GROWING WELL LTD

What GROWING WELL LTD does

Growing Well Ltd is a UK-registered mental health charity and social enterprise founded in 2004, headquartered in Kendal, Cumbria. The organization's primary activities are outdoor horticultural recovery programmes — therapeutic gardening-based rehabilitation for people with mental health needs — combined with the production and sale of organic produce grown on its sites. In parallel, Growing Well operates a social prescribing service that connects isolated and inactive individuals to local community groups, health checks, mindfulness resources, and wellbeing activities.

The business model is non-profit and public-sector-adjacent: services are delivered at no direct cost to end users, with funding appearing to flow through local authority commissioning — most visibly via a strategic partnership with Cumberland Council. Delivery is community- and event-based, hosted through public infrastructure such as Millom and Maryport libraries (e.g., National Social Prescribing Day activations in March 2026). The organisation employs 11–50 staff and has no disclosed revenue, funding rounds, or proprietary technology.

The addressable customer base is segmented: the primary persona consists of people experiencing loneliness, social isolation, and physical inactivity who benefit from community connection, while a secondary institutional segment is the local authority commissioning the service. The charity's distribution advantage rests on its access to public library venues and council co-branding rather than on any digital or AI-enabled platform.

Name

GROWING WELL LTD

Website

https://growingwell.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Growing Well Ltd is a UK mental health charity and social enterprise that delivers outdoor horticultural recovery programmes, organic produce, and social prescribing services connecting isolated individuals to community groups through Cumberland Council and public library partnerships.

Ownership category

akta.pro rank

Product category

Community Mental Health and Social Prescribing Services

NAICS

Soil Preparation, Planting, and Cultivating (115112), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Services (700)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industry

Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

Keywords

• Social prescribing services
• Horticultural therapy programmes
• Mental health recovery
• Community wellbeing programmes
• Organic produce farming

Headquarters

HQ city

Kendal

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Social Prescribing Service: The service connects people to community groups and activities to address loneliness and inactivity. Operated in partnership with Cumberland Council and local libraries, suggesting public sector funding model.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Growing Well Ltd is a mental health charity and social enterprise that runs outdoor horticultural recovery programmes for people experiencing mental health difficulties. It also produces and sells organic produce and delivers a social prescribing service that connects isolated and inactive individuals to community groups, activities, health checks, and mindfulness resources via public library hubs in partnership with Cumberland Council.

Product overview

GROWING WELL LTD provides a social prescribing service that connects people to groups and activities to address loneliness and inactivity. The company operates as a community-based wellbeing service. No specific named products, modules, or product architecture details were available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Horticultural Recovery Programme
• Organic Produce
• Social Prescribing Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cumberland CouncilcoreStrategic or Co-development Partner · 26 March 2026Cumberland Council hosts National Social Prescribing Day events and partners with the service to deliver community health initiatives through public library infrastructure.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Mind: Mind is a major UK mental health charity that increasingly incorporates wellbeing activities including gardening, competing for the same local authority mental health commissioning budgets as Growing Well but at significantly greater scale.
• Federation of City Farms & Community Gardens: The Federation is the UK-wide umbrella body for city farms and community gardens delivering health, education, and social outcomes, representing a broader network of organisations competing for similar funding as Growing Well.
• Garden Organic: Garden Organic is a leading UK charity promoting organic gardening and growing practices, overlapping with Growing Well's organic produce activities though focused more on horticulture education than mental health recovery.

Direct peers

• Thrive: Thrive is a UK charity using social and therapeutic horticulture to support people with disabilities and mental health needs, sharing Growing Well's core model of combining gardening activity with recovery outcomes.
• Blackthorn Trust: Blackthorn Trust is a Kent-based UK charity offering gardening-based rehabilitation programmes for people experiencing mental ill-health, providing a closely comparable horticultural therapy model.
• Care Farming UK: Care Farming UK is a national body promoting the use of farms and gardens for health, social, and educational care, directly overlapping with Growing Well's therapeutic horticulture offering.
• Horticap: Horticap is a Yorkshire-based UK charity providing horticulture-based training and therapy for people with learning disabilities and mental health needs, mirroring Growing Well's therapeutic gardening model.
• Social Farms & Gardens: Social Farms & Gardens is a UK-wide charity supporting community gardens, city farms, and care farms that deliver health and wellbeing outcomes through horticultural activity, directly overlapping Growing Well's model.

Emerging players

• Sensory Trust: The Sensory Trust is a UK charity that connects people with nature to support health and wellbeing, sharing Growing Well's outdoor recovery programme approach but with a broader accessibility and sensory focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/growingwellcumbria
• LinkedInlinkedin.com/company/growing-well-cumbria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROWING WELL LTD