Guglielmi

What Guglielmi does

Guglielmi S.p.A. rubinetterie is an Italian manufacturer of bathroom fixtures, kitchen faucets, shower systems, and water microfiltration solutions, headquartered in Grignasco in the Milan metropolitan area and operating continuously since its founding in 1954. The company produces brass and stainless steel fittings across four primary bathroom collections — Altagamma (luxury), GDay (contemporary), Premium (including healthcare-grade variants), and SenzaTempo (classic) — supplemented by shower columns, OUTDOOR stainless steel shower systems, SAVE XS shower panels, built-in shower components (Jolly Box), bathroom accessories and furniture, and the patented PURA kitchen water microfiltration system that delivers filtered, chilled, sparkling, and boiling water from a single tap outlet. Manufacturing is carried out in Italy using casting, stamping, CNC machining, polishing, chrome plating, galvanic finishes, PVD coating, and ABS-based 3D prototyping, with proprietary finishes including PVD Brushed Gold, PVD Brushed Copper, and PVD Brushed Black Nickel.

The company's revenue is generated through hardware sales distributed via a network of international distributors and a dedicated World Contract division that handles enterprise hospitality and architectural specifications. Pricing is quote-based and not publicly disclosed, reflecting a project-driven B2B specification model alongside distributor-led B2C channels. The go-to-market relies on flagship trade show presence at Salone del Mobile (Milan) and SICAM (Pordenone), a localized multi-language website in Italian, English, French, German, and Spanish, and a broad social media footprint across Instagram, Facebook, LinkedIn, YouTube, and Pinterest. Customer segments span residential end consumers, environmentally conscious PURA buyers, and enterprise World Contract buyers including hotels, resorts, and large architectural projects. Guglielmi is a privately held Italian joint-stock company with no disclosed funding rounds, no parent company, and no recorded M&A activity.

Name

Guglielmi

Legal name

Guglielmi S.p.A. rubinetterie

Website

https://guglielmi.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Guglielmi is an Italian manufacturer founded in 1954 that designs and produces premium bathroom fixtures, kitchen faucets, shower systems, and the patented PURA water microfiltration system, serving residential customers, distributors, and enterprise hospitality and architectural contract projects across European markets.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Kitchen Faucets Manufacturing

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

Keywords

• Bathroom fixtures manufacturing
• Kitchen faucets brassware
• Shower systems
• Water microfiltration taps
• PVD coated faucets

Headquarters

HQ city

Grignasco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Fixtures Sales: Primary revenue from manufacturing and selling brass and stainless steel faucets, shower columns, bathroom accessories, and kitchen fixtures through B2B distribution channels and direct contract specifications.
2. PURA Water Filtration System: Sale of integrated kitchen faucets with built-in microfiltration systems providing multiple water functions (filtered, sparkling, boiling) and replacement filter cartridges.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Guglielmi S.p.A. manufactures and sells premium brass and stainless steel bathroom fixtures, kitchen faucets, and shower systems under the Made in Italy label. The company also produces the PURA water microfiltration system, an integrated kitchen tap that delivers filtered, chilled, sparkling, and boiling water from a single outlet. Products are organized into four main collections (Altagamma, GDAY, Premium, SenzaTempo) with multiple PVD-coated finishes and sold through international distributors and a dedicated World Contract division serving hotels, resorts, and high-end residential developments.

Product overview

Guglielmi S.p.A. is an Italian manufacturer of bathroom and kitchen faucets (rubinetterie) established in 1954. The company produces a comprehensive portfolio of bathroom fixtures organized into four main collections: Altagamma (luxury/high-end), GDAY (contemporary), Premium (including healthcare-grade), and SenzaTempo (classic). Their product range includes single-lever and thermostatic faucets, shower columns and panels (including OUTDOOR stainless steel and SAVE XS models), built-in shower systems (Jolly Box), bathroom accessories and furniture, and kitchen faucets. The company also offers the PURA water microfiltration system for kitchens that delivers filtered natural, sparkling, and boiling water directly from the tap. Products are manufactured in Italy using processes including casting, stamping, CNC machining, polishing, chrome plating, galvanic finishes, PVD coating, and quality testing. Materials used include brass, stainless steel (including 316L grade for outdoor products), and various premium finishes. The company participates in international trade shows including Salone del Mobile in Milan and SICAM in Pordenone.

Differentiator

Problem solved

Functional benefit

Brands

• PURA: Water microfiltration system and kitchen faucet collection that provides filtered, sparkling, and boiling water directly from the tap, reducing plastic bottle waste.

Products and services

• PURA Water Microfiltration Kitchen Faucet System Patented integrated kitchen tap system delivering filtered natural water, chilled natural water, chilled sparkling water, boiling water, and standard domestic hot/cold water from a single outlet, with replacement microfiltration cartridges sold separately to eliminate plastic bottle consumption.
• Altagamma Collection Bathroom Faucets High-end bathroom faucet collection comprising the CENTANNI, GZERO, GX, AG, and SPRINT COLOR sub-lines offering luxury designs across single-lever mixers, three-bathroom-height options, and customizable handle finishes including marble, Iroko wood, Corian, and knurled variants.
• GDay Collection Bathroom Faucets
• Premium Collection Bathroom Faucets
• SenzaTempo Collection Bathroom Faucets
• OUTDOOR Stainless Steel Shower Columns
• SAVE XS Shower Panels
• Arredo Bagno Bathroom Accessories and Furniture

Quantifiable outcome

• PURA system eliminates plastic water bottles and associated 450-year decomposition time of plastic bottles
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RS21 Italian Class ChampionshipminorStrategic or Co-development Partner · 1 January 2024Guglielmi partnered with the RS21 Italian Class sailing championship circuit during the 2024 season, providing their PURA microfiltered water systems to sailing clubs and event crews. This partnership highlights the company's commitment to sustainability by reducing plastic bottle consumption at sailing events. The company brought Guglielmi PURA to sailing clubs across Italy to provide microfiltered water to staff and crews, demonstrating collaboration between companies for sustainable growth.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fantini: Premium Italian brassware manufacturer with deep architectural and residential project exposure, including collaborations with leading designers. Directly comparable to Guglielmi's Altagamma and SenzaTempo collections in product mix, finish range, and international specifier channel.
• Gessi: Italian luxury bathroom faucet and shower manufacturer with strong design heritage and a global contract/hospitality presence. Highly comparable to Guglielmi on target customer (high-end residential and hotels), product category (faucets, shower systems), and Made-in-Italy premium positioning.
• Dornbracht: German premium bathroom and kitchen fittings manufacturer with strong design credentials and international contract presence. Comparable on premium positioning, architectural specifier channel, and finish/material customization that overlaps with Guglielmi's Altagamma and SPRINT COLOR lines.
• Hansgrohe (Axor): German bathroom fixtures group with the premium Axor designer brand catering to hospitality and high-end residential. Comparable to Guglielmi on premium designer faucets, shower systems, and international B2B/specifier distribution, though at much greater scale.
• Boffi: Italian premium bathroom brand spanning faucets, sanitaryware, and full bathroom systems, with strong designer collaborations. Comparable to Guglielmi on Italian ultra-premium positioning, architectural/residential specifier channel, and continuous launch of new material-driven collections.
• Cristina Rubinetterie: Italian premium brassware manufacturer with multi-decade heritage, serving hospitality and residential channels internationally. Closely matches Guglielmi on product category (faucets, shower systems), Made-in-Italy positioning, and emphasis on PVD-style premium finishes.
• Vola: Danish premium faucet and shower manufacturer with strong design heritage and international architectural specifier following. Highly comparable to Guglielmi on minimalist designer faucet aesthetic, premium-tier pricing, and contract/hospitality channel focus.
• Zucchetti Kos: Italian bathroom fittings and shower brand offering a wide portfolio of faucets, shower systems, and wellness products. Comparable in scale, Italian craftsmanship positioning, multi-collection architecture, and emphasis on premium finishes and design-led collections.

Emerging players

• BWT (Best Water Technology): European water-treatment specialist offering point-of-use filtration, water softening, and integrated kitchen filtration systems. Comparable to Guglielmi's PURA system for the water-microfiltration value proposition, though BWT is a much larger specialist focused narrowly on water rather than bathroom fixtures.

Broad incumbents

• Grohe (LIXIL): Global premium plumbing fixtures brand owned by LIXIL, offering brassware, shower systems, and increasingly integrated water-filtration solutions. Comparable to Guglielmi as a broad incumbent in the same bathroom/kitchen faucet category, with materially greater scale, distribution, and R&D resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX7NTeKtlH3JyhADr1Xu-eA
• Facebookfacebook.com/guglielmirubinetterie
• LinkedInlinkedin.com/company/guglielmi-s.p.a
• Instagraminstagram.com/guglielmi_rubinetterie
• Pinterestit.pinterest.com/guglielmirubinetterie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guglielmi