app for kids 2–8. Comparable subscription model, age segment, and curriculum-driven engagement loop.
• Pinkfong: Mobile-first kids' educational content brand with apps, songs, and videos covering alphabet, phonics, math, and music. Comparable portfolio breadth and app-store-led distribution.
• BabyBus: Large portfolio of educational mobile apps for toddlers and preschoolers covering alphabet, numbers, art, and music. Closest peer in breadth of sibling-app portfolio and curriculum categories.
• Khan Academy Kids: Free educational app for ages 2–8 covering reading, math, and social-emotional learning. Most direct comparable in target audience, freemium model, and curriculum breadth.
• HOMER (HOMER Learning): Early-learning subscription app focused on reading, math, and creativity for ages 2–8. Directly comparable subscription model and preschool curriculum positioning.
• ABCmouse (Age of Learning): Subscription-based comprehensive early-learning platform covering ages 2–8. Comparable in curriculum depth and age targeting, though distributed as a platform rather than discrete apps.
• Sago Mini: Educational play apps targeted at ages 2–5 with offline play and ad-free design. Strong overlap in safety-focused design philosophy and age segment.

Emerging players

• DragonBox: Educational game studio with apps focused on math and logic for younger children. Niche but comparable in combining game mechanics with structured early-childhood learning content.

Broad incumbents

• PBS Kids: Public broadcaster's portfolio of educational kids games and apps. Overlaps in content categories and age segment, but operates as part of a much broader media ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BebiFamily
• Facebookfacebook.com/BebiFamily
• Instagraminstagram.com/bebi.family

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bebi Family