Cherokee Rose Embroidery
- Company typePrivate
- Founded1989
- HeadquartersCrystal Lake, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Cherokee Rose Embroidery firmographics
Firmographics- Name
- Cherokee Rose Embroidery
- Legal name
- TLC Swag LLC
- Website
- https://cherokeeroseembroidery.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cherokee Rose Embroidery industry classification
Industry- Product category
- Custom Embroidery Services
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (315990)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where Cherokee Rose Embroidery is headquartered
LocationHeadquarters
- HQ city
- Crystal Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cherokee Rose Embroidery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Custom Embroidery Services: Primary revenue stream from embroidering logos, names, and designs onto apparel and specialty items. Charges based on total stitch count and order quantity. One-time digitizing fee for artwork setup, with repeat orders not incurring this fee.
- Blank/Decorated Apparel Sales: Sale of blank apparel items (shirts, jackets, hats, bags, etc.) that can be customized with embroidery. Wide selection from brands like Port Authority. Cannot purchase Nike, Adidas, or Reebok items without embroidery.
- Specialty Item Embroidery: Embroidery services for sentimental items including towels, blankets, handkerchiefs, christening dresses/bibs, quilt squares, and Christmas stockings. Adds premium touch to personal items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Embroidery pricing based on stitch count and quantity |
| One time/ perpetual license | Pay-as-you-go | One-time digitizing fee for artwork setup |
| Unit Pricing | Pay-as-you-go | Blank apparel items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Cherokee Rose Embroidery product offering
Product offeringCore offering
Cherokee Rose Embroidery provides custom embroidery services on apparel and specialty items for businesses, schools, healthcare providers, government agencies, and individuals across the Chicagoland area. The company digitizes customer logos and artwork, stitches them onto garments such as polos, jackets, caps, scrubs, and bags, and also personalizes items like towels, blankets, christening dresses, and stockings. Operations are supported by a physical showroom in Crystal Lake, IL, a 3-step easy ordering process, rush ordering capability, and an online apparel catalog.
Product overview
Cherokee Rose Embroidery is a custom embroidery service provider (powered by TLC Swag LLC) serving the Chicagoland area since 1989. The company operates a single unified service offering centered on custom embroidery, with two primary service tiers: Corporate Apparel Embroidery (professional business apparel with logos) and Custom Embroidery Services (specialty items and personal events). Additional service features include Easy Ordering, Rush Ordering, Custom Logo Embroidery, Individualized Apparel, and Custom Design Embroidery using a stock design library. The company primarily serves businesses, schools, clubs, and individuals needing branded or personalized embroidered apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Embroidery Services
- Corporate Apparel Embroidery
- Specialty Item Embroidery
- Custom Design Embroidery
Quantifiable outcome
- 35+ years of operation
- +1 more outcomes
Companies that use Cherokee Rose Embroidery
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
Cherokee Rose Embroidery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cherokee Rose Embroidery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TLC Swag LLCcoreTLC Swag LLC is the parent company operating Cherokee Rose Embroidery. The business operates as 'Powered by TLC Swag LLC' with shared branding and operational alignment. TLC Swag LLC manages the embroidery operations and customer relationships.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Cherokee Rose Embroidery competitors and assessment
Company assessmentDirect peers
- Threadbird: Online custom embroidery specialist for apparel, hats, and bags; directly comparable offering, customer segment (small businesses, teams, events), and digital ordering model.
- CustomInk: Direct competitor offering custom embroidery and screen-printed apparel for groups, teams, and businesses via an online platform. Closest digital analog to Cherokee Rose's corporate apparel embroidery service.
- RushOrderTees: Custom apparel decoration company specializing in fast turnaround screen printing and embroidery for corporate and event clients — directly comparable on rush ordering and SMB customer base.
- Logo Sportswear: Custom embroidered apparel retailer with broad product catalog and online ordering; competes head-to-head with Cherokee Rose in the corporate and team apparel segment.
- Underground Printing: Custom apparel decorator with multiple regional production facilities serving SMBs, Greek life, and corporate buyers; competes in the same custom embroidery/printing niche as Cherokee Rose.
Broad incumbents
- Quality Logo Products: Online promotional products company offering custom embroidered apparel, bags, and accessories to businesses nationwide; broader catalog but overlapping core embroidered apparel offering.
- SanMar: Major wholesale apparel supplier (Port Authority is mentioned on Cherokee Rose's own site) serving the promotional products and embroidery industry; comparable through its branded apparel catalog that Cherokee Rose decorates.
- 4imprint: Large publicly traded promotional products distributor offering custom embroidered apparel alongside thousands of other promotional items; broader portfolio but overlapping on corporate branded apparel.
Others
- alphabroder: One of North America's largest wholesale apparel distributors supplying decorators like Cherokee Rose; comparable through its branded apparel line (Anvil, Alternative, etc.) that competes for the same end-customer.
Emerging players
- CaféPress (via CafePress and Zazzle marketplace): Online marketplace for personalized/embroidered apparel and gifts; competes for individual and small-group custom apparel orders that overlap with Cherokee Rose's individuals and families segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cherokee Rose Embroidery social profiles
Digital presenceCherokee Rose Embroidery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherokee Rose Embroidery leadership team
Management profileNumber of profiles
Cherokee Rose Embroidery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherokee Rose Embroidery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherokee Rose Embroidery
What does Cherokee Rose Embroidery do?
Cherokee Rose Embroidery provides custom embroidery services on apparel and specialty items for businesses, schools, healthcare providers, government agencies, and individuals across the Chicagoland area. The company digitizes customer logos and artwork, stitches them onto garments such as polos, jackets, caps, scrubs, and bags, and also personalizes items like towels, blankets, christening dresses, and stockings. Operations are supported by a physical showroom in Crystal Lake, IL, a 3-step easy ordering process, rush ordering capability, and an online apparel catalog.
Is Cherokee Rose Embroidery a public or private company?
Cherokee Rose Embroidery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cherokee Rose Embroidery founded?
Cherokee Rose Embroidery was founded in 1989. It employs 1 to 10 people.
Where is Cherokee Rose Embroidery based?
Cherokee Rose Embroidery is headquartered in Crystal Lake, United States, in the North America region.
How does Cherokee Rose Embroidery make money?
Three revenue lines are on record. Custom Embroidery Services are the primary driver. The others are blank/Decorated Apparel Sales and specialty Item Embroidery.
Who are Cherokee Rose Embroidery's main competitors?
Direct peers on record are Threadbird, CustomInk, RushOrderTees, Logo Sportswear and Underground Printing. Broad incumbents are Quality Logo Products, SanMar and 4imprint. alphabroder is listed as an others. CaféPress (via CafePress and Zazzle marketplace) is listed as an emerging player.
Does Cherokee Rose Embroidery have an API?
No public API is recorded for Cherokee Rose Embroidery.
What industry is Cherokee Rose Embroidery in?
Cherokee Rose Embroidery's product category is Custom Embroidery Services. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its NAICS code is 458110 and its SIC code is 2300.