What ECOTEC does

ECOTEC (legal entity SASU ECOTEC, headquartered at 16 Rue des Bergers, Z.A. du Roubian, Tarascon, France) is a privately held French specialty-chemicals company founded in 1993 that develops, formulates, and commercializes professional-grade additives and treatments for light vehicles (VL) and heavy-duty commercial vehicles (PL). Its proprietary portfolio spans roughly 170 SKUs packaged from 30ml to 210L, organized across diesel injection treatments, petrol additives, superethanol (E85) cleaners, particulate-filter (DPF/FAP) regenerators, oil additives, cooling-system treatments, air-conditioning cleaners, and workshop technical aerosols. The company also distributes Elring-brand gaskets and sealing products as a complementary catalog line, and operates the Black Line sub-brand for professional cleaning and finishing. Underlying technical differentiators include domain-specific formulations such as REGE-FAP regenerant (DPF regeneration under difficult short-distance conditions), ECO 5 DETOX (multifunction 5-in-1 diesel engine cleaner), Perfect Blue (urea-SCR/AdBlue anti-crystal treatment), and HYBRID+ (hybrid-vehicle fuel treatment).

ECOTEC generates revenue through one-time unit sales of its treatment products, with consumer-facing pricing ranging from approximately €6 to €56 per SKU and core professional products in the €25–€56 band. The go-to-market is dual-channel: a B2B professional distribution network of nearly 3,000 points in France — comprising garages, dealerships, and wholesale distributors — served by regional sales representatives who handle commercial terms, technical demonstrations, and volume pricing, alongside a direct-to-consumer e-commerce storefront at pro.ecotec.fr. International development is conducted through a dedicated Ecotec Export network covering Europe, Africa, and South America, supported by multilingual (FR/EN/ES) websites.

Customer segments are split between professional auto repair, automotive dealerships, wholesale distributors, and heavy-transport operators (trucks, construction, agriculture, marine) as primary business-unit segments, with individual consumers and fleet maintenance as secondary segments. The registered share capital is €432,048, headcount is in the 11–50 range, and the company is structured as a SASU (Société par Actions Simplifiée Unipersonnelle), indicating single-owner private ownership with no disclosed institutional funding or M&A activity.

Name

ECOTEC

Legal name

SASU ECOTEC

Website

https://ecotec.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

ECOTEC is a privately held French specialty-chemicals company that develops and sells roughly 170 professional additive and treatment products for light and heavy-duty vehicles, distributed through ~3,000 French distribution points, an e-commerce storefront, and export channels across EMEA, Africa, and South America.

Ownership category

akta.pro rank

Product category

Automotive Maintenance Chemicals

NAICS

Chemical Manufacturing (325), Petroleum Lubricating Oil and Grease Manufacturing (324191), Surface Active Agent Manufacturing (325613)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Fuel Additives & Lubricant Additives (IMAEAMAL), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Automotive fuel additives
• Diesel injection cleaners
• Engine treatment products
• Particulate filter regeneration
• Vehicle maintenance chemicals

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: ECOTEC generates revenue through the sale of chemical treatment and additive products for vehicles, ranging from fuel system treatments to cleaning products. Products are sold in various packaging sizes from 30ml to 210L, targeting both professional repair shops and individual consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ECOTEC develops, manufactures and sells approximately 170 professional chemical treatments and additives for light vehicles (VL) and heavy goods vehicles (PL), spanning fuel injection cleaners, DPF/FAP regeneration products, oil additives, cooling system treatments, air conditioning cleaners, technical sprays and E85/hybrid-specific formulations. Products are packaged from 30 ml single-dose units up to 210 L bulk containers and sold via a network of roughly 3,000 French professional distribution points and direct e-commerce, with export activity in Europe, the Maghreb, Africa and South America. The company is also an authorised French distributor for the Elring gasket and sealing range.

Product overview

ECOTEC designs and commercializes professional treatments and additives for light vehicles (VL) and heavy trucks (PL). The product portfolio consists of approximately 170 products packaged from 30ml to 210L across multiple categories: Diesel injection treatments (TCI curative, preventive cleaners, BOOST EVOLUTION), Petrol/Gasoline additives (injection cleaners, MULTIFUNCTION engine cleaners, HYBRID+ for hybrid vehicles), Superéthanol E85 products (ECO85+), Particle Filter (DPF) treatments (REGE-FAP regenerator, FAP-SPRAY), Oil additives (engine flush, leak stop, S2AS surface treatment), Cooling system products (radiator stop-leak, circuit cleaner), Air Conditioning cleaners (CLIM-NET, QUICK-PUR), and Technical workshop sprays (penetrating oils, greases, brake cleaners). The company also distributes Elring-brand gasket and sealing products. The Black Line sub-brand covers professional cleaning and finish products including polishing wax, wheel cleaners, and dashboard treatments. Products are sold through approximately 3,000 distribution points in France (garages, dealerships, wholesalers) and via the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Black Line: Professional cleaning and finishing product line for vehicle maintenance
• Elring
• ECO85+

Products and services

• TCI Traitement Curatif Injection Diesel Curative chemical treatment for fouled diesel injection systems on light vehicles, packaged and sold as a standalone workshop consumable.
• ECO 5 DETOX Décrassant Moteur Diesel Multifonction Multifunction diesel engine decarboniser that combines five cleaning actions (combustion chamber, injectors, EGR, turbo, particulate filter) into a single dose, for professional workshops and heavy vehicle operators.
• Nettoyant Injecteurs Diesel Dedicated cleaner for fouled diesel injectors, formulated to restore spray pattern and engine performance; sold as a single-dose workshop product.
• NETTOYANT INJECTEURS ESSENCE Dedicated cleaner for fouled petrol/gasoline injectors, intended for VL workshop use to restore fuel delivery and combustion quality.
• BOOST EVOLUTION DIESEL Performance and cetane-improving diesel fuel additive designed for regular preventive use in light and heavy diesel vehicles.
• BOOST EVOLUTION ESSENCE Petrol/gasoline performance and octane-improving fuel additive for preventive use on light vehicles.
• REGE-FAP Régénérant Filtre à Particules Chemical regenerator for clogged diesel particulate filters (DPF/FAP), specifically formulated for urban and short-cycle driving where passive regeneration is incomplete.
• PERFECT BLUE - Anti-cristaux urée-SCR Additive that prevents urea crystallisation in AdBlue/urea-SCR after-treatment systems, protecting injectors and catalyst from blockage, targeted at heavy goods vehicles (PL).
• HYBRID+ Traitement Carburant Hybride Fuel treatment specifically formulated for hybrid and start/stop powertrains, addressing injection and combustion issues typical of repeated cold starts.
• ECO85+ Traitement Super Ethanol E85 Additive designed for vehicles running on E85 super ethanol (and Flex-Fuel engines), addressing the specific lubrication and combustion characteristics of high-ethanol fuels.
• STOP FUITES HUILE MOTEUR Oil additive formulated to swell and recondition aged seals and gaskets, stopping minor engine oil leaks; sold as a single-dose consumer/workshop product.
• RÉPARE CREVAISON Single-use tyre puncture repair product for emergency roadside or DIY use, sealing tubeless tyre punctures without removing the wheel.
• ECO DETOX ESSENCE Multifonction Multifunction petrol/gasoline engine decarboniser combining several cleaning actions in a single dose, for professional and consumer use on light vehicles.
• Gamme Black Line (nettoyage extérieur/intérieur) Distinct ECOTEC Black Line range of dedicated cleaning products for vehicle interior and exterior surfaces, sold as a sub-brand within the ECOTEC catalogue to professional and consumer buyers.
• Gamme Aérosols Techniques Range of professional technical aerosols (lubricants, penetrants, degreasers and workshop sprays) sold as standalone workshop consumables.
• Gamme Climatisation Product family dedicated to cleaning and disinfecting vehicle air-conditioning systems (evaporator, ducts, bactericidal treatment), sold as standalone consumables for workshops and consumers.
• Gamme Circuit de Refroidissement Cooling system cleaning, leak-stop and protection products for vehicle radiators and coolant circuits, sold as standalone consumables.
• Gamme Huile Moteur (additifs) Family of engine oil additives (anti-leak, anti-wear, performance enhancers) sold as standalone consumables for professional and consumer engine maintenance.
• Gamme Elring (joints et bouchons de vidange) Distributed Elring-brand range of gaskets, sealing components and drain plug kits sold by ECOTEC to professional workshops as part of its mechanical consumables catalogue.

Quantifiable outcome

• 170+ professional-grade products available
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ElringcoreChannel Partner/ Reseller/ DistributorECOTEC distributes Elring brand products including gaskets, oil drain plugs, and sealing solutions through their catalog. The Elring partnership adds industrial sealing products to ECOTEC's automotive maintenance portfolio, available through the dedicated Elring catalog section.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BG Products: US-headquartered manufacturer of automotive chemical service products (fuel, oil, cooling, transmission, A/C) sold through professional service centers; close comparable on product breadth and B2B workshop distribution model.
• Liqui Moly: German automotive chemicals specialist offering motor oils, additives, and service products across fuel, oil, cooling, and aftertreatment systems; directly competes in Europe with overlapping SKU categories and similar workshop-channel positioning.
• Wynn's (Berner & Mattner / Illinois Tool Works subsidiary): Long-standing specialist in fuel, oil, cooling, and emission-system additives and treatments for automotive and heavy-duty applications; directly comparable product categories (injection cleaners, DPF treatments, cooling system care) and similar professional-channel go-to-market.
• Sonax: German vehicle care and cleaning products specialist; overlaps with ECOTEC's Black Line cleaning/finishing range and broader workshop consumables, and competes across European professional channels.
• Holts (Holt Lloyd): UK-based automotive aftermarket chemicals brand covering fuel treatments, radiator care, screenwash and cleaning aerosols; comparable on workshop aerosol/canister product range and European retail/aftermarket presence.
• Bardahl: French-origin automotive additive and lubricant brand with a strong presence in French-speaking markets; competes head-to-head with ECOTEC in fuel additives, engine treatments, and workshop products.

Broad incumbents

• Repsol Lubricantes: Integrated energy and lubricant major with automotive chemical and additive offerings; relevant peer given ECOTEC's stated international reach into South America where Repsol has strong distribution.
• Castrol: Global lubricants and automotive fluids brand with vehicle servicing additives and treatments; competes indirectly via dealer networks and broader workshop portfolios across Europe.
• Würth (Adolf Würth): Global supplier of workshop consumables, fasteners, and chemicals including aerosols, lubricants, and cleaners; competes with ECOTEC in workshop product categories via a massive direct-sales field force to professional garages.
• TotalEnergies Lubrifiants: Major lubricant and additive producer with a broad automotive and industrial product line including aftermarket fuel additives; provides scale-driven competitive pressure across European workshops and dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ecotec_officiel
• LinkedInlinkedin.com/company/ecotec-additifs-la-reference-professionnelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOTEC