Window Covering Manufacturers Association

What Window Covering Manufacturers Association does

Window Covering Manufacturers Association (WCMA) is a US nonprofit trade association founded in 1950, originally as the Venetian Blind Council, that represents manufacturers, fabricators, and assemblers of interior and exterior window covering products including blinds, shades, shutters, curtains, drapes, curtain rods, and related hardware. The association operates three membership tiers — Manufacturers, Fabricators, and Associates — providing industry advocacy, standards development, safety certification (Best for Kids), product recognition (WCMA Product Awards), and energy performance rating programs. WCMA also operates the Attachments Energy Ratings Council (AERC), a certification and rating program for residential and commercial fenestration attachment products that participates in building code and energy efficiency discussions including ASHRAE 90.1, California Title 24, and the IECC.

WCMA's revenue mechanics are membership-based, supplemented by certification program fees (Best for Kids, AERC) and events; the organization does not publicly disclose financial figures. Its go-to-market is centered on its website (wcmanet.com) and direct member engagement, with no traditional product distribution channels. The association publishes and maintains proprietary safety standards (the WCMA Window Covering Safety Standard) and runs an annual product awards program; in 2025 it announced award winners, and in June 2026 AERC will launch a Commercial Technical Committee to extend energy ratings into commercial buildings. WCMA is headquartered in Washington, DC, with contact via a New York phone line (212.297.2122), reflecting its Washington-based advocacy and member-services posture.

Name

Window Covering Manufacturers Association

Legal name

Window Covering Manufacturers Association

Website

https://wcmanet.com

Company type

Private

Founded year

1950

Operating status

Operating

Short description

WCMA is a US nonprofit trade association founded in 1950 representing window covering manufacturers, fabricators, and associates through standards development, safety certification (Best for Kids), product awards, and the AERC energy rating program.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Labor Unions and Similar Labor Organizations (813930)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Trade association services
• Industry standards development
• Safety certification programs
• Window covering manufacturing
• Industry advocacy programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Marketing channels1 record

Core offering

The Window Covering Manufacturers Association (WCMA) is a nonprofit trade association that represents window covering manufacturers, fabricators, and assemblers. It delivers industry representation and advocacy, develops WCMA Standards (including the Window Covering Safety Standard), administers the Best for Kids safety certification program, operates the AERC (Attachments Energy Ratings Council) energy performance rating program, and runs the annual WCMA Product Awards.

Product overview

The Window Covering Manufacturers Association (WCMA) is a trade association representing manufacturers, fabricators, and assemblers in the window covering industry. Rather than offering a unified software product, WCMA provides a portfolio of industry programs including the WCMA Product Awards for recognizing product excellence, the Best for Kids certification for child safety, AERC (Attachments Energy Ratings Council) for energy performance ratings on window attachments, and WCMA Safety Programs including standards development. WCMA's membership categories include Manufacturers, Fabricators, and Associates serving the window covering industry.

Differentiator

Problem solved

Functional benefit

Brands

• Best for Kids: A certification program for window coverings that meet safety standards for homes with children.
• Attachments Energy Ratings Council (AERC)

Products and services

• WCMA Product Awards Annual awards program recognizing outstanding window covering products, innovation, and excellence among WCMA member companies. Targets window covering manufacturers, fabricators, and assemblers seeking industry-wide recognition.
• Best for Kids Certification

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AERC (Attachments Energy Ratings Council)coreStrategic or Co-development Partner · 23 June 2026AERC is a certification and rating program for residential and commercial fenestration attachment products, operated under WCMA. AERC is launching a Commercial Technical Committee on June 23, 2026, to expand beyond secondary windows to serve as the leading national authority for commercial buildings on delivering standardized energy performance ratings.

Recent moves4 records

Expansion highlights3 records

Others

• ASHRAE: ASHRAE develops the 90.1 energy standard for buildings, in which WCMA actively participates to advocate for window attachment products. It is an enabling/ecosystem standards body rather than a direct competitor, but its code cycles drive demand for AERC ratings.
• Consumer Product Safety Commission (CPSC): CPSC is the US federal regulator that sets mandatory safety standards for window coverings, including corded products. While not a peer association, it directly shapes WCMA's safety agenda and interacts closely with WCMA's standards work.
• National Association of Home Builders (NAHB): NAHB represents residential home builders, the primary demand-side customer base for window covering manufacturers. As a larger industry association, it provides a comparator for how a national trade body can shape product standards and code adoption.

Direct peers

• National Fenestration Rating Council (NFRC): NFRC administers a uniform rating system for fenestration products including energy performance. Like WCMA's AERC, NFRC provides standardized ratings that manufacturers rely on for code compliance and marketing, making it the most direct comparator in fenestration certification.
• Window Coverings Safety Council (WCSC): WCSC is the dedicated safety body for window coverings, referenced on WCMA's own website. Both organizations promote child safety standards for corded products and operate as standards-setting entities within the same window covering ecosystem.
• Window & Door Manufacturers Association (WDMA): WDMA represents manufacturers of windows and doors, the adjacent fenestration category to WCMA's window coverings. Both are US trade associations developing performance standards and advocating on building codes, with overlapping membership and policy interests.

Broad incumbents

• ASTM International: ASTM develops voluntary consensus standards across multiple industries, including performance and safety standards that overlap with WCMA's window covering safety standards. It is a much larger, broader standards body whose committees intersect with WCMA's domain.
• American Architectural Manufacturers Association (AAMA): AAMA develops performance standards for fenestration products including windows, curtain walls, and skylights. As a broader incumbent in architectural product standards, it overlaps with WCMA in code advocacy and certification but covers a wider product portfolio.
• UL (Underwriters Laboratories): UL is a major product safety certification organization whose standards and marks apply to many building products, including window coverings. It competes with WCMA's Best for Kids program as a recognized third-party safety certifier.

Regional players

• European Window Film Association (EWFA): EWFA represents the window film industry in Europe, with comparable trade association functions such as standards, training, and advocacy. It is a regional counterpart whose domain (window attachments) intersects with WCMA's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Window Covering Manufacturers Association