Futurecompany A/s
Futurecompany A/s is a privately held Aarhus-based Danish training company delivering instructor-led courses in Adobe, 3D design (SketchUp, Rhino), digital marketing, and AI tools. It serves individual professionals, SMBs, corporate teams, and publicly funded unemployed retrainees across Denmark through owned facilities and online delivery.
- Company typePrivate
- Founded2003
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Futurecompany A/s does
Futurecompany A/s is a privately-held Danish training company (A/S entity) founded in 2003 and headquartered in Aarhus, with a second training location in Copenhagen (Østerbro). The company delivers instructor-led professional training in graphic design software (Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), 3D modeling and rendering tools (SketchUp, Rhino 3D, V-Ray, Enscape, KeyShot), digital marketing platforms (SEO, Google Analytics, social media, Mailchimp), and emerging AI tools (Chat GPT, Midjourney, Stable Diffusion). FutureCompany holds Adobe Authorized Training Centre and McNeel Certified Training Centre status, enabling it to offer Adobe Certified Expert (ACE) exam preparation and official McNeel Rhino training. Course catalog includes short-format courses (1,200-2,550 DKK), standard 2-day courses (4,450-6,650 DKK), and longer intensive programs such as the 6-week Graphic Design Course (23,500 DKK) and a 10-ECTS Digital Marketing course offered in partnership with Erhvervsakademi Dania under Denmark's Open Education Act.
The company's business model is direct-to-consumer course fee revenue, complemented by custom corporate training, with distribution through its own website (futurecompany.dk), phone sales, owned training facilities, online instructor-led sessions, and partnerships with Danish job centers and unions for publicly funded retraining of unemployed individuals. FutureCompany employs 1-10 people and is led by owner-director Lone Wenneberg, operating without disclosed institutional funding. Customer engagement spans individual professionals (marketers, architects, designers, creative freelancers), SMBs, and corporate teams, with visible enterprise logos including Vestas, Arla, Bestseller, Hummel, ECCO, HAY, Stelton, and Trollbeads. Course quality signals include a 4.9/5 evaluation score and 98% recommendation rate. Geographic focus is domestic Denmark, with virtual delivery supporting remote learners.
FutureCompany's strategic posture is that of a long-tenured, niche specialist training provider that has expanded its portfolio incrementally rather than scaling aggressively. Its competitive position rests on vendor certifications, instructor quality, Danish-language proprietary course materials, and integration with public retraining funding channels. Recent product activity (2024-2025) reflects an early pivot toward AI literacy courses across three distinct buyer segments (corporate marketers, architects/designers, unemployed retrainees), positioning the company to capture a portion of the rapid growth in adult AI training demand, though it remains a small, self-funded operation with limited geographic reach.
Futurecompany A/s firmographics
Firmographics- Name
- Futurecompany A/s
- Legal name
- FutureCompany A/S
- Website
- https://futurecompany.dk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Futurecompany A/s is a privately held Aarhus-based Danish training company delivering instructor-led courses in Adobe, 3D design (SketchUp, Rhino), digital marketing, and AI tools. It serves individual professionals, SMBs, corporate teams, and publicly funded unemployed retrainees across Denmark through owned facilities and online delivery.
- Ownership category
- akta.pro rank
Futurecompany A/s industry classification
Industry- Product category
- Professional Training and Continuing Education
- NAICS
- Computer Training (61142), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where Futurecompany A/s is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Futurecompany A/s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Course Fees: Revenue is generated through one-time course fees for various training programs including Adobe software courses (Photoshop, Illustrator, InDesign), 3D design courses (SketchUp, Rhino, V-Ray), digital marketing courses (SEO, Google Analytics, social media), and AI courses. Courses are priced individually and offered at different levels (basic, advanced, expert) with prices ranging from approximately 1,200 DKK to 9,950 DKK ex. VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic software courses (Adobe, 3D programs) - 2 day courses |
| Unit Pricing | Pay-as-you-go | Advanced and Expert level courses - 1-2 day courses |
| Unit Pricing | Pay-as-you-go | Digital marketing short courses (Instagram, Facebook, SEO) |
| Unit Pricing | Pay-as-you-go | Comprehensive 6-week Graphic Design Course (online) |
| Unit Pricing | Pay-as-you-go | AI and ChatGPT courses |
| Unit Pricing | Pay-as-you-go | 6-week Digital Marketing Course (academy level) |
| Unit Pricing | Pay-as-you-go | Custom/tailor-made corporate courses |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Futurecompany A/s product offering
Product offeringCore offering
FutureCompany A/S delivers instructor-led professional training courses in graphic design (Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), 3D modeling and rendering (SketchUp, Rhino, V-Ray, Enscape, KeyShot), digital marketing (WordPress, SEO, Google Analytics, social media platforms), and AI tools (Chat GPT, Midjourney). Courses are sold as open-enrollment individual classes, as 6-week intensive programs, or as tailor-made corporate programs delivered on-site or online.
Product overview
Futurecompany A/s is a Danish training center offering graphic design, 3D modeling, and digital marketing courses. The company operates as a course aggregator with Adobe Authorized Training Centre and McNeel Authorized Training Centre certifications. Course portfolio includes Adobe Creative Suite programs (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), 3D software (SketchUp, Rhino 3D, V-Ray, Enscape, KeyShot), digital marketing platforms (WordPress, WooCommerce, MailChimp, Google Analytics), and AI tools (Chat GPT, Midjourney). Training is delivered as open enrollment courses in Aarhus and Copenhagen, custom on-site programs, or online instructor-led sessions. The company also offers Adobe Certified Expert exam preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- Adobe Photoshop Kursus Image editing and graphic design course covering layers, selections, color adjustment, advanced manipulation, and expert-level techniques. Targeted at creative professionals and designers.
- Adobe Illustrator Kursus Vector graphics course teaching illustration, logo design, graphs, symbols, patterns, and advanced color systems. Targeted at graphic designers and creative professionals.
- Adobe InDesign Kursus Professional layout and page design course for print and digital media, covering typography, masters pages, and publication preparation.
- Adobe Premiere Pro Kursus Professional video editing course covering format handling, integration with Adobe programs, timeline editing, effects, and export.
- Adobe After Effects Kursus Video post-production course for motion graphics, compositing, animations, and visual effects for video projects.
- SketchUp Kursus 3D modeling course for architecture, interior design, and exhibition stands. Covers basic, advanced, and specialized topics for landscape architects.
- Rhino 3D Kursus NURBS-based 3D modeling course for product design and architecture. McNeel certified training covering basic to advanced levels.
- V-Ray Next til SketchUp Kursus Advanced rendering plugin course for photorealistic interior and exterior visualization with SketchUp.
- Enscape Kursus Real-time rendering plugin for SketchUp enabling immediate visualization and Virtual Reality experiences.
- KeyShot Kursus Real-time 3D rendering course for quick product and interior visualizations with extensive material library.
- WordPress Kursus Website creation and CMS management course covering templates, plugins, SEO, and responsive design.
- WordPress WooCommerce Kursus E-commerce course for building online stores with WordPress and WooCommerce plugin.
- SEO Søgemaskineoptimering Kursus Search engine optimization course covering keyword research, on-page optimization, and link strategy.
- Google Analytics Kursus Analytics and conversion measurement course for tracking website performance and marketing ROI.
- Instagram Kursus Social media marketing course focusing on Instagram for business, covering content, hashtags, stories, and advertising.
- Facebook Kursus Facebook advertising course covering campaign building, audience targeting, and budget management.
- LinkedIn Workshop LinkedIn business marketing course for lead generation, branding, and employee advocacy.
- Mailchimp Email Marketing Kursus Email marketing course covering campaign creation, automation, A/B testing, and compliance.
- Chat GPT Kursus AI tools course for marketing and communication professionals covering Chat GPT, prompting, plugins, and Dall-E integration.
- AI Kursus for arkitekter og designere AI image generation course for architects covering Midjourney, LookXai, Veras, and Stable Diffusion for visualization.
- AI Kursus for ledige Intensive AI course for unemployed covering Chat GPT, Midjourney, Firefly, chatbots, customization, and ethics.
- Adobe Certified Expert (ACE) Eksamen Kursus Expert-level preparation course for Adobe Certified Expert certification exams in Illustrator and InDesign.
- Skræddersyede Kurser (Custom Corporate Training) Customized training programs tailored to specific company needs, delivered on-site or in company facilities.
- Graphic Design Course (6-week online) Comprehensive 6-week online graphic design program covering Illustrator, Photoshop, InDesign, WordPress, and Instagram.
- Digital Markedsførings Kursus (6-week academy-level) 6-week digital marketing academy program covering SEO, Google Ads, social media, WordPress, and email marketing with 10 ECTS credits.
Quantifiable outcome
- 98% of participants in 2020 would recommend the course to others
- +3 more outcomes
Companies that use Futurecompany A/s
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Futurecompany A/s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Futurecompany A/s partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- AdobecoreAdobe Authorized Training Centre status, allowing FutureCompany to deliver official Adobe software training and Adobe Certified Expert (ACE) exam preparation courses. Instructors have access to official Adobe training materials and resources.
- McNeelcoreMcNeel Certified Training Centre status for Rhino 3D software. FutureCompany is authorized to deliver official McNeel training and is also a reseller of Rhino 3D software through 3dshoppen.dk.
- Erhvervsakademi DaniamajorPartnership with Erhvervsakademi Dania in Randers to deliver academy-level digital marketing courses worth 10 ECTS points. Courses are offered under the Open Education Act (Lov om Åben Uddannelse) and include exam assessment.
- Danish Job Centers (Jobcentre)majorCourses approved for funding through local job centers for unemployed individuals seeking professional retraining and skill development.
- Danish Unemployment Insurance Funds (A-kasser)majorUnion-approved courses that unemployed members can attend with potential SVU (Statens Voksenuddannelsesstøtte) reimbursement or full funding through their unemployment insurance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Futurecompany A/s competitors and assessment
Company assessmentEmerging players
- SuperHi: SuperHi is an online design and code school offering project-based courses in creative and technical skills. It is an emerging player with overlapping audience (designers, marketers) and similar curriculum areas (Adobe, web, AI) to FutureCompany.
- Udemy: Udemy is an online course marketplace with extensive offerings in Adobe, 3D, digital marketing, and AI. It overlaps significantly with FutureCompany's catalog as a low-cost, self-paced alternative, particularly for individual learners and SMBs.
- DataCamp: DataCamp is a data and AI skills learning platform with short, interactive courses for professionals. While its core is data-focused, its expansion into AI literacy training parallels FutureCompany's AI course launches for working professionals.
- Coursera: Coursera is a global MOOC platform partnering with universities and companies to deliver courses in technology, design, and marketing. It overlaps with FutureCompany's digital marketing and Adobe-related content but at much larger scale and with credential-bearing programs.
- Interaction Design Foundation: Interaction Design Foundation is an online learning community focused on UX, UI, and design skills with online courses and certifications. It overlaps with FutureCompany's UI/UX-adjacent offerings and design-focused curriculum aimed at working professionals.
Direct peers
- General Assembly: General Assembly provides instructor-led bootcamps and short courses in digital marketing, design, and technology. Its course structure (short, instructor-led, cohort-based, premium-priced) is closely comparable to FutureCompany's 2-day and 6-week programs targeting professionals.
- Domestika: Domestika is an online creative-skills learning platform with courses in design, illustration, 3D, and AI tools. It directly overlaps FutureCompany's Adobe, 3D visualization, and creative-tool training, delivered via pre-recorded video rather than live instruction.
- Pluralsight: Pluralsight is a technology skills training platform offering courses in software tools, IT, and creative applications. It directly competes with FutureCompany's computer-skills training curriculum (Adobe, 3D, digital marketing) through a subscription-based delivery model targeting individual professionals and enterprise L&D.
Broad incumbents
- Skillsoft: Skillsoft is an established enterprise learning platform offering broad corporate training across technology, leadership, and compliance. It overlaps with FutureCompany's corporate training offerings but operates at much larger scale with a wider portfolio and subscription-based delivery.
- LinkedIn Learning: LinkedIn Learning is a broad online learning library bundled with LinkedIn Premium, covering software (Adobe), marketing, and business topics. It is a broad incumbent alternative to FutureCompany's instructor-led courses for individuals seeking self-paced digital and creative skills training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Futurecompany A/s social profiles
Digital presenceFuturecompany A/s compliance and trust
Trust signalCompliance2 records
Futurecompany A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Futurecompany A/s leadership team
Management profileNumber of profiles
Profiles1 record
Futurecompany A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Futurecompany A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Futurecompany A/s
What does Futurecompany A/s do?
FutureCompany A/S delivers instructor-led professional training courses in graphic design (Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), 3D modeling and rendering (SketchUp, Rhino, V-Ray, Enscape, KeyShot), digital marketing (WordPress, SEO, Google Analytics, social media platforms), and AI tools (Chat GPT, Midjourney). Courses are sold as open-enrollment individual classes, as 6-week intensive programs, or as tailor-made corporate programs delivered on-site or online.
Is Futurecompany A/s a public or private company?
Futurecompany A/s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Futurecompany A/s founded?
Futurecompany A/s was founded in 2003. It employs 1 to 10 people.
Where is Futurecompany A/s based?
Futurecompany A/s is headquartered in Aarhus, Denmark, in the Europe region.
How does Futurecompany A/s make money?
One revenue line is on record: course Fees.
Who are Futurecompany A/s's main competitors?
Emerging players on record are SuperHi, Udemy, DataCamp, Coursera and Interaction Design Foundation. Direct peers are General Assembly, Domestika and Pluralsight. Broad incumbents are Skillsoft and LinkedIn Learning.
Does Futurecompany A/s have an API?
No public API is recorded for Futurecompany A/s.
What industry is Futurecompany A/s in?
Futurecompany A/s's product category is Professional Training and Continuing Education. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDABAFAA, Software Development (Programming, Frameworks, Dev Tools). Its NAICS code is 61142 and its SIC code is 8200.