What Advocaciz does

Advocaciz is a Paris-based strategic influence and reputation consultancy founded in 2009 by Alexandra Nadia Richert. The firm advises organizations and public figures on press relations, public affairs, social media strategy, crisis reputation management, executive coaching, and CSR reputation strategy. Its client base spans entities with high public, institutional, or media exposure — including political figures, elected officials, think tanks, and companies navigating sensitive reputational, electoral, or institutional dynamics in France. The core value proposition centers on what the firm terms 'parler vrai' (speaking truthfully) — building coherent, legible, and durable notoriety rather than maximizing exposure, often working proactively in the absence of immediate news.

The firm delivers services exclusively through bespoke advisory engagements (retainers or project-based assignments), with no software products, APIs, or scalable technology platform. Supporting the practice is 'La Fabrique de l'Opinion,' a content platform publishing regular press reviews, media treatment analyses, and political/economic commentary that functions as both thought leadership and top-of-funnel demand generation. The firm is RGPD-SAPIN 2 compliant and a member of the Compliance League, positioning it for regulated client mandates in the French market.

Commercially, Advocaciz operates as a privately held, founder-owned boutique consultancy with 11-50 employees, headquartered at 17 rue Cadet, 75009 Paris. It has no external funding, no disclosed investors, and no parent company. The sole related entity is BusinessPublicAffairs, established by the same founder in Algiers in May 2024 to extend public affairs capabilities into Algeria and Africa — a separate venture that collaborates with but is not a subsidiary of Advocaciz. Revenue is not publicly disclosed, consistent with the opaque nature of French boutique professional services firms of this scale.

Name

Advocaciz

Legal name

Advocaciz

Website

https://advocaciz.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Advocaciz is a Paris-based strategic influence and reputation consultancy founded in 2009, advising organizations, public figures, and political stakeholders on press relations, public affairs, crisis management, and social media strategy in the French market.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Strategic communications consulting
• Reputation management services
• Public relations advisory
• Crisis communications consulting
• Media relations services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Advisory Services: Professional consulting services providing strategic influence, reputation management, press relations, public relations, and social media strategy. Services are tailored to each organization's specific context, including crisis situations, elected officials relations, and institutional engagement. Revenue derived from advisory retainers and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advocaciz is a strategic influence and reputation consultancy that helps organizations and public figures structure their press relations, public affairs, and social media presence to avoid anonymization in saturated communication environments. The firm delivers tailored advisory retainers and project-based engagements covering media messaging, elected-official engagement, crisis reputation management, and thought-leadership positioning. Services combine ongoing strategic counsel with proactive narrative development, even in the absence of immediate news.

Product overview

Advocaciz is a strategic influence and reputation consultancy founded in 2009, offering a unified service portfolio centered on press relations, public relations, and social media management. The firm's core offering combines Relations Presse, Relations Publiques, and Réseaux Sociaux as interconnected services, complemented by crisis management capabilities, executive coaching, and CSR reputation strategy. The consultancy also operates 'La Fabrique de l'Opinion,' a content platform providing press reviews and media analysis. Services are delivered through ongoing advisory relationships rather than software products, with emphasis on consistent messaging, opinion dynamics understanding, and long-term reputation building.

Differentiator

Problem solved

Functional benefit

Products and services

• Relations Presse (Press Relations) Press relations services helping organizations structure their media messages and manage journalist relationships.
• Relations Publiques (Public Affairs) Public affairs and government relations services for engaging with elected officials and institutional stakeholders.
• Réseaux Sociaux (Social Media Strategy) Social media strategy and management to build visibility and engage with public audiences.
• Gestion de Crise Réputationnelle (Crisis Reputation Management) Crisis management services for organizations facing reputational challenges in media, institutional, or social contexts, delivered independently or in coordination with law firms.
• Accompagnement de Dirigeants (Executive Coaching) Executive coaching and strategic support for organizational leaders on public communication and visibility.
• Stratégie Réputationnelle RSE (CSR Reputation Strategy) Corporate social responsibility reputation strategy to help organizations communicate their CSR initiatives effectively.
• Think Tanks / Do Tanks Strategic thought leadership development including argument structuring and consistent messaging frameworks.
• La Fabrique de l'Opinion A content hub featuring press reviews, information treatment analyses, and current affairs commentary published by the firm.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Compliance LeagueminorStrategic or Co-development PartnerAdvocaciz is a member of the Compliance League, indicating expertise in regulatory compliance matters including RGPD (GDPR) and SAPIN 2 requirements. This membership demonstrates commitment to compliance standards in transparency and anti-corruption frameworks.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brunswick Group: Global advisory firm focused on critical issues and corporate communications, with strong Paris presence serving French corporates and institutions. Comparable in crisis and reputation advisory but operates globally and at significantly larger scale.
• APCO Worldwide: Global public affairs and strategic communications consultancy with strong European and Middle East practices. Comparable to Advocaciz in serving political clients and crisis reputation work but with global multi-office scale.
• Publicis Groupe: One of the world's largest advertising and communications holding companies headquartered in Paris, encompassing PR, public affairs, and influence capabilities through multiple agency brands. Overlaps with Advocaciz in serving French corporate and institutional clients but at vastly greater scale.
• Havas Paris: Global communications holding group with a significant Paris presence offering PR, influence, and media strategy at scale. Competes with Advocaciz for French corporate and institutional mandates but operates with much larger resources and multi-market reach.
• FTI Consulting: Global advisory firm with a Strategic Communications segment covering crisis, public affairs, and reputation management. Comparable in crisis communications expertise and serves similar institutional and corporate clients, but operates at enterprise scale.
• DGM (Dentsu Global Marketing): Global communications group with PR and public affairs practices including French operations. Competes with Advocaciz for integrated communications briefs but within a much broader portfolio offering.

Direct peers

• Forward Global: European strategic communications and public affairs firm with offices in Paris, Brussels, and other European capitals. Directly comparable in providing public affairs, reputation, and crisis communications to corporates, institutions, and political stakeholders.
• Image 7: Leading French public relations and strategic communications firm based in Paris, serving corporates, public figures, and institutions with media relations and crisis support. Direct head-to-head competitor in the French influence and reputation advisory space.
• Tilder (now MBC Consulting / Hopscotch): Paris-based public affairs and PR firm specializing in political and corporate communications in France. Closely comparable in target clients (political figures, institutions, exposed organizations) and service mix.
• Kekst CNC: International strategic communications consultancy specializing in M&A, crisis, and public affairs communications. Comparable in advisory depth and high-stakes mandate focus, with offices across Europe including Paris-adjacent markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advocaciz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advocaciz