Care after Combat
Care after Combat is a UK-registered charity providing peer mentorship, prison-based support, and post-release reintegration services for former British Armed Forces personnel involved in the criminal justice system, operating across England and Wales.
- Company typePrivate
- Founded2014
- HeadquartersNewark, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Care after Combat does
Care after Combat is a UK-registered charity (England & Wales no. 1159342; Scotland SCO54484) founded in 2014 and headquartered at Newark Beacon Innovation Centre. It provides mentoring, support, and training for UK Armed Forces veterans involved in the criminal justice system and their families, operating primarily in England and Wales with plans to extend into Scotland and Northern Ireland. The charity's core service is Project Phoenix, a peer mentorship scheme delivered by veteran staff and volunteer mentors that provides one-to-one support inside prisons and for up to 12 months post-release, supplemented by monthly prison forums, a 24/7 telephone helpline (0300 343 0255), wellbeing/activity packs sent to veterans in custody, and awareness training for justice system professionals.
The organisation's core products and services are human-delivered rather than technology-based: alongside Project Phoenix, it runs Op NOVA (a government-contracted support programme launched in 2023 in collaboration with NHS England and Forces Employment Charity), an online training course hosted on the Combat Stress Learning platform (360Learning), and Op PAWSIBLE, a global fundraising campaign built around the JJ Bear mascot. Revenue is generated primarily through donations and fundraising events (charity golf days, treks, challenge events), supplemented by merchandise sales (JJ Bear plush toys, branded accessories, and music releases by The Quireboys), legacies and bequests facilitated through FreeWills.co.uk, and government contracts via Op NOVA. Average annual income for the 2023/24 reporting period was £935,829, with expenditure of £834,921 (89% of income) and a surplus of £100,908. Outreach is conducted via a community-led GTM motion combining direct prison and probation referrals, self-referrals through the helpline, content marketing on the website and social channels, events, and partnerships with the wider UK military charity ecosystem through Cobseo.
Care after Combat firmographics
Firmographics- Name
- Care after Combat
- Legal name
- Care after Combat
- Website
- https://careaftercombat.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Care after Combat is a UK-registered charity providing peer mentorship, prison-based support, and post-release reintegration services for former British Armed Forces personnel involved in the criminal justice system, operating across England and Wales.
- Ownership category
- akta.pro rank
Care after Combat industry classification
Industry- Product category
- Veteran Rehabilitation Services
- NAICS
- Individual and Family Services (6241), Social Assistance (624), Vocational Rehabilitation Services (6243)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Domestic Violence & Abuse Support Services (BPAGAEAD), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
Keywords
Where Care after Combat is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Care after Combat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Primary revenue stream through individual donations, corporate donations, and organised fundraising events including challenges, treks, golf days, and community fundraising activities.
- Merchandise Sales: Sale of branded merchandise including JJ Bear (£12), lanyards (£4), pin badges (£4), wristbands (£2), beanies (£12), neck rolls (£5), pens (£1.50), and music releases. Proceeds support veteran programmes.
- Legacies and Bequests: Partnership with FreeWills.co.uk enabling supporters to leave gifts in their wills to support ongoing operations.
- Government Contracts: Contracted support through Op NOVA initiative launched in 2023 in collaboration with NHS England and Forces Employment Charity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Charity Golf Day individual entry |
| One time/ perpetual license | Pay-as-you-go | Charity Golf Day four-ball team |
| Unit Pricing | Pay-as-you-go | JJ Bear merchandise |
| Unit Pricing | Pay-as-you-go | Branded merchandise items |
| Unit Pricing | Pay-as-you-go | Music merchandise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Care after Combat product offering
Product offeringCore offering
Care after Combat delivers one-to-one peer mentorship, prison-based forums, and wrap-around support for former British Armed Forces personnel involved in or leaving the criminal justice system, together with a 24/7 helpline, monthly wellbeing packs for veterans in custody, awareness training for professionals, and a government-contracted support program (Op NOVA). The charity also operates an online shop selling branded merchandise (including JJ Bear, lanyards, badges, beanies, wristbands, music releases) and runs fundraising campaigns such as Op PAWSIBLE to sustain its veteran support work.
Product overview
Care after Combat is a UK veterans charity focused on supporting former British Armed Forces personnel in the justice system. The organization operates several interconnected programs: Project Phoenix is the core peer mentorship initiative delivering one-to-one support in prisons and post-release; the 24/7 Helpline provides round-the-clock telephone support; Monthly Forums offer group sessions in prisons; Op NOVA provides government-contracted support; and Wellbeing/Activity Packs are sent monthly to veterans in custody. The organization also runs Op PAWSIBLE, a global fundraising campaign featuring JJ Bear merchandise, and maintains a charity shop selling branded items including JJ Bear plush toys, lanyards, pin badges, clothing, accessories, and music releases. Additionally, an online training course on military service and offending behaviour is delivered through a partnership with Combat Stress Learning. The organization primarily operates in England and Wales with plans to expand to Scotland and Northern Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- Wristband (Black)
- Wristband (Navy)
- Project Phoenix
- 24/7 Helpline
- Op NOVA
- Monthly Forums
- Online Training Course: Military Service and the Justice System
- Wellbeing/Activity Packs
- Op PAWSIBLE
- JJ Bear
- Branded Lanyard
- Pin Badge (Emblem)
- Beanie Hat (Blue)
- Beanie Hat (Olive)
- Sew-on Patch
- Neck Rolls
- Branded Ballpoint Pen
- The Quireboys - Merry Christmas CD Single
- The Quireboys - Merry Christmas Vinyl Edition
Quantifiable outcome
- Reoffending rate reduction to 1/5 of national average for mentored veterans
- +4 more outcomes
Companies that use Care after Combat
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Care after Combat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Care after Combat partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- NHS EnglandcoreGovernment partnership for Op NOVA initiative launched in 2023, providing contracted support for former service personnel in custodial establishments. NHS England collaboration significantly enhances Care after Combat's offering and provides government backing for operations.
- Forces Employment CharitycoreCollaboration on Op NOVA initiative to provide enhanced support for veterans in the justice system. Partnership combines expertise of multiple veteran-focused organisations.
- Nottinghamshire HealthcarecorePartnership between Nottinghamshire Healthcare and Care after Combat working across five prisons in the Lincolnshire and Nottinghamshire area, developing Veteran Care through Custody service.
- FreeWills.co.ukminorPartnership providing free will-writing services to supporters, with option to leave gifts to Care after Combat. Offers fully comprehensive wills online with live support from will specialists.
- CobseocoreMember of Cobseo - The Confederation of Service Charities, part of the broader ecosystem of UK military charities working together for veterans.
- EnthuseminorDonation and fundraising platform partner used for online donations, event registrations, and campaign management.
- Andrews Sykes Group PLCminorCorporate supporter of Care after Combat, appearing in supporters logo section of website.
- Community FundminorGovernment community funding body supporting Care after Combat's charitable activities.
- Veterans' FoundationminorVeterans' Foundation provides grants to organisations supporting the armed forces community, including Care after Combat.
- The Armed Forces Covenant Fund TrustminorSupports delivery of the Armed Forces Covenant through grant funding to charities supporting veterans.
- IEMminorEngineering and facilities management company whose founder Alistair Scott serves as an ambassador for Care after Combat.
- Army Benevolent FundminorSupporting soldiers, ex-soldiers and their families; partnership in broader veteran support ecosystem.
- Royal Air Force Benevolent FundminorSupporting RAF personnel and veterans; partnership in broader veteran support ecosystem.
- Royal British LegionminorMajor UK veteran charity; partnership in broader veteran support ecosystem.
- Greenwich HospitalminorSupporting the Royal Navy since 1694; charitable funder for veteran support causes.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Care after Combat competitors and assessment
Company assessmentDirect peers
- Combat Stress: UK-leading veterans' mental health charity. Combat Stress is a direct partner of Care after Combat (delivers training on Combat Stress Learning) and addresses overlapping veteran mental health needs, including those of veterans in the justice system.
- Forces Employment Charity: Joint partner on Op NOVA alongside NHS England. The Forces Employment Charity focuses on veteran employment outcomes, which directly overlaps Care after Combat's post-release reintegration use cases.
- The Forward Trust: UK charity supporting people in recovery from drug, alcohol, and offending behaviour, including those leaving prison. Comparable directly on the justice cohort and rehabilitation focus, with overlap on veteran offender populations.
- Nottinghamshire Healthcare NHS Foundation Trust: NHS partner that co-developed Veteran Care through Custody with Care after Combat across five prisons in Lincolnshire and Nottinghamshire. Comparable on the justice-system veteran mental health interface.
Broad incumbents
- Help for Heroes: Large UK armed forces charity supporting wounded veterans across physical, mental, and welfare needs. Comparable in mission and donor base, though broader in scope and not focused specifically on the justice cohort.
- Royal British Legion: The UK's largest veterans' charity, providing lifelong support across welfare, employment, and community. Overlaps with Care after Combat on veteran welfare and works alongside them in the Cobseo network.
- SSAFA: Long-established UK military charity providing welfare, mental health, and family support to serving personnel and veterans. Similar funding model and beneficiary pool, though offering a much broader service portfolio.
- Walking With The Wounded: UK veteran charity supporting those with physical and mental health challenges into employment and independence. Comparable in mission around veteran reintegration and employment outcomes.
Others
- Cobseo (Confederation of Service Charities): Umbrella body of which Care after Combat is a member. Not a direct comparator but a key ecosystem partner and funding channel for UK armed forces charities.
- Veterans' Foundation: Grant-making charity that funds Care after Combat. Comparable as an adjacent funder in the veterans' charity ecosystem rather than as a direct service competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Care after Combat social profiles
Digital presenceCare after Combat compliance and trust
Trust signalCompliance8 records
Care after Combat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care after Combat leadership team
Management profileNumber of profiles
Profiles18 records
Care after Combat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care after Combat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care after Combat
What does Care after Combat do?
Care after Combat delivers one-to-one peer mentorship, prison-based forums, and wrap-around support for former British Armed Forces personnel involved in or leaving the criminal justice system, together with a 24/7 helpline, monthly wellbeing packs for veterans in custody, awareness training for professionals, and a government-contracted support program (Op NOVA). The charity also operates an online shop selling branded merchandise (including JJ Bear, lanyards, badges, beanies, wristbands, music releases) and runs fundraising campaigns such as Op PAWSIBLE to sustain its veteran support work.
Is Care after Combat a public or private company?
Care after Combat is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Care after Combat founded?
Care after Combat was founded in 2014. It employs 11 to 50 people.
Where is Care after Combat based?
Care after Combat is headquartered in Newark, United Kingdom, in the Europe region.
How does Care after Combat make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales, legacies and Bequests and government Contracts.
Who are Care after Combat's main competitors?
Direct peers on record are Combat Stress, Forces Employment Charity, The Forward Trust and Nottinghamshire Healthcare NHS Foundation Trust. Broad incumbents are Help for Heroes, Royal British Legion, SSAFA and Walking With The Wounded. Others are Cobseo (Confederation of Service Charities) and Veterans' Foundation.
Does Care after Combat have an API?
No public API is recorded for Care after Combat.
What industry is Care after Combat in?
Care after Combat's product category is Veteran Rehabilitation Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of BPAGAEAD, Domestic Violence & Abuse Support Services. Its NAICS code is 6241 and its SIC code is 8300.