Flocons De Sel

What Flocons De Sel does

Flocons de Sel (legal entity SAS FLOCONS DE SEL, SIREN 495130890) is a privately held, founder-owned luxury Alpine hospitality collection headquartered at 1775 route du Leutaz in Megève, France, led by Chef Emmanuel Renaut. The group's flagship is a 5-star Relais & Châteaux property combining a 10-room hotel, a 3-Michelin-star gastronomic restaurant (La Table Gastronomique, also rated 19.5/20 by Gault & Millau), a 5-star spa and supporting retail (Le Garde-Manger delicatessen, La Cave wine merchant). The collection has been actively expanded since 2023 to include Le Prieuré bistro in Megève village, Auberge du Bois Prin (a renovated 4-star hotel-restaurant-spa in Chamonix facing Mont Blanc), Le Boitet (a high-altitude restaurant at 1,500m on the Saint-Gervais ski slopes) and multiple serviced vacation rentals (Chalet des Allobroges, Appartement du Village, Chalet Grenand), with consulting engagements in Switzerland (Hôtel des Horlogers) and Greece (Lauda Restaurant in Santorini).

The underlying 'technology' is artisanal and domain-specialized rather than software-based: Emmanuel Renaut owns 39 ares of Mondeuse vines in Arbin, Savoie (produced with winemaker Céline Jacquet of Domaine Jacquet), sources signature charcuterie through a five-generation producer (Maison Boudil) in Moustier Sainte-Marie, and the spa team produces house-made essential-oil and vegetable-oil treatment formulations. Distribution is direct-to-consumer via the official websites, phone/email, and an ecosystem of third-party booking infrastructure — TheFork and GuestOnline for restaurant tables, Reservit for hotel and spa, Experience Unique for private dining and curated experiences, SecretBox for gift vouchers, and Shop & Go for retail.

The business model is multi-stream B2C luxury hospitality and lifestyle retail with significant seasonality tied to the Alpine calendar. Revenue is generated across (1) the 3-star fine-dining restaurant, (2) hotel accommodations and vacation rentals, (3) spa and wellness, (4) F&B at multiple casual/bistro concepts, (5) private dining experiences such as La Cave à Manger (€600 per private table for 4-6 guests, wines from €100/person), and (6) retail via Le Garde-Manger delicatessen, La Cave wine merchant, and gift boxes. The Toquicimes mountain cuisine festival, co-founded by Emmanuel Renaut, functions as both a brand-building ecosystem asset (22,000+ annual visitors) and a marketing channel positioning the brand at the center of Alpine gastronomy. No external investors, public listing or M&A activity is identified; the group is bootstrapped and family-led, with Kristine Renaut active in employer branding and Quallista certification.

Name

Flocons De Sel

Legal name

SAS FLOCONS DE SEL

Website

https://emmanuelrenaut.com

Company type

Private

Operating status

Operating

Short description

Flocons de Sel is a privately held, founder-owned luxury Alpine hospitality collection in Megève, France, anchored by a 5-star Relais & Châteaux hotel, a 3-Michelin-star restaurant, and a spa under Chef Emmanuel Renaut, serving affluent travelers across multiple French-Alps properties.

Ownership category

akta.pro rank

Product category

Luxury alpine hospitality and fine-dining

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Caterers (722320), Caterers (72232)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Luxury alpine hospitality
• Fine dining restaurants
• Michelin-star gastronomy
• Boutique hotel services
• Spa and wellness

Headquarters

HQ city

Megève

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fine dining restaurant: Three Michelin-starred gastronomic restaurant La Table Gastronomique, bistronomic Le Prieuré, and casual Flocons Village
2. Hotel accommodations: 5-star Relais & Châteaux hotel with 10 rooms and suites, plus private chalet and apartment rentals (Les Allobroges, Chalet Grenand, Appartement du Village)
3. Spa and wellness services: Full-service spa with treatments and personalized wellness experiences
4. Retail and specialty products: Le Garde-Manger (delicatessen), La Cave (wine merchant), online shop, gift boxes, artisanal charcuterie
5. Private dining experiences: La Cave à Manger private tasting experiences for 4-6 guests, private chef dinners in chalets

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Flocons de Sel is a luxury Alpine hospitality group anchored by a 5-star Relais & Châteaux hotel and triple-Michelin-star gastronomic restaurant in Megève, accompanied by a full-service spa, additional bistros, an artisan delicatessen, a wine merchant, private chalet dinners and self-catering vacation rentals. The offering is completed by gift vouchers and online retail of house-produced charcuterie, wines and spa products.

Product overview

Flocons de Sel is a luxury Alpine hospitality collection operated by Chef Emmanuel Renaut, a three-time Michelin-starred chef and Best Craftsman of France (Meilleur Ouvrier de France). The portfolio comprises a 5-star Relais & Châteaux hotel and spa (Le Flocons de Sel), multiple fine dining and bistro restaurants (La Table Gastronomique 3-star, Le Prieuré, Flocons Village, Le Boitet), food and beverage establishments (Le Garde-Manger farm shop, La Cave wine merchant, La Cave à Manger private dining), vacation rentals (Chalet des Allobroges, Appartement du Village, Chalet Grenand), and consulting partnerships internationally (Auberge du Bois Prin in Chamonix, Hôtel des Horlogers in Switzerland, Lauda Restaurant in Santorin). Additional services include private chef dining in chalets, spa treatments, and gift voucher packages.

Differentiator

Problem solved

Functional benefit

Brands

• La Table Gastronomique: Michelin 3-star gastronomic restaurant at Flocons de Sel, rated 19.5/20 by Gault & Millau
• Le Prieuré
• Flocons Village
• Le Garde-Manger
• La Cave
• Les Allobroges
• Chalet Grenand
• L'Auberge du Bois Prin

Products and services

• Le Flocons de Sel A 5-star Relais & Châteaux hotel and spa in Megève with 10 rooms and suites, offering luxury lodging paired with access to the 3-Michelin-star La Table Gastronomique, spa services and seasonal Alpine experiences.
• La Table Gastronomique Triple-Michelin-star gastronomic restaurant by Chef Emmanuel Renaut, rated 19.5/20 by Gault & Millau, serving creative seasonal Alpine cuisine at the Flocons de Sel property.
• Le Prieuré Bistronomic bistro in the heart of Megève, next to the church, serving convivial regional Savoyard cuisine.
• Flocons Village Casual bistro in Megève serving approachable Alpine comfort dishes including fondue and tartiflette.
• Le Garde-Manger Farm-shop, delicatessen, catering service and artisan bakery in Megève offering Emmanuel Renaut's charcuterie, terrines, sausages, breads and local Alpine products.
• La Cave Wine merchant at 69 Rue Saint-François in Megève selling a curated selection of grand cru, prestigious estate and Alpine mountain wines for takeaway.
• La Cave à Manger Private wine-cellar dining experience in Megève for 4–6 guests, offering guided tastings paired with gourmet sharing platters and casserole dishes, priced from €600 incl. VAT excluding wines.
• Auberge du Bois Prin 4-star hotel, restaurant and spa in Chamonix facing Mont-Blanc, blending alpine charm with contemporary gastronomy under the Emmanuel Renaut signature.
• Le Boitet High-altitude gourmet restaurant at 1,500m on the Saint-Gervais ski slopes, offering Alpine cuisine in a mountain setting.
• Chalet des Allobroges Luxury chalet rental in Megève accommodating 8 guests with 4 bedrooms and bathrooms, chef's kitchen, private garage and ski storage, with optional breakfast and dinner delivery from Le Flocons de Sel.
• Appartement du Village 75m² central Megève apartment rental for up to 4 guests (2 adults, 2 children) with 2 bedrooms, equipped kitchen, living room with wood stove and balcony.
• Chalet Grenand New vacation rental with hotel services for 5–8 guests adjacent to Le Flocons de Sel, offering proximity to the spa and gastronomic table.
• Private chef dinners in chalets Private dinner service bringing Emmanuel Renaut's gastronomic cuisine directly to guests' chalets in Megève, with personalised menus and sommelier support.
• Spa du Flocons de Sel 5-star spa within Le Flocons de Sel offering personalised treatments, house-made essential-oil formulations and signature experiences such as the 'Curiosity' treatment.
• Coffrets Cadeaux (gift boxes) Gift voucher packages available across all Emmanuel Renaut establishments, covering restaurants, hotel stays, spa treatments and experiences, sold online via SecretBox.

Quantifiable outcome

• 3 Michelin stars and 19.5/20 Gault & Millau rating for La Table Gastronomique
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CFA Médéric de ParisminorStrategic or Co-development Partner · 1 January 2022Training partnership established in September 2022 connecting Emmanuel Renaut's properties with hospitality students, creating respectful connections between professionals and learners.
• QUALLISTAminorStrategic or Co-development Partner · 1 January 2020Quality of work life certification and training program. Emmanuel Renaut houses are certified for excellence in workplace practices, employee wellbeing, and performance.
• ToquicimescoreStrategic or Co-development PartnerEmmanuel Renaut co-founded and serves as president of Toquicimes, the premier mountain cuisine festival in Megève. The festival, now in its 6th edition, attracts over 22,000 visitors and showcases Alpine gastronomy, local producers, and young culinary talents.
• Maison BoudilminorStrategic or Co-development PartnerTraditional charcuterie house (5 generations) producing Emmanuel Renaut's signature terrines and sausages at their laboratory in Moustier Sainte-Marie. The partnership ensures artisanal quality and compliance with hygiene standards.
• Céline Jacquet (Domaine Jacquet)minorStrategic or Co-development PartnerWinemaker partnership for Mondeuse Arbin wine production. Emmanuel Renaut owns 39 ares of Mondeuse vines in Arbin, Savoie, and collaborates with Céline Jacquet for winemaking using traditional methods.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Maison Troisgros: Three-star Michelin restaurant and hotel in Roanne, operated by the Troisgros family across generations. Comparable chef-family-owned luxury gastronomy house with rooms and a national brand reputation.
• Le K2 Palace: 5-star luxury hotel in Courchevel (K2 Collection) offering Michelin-starred restaurants (Le Kintessence2 stars), a spa, and suites/chalets. Comparable Alpine multi-restaurant luxury hotel concept.
• Georges Blanc: Family-run 3-star Michelin restaurant in Vonnas with associated luxury hotel and spa. Comparable as a founder-chef-driven luxury gastronomy house that has evolved into a multi-venue hospitality collection.
• Hôtel Le Coucou Méribel: 5-star luxury hotel in Méribel with multiple restaurants (including a 2-star Michelin at La Table de l'Affineur), spa, and a Beaumier-affiliated collection. Directly comparable Alpine luxury hospitality concept with rooms, fine dining, and wellness.
• Les Airelles: 5-star palace hotel in Courchevel operated by Airelles Collection, with multiple on-site restaurants including a 2-star Michelin. Comparable as a multi-concept luxury Alpine hotel collection combining rooms, gastronomy, spa, and retail.
• L'Apogée Courchevel: 5-star palace hotel in Courchevel with 2-star Michelin restaurant, spa, and chalets. Highly comparable in profile: small-room luxury Alpine property pairing multiple restaurants with hotel rooms and wellness.
• Maison Pic (Anne-Sophie Pic): Anne-Sophie Pic's 4-star hotel and3-star Michelin restaurant in Valence, France. Closely comparable chef-owned luxury hospitality house with rooms, restaurants, pastry shop, and culinary institute under a multi-star Michelin female chef.
• Cheval Blanc Courchevel: LVMH-owned5-star luxury Alpine hotel in Courchevel with a Michelin-starred restaurant (Le 1947 à Cheval Blanc holds 3 Michelin stars). Directly comparable as a high-end French Alpine resort hotel pairing a Relais & Châteaux-tier property with a 3-star Michelin flagship.

Broad incumbents

• Le Meurice: Palace hotel in Paris with3-star Michelin restaurant (Alain Ducasse au Meurice) operated by Dorchester Collection. Comparable at the 3-star Michelin +5-star hotel pairing level, but a much larger incumbent with global brand reach.

Emerging players

• Hôtel Le Restaurant Bras (Sébastien Bras): Family-owned 3-star Michelin restaurant and hotel in Aubrac run by the Bras family. Comparable founder-family luxury hospitality concept with rooms, gardens, and proprietary terroir-driven cuisine, though more single-property than the multi-site Emmanuel Renaut collection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/renautemmanuel
• Instagraminstagram.com/emmanuel.renaut

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flocons De Sel