GRANITE PLUS

What GRANITE PLUS does

Granite Plus is a privately-held LLC founded in 2015 and headquartered in a single showroom at 2350 S. 170th St., New Berlin, Wisconsin. The company designs, fabricates, and installs countertops, cabinets, and flooring for kitchen and bath remodeling, working with natural stone (granite, marble, quartzite), engineered stone (quartz, porcelain), and soapstone surfaces. Operations span custom template-to-installation fabrication, including sink cutouts, edge profiles, and seam minimization, with a production manager on staff indicating in-house fabrication capacity. The company has 11–50 employees, including a named design and management team, and operates without institutional funding.

The go-to-market motion is consultative and direct-to-consumer through the New Berlin showroom, supplemented by in-home and virtual consultations. Countertop browsing is walk-in; cabinet projects require design appointments. The company also serves trade professionals (builders, contractors, designers) and a small commercial/hospitality base. Revenue is generated through one-time project sales across stone countertop installation, cabinet sales, and flooring — with bundling incentives when customers combine all three product categories. Pricing is quote-based and not publicly disclosed. An interactive Kitchen Visualizer tool, a blog/Insights hub, and active Facebook, Instagram, and YouTube channels support top-of-funnel demand generation.

Granite Plus positions itself against big-box retailers by emphasizing expert design consultation, transparent pricing, a no-pressure showroom experience, and a family-values-based employee culture. The business holds no disclosed institutional investment, has no parent company or subsidiaries, and serves a regional market spanning Milwaukee, Brookfield, Waukesha, Muskego, Menomonee Falls, Pewaukee, Delafield, Hartland, Oconomowoc, Lake Country, and surrounding Southeast Wisconsin communities. The company carries no patents, certifications, or formal industry awards in the source data, and relies on a 201-review Google Business presence for local credibility.

Name

GRANITE PLUS

Legal name

Granite Plus LLC

Website

https://graniteplususa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Kitchen & Bath Remodeling

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Flooring Contractors (23833)

SIC

Cut Stone & Stone Products (3281), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Kitchen Permitting, Design & Project Management (HSAPAAAK), Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Countertop fabrication services
• Kitchen bath remodeling
• Cabinet installation services
• Stone fabrication
• Home flooring sales

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Stone Countertop Sales and Installation: One-time sale and installation of custom stone countertops (granite, quartz, quartzite, marble, porcelain, soapstone) including material, fabrication, and installation services.
2. Cabinet Sales: Sale of cabinets for kitchen and bathroom applications. Design appointments required for cabinet designs and pricing.
3. Flooring Sales: Sale of flooring materials with bundling options for cabinets and countertops for savings with expert design guidance.
4. Design Consultation Services: Free expert consultation services to help customers select materials and plan remodeling projects. Design appointments available Monday-Thursday for cabinet designs or pricing/quotes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Granite Plus designs, fabricates, and installs countertops, cabinets, and flooring for kitchen and bath remodeling projects. The company operates a physical showroom in New Berlin, WI, offering custom stone fabrication and professional installation services, supported by free design consultations with experienced in-house designers.

Product overview

Granite Plus Kitchen & Bath is a family-values-based home remodeling company offering a comprehensive portfolio of cabinets, countertops (in granite, quartz, quartzite, marble, porcelain, and soapstone materials), and flooring. The company operates a showroom in New Berlin, WI, and provides design consultation services along with an interactive kitchen visualizer tool. Products are available individually or as bundled packages for savings, with services covering the Southeast Wisconsin area including Milwaukee, Brookfield, Waukesha, and Lake Country communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinets

Quantifiable outcome

• Free consultations with no obligation and no pressure
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Re-Bath: National bathroom remodeling franchise offering design consultation, materials, and installation. Comparable to Granite Plus as a kitchen/bath remodeler with showroom-driven, design-led sales and project installation.
• Kitchen Tune-Up: Franchise network offering kitchen remodeling services including cabinet refacing, redooring, and full remodels. Comparable to Granite Plus as a kitchen-focused remodeler targeting homeowners and trade pros.
• Bath Fitter: National bathroom renovation franchise specializing in acrylic tub and shower liners with in-home consultation and installation. Comparable to Granite Plus as a single-brand kitchen/bath remodeler with consultative, design-led sales.

Broad incumbents

• Home Depot: Largest US home improvement retailer offering countertop installation, cabinets, and flooring with in-store design consultations. Directly named by Granite Plus as a competitor on service quality and price.
• IKEA (Kitchen & Bath): Global furniture retailer with design showrooms for kitchen and bath systems, including installation services. Comparable to Granite Plus as a showroom-led kitchen/bath retailer offering cabinets, countertops, and flooring in coordinated packages.
• MSI (M S International): One of the largest North American distributors of countertops, flooring, and wall tile with company-owned showrooms serving both homeowners and trade professionals. Highly comparable to Granite Plus as a stone-surface supplier with in-store design consultation and installer networks.
• Lowe's: National home improvement retailer operating kitchen/bath design centers and countertop installation services. Comparable to Granite Plus as a competing channel for kitchen and bath remodeling purchases.

Direct peers

• Cosentino (Silestone/Dekton): Spanish multinational producing Silestone quartz, Dekton, and natural stone surfaces with Cosentino Centers serving fabricators, designers, and consumers. Comparable to Granite Plus as a multi-surface stone brand with showroom-based go-to-market.
• Cambria: American-made quartz surface manufacturer with proprietary gallery showrooms and a trade-pro program. Directly comparable to Granite Plus in offering premium quartz countertops with design consultation and trade-professional support.
• Caesarstone: Global engineered quartz manufacturer with a network of showrooms and authorized dealers across the US. Comparable to Granite Plus as a quartz countertop supplier targeting designers, builders, and homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBf9h5ycsUWjkmojOj1YtHw
• Facebookfacebook.com/GranitePlusUSA
• Instagraminstagram.com/graniteplususa
• LinkedInlinkedin.com/company/granite-plus-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRANITE PLUS