Barrault SA

What Barrault SA does

Barrault SA (SAS BARRAULT) is a France-based distributor of automotive spare parts, garage equipment, bodywork and paint products, and tires, founded in 1923 in Niort where it remains headquartered. The company operates 66 proximity stores across 25 French departments, anchored by a 9,000 m² centralized logistics platform in Niort that holds more than 50,000 SKUs available same-day and supports up to four daily workshop deliveries plus direct platform-to-workshop fulfillment with no additional cost. The company serves professional independent garages and repair shops — primarily SMB customers across western France and an increasingly national footprint — through a sales-led go-to-market executed by 60 commercial agents and supplemented by the Mecasystems online catalog/marketplace, Click & Collect ordering, and an exclusive Spies Hecker paint partnership backed by an in-house color-matching laboratory.

The product portfolio spans four categories: mechanical parts (battery, filtration, braking, suspension, timing, engine, transmission, exhaust, lighting, oils, wipers, clutches) from manufacturer partners including MGA, Valeo, Gates, Mann Filter, Monroe, NGK, BOSAL and Hella; bodywork and paint (including the exclusive Spies Hecker paint range and custom-shade aerosols manufactured on-site); garage equipment (lifts, tire changers, wheel alignment, AC service, diagnostic tools, PPE) from OMCN, EGI, Snap-on, KS Tools, Valeo and Tip Top; and tires. Distribution is executed via 66 physical stores, a direct platform-to-workshop delivery service, Click & Collect, and the Mecasystems marketplace at barrault.mecasystems.fr, which allows parts identification by vehicle registration, online ordering, quote generation, and access to technical data — backed by a bar-code-based stock management system for real-time inventory tracking.

Revenue is generated through B2B sale of parts, equipment, tires, paint and bodywork consumables, plus attached services (delivery, Click & Collect, equipment after-sales/maintenance contracts) under negotiated, account-based pricing with no public list. The go-to-market pairs a 60-person field sales force serving independent garages with a structured loyalty program (the Autofit network of ~100 multi-brand garages across eight departments) and direct sales to workshops from the central platform. A dedicated exclusive paint offering, color-matching lab, and after-sales service for installed garage equipment diversify revenue beyond pure parts distribution. The company employs more than 400 total collaborators across the organization.

Name

Barrault SA

Legal name

SAS BARRAULT

Website

https://barrault.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Barrault SA distributes automotive spare parts, garage equipment, bodywork and paint products, and tires to professional independent garages across 25 French departments via 66 stores, a 9,000 m² logistics platform in Niort, and the Mecasystems B2B marketplace.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

General Warehousing and Storage (493110)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive & Industrial Parts Transload (TLALAFAE)

Keywords

• Automotive parts distribution
• Garage equipment supply
• Bodywork paint products
• Tire distribution
• Aftermarket auto parts

Headquarters

HQ city

Niort

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Auto Parts Distribution: Sale of automotive spare parts, garage equipment, bodywork and paint products, and tires to independent garages and repair shops across western France.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Barrault SA is a regional distributor of automotive spare parts, garage equipment, bodywork and paint products, and tires to professional garages and repair shops in western France. The company operates a 9,000 m² central logistics platform in Niort with 50,000+ references available same-day, 66 proximity stores across 25 departments, a Click & Collect service, multiple daily deliveries, and the Mecasystems online marketplace reserved for automotive professionals. It also operates the Autofit independent garage network of approximately 100 member workshops.

Product overview

Barrault SA is a regional leader in automotive parts distribution operating a multi-format, multi-category portfolio across four core business lines: (1) Mechanical parts distribution with 50,000+ SKUs from 120+ equipment manufacturer partners; (2) Bodywork and painting products including an exclusive Spies Hecker paint partnership with on-site color-matching lab; (3) Garage equipment including lifts, diagnostic tools, and workshop supplies; and (4) Tires. The company supports these products with a logistics platform in Niort (9,000 m²), 66 proximity stores across 25 departments, a Mecasystems-powered online catalog/marketplace for professionals, a Click & Collect service, multi-daily delivery operations, and an after-sales service division. The company also operates the Autofit independent garage network of approximately 100 member workshops.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Cost savings example: Bi-mass flywheel €858.18 via Barrault vs €1,221.98 via manufacturer, saving €363 on one part

Named customers1 record

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Autofit NetworkcoreChannel Partner/ Reseller/ DistributorFirst independent garage network in Charente, Charente-Maritime, Deux-Sèvres, Dordogne, Gironde, Lot-et-Garonne, Vienne and Vendée. Barrault founded and supports this network of approximately 100 multi-brand garages trained in new technologies.
• Spies HeckercoreStrategic or Co-development PartnerExclusive partnership for complete range of automotive and industrial paint products. Barrault operates a color laboratory in Niort producing custom shades in various volumes (0.5 to 20 liters) and custom aerosol shades.
• MGA (Auto Parts Brand)coreTechnology or IntegrationDistribution partnership for MGA automotive parts including filtration, braking, suspension, transmission, and engine components.
• ValeocoreTechnology or IntegrationDistribution of Valeo automotive components including clutches, wipers, climate control, and lighting equipment.
• GatescoreTechnology or IntegrationDistribution of Gates timing belt kits and engine components for automotive repair.
• 120+ Equipment ManufacturerscoreTechnology or IntegrationPartnership with over 120 equipment manufacturers for parts and automotive equipment including batteries, filtration, braking, suspension, engine parts, transmission, exhaust, lighting, oils, and garage equipment.
• MecasystemscoreTechnology or IntegrationTechnology platform partnership for online catalog, ordering, and technical data access for professional customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Oscaro: Oscaro is a French online retailer of auto parts (originally consumer-focused, expanding into B2B). Comparable as a parts distribution competitor, though purely digital rather than physical-store-based; represents the digital channel threat to traditional distributors like Barrault.
• Mister Auto: Mister Auto is a French online automotive parts retailer offering broad SKU coverage across European vehicles. Comparable in product category (motor vehicle parts distribution), though operating via a digital-only model versus Barrault's hybrid store+platform model.

Broad incumbents

• Emil Frey Group: Emil Frey is a major European automotive distribution and retail group with parts distribution operations. Comparable as a European automotive parts distributor serving independent workshops with broad multi-brand SKUs.
• LKQ Corporation: LKQ Corporation is a leading global distributor of alternative and specialty parts to repair shops, with significant European operations including France. Comparable business model of distributing aftermarket parts to professional repair customers.
• Alliance Automotive Group: Alliance Automotive Group is one of the largest pan-European distributors of vehicle parts and accessories to the independent automotive aftermarket. Directly comparable as a multi-brand wholesale parts distributor serving independent garages and repair shops across France.
• Genuine Parts Company: Genuine Parts Company owns the NAPA Auto Parts brand and distributes motor vehicle parts globally, including into European markets. Comparable as a multi-brand wholesale automotive parts distributor serving independent installers.
• Parts Holding Europe: Parts Holding Europe is a leading European distributor of spare parts for light vehicles, operating banners including Oscaro, Mister Auto, and ID Rechange. Comparable as a major European B2B/B2C automotive parts distribution group with overlapping geographic footprint.
• ID Rechange (Stellantis-owned): ID Rechange is a French multi-brand spare parts distributor owned by Stellantis, distributing parts from Sidem, Eurorepar, and other Stellantis-affiliated brands to independent garages. Comparable as a wholesale parts distributor with both proprietary and multi-brand SKUs.

Direct peers

• Group Auto (Précisium): Group Auto is a French purchasing and marketing group of independent automotive parts distributors with shared banner programs (Précisium, Partner's). Directly comparable to Barrault's model of supporting independent garages through a coordinated distribution network.
• Autodistribution (France): Autodistribution is a major French network of independent automotive parts distributors with a comparable go-to-market of serving independent garages through regional member distributors with shared purchasing and brands. Direct competitor in the same independent aftermarket channel.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100067231604604
• LinkedInlinkedin.com/company/barrault
• Instagraminstagram.com/groupe_barrault_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrault SA