What B Conseils does

B Conseils Sàrl is a privately held Swiss boutique consulting firm founded in 2017 by Jonathan Bayle, headquartered in Vouvry with a secondary office in Geneva. The firm advises owners and executives of small and medium-sized enterprises (PME) in Switzerland on a horizontal set of strategic and operational challenges, organized around three meta-axes — Rentabilité (profitability), Croissance (growth) and Pérennité (continuity) — and five service pillars covering organic development, acquisition-led growth, management and governance, financing, and business succession. Engagements are structured as long-term partnerships rather than short-term advisory projects, with the firm positioning itself as an operational executor alongside client leadership rather than a recommendation-only advisor.

The practice is delivered by two named principals: founder Jonathan Bayle, who brings 10 years of Private Equity experience at Natixis and Rothschild & Co before founding the firm, and Partner Céline Bonnemaison, a former McKinsey leader with ICF executive coaching certification and over 25 documented business transformations across distribution and industry. The business model is professional services revenue earned through bespoke consulting engagements priced per project; no standardized product, subscription, technology platform, or publicly disclosed pricing exists, and prospective clients are directed to contact the firm directly for quotes.

B Conseils is a founder-owned Swiss Sàrl with no disclosed institutional investment, parent entity, subsidiaries, partnerships, M&A activity, or public financial reporting. Marketing is minimal and largely confined to the firm website and referral-driven outreach through the principals' professional networks. The firm holds no patents or trademarks and reports no AI or technology capabilities, operating purely as a human-delivered advisory practice for the Swiss SME market.

Name

B Conseils

Legal name

B Conseils Sàrl

Website

https://bconseils.ch

Company type

Private

Founded year

2017

Operating status

Operating

Short description

B Conseils Sàrl is a Swiss boutique consulting firm founded in 2017 that advises SME owners and executives on strategy, financing, governance, growth, acquisition, profitability and business succession across Switzerland. Two principals deliver long-term, execution-oriented engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Vouvry

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Professional services revenue generated through long-term consulting engagements with SME leaders. Services cover strategic analysis, business development, governance, financing, and operational transformation. Revenue is generated through bespoke project engagements rather than standardized offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

B Conseils is a Swiss strategic consulting firm that advises leaders of small and medium-sized enterprises (SMEs) across three pillars: profitability (Rentabilité), growth (Croissance), and continuity (Pérennité). It delivers five main service lines covering organic development, acquisition-based development, management and governance, financing, and business succession (transmission d'entreprise). Engagements are tailored to SME owners and managers navigating growth, financing, M&A, governance, or generational handover decisions.

Product overview

B Conseils is a Swiss strategic consulting firm offering a comprehensive portfolio of advisory services for SME leaders and executives. The firm operates as a single-service consulting practice organized around three core service pillars: Rentabilité (profitability), Croissance (growth), and Pérennité (continuity), supported by five main offerings: Développement Organique, Développement par Acquisition, Management et Gouvernance, Financement, and Transmission d'Entreprise. The approach combines strategic analysis, long-term operational partnership, and hands-on execution support rather than traditional advisory-only consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Développement Organique (Organic Development) Strategic advisory service helping SME leaders identify and execute organic growth paths — improving commercial performance, operations, and profitability without external acquisition. Aimed at owner-managers of Swiss SMEs seeking to strengthen their core business.
• Développement par Acquisition (Acquisition-Based Development)
• Management et Gouvernance (Management and Governance)
• Financement (Financing)
• Transmission d'Entreprise (Business Succession)

Quantifiable outcome

• 25+ business transformations completed over 20 years (Céline Bonnemaison)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Oliver Wyman: Global consulting firm with substantial financial services and corporate transformation practices in Europe, including owner-led and family-business advisory. Comparable to B Conseils in advising SMEs on financing, governance, and growth strategy.
• Kearney: Global management consultancy with strong operations and procurement practices serving European mid-market industrials. Its operations-focused service mix mirrors B Conseils' operational excellence emphasis, particularly Céline Bonnemaison's buying, production, and logistics expertise.
• Roland Berger: Major European-origin management consulting firm with strong presence in DACH and a dedicated practice serving mid-market industrial and family-owned companies. Comparable to B Conseils in targeting SME leaders for strategy, operations, and restructuring work, but with vastly larger scale and broader geographic reach.
• Bain & Company: Global strategy consulting firm with strong private-equity adjacency and a mid-market client base comparable to B Conseils' SME focus. Bain's private equity practice is particularly relevant given B Conseils' founder background at Natixis Private Equity and Rothschild & Co.
• EY-Parthenon: Strategy and transactions arm of EY with significant mid-market and family-business advisory in Switzerland and Europe. Relevant comparable due to its growth strategy, transactions, financing, and succession advisory at the SME scale B Conseils serves.
• Arthur D. Little: European-origin general management consultancy known for serving mid-sized industrial and family-owned companies on strategy, operations, and transformation. Like B Conseils, it emphasises strategic and operational advisory over technology implementation, making it a direct comparable in market positioning.
• McKinsey & Company: Global top-tier strategy consultancy with established SME and family-business advisory practices across Europe. B Conseils' partner Céline Bonnemaison is a former McKinsey leader, and the firm's positioning as a "premium strategic consultancy" for SME decision-makers is the most direct mirror of McKinsey's mid-market outreach.

Regional players

• Uniply (Swiss SME consulting peers, e.g., Helbling): Swiss-based consulting and executive search firm serving mid-market and family-owned companies with strategy, transformation, and leadership services. Comparable to B Conseils in locale, SME/PME client base, and integrated strategy-plus-execution offering.

Direct peers

• Staufen AG: German-Swiss lean operations and operational excellence consultancy serving mid-sized industrial companies with hands-on transformation programs. Strongly comparable to B Conseils' execution-led, operational transformation positioning in the DACH region.
• AlixPartners: Performance-improvement and turnaround consulting firm focused on operational and financial restructuring, profitability, and stakeholder advisory for mid-market and under-pressure companies. Closely comparable to B Conseils in its "rentabilité / croissance / pérennité" framing and its hands-on execution style.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Conseils