Genea Family Office
Genea Family Office is a Lagos-based multi-family office founded in 2023 that provides integrated wealth management, business advisory, family governance, estate and tax planning, and lifestyle management services to high-net-worth individuals, family-owned businesses, and multi-generational families across Nigeria and Africa.
- Company typePrivate
- Founded2023
- HeadquartersLagos, Nigeria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Genea Family Office does
Genea Family Office is a Lagos-based, Nigerian-domiciled multi-family office founded in 2023 that delivers integrated wealth management, business advisory, family advisory, estate and tax planning, and lifestyle management services to high-net-worth individuals, family-owned businesses, and multi-generational families. The firm bundles five service pillars — Wealth Management (including investment planning, alternative asset management covering real estate, aircraft, yachts, art, and intellectual property, venture capital and private equity access, and asset documentation), Business Advisory (succession planning, governance frameworks, and bespoke corporate services), Family Advisory (governance frameworks, family assemblies/retreats, next-generation preparation, and philanthropy administration), Estate & Tax Planning (wills, trusts, insurance, and cross-border tax solutions), and Lifestyle Management (concierge, property, education, healthcare, and domestic administration) — into a single relationship offering.
The firm does not operate a technology product platform; its delivery model is human advisory executed by senior partners. The two named co-founders, Abiola Adekoya (former MD/CEO of FBN Quest Securities and CEO of RMB Nigeria Stockbrokers, with additional stints at Renaissance Capital and CSL Stockbrokers, totaling 23+ years of financial services experience) and Abiola Adediran (former Group CFO of Coronation Group and a founder of the Tengen Family Office, with 15+ years of corporate finance and private wealth experience), anchor the firm's relationship-led go-to-market.
Genea generates revenue through engagement-based advisory fees on a subscription/annual billing cadence, with pricing negotiated per client based on the scope and complexity of services and assets under advisement. The firm operates exclusively through direct, partner-led advisory relationships — no self-service or digital distribution channels — and supplements referral-driven client acquisition with top-of-funnel content marketing via LinkedIn, Medium thought leadership, an educational webinar series, and a newsletter. The firm has two Lagos offices and is targeting the broader African HNW market, where roughly 70% of HNW individuals currently lack a comprehensive estate plan, against a backdrop of African HNW wealth projected to grow from $2.1T to $3T by 2031.
Genea Family Office firmographics
Firmographics- Name
- Genea Family Office
- Legal name
- Genea Family Office
- Website
- https://geneafamilyoffice.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Genea Family Office is a Lagos-based multi-family office founded in 2023 that provides integrated wealth management, business advisory, family governance, estate and tax planning, and lifestyle management services to high-net-worth individuals, family-owned businesses, and multi-generational families across Nigeria and Africa.
- Ownership category
- akta.pro rank
Genea Family Office industry classification
Industry- Product category
- Multi-Family Office Services
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Family Office Services (Single & Multi-Family Office) (FSABADAF)
- akta.pro secondary industries
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Family Business & Succession Advisory (FSAAADAL), Philanthropy, Foundations & Grantmaking Advisory (FSAAADAG)
Keywords
Where Genea Family Office is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
Genea Family Office business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Wealth Management Advisory Fees: Genea generates revenue through advisory fees for comprehensive wealth management services, including investment planning, alternative asset management, venture capital and private equity investments, real estate advisory, and asset documentation and verification services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Genea Family Office product offering
Product offeringCore offering
Genea Family Office is a Lagos-based multi-family office that delivers an integrated suite of advisory services to ultra-high-net-worth individuals and multi-generational families in Nigeria and across Africa. Its offering combines five pillars — wealth management, business advisory, family advisory, estate & tax planning, and lifestyle management — and is delivered through dedicated partner-level engagements covering investment planning, alternative assets, succession planning, governance frameworks, and concierge services.
Product overview
Genea Family Office is a professional wealth management and advisory firm providing a comprehensive suite of services for multi-generational families and high-net-worth individuals. The offering is structured as a unified family office platform encompassing five core service pillars: Wealth Management (including investment planning, alternative assets, venture capital, and asset documentation), Business Advisory (succession planning, governance frameworks, and corporate services), Family Advisory (governance frameworks, family retreats, next-gen preparation, and philanthropy), Estate & Tax Planning (wills, trusts, and insurance), and Lifestyle Management (concierge, property, education, healthcare, and domestic administration). These services are designed to work together as an integrated approach to preserving family wealth and legacy across generations.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Management
- Business Advisory
- Family Advisory
- Estate & Tax Planning
- Lifestyle Management
Quantifiable outcome
- Clients have access to investment opportunities across a range of asset classes and global markets.
Companies that use Genea Family Office
Customer profileSegments4 records
Ideal customer profiles4 records
Genea Family Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genea Family Office partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Genea Family Office competitors and assessment
Company assessmentRegional players
- United Capital Plc: Nigerian financial services group offering wealth management, investment banking, and trust services to HNW individuals and families across West Africa.
- ARM (Asset & Resource Management): One of Nigeria's largest private wealth and asset managers serving HNW and institutional clients with investment, pension, and advisory solutions.
- Cardinalstone Partners: Nigerian investment management and advisory firm offering wealth management, asset management, and financial advisory to HNW individuals and institutions.
- Coronation Group: Leading Nigerian family-owned financial services group where Adediran was Group CFO. Comparable as a domestic financial-services conglomerate serving HNW families in Nigeria, though broader in scope than Genea.
- FBN Quest: Wealth management and investment banking arm of FBN Holdings where Adekoya was MD/CEO. Comparable as a Nigerian private wealth and advisory franchise targeting HNW and institutional clients.
Broad incumbents
- Stonehage Fleming: International multi-family office serving UHNW families globally including African families, with comparable integrated wealth, estate, and family governance services.
- Lombard Odier: Swiss private bank and multi-family office serving UHNW clients globally with cross-border wealth structuring, estate planning, and family governance capabilities similar to Genea's full-service model.
- Standard Chartered Private Bank (Africa): International private bank with a strong African presence offering wealth structuring, investment, and cross-border advisory — a direct competitor for UHNW Nigerian families seeking offshore capabilities.
- HSBC Global Private Banking (Africa): Global private bank with Nigerian and pan-African coverage, offering wealth planning, trusts, and cross-border advisory comparable to Genea's offering but with far larger balance sheet and brand.
Direct peers
- Tengen Family Office: Nigerian multi-family office co-founded/set up by Genea's co-founder Abiola Adediran. Closest direct precedent for Genea's model and an indicator of the niche Genea is targeting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Genea Family Office social profiles
Digital presenceGenea Family Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genea Family Office leadership team
Management profileNumber of profiles
Profiles2 records
Genea Family Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genea Family Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genea Family Office
What does Genea Family Office do?
Genea Family Office is a Lagos-based multi-family office that delivers an integrated suite of advisory services to ultra-high-net-worth individuals and multi-generational families in Nigeria and across Africa. Its offering combines five pillars — wealth management, business advisory, family advisory, estate & tax planning, and lifestyle management — and is delivered through dedicated partner-level engagements covering investment planning, alternative assets, succession planning, governance frameworks, and concierge services.
Is Genea Family Office a public or private company?
Genea Family Office is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genea Family Office founded?
Genea Family Office was founded in 2023. It employs 1 to 10 people.
Where is Genea Family Office based?
Genea Family Office is headquartered in Lagos, Nigeria, in the Africa region.
How does Genea Family Office make money?
One revenue line is on record: wealth Management Advisory Fees.
Who are Genea Family Office's main competitors?
Regional players on record are United Capital Plc, ARM (Asset & Resource Management), Cardinalstone Partners, Coronation Group and FBN Quest. Broad incumbents are Stonehage Fleming, Lombard Odier, Standard Chartered Private Bank (Africa) and HSBC Global Private Banking (Africa). Tengen Family Office is listed as a direct peer.
Does Genea Family Office have an API?
No public API is recorded for Genea Family Office.
What industry is Genea Family Office in?
Genea Family Office's product category is Multi-Family Office Services. Its primary akta.pro industry code is FSABADAF, Family Office Services (Single & Multi-Family Office), with a secondary code of FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest). Its SIC code is 8741.