What 1789 immobilier does

1789 Immobilier is an independent hybrid real estate agency headquartered at 29 avenue Jean Jaurès in Strasbourg, France, operating under a SARL/SAS legal structure (SIRET 84478147600016) with share capital of €5,000. Founded and managed by Geist Yannick as Gérant, the agency targets residential property buyers, sellers, and investors in the Strasbourg Eurométropole region, with additional listings extending to Colmar, Illkirch-Graffenstaden, Hoenheim, and Niederhaslach. The company holds French professional real estate card CPI67012019000043017 and is registered with the MMA consumer mediator for dispute resolution.

The agency's core offering is a full-service property transaction platform encompassing valuation, professional photography and drone videography, virtual tours, buyer pre-qualification, viewing management, negotiation support, and notarial accompaniment. It operates without a traditional physical storefront, relying instead on advisor home visits and field-based sales activities supplemented by a self-service website portal with online estimation tools. Differentiated service layers include Séréniclé, an exclusive 24/7 key custody and one-hour delivery subscription at €89/year, and complimentary moving services up to €3,000 via a strategic partnership with Demexpert Strasbourg.

Revenue is generated primarily through transaction commissions on residential property sales, with a 3.789% rate charged to buyers — approximately half the ~5% French industry average, enabled by the no-storefront cost structure. The company advertises extended availability including evenings, weekends, and holidays, and reports a 5-star client rating and 20+ complimentary moving services delivered. No external funding, parent company, or subsidiary structure is disclosed; the business is founder-controlled and operates as a small local independent agency.

Name

1789 immobilier

Legal name

1789 Immobilier

Website

https://1789-immo.com

Company type

Private

Operating status

Operating

Short description

1789 Immobilier is an independent hybrid real estate agency based in Strasbourg, France, serving residential buyers, sellers, and investors in the Eurométropole region with full-service property transactions, an exclusive key custody subscription (Séréniclé), and complimentary moving services at commission rates approximately half the industry average.

Ownership category

akta.pro rank

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Property sales commission: Real estate agency earns commission on property sales transactions. Commission rate of 3.789% charged to buyers, with sellers receiving complimentary moving service (up to €3,000) as part of exclusive mandate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

1789 Immobilier is a hybrid real estate agency that brokers residential property sales and provides property valuation, marketing, and transaction support to buyers and sellers in the Strasbourg Eurométropole market. It supplements its core brokerage with two value-added offerings: Séréniclé (a 24/7 anonymous key custody and one-hour delivery subscription service at €89/year) and a complimentary moving service (up to €3,000) for sellers under exclusive mandate, delivered through a partnership with Demexpert.

Product overview

1789 Immobilier is a hybrid real estate agency operating in Strasbourg and its Eurométropole, offering a unified service platform that combines traditional real estate transaction expertise with innovative digital tools. The core offering includes property buying/selling services, complemented by exclusive value-added services: Séréniclé (key guardian service), Estimation Immobilière (property valuation), and Déménagement Offert (free moving service via Demexpert partnership). The agency positions itself as a low-cost alternative (2x cheaper than competitors) with flexible availability including evenings, weekends, and holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Transaction Services (Achat / Vente) Complete residential brokerage service for buyers and sellers in Strasbourg Eurométropole, covering property valuation, professional HDR photography, virtual tours, drone footage, buyer pre-qualification, marketing across portals, viewing organization, negotiation support, and accompaniment to notarial signature.
• Property Valuation (Estimation Immobilière) Free online property valuation tool delivering an initial estimate within 2 minutes, followed by an on-site advisor visit within 48 hours producing a detailed value opinion based on construction quality, interior layout, surroundings, and amenities.
• Séréniclé Key Custody and Delivery Service Exclusive 24/7 anonymous secure key storage and delivery service for tenants and property owners in the Eurométropole de Strasbourg. Delivers spare keys within 1 hour to any requested address via private couriers; annual subscription €89 TTC includes one free delivery per year and €49 per additional delivery.
• Complimentary Moving Service (Déménagement Offert) Free professional moving service offered to property sellers who sign an exclusive mandate with 1789 Immobilier, covering moving costs up to €3,000. Delivered through an exclusive partnership with Demexpert (Dexpert Strasbourg), providing trained moving teams, modern trucks, and quality packaging materials.

Quantifiable outcome

• Agency fees approximately 2x lower than competitors (3.789% vs ~5% average)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dexpert StrasbourgcoreStrategic or Co-development PartnerExclusive partnership with Demexpert Strasbourg for complimentary moving services provided to property sellers under exclusive mandate. Demexpert provides professional moving services including trained teams, modern trucks, and quality packaging materials. This partnership enables 1789 Immobilier to offer complimentary moving services up to €3,000 value as a key differentiator.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• MegAgence: Low-cost online-first French real estate agency marketing significantly below-average commissions; comparable value proposition targeting cost-sensitive buyers and sellers.
• OptimHome: Hybrid real estate network combining online estimation tools and field-based independent agents; same asset-light model and commission-driven revenue structure.
• Proprioo: Hybrid Parisian real estate agency combining digital tools and on-site advisors with a discounted flat-fee model; comparable hybrid architecture and target customer.
• IAD France: France's largest hybrid real estate network with no physical storefronts, mandataires operating on commission — directly comparable hybrid model competing on cost-efficient buyer/seller matching.
• Safti: Hybrid real estate network with independent advisors operating without traditional agency overhead; comparable cost-disruptive positioning and self-serve digital tools.
• CapiFrance: Network-style real estate agency model in France with independent agents operating regionally; comparable GTM motion without traditional branch footprint.

Broad incumbents

• Stéphane Plaza Immobilier: Large national franchise network of physical real estate agencies; broader portfolio with overlapping transaction services and broader geographic reach than 1789 Immobilier.
• Orpi: Major French real estate franchise with physical branches and broader service portfolio; same transaction-brokerage business but with traditional agency footprint at much greater scale.
• Laforêt: Established French real estate franchise with national branch network; comparable brokerage offerings but at significantly larger scale and traditional cost structure.
• Century 21 France: Global real estate franchise with substantial French branch network; comparable buyer/seller brokerage services with broader geographic coverage and recognized brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1789 immobilier