Casa Mariol Winery

What Casa Mariol Winery does

Casa Mariol Winery (legal entity Cellers Mariol S.L.) is a third-generation, family-owned winery founded in 1945 and headquartered in Batea, in the Terra Alta DO of Tarragona, Spain. The company produces and sells a portfolio of wines (Chardonnay, Verdejo, Garnatxa Blanca/Negra, Samsó, Tempranillo, Syrah, Merlot, Cabernet Sauvignon across young, Crianza, Reserva, and Selecció tiers), two vermouths (Vermut Negre and Vermut Blanc, €10.66–€11.55 per 1L), three traditional-method cavas, and traditional liqueurs (Moscatel, Mistela de Garnacha, Vino Rancio — the last made from a "mother" of rancio dating to 1945). Garnacha is the specialty varietal, and pricing spans €7.19–€17.60 per bottle for still wines, positioning the producer in the accessible-to-mid-premium range.

The company operates three integrated go-to-market channels: a direct-to-consumer WooCommerce/WordPress e-commerce storefront (multilingual in Catalan, Spanish, and English, with Stripe and PayPal payments, a Sommelier Chatbot assistant, and a 5% newsletter discount) shipping to Spain Peninsula and the Balearic Islands; a physical winebar in Barcelona's Eixample district; and a structured enotourism program at the Batea winery offering five paid experiences (€15–€30 per person, including cellar tours, terroir visits, premium WineLovers experiences, and food pairings). Distribution is otherwise limited — geographic exclusions cover the Canary Islands, Ceuta, and Melilla — with selective retail exposure via El Corte Inglés (referenced in third-party press). The company is private and family-controlled, with Josep Maria Vaquer as sole legal representative, no parent company, no subsidiaries, no funding rounds, and no enterprise or B2B customer accounts disclosed.

Casa Mariol's brand has been disproportionately validated by international press on the Vermut Negre specifically, including a 2023 New York Times feature by Eric Asimov, a 2025 Esquire "Best Vermouths" listing, an Olive Magazine Catalonia guide placement, El Nacional Gourmeteria coverage of the Barcelona winebar, and Directo al Paladar features. All commercial activity is consumer retail — wine and vermouth enthusiasts, gift buyers, and wine tourists — with the Enoturisme email channel and a three-language website forming the primary lead-capture and customer-acquisition infrastructure.

Name

Casa Mariol Winery

Legal name

Cellers Mariol S.L.

Website

https://casamariol.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Mariol Winery (Cellers Mariol S.L.) is a third-generation, family-owned winery in Terra Alta, Spain, producing wines, vermouths, cavas, and liqueurs sold DTC via e-commerce, a Barcelona winebar, on-site enotourism, and select retail partners.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Bars (THAFAEAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Artisan wine production
• Vermouth manufacturing
• Cava sparkling wine
• Wine tourism experiences
• Direct-to-consumer winery

Headquarters

HQ city

Tarragona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine and Vermouth Sales: Sale of wines, vermouths, cavas, and liqueurs directly to consumers through the online shop and physical winebar. Products include various varietal wines (Chardonnay, Verdejo, Garnacha, Syrah, Merlot, Cabernet Sauvignon), reserve wines, cava, vermouth (black and white), and liqueurs (Moscatel, Mistela, Vino Rancio).
2. Wine Tourism Experiences: Paid enotourism experiences including Clotxa meal experience (€27), Cellar Tour (€15), Discovering Casa Mariol (€19), Terroir Visit (€22), WineLovers Visit (€30), and Wine Pairing tastings (€30).
3. Newsletter and Marketing: 5% discount offered for newsletter subscription to capture customer leads and drive repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Casa Mariol Winery produces and sells varietal wines (young, Crianza, Reserva, and Selección tiers), two traditional vermouths (Vermut Negre and Vermut Blanc), three cavas (Cava 14, Cava 48, Cava Rosado), and traditional liqueurs (Moscatell, Mistela de Garnacha, Vino Rancio) from grapes grown in the Terra Alta region of Tarragona, Spain. The company also operates a physical wine bar in Barcelona's Eixample district and offers six paid enotourism experiences including cellar tours, vineyard visits, tasting sessions, and food pairings at its Batea winery.

Product overview

Casa Mariol Winery is a family-owned Catalan winery in its third generation, producing wines, vermouths, cavas, and liqueurs from Terra Alta (Tarragona). The portfolio includes white wines (Chardonnay, Verdejo, Garnatxa Blanca), red wines (Garnatxa Negra, Samsó, Syrah, Merlot, Cabernet Sauvignon, Tempranillo) across Crianza, Reserva, and Selecció aging categories, rosé wines, three cava sparkling wines (including a rosé), two vermouth styles (Negre dark and Blanc white), and traditional liqueurs (Moscatell, Mistela de Garnacha, Vino Rancio). The winery also operates a wine bar in Barcelona's Eixample district and offers five distinct enotourism experiences at the Batea estate including tours, tastings, vineyard walks, and food pairings.

Differentiator

Problem solved

Functional benefit

Products and services

• Chardonnay Terra Alta White wine made from Chardonnay grapes grown in the Terra Alta region of Tarragona, Spain. Crisp and modern style, versatile with food. Priced at €7.19 per 75cl bottle.
• Verdejo Terra Alta White wine made from Verdejo grapes grown in the Terra Alta region. Fresh and aromatic. Priced at €7.19 per 75cl bottle.
• Garnatxa Blanca Terra Alta White wine made from Garnatxa Blanca (Grenache Blanc) grapes grown in Terra Alta.
• Garnatxa Rosat (Rosé) Rosé wine made from Garnatxa grapes grown in Terra Alta.
• Garnatxa Negra Crianza Red wine from Garnatxa Negra (Grenache Noir) grapes in Terra Alta, described as beautiful, crisp, and modern; awarded internationally.
• Samsó Criança Red wine from Samsó (Cariñena) grapes aged in barrel (crianza), from Terra Alta.
• Tempranillo Crianza (Ull de Llebre) Crianza red wine from Tempranillo (Ull de Llebre) grapes, barrel-aged.
• Merlot Crianza Crianza red wine from Merlot grapes, barrel-aged, from Terra Alta.
• Cabernet Sauvignon Crianza Crianza red wine from Cabernet Sauvignon grapes, barrel-aged.
• Syrah Reserva Reserva red wine from Syrah grapes, aged in oak barrels. Available in standard 75cl bottles (€9.64) and Magnum 1.5L format (€19.28).
• Merlot Reserva Reserva red wine from Merlot grapes, oak-aged, from Terra Alta. Priced at €9.64 per bottle.
• Cabernet Sauvignon Reserva Reserva red wine from Cabernet Sauvignon grapes, oak-aged, from Terra Alta. Priced at €9.64 per bottle.
• Garnatxa Negra Selecció Premium selection red wine from Garnatxa Negra grapes, aged longer than Reserva for enhanced complexity. Priced at €17.60 per bottle.
• Garnatxa Blanca Selecció Premium selection white wine from Garnatxa Blanca grapes with extended aging for enhanced complexity. Priced at €17.60 per bottle.
• Vermut Negre Casa Mariol (1L) Dark vermouth made from Macabeu grape, macerated with green walnuts and local herbs. Features notes of vanilla, thyme, and orange peel with a pleasantly bitter finish. 15% alcohol, sold in 1L bottles at €10.66. Featured by The New York Times, Esquire, and Olive Magazine.
• Vermut Blanc Casa Mariol (1L) White vermouth from Terra Alta, made from white grapes with botanical infusions. Light and aromatic with herbal notes. Priced at €11.55 per 1L bottle.
• Cava 14 Traditional method sparkling wine (cava) from Terra Alta. Priced at €10.61 per bottle.
• Cava 48 Traditional method sparkling wine (cava) aged 48 months on lees from Terra Alta. Priced at €15.25 per bottle.
• Cava Rosado Traditional method rosé sparkling wine from Terra Alta. Priced at €15.25 per bottle.
• Moscatell (Moscatel) Sweet fortified wine from Muscat grapes grown in Terra Alta. Priced at €10.66 per bottle.
• Mistela de Garnacha Sweet fortified wine from Garnacha grapes, with spirit added to arrest fermentation and preserve natural sweetness. Priced at €10.66 per bottle.
• Vino Rancio Casa Mariol Traditional rancio wine from overripe selected grapes, aged in oak foudres with a "mother" of rancio dating back to 1945. Features notes of caramel, raisins, cedar, green walnuts, and quince. 15% alcohol, priced at €10.66 per bottle.
• Clotxa a Casa Mariol (Enotourism Experience) Traditional local dish experience featuring clotxa (stuffed flatbread) served with Casa Mariol wines. Available Wednesday to Sunday for a minimum of 2 people at €27 per person.
• Tour al Celler (Cellar Tour + Tasting) Winery tour including visit to an ancient olive press (trujal), barrel room, and tasting of 4 wines. Priced at €15 per person.
• Descubriendo Casa Mariol (Discovering Casa Mariol) Behind-the-scenes tour of wine production facilities with tasting directly from vats and a cellar visit. Includes tasting of 4 wines. Priced at €19 per person.
• Visita Nuestra Bodega y Nuestro Terroir (Terroir Visit) Complete vineyard and winery experience including visits to Terra Alta vineyards, the winery, and tasting of 4 wines. Priced at €22 per person.
• Visita Winelovers (WineLovers Visit) Premium wine experience including vineyard walk, full winemaking process tour, vat tastings, barrel room visit, and tasting of 4 wines plus 1 vermouth. Minimum 5 people, priced at €30 per person.
• Cata Maridaje (Wine Pairing Tasting) Wine pairing tasting experience featuring Casa Mariol vermouths, wines, and local products. Minimum 5, maximum 25 people, priced at €30 per person.
• Casa Mariol Wine Bar Barcelona Wine bar located at Calle del Rosselló 442, Barcelona (Eixample district). Open Monday–Sunday with extended evening hours on Wednesday–Saturday. Serves Casa Mariol wines and vermouths by the glass and bottle.

Quantifiable outcome

• International press coverage in New York Times, Esquire, and Olive Magazine for Casa Mariol Vermut Negre

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Freixenet: Global leader in Cava production, headquartered in Catalonia. Comparable to Casa Mariol in the Cava category and Catalan regional origin, but with significantly larger scale, international distribution, and broader marketing reach.
• Codorníu: One of the largest traditional Cava producers in the world, headquartered in Penedès. Comparable to Casa Mariol as a Catalan sparkling wine producer, but with substantially broader distribution, deeper product portfolio, and a much larger operational footprint.
• Familia Torres: One of Spain's largest family wineries, headquartered in Penedès with a broad portfolio of wines, cavas, and brandy. Comparable to Casa Mariol in family heritage and Penedès-adjacent regional focus, but operates at much greater scale and geographic reach.

Direct peers

• Bodegas Muga: Family-owned Rioja winery producing premium still wines with on-site wine tourism and a multi-product portfolio. Comparable to Casa Mariol in family ownership, multi-tier pricing structure, and integration of tourism experiences into the brand.
• Gramona: Multi-generational family Cava and wine producer based in Penedès, recognized for long-aged sparkling wines and a biodynamic production ethos. Comparable to Casa Mariol in family heritage, premium positioning, and similar product mix of cavas and still wines from a Catalan terroir.
• Celler de Capçanes: Small Catalan cooperative winery based in Priorat producing a diverse portfolio of still wines and sweet wines. Comparable to Casa Mariol in Catalan regional focus, multi-product portfolio breadth, and small-to-mid production scale.
• Recaredo: Family-owned Cava and still wine producer based in Penedès, Catalonia, with multi-generational heritage and a similar focus on premium, terroir-driven sparkling wines with long aging. Closely comparable to Casa Mariol in scale, family ownership, and Catalonia-based production philosophy.
• Vermouth Padró & Co. Family-owned vermouth specialist based in Catalonia producing artisanal vermouths with traditional methods. Closest direct peer to Casa Mariol's Vermut Negre and Vermut Blanc, sharing the same regional craft vermouth category and family-heritage positioning.
• Raventós i Blanc: Family-owned sparkling wine producer from Conca del Riu Anoia (Catalonia) with a long heritage dating to the15th century. Directly comparable to Casa Mariol as a small premium family winery with a Catalonia terroir focus and estate-based production.
• Bodegas Ostatu: Small family winery in Rioja Alavesa with a multi-generational heritage and a focus on terroir-driven wines. Comparable to Casa Mariol in family ownership structure, small operational scale, and premium regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/casamariol
• Facebookfacebook.com/casamariol
• LinkedInlinkedin.com/company/casa-mariol-winery
• Instagraminstagram.com/casamariol

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Mariol Winery