F & B plus ( Concerts and expo Catering)

What F & B plus ( Concerts and expo Catering) does

F&B+ Food and Beverage Advisory (dba F&B+, Food & Beverage Plus) is a privately-held, partnership-structured hospitality advisory firm headquartered in Philadelphia, Pennsylvania. The firm serves food and beverage and hospitality businesses — including existing restaurants, mid-market hospitality companies looking to scale, and new restaurant ventures — through six core advisory service categories: Operations Advisory (training manuals, order guides, service training); Management Advisory (HR/on-boarding, scheduling, financial planning); Marketing Advisory (social media, traditional media, PR); Growth and Scaling Advisory (site selection, lease negotiation, strategic planning, infrastructure development); Concept Development (market study, menu design, site planning); and Food and Beverage Advisory (culinary advisory, menu creation, beverage/wine list design). Three additional service lines (Legal, Finance, Communications/Executive Coaching) are delivered through a trusted partner network rather than in-house.

The firm is led by three Managing Partners — Jeff Benjamin (co-founder of Vetri Cucina, COO of The Fitler Club, 35 years of F&B experience), Rob Keddie (former CEO of the Garces Restaurant Group), and Parul Agarwal (ICF PCC certified executive coach, prior roles at McDonald's USA, Subway, and Marsh & McLennan) — whose combined 50+ years of operating experience constitutes the firm's primary commercial asset. There is no proprietary technology platform, no AI/ML capability, no API, and no disclosed software stack; the technology field is explicitly characterized as not applicable to the advisory model.

F&B+ generates revenue through professional-services engagements sold on a direct, relationship-driven basis. There is no publicly disclosed pricing, no published rate card, and no productized offering; clients engage the practice via a website contact form with a stated 24-hour response commitment. The go-to-market motion is primarily sales-led (personalized consultation) layered with community-led engagement, leveraging partner networks across the Philadelphia hospitality scene and nonprofit/civic board participation. The firm operates regionally in Pennsylvania while claiming a "local focus | global impact" positioning. Headcount falls in the 11–50 range and the firm is unfunded, with no institutional investors, no parent company, and no M&A activity disclosed.

Name

F & B plus ( Concerts and expo Catering)

Legal name

F&B+ Food and Beverage Advisory

Website

https://fnbplus.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

F&B+ is a Philadelphia-based hospitality advisory firm providing operations, management, marketing, growth, concept development, and culinary advisory services to food and beverage businesses, led by three managing partners with combined 50+ years of industry experience at brands including Vetri Cucina, The Fitler Club, and the Garces Restaurant Group.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (54), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)

akta.pro secondary industries

M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

Keywords

• Hospitality consulting services
• Restaurant operations advisory
• Food beverage consulting
• Concept development advisory
• Hospitality growth strategy

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: F&B+ provides advisory services to food and beverage businesses including operational training, management consulting, marketing support, growth and scaling advisory, concept development, and culinary/beverage advisory. Revenue is generated through professional service engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

F&B+ provides advisory, consulting, and management services to food and beverage and hospitality businesses. Core offerings span operations advisory (service training, training manuals, order guides), management advisory (HR, scheduling, financial planning), marketing advisory (social media, traditional media, PR), growth and scaling advisory (site selection, lease negotiation, strategic planning), concept development (market study, menu design, site planning), and food and beverage advisory (culinary, menu creation, beverage/wine list).

Product overview

F&B+ is a Food and Beverage Advisory firm that offers consulting services to the hospitality industry. The company provides a unified advisory service portfolio organized into six core service areas: Operations Advisory (training manuals, order guides, service training), Management Advisory (HR/on-boarding, scheduling, financial planning), Marketing Advisory (social media, traditional media, PR engagement), Growth and Scaling Advisory (site selection, strategic planning, infrastructure development), Concept Development (market study, menu design, site plan), and Food and Beverage Advisory (culinary advisory, menu creation, beverage/wine list advisory). Additionally, the company leverages trusted partner networks to provide Legal, Finance, and Communications/Executive Coaching advisory services. The firm is led by three managing partners with over 50 combined years of experience in the food and beverage industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Operations Advisory Advisory services including training manuals, order guides, and service training for food and beverage operations at restaurants and hospitality businesses.
• Management Advisory Business management consulting covering human resource/on-boarding, scheduling, and financial planning and analysis for hospitality businesses.
• Marketing Advisory Marketing services including social media, traditional media, and public relations engagement for hospitality businesses.
• Growth and Scaling Advisory Expansion consulting services encompassing site selection/lease negotiation, strategic planning, and infrastructure development for hospitality businesses.
• Concept Development Restaurant and hospitality concept development including market study, menu design, and site planning for new and expanding venues.
• Food and Beverage Advisory Culinary and beverage advisory services including menu creation and beverage/wine list advisory for restaurants and hospitality businesses.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• Legal Advisory PartnerssupportingImplementation/ SI/ Consulting PartnerTrusted advisory partners providing legal consultation services to F&B+ clients as part of comprehensive hospitality advisory offerings. No specific named legal firms are listed.
• Finance Advisory PartnerssupportingImplementation/ SI/ Consulting PartnerTrusted advisory partners providing financial consultation services to F&B+ clients. No specific named finance firms are listed.
• Communications/Executive Coaching PartnerssupportingImplementation/ SI/ Consulting PartnerTrusted advisory partners providing communications and executive coaching services to F&B+ clients. No specific named partners are listed.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HVS Global Hospitality Services: Large global hospitality consulting firm covering lodging, real estate, and asset management — overlaps with F&B+'s hospitality advisory scope but at significantly larger scale and broader industry coverage.
• Alvarez & Marsal: Global professional services firm with hospitality and leisure practice offering restructuring, operations, and strategic advisory — broader incumbent with overlapping advisory capabilities for hospitality clients.
• Deloitte (Hospitality practice): Big 4 consulting firm with a hospitality and leisure practice providing strategy, operations, and M&A advisory — broader incumbent serving some of the same operator and investor clients as F&B+.
• McKinsey & Company (Consumer & Hospitality): Global management consulting firm with consumer and hospitality practices serving restaurant, lodging, and travel clients — broad incumbent with adjacent strategic advisory capabilities to F&B+'s growth and concept work.

Direct peers

• B2B CFO Partners: Fractional CFO and financial advisory firm serving restaurant and hospitality operators — comparable to F&B+ as a specialist advisory firm embedded in the restaurant industry with operator-focused financial expertise.
• The Culinary Edge: Restaurant concept development, menu engineering, and culinary strategy consulting firm — directly overlapping with F&B+'s concept development and F&B advisory services for restaurant operators.
• Coyle Hospitality Group: Hospitality service quality evaluation and customer experience consulting firm serving hotels and restaurants — comparable as a boutique hospitality advisory practice serving the same operator client base.
• Baum + Whiteman: NYC-based hospitality and restaurant consulting firm with comparable boutique scale, multi-disciplinary advisory offerings, and operator-credentialed leadership serving similar restaurant and food service clients.
• HotelAVE: Hospitality asset management and consulting firm with operator-credible leadership — comparable to F&B+ as a sector-specialist advisory practice serving hospitality operators and owners.
• Mirus Restaurant Advisors: M&A and financial advisory firm specializing in the restaurant industry — comparable to F&B+ in its sector-specialist positioning within hospitality and in advising restaurant operators on strategic transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F & B plus ( Concerts and expo Catering)