Cherry Optical Lab - Independent Wholesale Optical Laboratory

What Cherry Optical Lab - Independent Wholesale Optical Laboratory does

Cherry Optical Lab is an independent wholesale optical laboratory headquartered at 1640 Fire Lane Dr., Green Bay, Wisconsin, that manufactures ophthalmic lenses for Eye Care Professionals (ECPs), including optometrists, opticians, and independent optical practices. The company operates its laboratory 24 hours per day across a five-or-more-day work week, staffed by ABO-certified craftspeople who hold the same professional certifications as the opticians they serve. Its core product portfolio centers on precision lens manufacturing: Digital Freeform surfacing for custom lens designs, Anti-Reflective (AR) treatment and mirror coating, Mei Lens Milling for precision shaping, and Advanced Inspection & Verification for multi-stage quality control. The lab also holds validated on-site production capability for Essilor's Crizal® Natural Look™ premium lens product, eliminating the need to outsource that flagship offering.

The business model is wholesale B2B, selling finished and semi-finished lenses directly to ECPs through a sales-led go-to-market motion. Each customer account is paired with a dedicated sales consultant tasked with helping grow the practice, and new accounts are onboarded through an online New Account Form. Ongoing ordering is handled through a self-serve online ordering app described by customers as straightforward and easy to use. Pricing is quote-based and not publicly disclosed, structured around pay-as-you-go billing tied to individual lens orders. Marketing and brand-building run through industry trade shows and CE events, a monthly newsletter, a newsroom/blog, and organic social media presence on Facebook, LinkedIn, Instagram, and YouTube.

Strategic positioning emphasizes 'Happy Human' customer culture, accelerated turnaround times, and validated quality certifications as core differentiators against competing optical labs. Distribution is domestic, with the input data explicitly listing 'Midwest USA' as the primary served region while also claiming national reach via trade show attendance. No public listing, no disclosed funding rounds, no parent entity, and no disclosed management team or ownership structure are present in the available source material, which represents a material information gap for any prospective investor.

Name

Cherry Optical Lab - Independent Wholesale Optical Laboratory

Legal name

Cherry Optical Lab

Website

https://cherryopticalinc.com

Company type

Private

Operating status

Operating

Short description

Cherry Optical Lab is an independent wholesale optical laboratory in Green Bay, Wisconsin, that manufactures precision ophthalmic lenses — including Digital Freeform, AR coatings, and validated Crizal Natural Look products — for Eye Care Professionals across the United States.

Ownership category

akta.pro rank

Product category

Wholesale Optical Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH)

Keywords

• Wholesale optical laboratory
• Ophthalmic lens manufacturing
• Prescription lens crafting
• AR lens coating
• Digital freeform lenses

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Optical Lens Manufacturing: Cherry Optical Lab operates as an independent wholesale optical laboratory, providing lens crafting services to Eye Care Professionals. The lab crafts lenses to meet high quality standards, with ABO-certified craftspeople operating 24/5 to produce various lens types including AR treatments, digital freeform, and lens milling. Revenue is generated through wholesale pricing to optical professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Cherry Optical Lab is an independent wholesale optical laboratory that manufactures ophthalmic lenses for Eye Care Professionals (ECPs). The lab crafts prescription lenses using Digital Freeform surfacing, AR Treatment & Mirror Coating, Mei Lens Milling, and Advanced Inspection & Verification, and produces Crizal Natural Look lenses on-site. Operations run 24 hours a day, five-plus days per week, staffed by ABO-certified craftspeople.

Product overview

Cherry Optical Lab is an independent wholesale optical laboratory offering a unified lens manufacturing service portfolio. The core offering centers on precision lens crafting with Digital Freeform technology, complemented by value-added services including AR Treatment & Mirror Coating, Mei Lens Milling, and Advanced Inspection & Verification. The lab produces Crizal® Natural Look™ lenses on-site as a validated production capability. All lenses are crafted by ABO-certified craftspeople operating 24 hours a day across a five-plus day work week, with an accelerated turnaround time commitment to Eye Care Professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Freeform Lens Manufacturing Precision digital freeform lens manufacturing that enables customized lens designs for optical correction, offered to Eye Care Professionals as part of Cherry Optical Lab's wholesale lens crafting service.
• AR Treatment & Mirror Coating Anti-reflective treatment and mirror coating applied to lenses for enhanced visual clarity and aesthetics, available as a value-added service to optical practices on wholesale orders.
• Mei Lens Milling Computer-controlled precision lens milling for accurate lens shaping and edging, performed on-site at Cherry Optical Lab's Green Bay facility.
• Advanced Inspection & Verification Multi-stage quality inspection and verification of lenses to ensure accuracy and adherence to quality standards before shipment to Eye Care Professionals.
• Crizal Natural Look Lenses Crizal Natural Look lenses produced on-site at Cherry Optical Lab, featuring advanced optical coatings, following Essilor validation of the facility's production capability.

Quantifiable outcome

• Lightning-fast turnaround times compared to other optical labs
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Crizal (Essilor)coreTechnology or IntegrationCherry Optical Lab has been validated to produce Crizal Natural Look lenses on-site at their Green Bay facility. This validation represents a certification of quality and capability, allowing Cherry to produce this premium lens product directly rather than outsourcing.
• COL SamplesminorOthersCOL Samples (colsamples.com) is referenced as a quick link, suggesting a partnership for lens sample management and distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HOYA Vision Care: Major ophthalmic lens manufacturer and wholesale lab operator with U.S. presence, supplying premium freeform, AR, and photochromic lenses to ECPs. Directly comparable to Cherry's wholesale lens manufacturing model with a broader product portfolio.
• Carl Zeiss Vision: Premium German optics manufacturer with a U.S. wholesale lens lab network serving ECPs. Comparable to Cherry as a wholesale optical laboratory specializing in premium digital freeform and AR-coated lenses, with stronger brand recognition.
• EssilorLuxottica: Global ophthalmic lens and eyewear giant that operates its own wholesale lens labs (including Essilor Labs) and is the licensor of the Crizal brand Cherry Optical Lab produces under validation. Directly comparable as a wholesale optical lab provider, though at vastly larger scale.
• VSP Optics: Wholesale optical lab division of VSP Vision Care, providing lens manufacturing to VSP-member ECPs. Comparable to Cherry as a wholesale lab competitor, with the advantage of VSP's captive network of eye care providers.

Direct peers

• Younger Optics: Independent U.S.-based wholesale lens manufacturer producing polarized, photochromic, and specialty lenses for ECPs. Comparable to Cherry as an independent wholesale lens supplier focused on differentiated specialty products.
• Walman Optical: Independent U.S. wholesale optical laboratory serving ECPs with a full range of lens products, AR coatings, and digital freeform surfacing. Closely comparable to Cherry in business model, customer base, and product offering as an independent wholesale lab.
• Interstate Optical: Independent U.S. wholesale optical laboratory producing custom lenses for ECPs, including digital freeform and AR coatings. Closely comparable to Cherry in scale, independent ownership, and ECP-focused wholesale model.
• Luzerne Optical Laboratories: Independent wholesale optical laboratory based in Pennsylvania serving ECPs nationwide with digital freeform, AR coatings, and specialty lens products. Comparable to Cherry as an independent domestic wholesale lab competitor.
• Roberts Optical Laboratories: Independent wholesale optical laboratory providing lens manufacturing, AR coating, and finishing services to ECPs. Directly comparable to Cherry as a privately held U.S. wholesale lab competitor.

Emerging players

• LensCrafters Optical (in-office labs): Retail optical chain and EssilorLuxottica subsidiary that has piloted in-store lens finishing and 1-hour labs. Represents an emerging alternative distribution model to wholesale labs like Cherry by bringing lens fabrication closer to the patient.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cherryopticallab6693
• Facebookfacebook.com/TheCherryOpticalLab
• LinkedInlinkedin.com/company/cherry-optical-lab
• Instagraminstagram.com/cherryopticallab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Optical Lab - Independent Wholesale Optical Laboratory