capitis
Capitis Medical & Aesthetics is a founder-owned California medical practice operating in San Diego and Roseville, offering hair restoration, regenerative medicine, aesthetics, injectables, and a capped concierge membership to individual consumer patients.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What capitis does
Capitis Medical & Aesthetics is a founder-owned, multi-specialty medical practice operating across two California locations in San Diego and Roseville. The company delivers four integrated service lines: hair restoration (FUE, FUT, DHI, BHT, PRP, stem cell therapy, ARTAS robotic harvesting, and Alma TED), regenerative and functional medicine (stem cell, peptide, BHRT, IV therapy, DNA analysis, OligoScan, and an ALS treatment protocol), aesthetic rejuvenation (Morpheus8, HydraFacial, lasers), and cosmetic injectables (BOTOX, fillers, Sculptra, KYBELLA). The practice is led by Dr. Joshua Crose, an ISHRS-certified hair restoration specialist and board-certified internal medicine hospitalist, alongside co-founder Ari Crose (F.N.P.), giving the operation clinical credibility across both surgical and regenerative modalities.
The business model blends transactional procedures, bundled treatment packages priced $1,500–$11,000, a capped concierge medicine membership at $500–$1,000 per month (limited to 100 patients), and a branded retail SKU — the proprietary Capitis Hair Serum with Stem Cell Exosomes — priced at $50–$120. Revenue is generated entirely from individual consumers, with no disclosed B2B or enterprise contracts. The practice holds BBB accreditation and a 4.8-star rating across 105 reviews, which functions as its primary third-party trust signal in a reputation-driven consumer medical category.
Operationally, Capitis runs with 1–10 employees, is privately funded with no outside capital raised, and relies on third-party medical device platforms (including the AI-guided ARTAS robotic system) rather than internally developed technology. Its competitive position rests on the unusual concentration of founder credentials, a diversified service mix spanning surgical, regenerative, aesthetic, and concierge care, and intentional premium positioning rather than scale or proprietary technology.
capitis firmographics
Firmographics- Name
- capitis
- Legal name
- Capitis Medical & Aesthetics
- Website
- https://capitismedicalaesthetics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Capitis Medical & Aesthetics is a founder-owned California medical practice operating in San Diego and Roseville, offering hair restoration, regenerative medicine, aesthetics, injectables, and a capped concierge membership to individual consumer patients.
- Ownership category
- akta.pro rank
Where capitis is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
capitis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Medical and Aesthetic Services: Revenue from comprehensive medical services including hair restoration (FUE, FUT, DHI, BHT transplants, PRP, stem cell), regenerative therapies (stem cell-based therapies, peptide therapy, BHRT), aesthetic procedures (BOTOX, fillers, laser treatments, facials), and functional medicine consultations. Mix of one-time procedures and ongoing treatment protocols.
- Concierge Medicine Membership: Monthly subscription memberships offering direct physician access, comprehensive lab panels, DNA analysis, toxin screening, and 20% discounts on all services. Two tiers: Standard at $500/month and Executive at $1,000/month with direct phone access to Dr. Crose. Limited to 100 patients total.
- Retail Products: Direct sales of proprietary hair care products including Capitis Growth Shampoo ($50), Capitis Hair Serum ($60), and Capitis Hair Serum with Stem Cell Exosomes ($120). Products sold through e-commerce shop on website.
- Treatment Packages: Bundled service packages including regenerative medicine packages (Stem Cell Reset $6,500-$11,000, Rapid Stem Cell Reset $10,000) and medical packages (Lab Package $1,500, Functional Lab Package $2,500, Functional Regenerative Guidance $4,000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Concierge - $500/month |
| Subscription | Monthly | Executive Concierge - $1,000/month |
| Unit Pricing | Multi-year contract | Stem Cell Reset Package - $6,500 |
| Unit Pricing | Multi-year contract | Stem Cell Regeneration Package - $11,000 |
| Unit Pricing | Multi-year contract | Rapid Stem Cell Reset Package - $10,000 |
| Unit Pricing | Multi-year contract | Lab Package - $1,500 |
| Unit Pricing | Multi-year contract | Functional Lab Package - $2,500 |
| Unit Pricing | Multi-year contract | Functional Regenerative Guidance - $4,000 |
| Unit Pricing | Pay-as-you-go | Capitis Growth Shampoo - $50 |
| Unit Pricing | Pay-as-you-go | Capitis Hair Serum - $60 |
| Unit Pricing | Pay-as-you-go | Capitis Hair Serum with Stem Cell Exosomes - $120 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
capitis product offering
Product offeringCore offering
Capitis Medical & Aesthetics is a physician-led medical practice that delivers personalized functional, regenerative, and aesthetic medicine to individual patients. Its core services include hair restoration (surgical transplantation, PRP, Alma TED, ARTAS robotic, and proprietary stem cell-based regrowth), bioidentical hormone replacement therapy, custom IV therapy, peptide therapy, and DNA functional analysis on the regenerative/functional side, and Morpheus8 RF microneedling, HydraFacial, CO2 CoolPeel laser, cosmetic injectables, and additional skin/body rejuvenation procedures on the aesthetic side. The practice is supported by a concierge medicine membership program and proprietary retail hair-care products.
Product overview
Capitis Medical & Aesthetics offers a comprehensive portfolio of medical and aesthetic services organized into four main categories: Regenerative & Wellness (including stem cell therapies, hormone replacement, peptide therapy, DNA analysis, and IV therapies), Hair Restoration (spanning FUE/FUT/DHI transplants, PRP, Alma TED, stem cell hair restoration, and ARTAS robotic hair transplantation), Aesthetic Rejuvenation (including Morpheus8, HydraFacial, laser treatments, and skin tightening), and Cosmetic Injectables (BOTOX, fillers, Sculptra, KYBELLA, and lip injections). The practice also operates a Concierge Medicine membership program with Standard ($500/month) and Executive ($1,000/month) tiers providing exclusive access to advanced diagnostics and treatments. Retail products include Capitis-branded hair care items (Growth Shampoo, Hair Serum, and Hair Serum with Stem Cell Exosomes) priced from $50-$120. Additionally, bundled treatment packages are offered including Stem Cell Reset ($6,500), Stem Cell Regeneration ($11,000), Rapid Stem Cell Reset ($10,000), Lab Package ($1,500), Functional Lab Package ($2,500), and Functional Regenerative Guidance ($4,000).
Differentiator
Problem solved
Functional benefit
Products and services
- FUE Hair Transplantation
- FUT Hair Transplantation
- DHI Hair Transplantation
- BHT Hair Transplantation
- PRP Hair Restoration
- Alma TED Hair Restoration
- Stem Cell Hair Restoration
- ARTAS Robotic Hair Restoration
- Hair Restoration Medicines & Supplements
- Bioidentical Hormone Replacement Therapy (BHRT)
- Custom IV Therapy
- DNA Functional Analysis
- Functional Regenerative Medicine Broader functional and regenerative medicine consultation and treatment program that addresses the root causes of chronic conditions and hormone-related issues.
- OligoScan
- Peptide Therapy
- Specialized Chronic Disease Therapies
- Stem Cell-Based Therapies
- Stem Cell Joint Injections
- HydraFacial
- Morpheus8 Radiofrequency microneedling treatment for facial skin remodeling, tightening, and texture improvement.
- Morpheus8 Body Radiofrequency microneedling treatment specifically targeted at body areas for skin tightening, contouring, and texture improvement.
- Laser Hair Removal Laser-based permanent hair-reduction treatment performed in-clinic for patients seeking removal of unwanted body or facial hair.
- Microneedling Collagen-induction therapy using fine needles to treat fine lines, acne scars, and skin texture concerns.
- Glacial Rx Cryotherapy-based skin treatment that targets sun damage, hyperpigmentation, and other surface-level skin concerns.
- Tetra CO2 CoolPeel Laser CO2 laser resurfacing treatment (CoolPeel) for skin tone, texture, and pigmentation improvement with reduced downtime versus traditional CO2 lasers.
- Red Carpet Facial Signature combination facial offered at the practice for patients seeking a pre-event glow and skin-refresh treatment.
- Scar Treatments In-clinic treatments to reduce the appearance of scars, including acne and surgical scars, using resurfacing and regenerative techniques.
- ThermoClear Radiofrequency-based skin-lesion treatment used to remove skin tags, milia, and other benign lesions safely and quickly.
- Votiva Treatments Radiofrequency-based feminine wellness and rejuvenation treatments offered to patients in-clinic.
- Y Lift Non-surgical facelift procedure that restores facial volume and contour using fillers and a proprietary injection technique.
- BOTOX Cosmetic Botulinum toxin (BOTOX) injections for cosmetic reduction of fine lines and wrinkles on the face.
- Dermal Filler Injections Hyaluronic-acid and other dermal filler injections used to restore facial volume and contour.
- KYBELLA Injections KYBELLA injection treatment to dissolve submental (under-chin) fat and improve jawline definition.
- Lip Injections Lip filler injections to enhance lip volume, shape, and definition.
- Neuromodulator Injections Neuromodulator injection treatments (broader category than BOTOX alone) for cosmetic wrinkle reduction.
- PRP Injections Platelet-Rich Plasma injections used for skin rejuvenation ("vampire facial") and other cosmetic applications.
- Sculptra Sculptra injectable biostimulator treatment to gradually restore facial volume by stimulating collagen production.
- Concierge Medicine Membership-based concierge primary-care program available in two tiers (Standard at $2,000/month and Executive at $5,000/month) that gives patients direct access to Dr. Crose and a higher-touch preventive and primary-care experience.
- Capitis Growth Shampoo Retail hair-care shampoo sold via the Capitis e-commerce shop, formulated to support hair growth and scalp health as part of a hair-restoration regimen.
- Capitis Hair Serum Retail hair-restoration serum sold via the Capitis e-commerce shop, used by patients as a topical supplement to in-clinic hair-restoration treatments.
- Capitis Hair Serum with Stem Cell Exosomes Proprietary retail hair-restoration serum sold through the Capitis e-commerce shop, formulated with stem cell exosomes as the firm's signature topical product.
- Stem Cell Reset Package Three-month bundled treatment package combining StemRegen stem-cell therapy and IV therapy, priced at $6,500.
- Stem Cell Regeneration Package Six-month bundled treatment package combining StemRegen stem-cell therapy with two IV therapy sessions, priced at $11,000.
- Rapid Stem Cell Reset Package Two-month bundled treatment package combining an accelerated course of StemRegen stem-cell therapy and IV therapy, priced at $10,000.
- Lab Package Bundled functional-medicine diagnostic package priced at $2,000 covering the core laboratory workup used to build a treatment plan.
- Functional Lab Package Bundled functional-medicine diagnostic package priced at $3,500 covering the expanded laboratory workup used for personalized treatment planning.
- Functional Regenerative Guidance Package Three-month functional and regenerative guidance package priced at $3,500 that combines lab interpretation with an extended physician-guided treatment plan.
Quantifiable outcome
- Concierge medicine membership limited to 100 patients, creating scarcity and exclusivity
Companies that use capitis
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
capitis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
capitis partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ISHRS (International Society of Hair Restoration Surgery)coreProfessional membership organization for hair restoration surgeons. Dr. Joshua Crose achieved ISHRS certification, validating his expertise in hair restoration procedures and allowing him to list ISHRS-certified surgeon credentials.
- BBB (Better Business Bureau)minorBBB Business Review showing Capitis Medical as an accredited business with established track record of customer satisfaction.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
capitis competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Customer concentration
capitis social profiles
Digital presencecapitis financial estimates
Financial estimateRevenue estimate
Valuation estimate
capitis leadership team
Management profileNumber of profiles
Profiles2 records
capitis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
capitis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about capitis
What does capitis do?
Capitis Medical & Aesthetics is a physician-led medical practice that delivers personalized functional, regenerative, and aesthetic medicine to individual patients. Its core services include hair restoration (surgical transplantation, PRP, Alma TED, ARTAS robotic, and proprietary stem cell-based regrowth), bioidentical hormone replacement therapy, custom IV therapy, peptide therapy, and DNA functional analysis on the regenerative/functional side, and Morpheus8 RF microneedling, HydraFacial, CO2 CoolPeel laser, cosmetic injectables, and additional skin/body rejuvenation procedures on the aesthetic side. The practice is supported by a concierge medicine membership program and proprietary retail hair-care products.
Is capitis a public or private company?
capitis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was capitis founded?
capitis was founded in -1. It employs 1 to 10 people.
Where is capitis based?
capitis is headquartered in San Diego, United States, in the North America region.
How does capitis make money?
Four revenue lines are on record. Medical and Aesthetic Services are the primary driver. The others are concierge Medicine Membership, retail Products and treatment Packages.
Does capitis have an API?
No public API is recorded for capitis.