Floricode
Floricode (Stichting Floricode) is a Dutch non-profit foundation that develops and manages coding systems, master data, and messaging standards for the floriculture sector, serving growers, traders, auction houses, and software suppliers across the international ornamental horticulture chain.
- Company typePrivate
- Founded2013
- HeadquartersRoelofarendsveen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Floricode does
Floricode (Stichting Floricode) is a Dutch non-profit foundation established in 2013, headquartered in Roelofarendsveen, Netherlands, that develops and manages coding systems, master data, and messaging standards for the floriculture sector. The organization serves the entire international ornamental horticulture value chain, including growers, traders, breeders, logistics service providers, the auction houses Royal FloraHolland and Plantion, and software suppliers that implement its standards. Its core technology stack centers on proprietary VBN product codes layered with GS1-aligned identifiers (GTIN, GPC, GLN, SSCC), LINNAEUS taxonomic models for flowers, plants, and bulbs, and standardized XML and EDIFACT message protocols for commercial, logistics, and financial transactions. Supporting products include PlantScope (product registration), FloriBook (master data distribution), FloriBar (barcode labeling), Edibulb (bulb-specific codes), E-CertNL (electronic phytosanitary certification), the Verpakkingsregister (packaging data), and the Sustainability Sourcing Scan developed with VGB and Floridata.
In February 2026, Floricode launched FloriPIM, a new Product Information Management system, alongside a new Klantportaal customer portal, replacing the legacy registration infrastructure. The organization exposes master data through APIs and an SDK with a dedicated Test Centre for software vendors. Revenue is generated via a subscription and end-user payment model: production and trading sectors contribute equally under a 2024 financing framework designed to prevent free-rider behavior, and gated services such as code-search engines are restricted to paying subscribers and suppliers at Royal FloraHolland or Plantion. The organization is governed by and on behalf of chain organizations in the floriculture sector, has approximately 10 employees, and operates without external equity funding, M&A activity, or a parent company.
Floricode firmographics
Firmographics- Name
- Floricode
- Legal name
- Stichting Floricode
- Website
- https://floricode.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Floricode (Stichting Floricode) is a Dutch non-profit foundation that develops and manages coding systems, master data, and messaging standards for the floriculture sector, serving growers, traders, auction houses, and software suppliers across the international ornamental horticulture chain.
- Ownership category
- akta.pro rank
Floricode industry classification
Industry- Product category
- Floriculture Data Standards & Coding
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Floricode is headquartered
LocationHeadquarters
- HQ city
- Roelofarendsveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Floricode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription/Subscriber Model: Floricode provides services to paying subscribers and producers who are suppliers at Royal FloraHolland or Plantion. Search engines for product codes, company codes, and location codes are only available to paying subscribers and suppliers.
- End-user Payment Model: Financing model based on end-users paying for the use of data and standards managed by Floricode, with the goal of preventing free-rider behavior and ensuring fair distribution of costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pricing available upon request for product registration and coding services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Floricode product offering
Product offeringCore offering
Floricode develops and manages coding systems, registration systems, and open message standards (XML/EDIFACT) for electronic exchange of commercial, logistics, and financial information across the floriculture supply chain. It serves as the central standards body providing product registration (PlantScope/FloriPIM), coding (VBN, GTIN, GPC, GLN, FloriBar/CLG), distribution of master data via APIs (FloriBook), and supporting services like E-CertNL phytosanitary certificates and the Sustainability Sourcing Scan.
Product overview
Floricode is a standards organization for the Dutch floriculture sector that provides a unified platform for product registration, coding, standardization, and distribution of floriculture data. The core offering consists of PlantScope for product registration, FloriBook for master data distribution, and FloriPIM (launched February 2026) for product information management. The platform integrates GS1 standards (GTIN, GPC, GLN) and provides proprietary VBN codes for the floriculture industry. Supporting modules include Edibulb for bulbs, E-CertNL for phytosanitary certificates, the Packaging Register for sustainability reporting, and the Sustainability Sourcing Scan. An SDK with XML and EDIFACT message standards enables software vendors to build integrations. The organization is transitioning to new systems including a customer portal (Klantportaal) launched February 2026.
Differentiator
Problem solved
Functional benefit
Brands
- PlantScope: Product registration portal for floriculture products
- FloriBook
- LINNAEUS
- FloriPIM
- Sustainability Sourcing Scan (SSS)
- Verpakkingsregister
Companies that use Floricode
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Floricode technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Floricode partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- VGB (Vereniging van Groothandelaren in Bloemkwekerijprodukten)corePartnership for the Sustainability Sourcing Scan (SSS) extended until 2030. VGB remains owner of the SSS while Floricode provides necessary standards, codings, and system support. Aims for more intensive cooperation, greater transparency, and a future-proof financing model.
- FloridatacorePartnership for the Sustainability Sourcing Scan (SSS) extended until 2030. Floridata provides sustainability data services as part of the joint initiative with VGB and Floricode.
- GS1coreGS1 provides GTIN and GPC (Global Product Classification) standards that Floricode manages and implements. Floricode also manages company codes (GLN) and location codes (GLN) based on GS1 standards.
- Royal FloraHollandcoreMajor auction house partner. Floricode provides product registration services and hosts the FloraHolland Image Centre. FloraHolland is one of the main users of Floricode standards.
- PlantioncoreAuction house partner. Floricode provides product registration services and hosts the Plantion Image Centre. Plantion is a key user of Floricode standards.
- Software SupplierscoreSoftware companies implementing Floricode standards (XML, EDIFACT) in their solutions for the horticultural sector. Floricode provides SDK and Test Centre for implementation support.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Floricode competitors and assessment
Company assessmentBroad incumbents
- TrueCommerce: TrueCommerce provides EDI, B2B integration, and supply chain data synchronization solutions — functionally similar to Floricode's SDK and standardized message offerings, but operating across many industries rather than specializing in floriculture.
- OpenText: OpenText (including its B2B integration / Trading Grid business) provides enterprise-scale EDI, data synchronization, and master data management — comparable in capability scope to Floricode's master data APIs and SDK, though much larger and more general-purpose.
- GS1: GS1 is the global supply chain standards body whose GTIN, GPC, and GLN standards Floricode manages and distributes for the floriculture sector; it is the broader incumbent that defines the underlying codes Floricode implements.
- SPS Commerce: SPS Commerce is a large EDI and supply chain messaging provider serving retail and grocery; it is comparable to Floricode in developing standardized electronic message formats (akin to Floricode's XML/EDIFACT work) but at much larger scale across multiple verticals.
Emerging players
- AgriPlace: AgriPlace is a compliance and sustainability data platform for fresh produce suppliers — comparable to Floricode's Sustainability Sourcing Scan and Verpakkingsregister modules, focused on a different but adjacent fresh-chain vertical.
- Syndigo: Syndigo is a product information management (PIM) and content syndication platform — comparable to Floricode's FloriPIM and FloriBook offerings for distributing product master data, but serving a wide range of CPG and retail categories rather than floriculture specifically.
- Florismart: Florismart is a UK-based B2B digital marketplace connecting florists with growers and wholesalers — comparable to Floricode in serving the floriculture value chain digitally, but focused on downstream retail ordering rather than sector-wide coding and messaging standards.
Others
- Wageningen University & Research (WUR): WUR is a leading Dutch agricultural research institution that partners with Floricode on events and digitalization initiatives; it is an adjacent ecosystem participant rather than a direct competitor, but operates in the same Dutch horticulture knowledge cluster.
- MPS: MPS is a sustainability certification body for the ornamental horticulture sector and a Floricode partner on the 'Sierteelt in Controle' initiative — comparable in adjacent ESG/certification scope to Floricode's SSS work, while operating in a distinct certification rather than standards-data role.
Direct peers
- Floriday: Floriday is the digital platform developed by Royal FloraHolland for the international floriculture chain, covering ordering, logistics, and product information — directly overlapping with Floricode's product registration, coding, and electronic messaging scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Floricode social profiles
Digital presenceFloricode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floricode leadership team
Management profileNumber of profiles
Profiles6 records
Floricode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floricode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floricode
What does Floricode do?
Floricode develops and manages coding systems, registration systems, and open message standards (XML/EDIFACT) for electronic exchange of commercial, logistics, and financial information across the floriculture supply chain. It serves as the central standards body providing product registration (PlantScope/FloriPIM), coding (VBN, GTIN, GPC, GLN, FloriBar/CLG), distribution of master data via APIs (FloriBook), and supporting services like E-CertNL phytosanitary certificates and the Sustainability Sourcing Scan.
Is Floricode a public or private company?
Floricode is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Floricode founded?
Floricode was founded in 2013. It employs 1 to 10 people.
Where is Floricode based?
Floricode is headquartered in Roelofarendsveen, Netherlands, in the Europe region.
How does Floricode make money?
Two revenue lines are on record. Subscription/Subscriber Model is the primary driver. The others are end-user Payment Model.
Who are Floricode's main competitors?
Broad incumbents on record are TrueCommerce, OpenText, GS1 and SPS Commerce. Emerging players are AgriPlace, Syndigo and Florismart. Others are Wageningen University & Research (WUR) and MPS. Floriday is listed as a direct peer.
Does Floricode have an API?
Yes. Floricode provides APIs for accessing master data including product codes, company codes, location codes, certificate data, and LINNAEUS plant variety models. The APIs enable developers to integrate Floricode's floriculture data standards into their systems. XML and EDIFACT standardized message formats are supported for commercial, logistics, and financial transactions. Developer documentation is at www.floricode.com/nl-nl/partijen/softwareleverancier/software-development-kit-sdk.
What industry is Floricode in?
Floricode's product category is Floriculture Data Standards & Coding. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 541511 and its SIC code is 5045.