bellissimo 35

Name

bellissimo 35

Legal name

Bellissimo

Website

https://bellissimodanceboutique.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Dancewear and Fitness Apparel Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMACAE

Yoga, Pilates & Studio Wear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

Keywords

• Dancewear retail
• Activewear boutique
• Pointe shoe fitting
• Dance apparel store
• Athleisure clothing

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dancewear and Fitness Apparel Sales: Primary revenue from selling dancewear, activewear, athleisure, shoes, and accessories through direct retail and e-commerce channels. One-time product purchases by consumers.
2. Customized Apparel: Revenue from customized apparel services for dance students and performers requiring personalized dancewear.
3. Pointe Fitting Services: Appointment-based pointe shoe fitting services for advanced dancers requiring professional fitting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bellissimo Dance Boutique is a specialty dancewear, activewear, athleisure, shoes, and accessories retailer that also provides appointment-based professional pointe shoe fitting services, customized apparel, and concierge shopping assistance. The boutique serves dancers of all ages across disciplines such as ballet, jazz, tap, lyrical, contemporary, hip hop, and gymnastics, operating both an e-commerce storefront and a physical showroom in Franklin, Tennessee.

Product overview

Bellissimo is a dance and fitness wear boutique offering a comprehensive portfolio of dancewear, activewear, athleisure, and accessories for women, youth, and men. The product lineup spans multiple categories including dancewear (leotards, skirts, tights, warm-ups), activewear (bra tops, leggings, jackets, shorts), athleisure (pajamas, rompers, dresses), dance shoes (ballet, pointe, jazz, tap, lyrical, hip hop), and accessories (pointe supplies, training tools, bags, beauty products, gifts). The company also provides specialized services including professional pointe shoe fitting by appointment, concierge services, and customized apparel. Featured brands include Free People Movement, XO Dance, and Energetiks. Bellissimo operates both online and at a physical location in Franklin, TN, with free shipping on orders over $150.

Differentiator

Problem solved

Functional benefit

Products and services

• Dancewear and Activewear Apparel Retail assortment of dancewear, activewear, athleisure, and gymnastics apparel for women, men, and youth, including leotards, skirts, tights, warm-ups, socks, legwarmers, undergarments, bra tops, tanks, jackets, shorts, pants, leggings, dresses, pajamas, rompers, and boys' dancewear, designed for ballet, jazz, tap, lyrical, contemporary, hip hop, and gymnastics.
• Dance Shoes (Adult and Youth) Retail selection of dance shoes for adults and youth covering ballet, pointe, jazz, tap and character, lyrical and contemporary, hip hop, plus socks and booties.
• Pointe Fitting Services Professional pointe shoe fitting services available by appointment to ensure proper fit and support for advanced dancers.
• Customized Apparel Customization services for dance and activewear apparel to meet specific dress code requirements or personal preferences.
• Concierge Services Personalized shopping assistance and customer service support for orders and product inquiries.
• Accessories, Pointe Supplies, and Gifts Retail assortment of pointe shoe accessories (toe pads, spacers, separators, caps, grips, ribbon, elastic, sewing and maintenance supplies, mesh bags), training tools, dance bags (youth, teen and adult, belt, and makeup bags), beauty products (hair, face and body), and gifts for adult/tween and youth categories including books, journals, tumblers, jewelry, stickers, dolls, stuffed animals, games, and Nutcracker-themed items.

Quantifiable outcome

• 4.9/5 customer satisfaction rating based on 140 Google reviews

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Concordia School of Performing ArtscoreStrategic or Co-development PartnerBellissimo serves as the dress code supplier for Concordia School of Performing Arts, providing students with required dancewear and apparel through the boutique.
• School of Nashville BalletcoreStrategic or Co-development PartnerBellissimo provides dress code items for students of the School of Nashville Ballet, ensuring proper dancewear compliance.
• Fellowship School of Creative ArtscoreStrategic or Co-development PartnerBellissimo serves as official dress code supplier for Fellowship School of Creative Arts dance program.
• New Song Christian AcademycoreStrategic or Co-development PartnerBellissimo provides dancewear dress code items for students at New Song Christian Academy.
• Roots Recital EssentialscoreStrategic or Co-development PartnerBellissimo partners with Roots Recital Essentials for student dancewear requirements.
• THE WRK. PLC.coreStrategic or Co-development PartnerBellissimo provides dress code items for THE WRK. PLC. dance and performing arts program.
• Free People MovementminorChannel Partner/ Reseller/ DistributorFree People Movement is a brand whose products (Free People FP Righteous Runsie, FP Never Better Dress, FP Free Throw Muscle Tank, FP Never Better One Piece) are sold through Bellissimo boutique.
• XO DanceminorChannel Partner/ Reseller/ DistributorXO Dance is a dancewear brand whose products (XO Sassy Scrunch Set) are sold through Bellissimo boutique.
• EnergetiksminorChannel Partner/ Reseller/ DistributorEnergetiks is a dancewear brand whose products (EN Heidi Tutu Dress) are sold through Bellissimo boutique.

Scale indicators1 record

Broad incumbents

• Capezio: Iconic dancewear and dance shoe brand with its own retail footprint and wholesale distribution; competes across ballet, pointe, jazz, and tap categories carried by Bellissimo.
• Lululemon: Dominant activewear/athleisure retailer that competes with Bellissimo's activewear and athleisure lines (yoga, studio, casual) for the same active-lifestyle consumer.
• Bloch: Established dancewear and pointe shoe brand with global retail and wholesale channels; directly overlaps Bellissimo's dance shoes, leotards, and pointe fitting categories.

Direct peers

• Dancewear Solutions: Specialty dancewear retailer focused on studio dress codes and bulk school orders — a close functional peer to Bellissimo's school dress-code partnership model.
• Discount Dance Supply: Large online dancewear retailer offering leotards, shoes, and accessories across ballet, jazz, tap, and lyrical — the most direct national e-commerce competitor to Bellissimo's dancewear catalog.

Emerging players

• Wear Moi: Dancewear brand offering leotards, skirts, and shoes through online and boutique channels — overlaps with Bellissimo's women's and youth dancewear assortment.
• So Danca: Dance apparel and footwear brand sold through specialty retailers worldwide; competes for shelf space and brand positioning within boutiques like Bellissimo.

Others

• Energetiks: Dancewear brand currently distributed through Bellissimo; comparable as a dance-apparel brand whose wholesale and direct channels compete with Bellissimo's retail assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bellissimo 35