SDRT Souss Massa

What SDRT Souss Massa does

SDRT Souss Massa (Société de Développement Régional du Tourisme – Souss Massa) is a Moroccan regional tourism development company constituted as a Société Anonyme and headquartered in Agadir, Morocco. Founded in 2018, it operates as a government-mandated delegated project manager for tourism development across the entire Souss-Massa region, including Agadir, Taroudannt, Tiznit, Tafraout, and Tata. Its shareholder base comprises six public entities — the Ministry of Interior (Wilaya of Souss-Massa, board chair), the Ministry of Tourism, Handicrafts and Social and Solidarity Economy, the Souss-Massa Regional Council, Agadir Local Council, the Souss-Massa Chamber of Commerce, Industry and Services, and the Souss-Massa Chamber of Crafts — with governance chaired by the Wali of the Souss-Massa Region, Mr. Saaïd AMZAZI, and operational management by Managing Director Mr. Abdelkrim AZENFAR.

The company's offering spans the full tourism value chain: it directly manages heritage assets including the Kasbah d'Agadir Oufella (classified historical monument) and La Médina d'Agadir (Polizzi City); develops tourism investment zones such as Anchor Point (32 ha, 13 projects, ~600 beds), Imessouane (18 ha, 25 projects, ~1,000 beds), Drarga Animal and Leisure Park (132 ha), and Mouanou (24.35 ha); runs the INMAA Tourisme enterprise support program and a contemporary handicraft design initiative (120 artisan pieces); and promotes the destination via the multilingual Explore Agadir Souss Massa digital portal (Arabic, French, English, Spanish, German) with over 20 tourist circuits, interactive kiosks at Al Massira Airport, and a network of physical information kiosks across the region.

The business model is essentially government-funded: revenue derives from public budgets — most notably the 7 billion MAD Agadir Urban Development Program (PDU) 2020-2024 under the high patronage of King Mohammed VI, within which SDRT holds delegated project management authority for major heritage and infrastructure works (including a 120 MDH envelope for Kasbah rehabilitation). Commercial revenue from ticketing at the Kasbah, operations at La Médina d'Agadir, and the Tourist Information Center opened July 23, 2024 is supplementary. The go-to-market is event- and project-driven: public tenders, organized festivals (Honey Festival, Nostalgia at the Kasbah, Argan Day), calls for projects, and digital/physical destination promotion, with no commercial pricing model applied to end consumers.

Name

SDRT Souss Massa

Legal name

Société de Développement Touristique Souss Massa

Website

https://sdrtourisme-sm.ma

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SDRT Souss Massa is a Moroccan government-owned regional tourism development company (Société Anonyme) that manages heritage sites, develops tourism zones, and promotes the Souss-Massa destination through digital platforms and on-site programs for visitors, tourism enterprises, and public stakeholders.

Ownership category

akta.pro rank

Product category

Regional Tourism Development

NAICS

Convention and Visitors Bureaus (561591), Historical Sites (71212), Nature Parks and Other Similar Institutions (712190)

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro industry

PRIMARYBPAJAGAO

Specialty & Entertainment Venue Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

SECONDARYIMAFACAC

Hospitality & Entertainment Venue Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Commercial & Institutional Building Construction

SECONDARYTHAAAGAE

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Regional tourism development
• Heritage site management
• Destination marketing
• Tourism investment zones
• Public tourism planning

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government-funded regional tourism development: SDRT Souss Massa operates as a regional development company funded by public sources including the Souss-Massa Regional Council, the Ministry of Tourism, the Ministry of Interior, and other government shareholders. Revenue is derived from public budgets and regional council funding allocated for tourism infrastructure development, heritage projects, and destination promotion. The company also generates revenue through site management activities including ticket sales at the Kasbah d'Agadir Oufella and commercial operations at La Médina d'Agadir complex.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SDRT Souss Massa develops, structures, and promotes regional tourism in Morocco's Souss Massa region through delegated public authority. It manages regional heritage sites (Kasbah d'Agadir Oufella, La Médina d'Agadir), operates tourist information centers and digital destination platforms, develops tourism investment zones, and runs support programs for tourism SMEs and handicraft creators.

Product overview

SDRT Souss Massa is a regional tourism development company managing a diverse portfolio of tourism products and services across the Souss Massa region of Morocco. The offering encompasses digital tourism promotion platforms (Explore Agadir Souss Massa portal), physical tourism infrastructure (tourist development units at Anchor Point, Imessouane, Drarga, and Mouanou), heritage site management (Kasbah d'Agadir Oufella, La Médina d'Agadir), visitor services (Tourist Information Center at Agadir beach, network of information kiosks), and tourism support programs (INMAA Tourisme, handicraft development). The portfolio is designed to develop, enhance, and promote the region's tourism offerings across multiple segments including beach tourism, cultural heritage, rural tourism, and adventure tourism.

Differentiator

Problem solved

Functional benefit

Brands

• Explore Agadir Souss Massa: Digital tourism promotion platform showcasing Souss Massa region attractions, available in Arabic, French, English, Spanish and German
• Kasbah d'Agadir Oufella
• La Medina d'Agadir

Products and services

• Kasbah d'Agadir Oufella Managed heritage site and visitor attraction at the historic Kasbah in Agadir, offering ticketed access, on-site visitor infrastructure, and multilingual audio guides for tourists and cultural visitors.
• La Médina d'Agadir Cultural and commercial complex managed by SDRT, hosting handicraft commerce and cultural activities that showcase regional artisanship for tourists and visitors.
• Centre d'Informations Touristiques (CIT) – Agadir Beach Physical tourist information center located at Agadir Beach, providing on-site visitor information, regional orientation, and tourism services to travelers in the Souss Massa region.
• Explore Agadir Souss Massa digital platform Multilingual online destination promotion portal that markets the Souss Massa region's tourism offerings to domestic and international visitors, serving as the digital front door for regional tourism.
• Anchor Point Agadir Tourist Development Unit Pre-zoned tourism development unit in Agadir, structured by SDRT Souss Massa to attract tourism investors and developers with publicly-backed land and concession opportunities.
• Imessouane Tourist Investment Zone Structured coastal tourism investment zone in Imessouane, developed by SDRT Souss Massa to channel tourism investment into the region's surf and leisure destinations.
• Drarga Animal and Leisure Park Animal and leisure park zone in Drarga, structured by SDRT Souss Massa as part of its regional tourism offering for families and leisure visitors.
• Mouanou Tourist Zone Structured tourist zone in Mouanou developed by SDRT Souss Massa as part of its regional tourism development portfolio.
• Interactive Tourist Information Kiosks Network of interactive tourist information kiosks deployed across the Souss Massa region to provide on-the-ground visitor information, orientation, and access to regional tourism content.
• Multilingual Audio Guides at heritage sites Multilingual audio guide experience delivered at Kasbah d'Agadir Oufella, providing interpretive cultural content for international and domestic visitors.
• Programme INMAA Tourisme SDRT-managed support program providing structured assistance, capacity-building, and integration support to tourism small and medium enterprises operating in the Souss Massa region.
• Contemporary Handicraft Creativity Program SDRT-managed program supporting regional handicraft creators and artisans, providing creative development support and integration into the regional tourism value chain at sites such as La Médina d'Agadir.

Quantifiable outcome

• Kasbah d'Agadir Oufella reopened to public on February 3, 2024 after rehabilitation under PDU 2020-2024
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major, supporting and historic.

• Wilaya of the Souss-Massa RegioncoreStrategic or Co-development PartnerThe Ministry of the Interior, representing the Wilaya of the Souss-Massa Region, is a key shareholder and the board chair (Wali Saaïd AMZAZI) of SDRT Souss Massa. The Wilaya provides institutional oversight and governance direction for regional tourism development.
• Ministry of Tourism, Handicrafts and Social and Solidarity EconomycoreStrategic or Co-development PartnerA principal shareholder of SDRT Souss Massa, providing national tourism strategy alignment, policy guidance, and programmatic support for regional tourism development initiatives.
• Souss-Massa Regional CouncilcoreStrategic or Co-development PartnerPrimary funder and shareholder of SDRT Souss Massa, financing major programs including the 7 billion MAD Urban Development Program of Agadir (PDU) and numerous rural tourism development projects.
• Agadir Local CouncilcoreStrategic or Co-development PartnerShareholder of SDRT and key municipal partner for tourism development initiatives within the city of Agadir, including heritage site management and urban tourism infrastructure.
• Souss-Massa Chamber of Commerce, Industry and Services (CCIS)majorStrategic or Co-development PartnerShareholder of SDRT and key partner for connecting tourism development with the regional business community and investment promotion activities.
• Souss-Massa Chamber of Crafts and TradesmajorStrategic or Co-development PartnerShareholder of SDRT and partner for handicraft development programs, including the contemporary handicraft design collection initiative producing 120 artisan pieces.
• Agadir InvestsupportingGTM or Marketing PartnerRegional investment promotion agency partnering with SDRT for tourism investment attraction and investor engagement in tourism development zones.
• Visit AgadirsupportingGTM or Marketing PartnerTourism promotion organization collaborating with SDRT on destination marketing and visitor engagement activities.
• SMD InitiativesupportingGTM or Marketing PartnerRegional initiative partner supporting SDRT's tourism development initiatives through coordinated regional development efforts.
• ANDZOA (National Agency for Argan Development)majorStrategic or Co-development PartnerPartner in rural tourism development projects, particularly those involving the Argan tree region and the Valley of Aït Mansour, contributing to environmental preservation and sustainable tourism.
• Tourism Regional Council of Agadir Souss-MassasupportingGTM or Marketing PartnerRegional tourism body collaborating with SDRT on destination promotion, visitor information distribution, and tourism event organization.
• Coco Polizzi (Master Craftsman)historicStrategic or Co-development PartnerThe late master craftsman Coco Polizzi designed La Médina d'Agadir in 1992, creating a miniature traditional city using local materials and traditional techniques. SDRT now manages and continues to develop this cultural complex.
• Ministry of Agriculture, Water and Forests (SEEN)majorStrategic or Co-development PartnerPartner in the Aït Mansour Valley landscape and tourism development project, working with SDRT on environmental preservation and sustainable tourism in the argan oil protected area.
• National Water Basin Agency Souss-MassasupportingStrategic or Co-development PartnerPartner in the Aït Mansour Valley development project and Win Timdouine Cave valorization, contributing hydrological expertise and water resource management for tourism sites.
• National Water and Forests AgencymajorStrategic or Co-development PartnerPartner in Win Timdouine Cave tourism valorization project and forest park developments across the region, providing environmental oversight and forest conservation expertise.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SDR Tourisme Oriental: Regional tourism development company serving Morocco's Oriental region with a comparable mandate around heritage, nature-based tourism, and digital promotion. Same SDR shareholder structure and delegated project management authority at the regional council level.
• SDR Tourisme Casablanca-Settat: Regional tourism development entity for Morocco's largest urban and economic region. Same SDR institutional model, working on tourism zone development, cultural promotion, and infrastructure projects in direct competition with Souss-Massa for tourist arrivals and investment flows.
• SDR Tourisme Marrakech-Safi: Regional tourism development company serving the Marrakech-Safi region of Morocco under the same SDR (Société de Développement Régional du Tourisme) framework. Direct peer with nearly identical mandate: destination promotion, tourism zone development, heritage site management, and delegated project execution for the regional council.
• SDR Tourisme Tanger-Tétouan-Al Hoceima: Regional tourism development company for the Tanger-Tétouan-Al Hoceima region of northern Morocco. Operates under the same SDR public-company structure with comparable functions including heritage site management, tourism investment zones, and destination marketing for a competing Moroccan region.

Broad incumbents

• Office National Marocain du Tourisme (ONMT): Morocco's national tourism promotion authority, responsible for international destination marketing of Morocco. Comparable as the apex national-level counterpart to SDRT Souss Massa's regional mandate, with overlapping scope on destination branding, foreign market promotion, and coordination with regional tourism bodies.
• Brand USA: U.S. national destination marketing organization that drives international visitation through digital platforms, content marketing, and event sponsorships. Comparable to SDRT's Explore Agadir Souss Massa function in destination branding, multilingual content distribution, and international market outreach.
• Visit Dubai: Government-backed destination marketing organization for Dubai with a similar mandate of destination promotion, tourism investment attraction, event hosting, and digital content for international visitors. Comparable as a regional/state DMOs of comparable scale with multilingual platforms and integrated marketing channels.
• Tourism Authority of Thailand: National tourism promotion authority managing destination marketing, tourism zone development, and investor attraction for Thailand. Comparable in scope to SDRT's combined mandate of regional destination promotion, investment zone curation, and stakeholder coordination, though at national scale.

Others

• ANDZOA (Agence Nationale pour le Développement des Zones Oasiennes et de l'Arganier): Moroccan national agency for argan and oasis zone development, identified as an active partner of SDRT in rural tourism and environmental preservation projects in the Souss-Massa region. Comparable as a fellow public-sector entity with overlapping mandate in regional sustainable tourism and environmental tourism development.

Regional players

• Maison de l'Artisan Maroc: Moroccan public entity supporting handicraft development and artisan marketing, with which SDRT partners on the 120-piece contemporary handicraft creativity program. Comparable as a Moroccan public-sector body promoting cultural and craft-based tourism offerings within the regional tourism value chain.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kasbahagadiroufella
• Instagraminstagram.com/kasbahagadiroufella
• LinkedInlinkedin.com/company/sdr-tourisme-soussmassa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDRT Souss Massa