2 Lions
Two Lions Contractors Inc. is a veteran-owned residential general contractor based in Mequon, Wisconsin, providing kitchen, bathroom, basement, addition, deck, window, door, and siding remodeling services to homeowners across southeastern Wisconsin since 2012.
- Company typePrivate
- Founded2012
- HeadquartersMequon, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What 2 Lions does
Two Lions Contractors Inc. (DBA: 2 Lions Wi) is a veteran-owned residential general contractor founded in 2012 by Matt Anderson and headquartered in Mequon, Wisconsin, after relocating from its original Shorewood, Wisconsin base. The firm provides interior and exterior home remodeling services across six core categories: kitchens, bathrooms, basements, windows/doors/siding, decks and railings, and additions and rebuilds (including sunrooms and tear-down/rebuilds). It serves individual residential homeowners in southeastern Wisconsin — primarily within Milwaukee, Ozaukee, Waukesha, and Washington counties — and operates within a stated 30-50 mile radius from southern Mequon, considering work outside that radius on a case-by-case basis. Quality is positioned around named material brands (Azek/Timbertech, Marvin, Pella, Andersen, Western Building Products, LP Smartside) and a deliberate avoidance of day labor, with the firm employing its own craftsmen and vetted trade partner subcontractors.
The business model is project-based, quote-driven residential contracting. Pricing is not publicly disclosed and is generated per project after a consultative sales process that begins with phone or email intake, proceeds through project manager review with rough estimates, and concludes with an in-person appointment for a detailed quote before contract. There are no subscription, licensing, or recurring revenue streams; all revenue is one-time per project. Go-to-market is direct sales with no intermediaries, resellers, or distribution partners. Acquisition is overwhelmingly reputation-driven: over 75% of business comes from word-of-mouth and referrals, with a supporting digital presence on Facebook, Instagram, Google Business Profile, and the company website (including a virtual estimate page) functioning as a top-of-funnel discovery and review layer.
The company is privately held and independently operated, with Matt Anderson as the founder and principal owner. There is no disclosed outside investment, parent company, or subsidiary structure, and no funding rounds, M&A activity, patents, certifications, or regulatory actions are recorded. Operating status is active, with the firm currently accepting new project inquiries via phone (1 (262) 518-2137) and email ([email protected]). The firm has no software products, mobile apps, public APIs, integrations, or AI/ML capabilities — it is a pure-play local services business whose primary assets are its people, its regional reputation, and its project execution capability.
2 Lions firmographics
Firmographics- Name
- 2 Lions
- Legal name
- Two Lions Contractors Inc.
- Website
- https://2lionswi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Two Lions Contractors Inc. is a veteran-owned residential general contractor based in Mequon, Wisconsin, providing kitchen, bathroom, basement, addition, deck, window, door, and siding remodeling services to homeowners across southeastern Wisconsin since 2012.
- Ownership category
- akta.pro rank
2 Lions industry classification
Industry- Product category
- Residential Remodeling Services
- NAICS
- Specialty Trade Contractors (238)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Disaster Recovery & Restoration General Contracting (IMAFAAAJ)
- akta.pro secondary industry
- Second-Story Additions (HSAPADAB)
Keywords
Where 2 Lions is headquartered
LocationHeadquarters
- HQ city
- Mequon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
2 Lions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Residential Contracting Services: Project-based home remodeling services covering kitchens, bathrooms, basements, additions, sunrooms, decks, railings, windows, doors, and siding. Services are provided from start to finish with a focus on quality craftsmanship and professional processes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
2 Lions product offering
Product offeringCore offering
Two Lions Contractors is a residential general contractor providing interior and exterior home remodeling services in SE Wisconsin. Core offerings include kitchen remodeling, bathroom remodeling, basement finishing, home additions and sunrooms, deck and railing construction, and installation of windows, doors, and siding. Services are managed start-to-finish by the company's own craftsmen and vetted trade partner subcontractors using quality branded building products.
Product overview
Two Lions Contractors is a residential general contractor offering a unified set of home remodeling services across southeastern Wisconsin. The company operates as a single-service business model (not a platform), providing interior and exterior remodeling through six core service offerings: Kitchens and Bathrooms (interior remodeling), Windows/Doors/Siding (exterior envelope), Decks and Railings (outdoor living), Additions & Rebuilds (expansion projects), and Basements (below-grade finishing). All services are managed from start to finish by the company's own craftsmen and vetted trade partners, with a focus on quality craftsmanship and professional processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchens Kitchen remodeling services focused on functionality and aesthetics to create memorable family gathering spaces, serving residential homeowners in SE Wisconsin.
- Bathrooms
- Basements
- Additions & Rebuilds
- Decks and Railings
- Windows, Doors & Siding
Quantifiable outcome
- 75%+ of business comes from word of mouth and referrals
Companies that use 2 Lions
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
2 Lions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2 Lions partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
2 Lions competitors and assessment
Company assessmentOthers
- Infinity Home Services: Holding company that acquires and scales home improvement brands (e.g., remodeling, roofing, windows). Relevant as a potential acquirer or strategic roll-up vehicle for a sub-scale regional remodeler like Two Lions seeking growth capital or exit.
Broad incumbents
- Leaf Home Remodeling: National home solutions provider with a portfolio spanning windows, baths, roofing, and gutters. Comparable to Two Lions in the windows/siding and bath remodeling categories but operates as a multi-brand, multi-product platform rather than a single local GC.
- Renewal by Andersen: National window and door replacement franchise owned by Andersen Corporation. Comparable to Two Lions' Windows, Doors & Siding service line; Two Lions already partners with Andersen, making Renewal by Andersen both a competitor and a brand-aligned incumbent.
Direct peers
- Power Home Remodeling: Large national residential remodeling company offering windows, siding, roofing, and bath/kitchen projects. Directly comparable as a premium, sales-led home remodeler serving homeowners, though at much greater scale and geographic breadth than Two Lions.
- Feldco: Midwest-based direct-to-homeowner remodeler specializing in windows, siding, doors, and roofing. Closely comparable to Two Lions' exterior envelope service line and shares a similar regional sales-led go-to-market motion across the Midwest.
- Bath Fitter: Direct-to-consumer bath and shower remodeling company with regional service centers. Comparable to Two Lions' bathroom remodeling service with a similar sales-led, in-home consultative model, though narrower in scope (focused on tub/shower replacement).
- Window Nation: National window and door replacement company targeting residential homeowners via consultative in-home sales. Comparable to Two Lions' Windows, Doors & Siding offering with similar premium-brand product partnerships and a similar sales motion.
- Champion Window: Manufacturer-installer of windows, siding, roofing, and sunrooms for residential customers. Comparable to Two Lions in the window/exterior envelope category with similar in-home consultation sales process and premium product positioning.
- Re-Bath: Franchise-based bathroom remodeling brand serving homeowners across the U.S. Directly comparable to Two Lions' Bathrooms service line in target customer, sales motion, and project scope, though delivered through a franchise model.
Regional players
- Brennan Enterprises: Midwest-based home remodeling company serving Wisconsin, Illinois, and surrounding states with windows, siding, baths, and roofing. Comparable to Two Lions in product mix and homeowner target, with overlapping but broader Midwest geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2 Lions social profiles
Digital presence2 Lions financial estimates
Financial estimateRevenue estimate
Valuation estimate
2 Lions leadership team
Management profileNumber of profiles
Profiles1 record
2 Lions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2 Lions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2 Lions
What does 2 Lions do?
Two Lions Contractors is a residential general contractor providing interior and exterior home remodeling services in SE Wisconsin. Core offerings include kitchen remodeling, bathroom remodeling, basement finishing, home additions and sunrooms, deck and railing construction, and installation of windows, doors, and siding. Services are managed start-to-finish by the company's own craftsmen and vetted trade partner subcontractors using quality branded building products.
Is 2 Lions a public or private company?
2 Lions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2 Lions founded?
2 Lions was founded in 2012.
Where is 2 Lions based?
2 Lions is headquartered in Mequon, United States, in the North America region.
How does 2 Lions make money?
One revenue line is on record: residential Contracting Services.
Who are 2 Lions's main competitors?
Infinity Home Services is listed as an others. Broad incumbents are Leaf Home Remodeling and Renewal by Andersen. Direct peers are Power Home Remodeling, Feldco, Bath Fitter, Window Nation, Champion Window and Re-Bath. Brennan Enterprises is listed as a regional player.
Does 2 Lions have an API?
No public API is recorded for 2 Lions.
What industry is 2 Lions in?
2 Lions's product category is Residential Remodeling Services. Its primary akta.pro industry code is IMAFAAAJ, Disaster Recovery & Restoration General Contracting, with a secondary code of HSAPADAB, Second-Story Additions. Its NAICS code is 238 and its SIC code is 1520.