FARM AND DIESEL

What FARM AND DIESEL does

Farm and Diesel is a privately held Australian business headquartered in Epsom that sells agricultural and construction machinery and provides parts, repairs, and breakdown services. The company operates with a small workforce of 1-10 employees, indicating a local or regional retail/service operation rather than a scaled distributor. Its implied revenue model combines unit sales of equipment with aftermarket parts and service revenue, including on-call breakdown support typical of rural machinery dealers serving farmers and construction operators in regional Australia.

Direct evidence on pricing, customer segments, supplier relationships, technology stack, and competitive positioning is absent from the available sources; the company's website at farmanddiesel.com.au returned only a loading/verification page without substantive content, and no financial, ownership, management, or product-detail data was obtainable. As a result, the depth and structure of its operations beyond the basic functional description cannot be verified from the input data, and any assessment of its market position, supplier agreements, or service-area footprint is necessarily limited.

Name

FARM AND DIESEL

Website

https://farmanddiesel.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industry

Tractors & Power Units (IMAHACAA)

Keywords

• Agricultural machinery
• Construction equipment
• Machinery parts
• Equipment repair services
• Farm equipment sales

Headquarters

HQ city

Epsom

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Farm and Diesel sells agricultural and construction machinery and provides parts, repairs, and breakdown services. The company operates from Epsom, Australia, and combines equipment sales with after-sales support for farming and construction operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Machinery Sales

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Brandt Tractor: Canada's largest John Deere dealer, also selling construction equipment, parts, and repair services — comparable full-line farm and construction machinery dealer with a much larger store network.
• RDO Equipment Co. Large US-based dealer of agricultural and construction equipment with parts, service, and technology solutions — broadly comparable dealer-plus-service model, but at substantially greater scale and geographic breadth.
• Cervus Equipment: Multi-brand farm, industrial, and construction equipment dealer network with parts and service operations — comparable business model executed at significantly larger scale and geographic scope.

Direct peers

• PFG Australia: Australian agricultural equipment supplier offering tractors, implements, parts, and service across multiple states — comparable full-service farm equipment dealer model, but at larger scale.
• STAG Machinery: Australian-based dealer of tractors, farm, and industrial machinery with parts and service support — a directly comparable independent dealer in the same geography and product categories.
• Midway Industrial: Australian supplier of farm tractors, diesel-powered machinery, and parts with breakdown servicing — directly comparable in product mix, geographic market, and dealer-plus-service model.
• Agrison: Australian distributor of tractors, farm implements, and diesel-powered equipment, including parts and after-sales support — comparable product range and regional distribution footprint.

Regional players

• CLAAS Harvest Centre: OEM-aligned dealer network distributing CLAAS and other agricultural machinery across Australia and New Zealand with parts and service — comparable offerings but tied to a specific OEM franchise rather than independent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/farm-and-diesel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARM AND DIESEL