Florida Swimming Schools, Llc

What Florida Swimming Schools, Llc does

Florida Swimming Schools, LLC (doing business as KingSwimmers) is a privately held, founder-owned concierge swim instruction service based in Coral Springs, Florida, serving households across Broward and Palm Beach Counties. Founded and operated by Karen King — a former National Director of SwimAmerica with 30+ years of industry experience and American Swimming Coaches Association certified — the company delivers customized private swim lessons in the customer's own home or community pool, eliminating the need for facility-based travel by the client. Its product portfolio spans four core programs: Water Smart Baby Swimming (the signature infant/toddler survival-skills course), Children of All Ages, Families (concierge back-to-back scheduling), and Grownups of All Ages, covering beginners through competitive swimmers.

The business operates on a direct-to-consumer, pay-as-you-go model with no publicly disclosed pricing and no proprietary technology beyond third-party tooling: Jackrabbit for online scheduling and registration, and Zelle/Venmo for payment collection, with phone (954-591-1227) and a website contact form serving as initial inquiry channels. There is no active paid advertising, social media presence, or formal content marketing — demand generation relies on the founder's industry reputation, a portfolio of customer testimonials, and word-of-mouth referrals. The company's go-to-market is fundamentally limited by the travel-intensive, instructor-dependent delivery model, which constrains scale to the geographic reach of its coach pool.

Strategically, the firm holds no external funding, has no subsidiaries, has not executed M&A, and operates as a single-entity Florida LLC with Karen King maintaining full ownership and operational control. Differentiators are concentrated in founder credentials (3x Who's Who in American Aquatics recognition, founding board membership in the International Swim Coaches Association, authorship of the state's Adapted Aquatics Course) and a proprietary baby swim methodology. The business has reportedly taught over 90,000 children water safety cumulatively, but no revenue, headcount, or forward growth metrics are disclosed in the input data.

Name

Florida Swimming Schools, Llc

Legal name

Florida Swimming Schools, LLC

Website

https://kingswimmers.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Florida Swimming Schools, LLC (KingSwimmers) is a founder-owned concierge swim instruction service in Broward and Palm Beach Counties, Florida, delivering customized private lessons in customers' home pools across infants, children, families, and adults.

Ownership category

akta.pro rank

Product category

Swim Instruction Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Private swim lessons
• Water safety instruction
• Infant swimming programs
• Learn to swim
• Concierge swim coaching

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Swim Lessons: Concierge private swim lessons delivered at customer's pool. Lessons charged per session with durations of 45 minutes (preschoolers) or 1 hour (school age and adults). Frequency typically 2x per week. Payment collected via Zelle and Venmo.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Florida Swimming Schools, LLC (operating as KingSwimmers) delivers concierge private swim lessons in the customer's own home pool or community pool across Broward and Palm Beach Counties, Florida. The service offers customized programs for babies and toddlers, children, families, and adults, with a primary focus on water safety and survival skills taught by coaches certified by the American Swimming Coaches Association. Lessons are booked per session (45 minutes for preschoolers, 60 minutes for school age and adults), typically twice per week, with payment collected via Zelle and Venmo.

Product overview

KingSwimmers is a swim instruction service operated by Coach Karen King, offering customized private swim lessons conducted in the customer's own pool or community pool. The company provides a portfolio of programs including Water Smart Baby Swimming (their signature course), Children of All Ages lessons, Families lessons, and Grownups of All Ages lessons. All programs feature concierge-style service with flexible scheduling, individualized learning plans, and instruction from certified coaches. The company focuses primarily on water safety and survival skills, with lessons tailored to each client's specific needs and skill levels ranging from beginners to competitive swimmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Smart Baby Swimming Signature infant and toddler swim program teaching water safety and survival skills for children from 5 weeks to preschool age using gentle, methodic teaching with songs, games, and colorful toys.
• Children of All Ages Private swim instruction for children from preschool through teenage years using play-based learning with colorful toys and child-sized swim equipment, focusing on water safety, breath control, body positioning, kicking, and strokes.
• Families Concierge swim lessons for busy families allowing back-to-back individual lessons for multiple family members, with semi-private options for group instruction.
• Grownups of All Ages Adult swim lessons covering water safety, survival skills, floating, breath control, treading water, stroke improvement, and distance swimming using science-based instruction on efficient pool movement.
• Special Needs Swim Instruction Adapted swim lessons for children and adults with special needs, delivered by instructors with special needs training, including the founder's authored Adapted Aquatics Course for the State of Florida.

Quantifiable outcome

• 90,000+ children taught water safety

Named customers18 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• JackrabbitcoreTechnology or IntegrationJackrabbit is used as the online registration and scheduling platform. Customers register and schedule lessons through Jackrabbit's class registration system at app.jackrabbitclass.com/regv2.asp?id=544049.
• American Swimming Coaches AssociationcoreOthersKingSwimmers coaches are certified by the American Swimming Coaches Association. This is a key credentialing and training partnership ensuring quality instruction standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SwimJim Swim School: Florida-based concierge and facility-based swim instruction provider serving the same South Florida geography with comparable private-lesson, in-home, and mobile coaching offerings. Most direct comparable to KingSwimmers given regional overlap and mobile lesson delivery model.
• Sunsational Swim School: National in-home and community-pool private swim instruction service matching KingSwimmers' concierge delivery model and customer segment (infants through adults), operating at broader geographic scale.
• British Swim School: Franchise-based swim instruction provider offering group and private lessons for all ages using gentle, survival-focused methodology similar to KingSwimmers' Water Smart Baby Swimming approach, including franchise locations across Florida.

Broad incumbents

• Aqua-Tots Swim Schools: Large multi-state franchise swim school operating year-round lessons for infants through adults, with standardized curricula and facility-based delivery overlapping KingSwimmers' target segments but at a national scale.
• Goldfish Swim School: National franchise swim school focused on year-round lesson instruction for children 4 months and up using a play-based curriculum; competes for the same family swim-instruction dollars but via dedicated facilities rather than in-home service.
• SafeSplash Swim School: National franchised swim instruction brand (subsidiary of Hawthorn Group) offering lessons for all ages with focus on water safety and survival skills directly analogous to KingSwimmers' core curriculum.
• Big Blue Swim School: Growing franchise swim school targeting the same family and beginner swimmer segments as KingSwimmers, with focus on small-group, year-round instruction and standardized curricula.
• SwimLabs Swim School: Facility-based swim instruction franchise offering lessons for all skill levels, including competitive training, comparable to KingSwimmers' competitive swimmer segment and broader lesson portfolio.

Regional players

• Emler Swim School: Regional, family-owned swim school primarily serving Texas with multiple locations; comparable lesson structure and customer segment (infants through competitive swimmers) but in a distinct geographic market.

Others

• U.S. Swim School Association: Industry trade association for swim schools offering accreditation, training, and instructor certification programs referenced by KingSwimmers (Karen King has consulted with swim schools nationwide through similar channels).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Swimming Schools, Llc