desmazieres

What desmazieres does

Desmazières (legal name: SA Desmazières) is a French Société Anonyme founded in 1972 and headquartered in Monchy-le-Preux, France. The company develops, produces, and distributes certified potato seed varieties and organic bulbils (small potato plants) for three end markets: industrial processing (chips, fries, starch, and flakes), the fresh/retail market, and organic agriculture. Its product catalog is anchored by four signature varieties — Agata, Artemis, Fontane, and Gourmandine — developed through the R&D programs of its parent cooperative Agrico, a Dutch group with eight global subsidiaries in which Desmazières has been the French arm since 2005. The catalog is expanded with newer commercial varieties (Babylon, Rousseau, Jolene, Esmee, Armedi, Evolution, Napoleon) and is protected under Plant Breeder's Rights (Droit d'Obtenteur). Desmazières holds Bureau Veritas organic certification (renewed 2025) and has supported organic agriculture for nearly 30 years.

The company's core technology combines proprietary plant genetics and multiplication programs with a digital ecosystem for producer relationship management: the Portail Desmazières web portal and a 2024-launched mobile application enabling production tracking, delivery monitoring, and financial statement access, with offline functionality. Distribution is anchored by a field force of 8 Culture Relation Agents providing agronomic and logistical support to contracted producers under annual contracts that secure 100% of production volumes, supported by dedicated Flux Administrators. A new e-commerce channel (online boutique launched 2024) and a redesigned corporate website extend the commercial surface beyond the traditional agent-led model.

Desmazières operates as a wholly-owned subsidiary of the Agrico cooperative and runs an autonomously managed French operation of approximately 40–42 employees serving seed potato producers (mid-market), industrial processors (enterprise), and fresh-market buyers. Pricing is B2B and quote-based, with annual contracts and 30-day payment terms. No external funding, M&A, or independent shareholders are evident in the data; ownership is fully consolidated within the Agrico cooperative structure. The company reports holding 20% of French seed potato surfaces, operates within a domestic French geographic scope, and pursues incremental product, channel, and certification expansion rather than geographic diversification.

Name

desmazieres

Legal name

SA Desmazières

Website

https://desmazieres.fr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Desmazières is a French producer and distributor of certified potato seed varieties and organic bulbils, serving industrial processors, fresh-market retailers, and organic growers as the French subsidiary of the Dutch cooperative Agrico.

Ownership category

akta.pro rank

Product category

Certified Potato Seed Production

NAICS

Potato Farming (111211), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sugar & Starch Crop Seed Cane/Seed Stock Production (AFAGAEAK)

akta.pro secondary industry

Organic Sugar & Starch Crop Farming (Sugar Crops, Starch Potatoes) (AFAGAKAH)

Keywords

• Certified seed potatoes
• Potato varieties
• Organic bulbils
• Agricultural seed production
• Potato breeding

Headquarters

HQ city

Monchy-le-preux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Certified Potato Seed Sales: Sale of certified potato seeds (plants) to producers, with annual contracts securing 100% of production volumes. The company distributes seeds for industrial processing (chips, fries, starch, flakes), fresh market, and organic cultivation.
2. Bulbille Sales: Sale of bulbilles (small potato bulbs) as an alternative seed product
3. Service and Support: Technical support, field assistance, and logistics services provided to producers as part of the seed sales relationship

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Desmazières develops, multiplies, and distributes certified potato seed varieties (including signature varieties Agata, Artemis, Fontane, and Gourmandine) and organic bulbils for three market segments: industrial processing (chips, fries, starch, flakes), fresh retail, and organic cultivation. The company also operates the Portail Desmazières mobile application for producer management and an online boutique for direct sales.

Product overview

Desmazières is a French leader in certified seed potato production, offering a comprehensive portfolio of seed varieties across three market segments: Processing (industry for fries, chips, flakes), Fresh/Retail (consumer market), and Organic. The core product consists of certified seed potato varieties, including four flagship 'signature' varieties (Agata, Artemis, Fontane, Gourmandine) and newer varieties (Babylon, Rousseau, Jolene, Esmee, Armedi, Evolution, Napoleon), complemented by bulbilles (young plants). The company also provides a digital ecosystem comprising the Desmazières Portal (web and mobile application) for producer management and an online boutique for direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• Portail Desmazières: Digital portal and mobile application for producers to manage their potato seed activities, track deliveries, and access financial statements.

Products and services

• Agata potato seed variety Early consumption potato variety with very homogeneous tuber shape and caliber, good virus resistance, and minimal damage at harvest. Sold as certified seed potato to producers for industrial, fresh, and organic cultivation.
• Artemis potato seed variety Early consumption potato variety with excellent frying quality and rustic characteristics. Recognized as World Champion at the 2024 Frites Art / World Fries Championship. Sold as certified seed potato for processors and producers.
• Gourmandine potato seed variety Premium firm-fleshed potato variety with smooth skin and very long storage capability. Adapted to different terroirs with attractive presentation. Sold as certified seed potato positioned in the premium segment.
• Fontane potato seed variety Conservation potato variety that is very productive and adapted to fries and flakes production with excellent dry matter distribution. Suitable for various terroirs. Sold as certified seed potato for industrial processing.
• Armedi potato seed variety New early conservation variety for fries with high tuberization, adapted to long-term storage. Sold as certified seed potato for industrial frying applications.
• Evolution potato seed variety New early consumption variety with dark red skin, high yield, and good drought tolerance. Sold as certified seed potato for fresh market cultivation.
• Napoleon potato seed variety Conservation variety for chips processing with homogeneous calibers and high dry matter content. Sold as certified seed potato to industrial chip processors.
• Bulbilles (organic small potato plants) Small potato plants (bulbilles/bulbils) offered as an alternative seed product in the range. Sold as seed input to producers for potato production.
• Portail Desmazières Mobile Application Mobile application for contracted potato producers to manage daily activity directly from their smartphone. Features include production tracking, delivery overview, financial statements, and offline functionality. Provided as part of the producer service relationship.
• Boutique en ligne (Online seed potato boutique) Online boutique for direct ordering and purchase of certified seed potatoes. Provided as a digital sales channel for producers and customers seeking direct access to Desmazières' certified varieties.

Quantifiable outcome

• 20% of French seed potato surfaces cultivated with Desmazières varieties
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AgricocoreStrategic or Co-development PartnerDesmazières became the French subsidiary of Agrico, a Dutch cooperative, in 2005. Together, teams work to create innovative varieties through shared R&D processes. Agrico has eight subsidiaries worldwide and celebrated 50 years in 2023.
• EuropatatminorOthersEuropean Potato Association listed as a partner organization on the Desmazières website.
• FedepomminorOthersFrench potato industry federation listed as a partner organization.
• Syndicat des obtenteursminorOthersFrench plant breeders association listed as a partner.
• SEMAEminorOthersFrench seed and plant multiplication association listed as a partner.
• INAOminorOthersInstitut National de l'Origine et de la Qualité (National Institute of Origin and Quality) listed as a partner.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HZPC: HZPC is the world's largest seed potato breeder and trader, headquartered in the Netherlands. It is the closest functional mirror to Desmazières — same product (certified seed potato varieties), same B2B cooperative/distributor model, same downstream markets (industrial, fresh, organic).
• Bretagne Plants: Bretagne Plants is a French seed potato cooperative headquartered in Brittany, producing certified seed potatoes for French and export markets. It is Desmazières' most direct domestic competitor, sharing the same geography, cooperative-like structure, and customer base of French producers.
• Europlant Pflanzenzucht: Europlant is a German potato breeding and seed trading company with a wide portfolio of industrial and table varieties. It competes head-to-head with Desmazières in the European certified seed potato market, particularly for processing varieties.
• Den Hartigh: Den Hartigh is a Dutch seed potato company developing and trading proprietary varieties for global markets. Similar to Desmazières in its focus on certified, IP-protected varieties for industrial and table segments.
• Solana Group: Solana is a European seed potato breeder and trader with operations across multiple countries. Directly comparable to Desmazières in breeding proprietary varieties and serving both industrial and fresh-market customers.
• Meijer Potato: Meijer Potato is a Dutch seed potato breeding and trading company operating globally with a broad proprietary variety portfolio. Directly comparable to Desmazières in business model, customer segments, and IP-based variety strategy.
• Norika: Norika is a German potato breeding company specializing in proprietary varieties for chips, fries, and table markets. Comparable to Desmazières in its variety-development focus and B2B sales to processors and fresh-market distributors.
• Stet Holland: Stet Holland is a Dutch seed potato exporter and breeder of proprietary varieties. It overlaps with Desmazières in variety development and B2B seed distribution across European markets.

Broad incumbents

• KWS Potatoes (KWS Group): KWS is a major global seed company whose potato division breeds and markets certified seed potato varieties. While broader in scope (cereals, sugar beet, vegetables), its potato unit competes with Desmazières on the same breeding and distribution dimensions.
• Agrico: Agrico is the Dutch cooperative parent of Desmazières and the broader group encompassing 8 subsidiaries. It is included as a broad incumbent peer because it operates the same upstream breeding, multiplication, and trading activities as Desmazières at group level across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sa-desmazieres

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about desmazieres