Deutsches Hygiene Museum Dresden
The Deutsches Hygiene-Museum Dresden is a public non-profit foundation operating a landmark museum on the human body, health, and society, serving families, schools, tourists, corporate clients, and the Dresden community via permanent and rotating exhibitions, educational programs, a children's museum, and a conference centre.
- Company typePrivate
- Founded1912
- HeadquartersDresden, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Deutsches Hygiene Museum Dresden firmographics
Firmographics- Name
- Deutsches Hygiene Museum Dresden
- Legal name
- Stiftung Deutsches Hygiene-Museum Dresden
- Website
- https://dhmd.de
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Deutsches Hygiene-Museum Dresden is a public non-profit foundation operating a landmark museum on the human body, health, and society, serving families, schools, tourists, corporate clients, and the Dresden community via permanent and rotating exhibitions, educational programs, a children's museum, and a conference centre.
- Ownership category
- akta.pro rank
Deutsches Hygiene Museum Dresden industry classification
Industry- Product category
- Cultural Museum Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Science & Technology Museums (THAJADAD)
- akta.pro secondary industries
- Children’s Museums (THAJADAE), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
Keywords
Where Deutsches Hygiene Museum Dresden is headquartered
LocationHeadquarters
- HQ city
- Dresden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Deutsches Hygiene Museum Dresden business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Museum Admissions: Revenue from individual and group museum tickets, annual passes, and free/reduced-price admissions. Museum tickets grant entry on the date printed; annual passes allow 12 months of access for the holder plus one accompanying person. The museum also offers undated vouchers redeemable at the ticket counter.
- Event Tickets: Revenue from tickets to public events including lectures, film nights, summer sessions, readings, and concerts. These tickets are sold at the museum counter, evening box office, and online shop. Paid tickets are non-refundable and non-exchangeable.
- Venue and Space Rental: The conference centre and meeting rooms (including the Great Hall, Small Hall, and seminar rooms) are rented out for workshops, congresses, receptions, and other events. The venue can accommodate several hundred participants.
- Guided Tours and Educational Programs: Revenue from booked guided tours and educational projects for school groups, families, and other visitor groups, ordered through the visitor service. Pricing follows a published price list.
- Retail (Museum Shop and Café): Revenue from on-site retail sales and café operations. The museum also operates the HY! community space, repurposed from former shop premises, for community events.
- Corporate Voucher Programs: Business customers purchase voucher batches for museum tickets on a commission basis. Users redeem vouchers at the museum counter, and the customer is invoiced retrospectively for redeemed vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Museum Admission |
| One time/ perpetual license | Pay-as-you-go | Annual Pass |
| One time/ perpetual license | Pay-as-you-go | Undated Vouchers |
| One time/ perpetual license | Pay-as-you-go | Event Tickets |
| Unit Pricing | Multi-year contract | Group / Guided Tour Packages |
| Transaction based/ take rate | Multi-year contract | Corporate Voucher Batches |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels13 records
Deutsches Hygiene Museum Dresden product offering
Product offeringCore offering
The Deutsches Hygiene-Museum operates a cultural and educational museum in Dresden dedicated to the human body, health, and society. It sells museum admissions, annual passes, and event tickets to its permanent exhibition 'Abenteuer Mensch,' the children's museum 'Welt der Sinne,' and rotating special exhibitions; it delivers curriculum-aligned guided tours and educational programs to school groups and families; it rents out its conference centre and event spaces to corporate and institutional clients; and it distributes cultural and educational content digitally through DHMD Digital and the Sammlung Online collection database.
Differentiator
Problem solved
Functional benefit
Products and services
- Abenteuer Mensch (Human Adventure) - Permanent Exhibition
Quantifiable outcome
- Must-see Dresden attraction drawing over 5 million visitors to the original 1911 International Hygiene Exhibition, and continuing as a major cultural destination today
- +1 more outcomes
Companies that use Deutsches Hygiene Museum Dresden
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Deutsches Hygiene Museum Dresden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Deutsches Hygiene Museum Dresden partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major and supporting.
- Wüstenrot Stiftung (Wüstenrot Foundation)majorCommissioned and financed the conservation and restoration project for Gerhard Richter's mural 'Lebensfreude' (1956), which was partially uncovered 2023–2025. This was a significant cultural preservation initiative associated with the special exhibition 'VEB Museum. Das Deutsche Hygiene-Museum in der DDR.'
- Dresden Academy of Fine Arts (HfBK Dresden) — Archaeometry LaboratorysupportingConducted scientific analyses to determine the optimal solvent mixture for safely removing multiple paint layers from Gerhard Richter's mural during the 2023–2025 restoration project.
- kulturkurier.de (data kulturlink ag)supportingProvides the newsletter management and dispatch system (kulturkurier.de) used for the museum's three newsletter variants (general public, schools, tourism trade). Operates with double opt-in compliance and tracks open/click rates.
- InnoCraft Ltd / MatomosupportingProvides Matomo (formerly Piwik), an open-source web analytics platform used to analyze website traffic and user behavior. IP anonymization is enabled; data is stored exclusively on the museum's own servers and deleted after three months.
- Google LLC / YouTubesupportingProvides the YouTube video embedding service used on the museum's website. Implemented with YouTube's enhanced privacy mode to limit data collection until video playback is initiated.
- Secondred Newmedia GmbHsupportingDesigned and built the museum's website (www.dhmd.de) using Craft CMS, as acknowledged in the website footer and imprint.
- Evangelische Stadtkirchenarbeit Dresden (EVS)supportingSupported accompanying educational measures (vermittelnde Maßnahmen) related to the Gerhard Richter mural restoration and exhibition project.
- raumlaborberlin (Architectural Studio)supportingArchitectural studio represented on the museum's Advisory Board (Benjamin Foerster-Baldenius, architect). Contributes to the museum's strategic advisory process as part of the foundation's governance structure.
- JONZN SPACE (Digital Strategy Agency)supportingProvided consulting for the development of the museum's 'Digital Position' (digital strategy document), produced under the agency's advisory services.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Deutsches Hygiene Museum Dresden competitors and assessment
Company assessmentBroad incumbents
- Exploratorium (San Francisco): Internationally recognized interactive science museum. Comparable as a model for science communication through interactive exhibits, family programming, and adult education. Acts as a benchmark for best-in-class science museum operations but operates in a different geography and scale tier.
- Staatliche Kunstsammlungen Dresden (SKD): Consortium of 14 Dresden museums including the Zwinger, Grünes Gewölbe, and Gemäldegalerie Alte Meister. Comparable as a public-funded Dresden cultural institution sharing the same Free State of Saxony funding base and competing for overlapping tourist audiences. Broader incumbent because it encompasses many museums rather than specializing.
Regional players
- Verkehrsmuseum Dresden: Dresden's transport museum and local cultural institution. Comparable as a co-located Dresden museum offering permanent and rotating exhibitions, educational programming, and tourism draw. Both compete for the same pool of Dresden visitors and serve overlapping school tourism segments.
- Technisches Museum Wien: Vienna's technical museum. Comparable as a major German-speaking-region science and technology museum with similar interactive permanent exhibitions, special exhibitions, and educational programming. Regional rather than direct because it serves Austrian rather than German audiences, though it competes for Central European cultural tourism.
Direct peers
- Museum für Naturkunde Berlin: Berlin's natural history museum and one of Germany's largest science museums. Comparable in operating a major interactive science exhibition, a world-class research collection, public education programs, and digital offerings. Both serve as German family tourism anchors with strong public funding models.
- Deutsches Museum: Germany's flagship science and technology museum in Munich. Directly comparable as a major German science museum combining permanent and rotating exhibitions, educational programming, and digital outreach. Both institutions anchor their city's cultural landscape and serve overlapping audiences of families, tourists, and school groups.
- Senckenberg Naturmuseum: Major natural history and science museum in Frankfurt. Comparable as a Germany-wide science museum destination with interactive permanent exhibitions, educational programs for schools, and rotating special exhibitions. Both institutions serve as must-see family tourism anchors in their respective cities.
- Phaeno Wolfsburg: Hands-on science centre designed by Zaha Hadid in Wolfsburg. Comparable as a German interactive science museum emphasizing experiential learning, family audiences, and rotating special exhibitions on contemporary science topics. Both target overlapping visitor demographics with similar pricing models.
- Kindermuseum München (Museum of Man and Nature Children's Section) and other German Children's Museums: Direct peer for the 'Welt der Sinne' children's museum component. German children's museums focus on interactive, experience-based exhibits for ages 5-12, mirroring the DHMD children's museum's interactive experiments, school holiday programming, and family tourism positioning.
Emerging players
- BODY WORLDS (Gunther von Hagens): Traveling anatomical exhibition featuring plastinated human bodies. Comparable on the human-body subject matter and science communication niche. Lacks a permanent venue but has directly addressed the same visitor curiosity that the DHMD's Transparent Woman exhibit has satisfied for decades.
Market position
Strengths1 record
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Deutsches Hygiene Museum Dresden social profiles
Digital presenceDeutsches Hygiene Museum Dresden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deutsches Hygiene Museum Dresden leadership team
Management profileNumber of profiles
Profiles5 records
Deutsches Hygiene Museum Dresden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deutsches Hygiene Museum Dresden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deutsches Hygiene Museum Dresden
What does Deutsches Hygiene Museum Dresden do?
The Deutsches Hygiene-Museum operates a cultural and educational museum in Dresden dedicated to the human body, health, and society. It sells museum admissions, annual passes, and event tickets to its permanent exhibition 'Abenteuer Mensch,' the children's museum 'Welt der Sinne,' and rotating special exhibitions; it delivers curriculum-aligned guided tours and educational programs to school groups and families; it rents out its conference centre and event spaces to corporate and institutional clients; and it distributes cultural and educational content digitally through DHMD Digital and the Sammlung Online collection database.
Is Deutsches Hygiene Museum Dresden a public or private company?
Deutsches Hygiene Museum Dresden is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Deutsches Hygiene Museum Dresden founded?
Deutsches Hygiene Museum Dresden was founded in 1912. It employs 1 to 10 people.
Where is Deutsches Hygiene Museum Dresden based?
Deutsches Hygiene Museum Dresden is headquartered in Dresden, Germany, in the Europe region.
How does Deutsches Hygiene Museum Dresden make money?
Six revenue lines are on record. Museum Admissions are the primary driver. The others are event Tickets, venue and Space Rental, guided Tours and Educational Programs, retail (Museum Shop and Café) and corporate Voucher Programs.
Who are Deutsches Hygiene Museum Dresden's main competitors?
Broad incumbents on record are Exploratorium (San Francisco) and Staatliche Kunstsammlungen Dresden (SKD). Regional players are Verkehrsmuseum Dresden and Technisches Museum Wien. Direct peers are Museum für Naturkunde Berlin, Deutsches Museum, Senckenberg Naturmuseum, Phaeno Wolfsburg and Kindermuseum München (Museum of Man and Nature Children's Section) and other German Children's Museums. BODY WORLDS (Gunther von Hagens) is listed as an emerging player.
Does Deutsches Hygiene Museum Dresden have an API?
No public API is recorded for Deutsches Hygiene Museum Dresden.
What industry is Deutsches Hygiene Museum Dresden in?
Deutsches Hygiene Museum Dresden's product category is Cultural Museum Services. Its primary akta.pro industry code is THAJADAD, Science & Technology Museums, with a secondary code of THAJADAE, Children’s Museums. Its NAICS code is 7121 and its SIC code is 7900.