Diamond Youth Baseball (DYB)

What Diamond Youth Baseball (DYB) does

Diamond Youth Baseball (DYB) is a community-based, non-profit recreational youth baseball organization operating primarily across the Southeast United States. The organization runs a franchise-style network of local community baseball leagues, which join DYB to access standardized playing rules, a district and regional competitive ladder, and an annual World Series tournament. The flagship event — the DYB World Series — is held annually in Laurel, Mississippi, with divisions including D1, AAA, Majors, and O'Zone, and is broadcast live on the DYB YouTube channel (60+ games produced, 1.4M+ viewers in 2025).

DYB's technology layer is lean and largely outsourced. The TeamPass platform powers online registration, account management, and content delivery, and serves as the primary onboarding surface for new leagues (a "Start A New League" packet and 2026 Official Playing Rules are distributed through it). Beyond registration, the in-house technical footprint consists of a YouTube live-broadcast operation rather than a software product. Two products beyond tournament hosting — the DYB Scholarship Program ($2,000 National awards and district-level awards) and the January 2026 "Culture" campaign (Achievement, Teamwork, Respect, Self-Confidence, Fun) — round out the offering.

Revenue is generated from three streams: recurring franchise fees from local leagues joining the DYB network, sponsorship income from brands such as Land O'Frost and Smash It Sports (announced as 2026 World Series sponsors) plus legacy equipment partners, and event revenue from the centralized World Series tournament. The organization is led by Commissioner William Wade and President Kent Bruxvoort, is headquartered at a PO Box in Marshall, Texas, and discloses no financial metrics. Notable historical credentialing includes a 1975 Wilmington, NC league roster with a 12-year-old Michael Jordan.

Name

Diamond Youth Baseball (DYB)

Legal name

Diamond Youth Baseball

Website

https://dybusa.org

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Diamond Youth Baseball (DYB) is a Southeast US non-profit that operates a franchised network of community youth baseball leagues and hosts an annual World Series tournament in Laurel, Mississippi, with broadcast reach of over 1.4 million YouTube viewers.

Ownership category

akta.pro rank

Product category

Youth Sports Leagues

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth baseball leagues
• Community sports programs
• Youth tournament events
• League franchise network
• Athlete registration platform

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. League Franchises: DYB generates revenue through franchise fees from local leagues that join the organization. Leagues apply and pay franchise fees to be part of the DYB network and participate in World Series events.
2. Sponsorships and Advertising: Corporate sponsors (Land O'Frost, Smash It Sports) sponsor World Series events and receive broadcast visibility and brand integration across DYB platforms.
3. Event Revenue: World Series tournaments generate revenue through event hosting, with games held in Laurel, Mississippi starting July 22nd.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Diamond Youth Baseball (DYB) operates a community-based recreational youth baseball league franchise network in the Southeast United States. The organization franchises local leagues under standardized rules, provides an online registration platform (TeamPass), and hosts annual World Series tournaments across multiple divisions (D1, AAA, Majors, O'Zone). It also runs scholarship programs and produces live YouTube broadcasts of championship games.

Product overview

Diamond Youth Baseball (DYB) is a premier community-based recreational youth baseball organization serving the Southeast United States. The organization offers a unified portfolio centered on its World Series tournament program (featuring D1, AAA, Majors, and O'Zone divisions), supplemented by an online registration platform via TeamPass, scholarship programs for players, and educational resources including official rules and league formation guides. The recent DYB & DYS Culture campaign anchors the organization's values-based approach to youth sports development.

Differentiator

Problem solved

Functional benefit

Products and services

• DYB World Series Tournaments Premier youth baseball tournament series featuring multiple divisions (D1, AAA, Majors, O'Zone) with championship rounds broadcast live via YouTube reaching over 1.4 million viewers in 2025. Designed for community-based youth baseball league players culminating from district and regional competition.
• DYB League Franchise Program Franchise program that allows local youth baseball leagues to join the DYB network, gain access to standardized rules and regulations, participate in district events, and qualify for World Series competition. Targeted at community-based baseball leagues in the Southeast United States.
• DYB Player Registration Platform Online registration and account management system powered by TeamPass that enables players and families to register for DYB leagues, manage accounts, and access media content. Targeted at youth baseball players and their families.
• DYB Scholarship Program Educational scholarship awards for outstanding DYB players, including $2,000 National DYB Scholarships presented to recipients. Designed to recognize and support youth athletes pursuing higher education.

Quantifiable outcome

• 1.4 million+ viewers for World Series broadcasts

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Land O'FrostcoreGTM or Marketing Partner · 14 July 2026Land O'Frost is a leading manufacturer of packaged meats and the largest family-owned brand of pre-packaged meat in the U.S. They sponsor 60+ live game broadcasts over the two-week World Series event in Laurel, Mississippi beginning July 22nd, 2026. Their Youth Sports Initiative (started in 2001) provides funds to help cover costs of organizing and operating youth sports organizations across the country.
• Smash It SportscoreGTM or Marketing Partner · 6 July 2026Smash It Sports is a family-owned, ecommerce-first baseball and softball equipment retailer founded in 2013 in Rochester, New York. They sponsor 60+ live game broadcasts as Diamond Level Sponsor for the 2026 World Series. They offer DYB and DYS players and families the highest quality baseball and softball equipment, apparel and accessories through their online store at www.smashitsports.com.
• TeampasscoreTechnology or IntegrationTeampass provides the online registration platform used by DYB for league and player registration, account management, and media content delivery.
• Major League Baseball (MLB)minorStrategic or Co-development PartnerDYB partners with MLB for the Pitch Hit & Run program, a free青少年 baseball and softball competition.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Perfect Game: Largest amateur baseball scouting and tournament organization, focused on showcase/competitive play for older teens. Adjacent in event/tournament model but positioned in the travel-ball/select segment rather than DYB's recreational niche.

Broad incumbents

• Major League Baseball (MLB): Top-tier professional league that DYB already partners with for Pitch Hit & Run. Comparable in governing/brand role for the sport and influences DYB's audience, but operates at the professional rather than recreational youth level.
• USA Baseball: National governing body for amateur baseball in the U.S., running national teams and development programs. Comparable amateur baseball governance role, though operating at the national/elite level rather than community level.

Direct peers

• Triple Crown Sports: Operator of youth baseball and softball tournaments and events nationally, including World Series-style championships. Comparable event-driven, tournament-based business model with regional/national draws.
• PONY Baseball and Softball: Community-based youth baseball and softball league organization with franchise structure and regional/national tournament play. Comparable franchise/district architecture and recreational participation focus.
• Babe Ruth League: National youth baseball and softball organization with Cal Ripken (younger) and Babe Ruth (older) divisions, operating franchise leagues and World Series tournaments. Closely comparable franchise, age-segment, and World Series model.
• Little League International: The largest youth baseball organization in the world, operating community-based leagues and the Little League World Series. Directly comparable to DYB in structure (franchise/local-league model, recreational participation, marquee tournament) but at vastly greater scale.
• American Legion Baseball: Long-standing amateur youth baseball program operating summer leagues culminating in national tournaments. Comparable age range, recreational-to-competitive pathway, and national championship format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DYBWorldSeries24
• Xx.com/dyb1955

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Youth Baseball (DYB)