Firehouse 12 Records, Llc
Firehouse 12 Records, LLC is a privately held New Haven, CT creative music enterprise integrating a record label, professional recording studio, intimate concert venue, bar, and artist accommodations, serving experimental and contemporary jazz artists and the local community through curated programming and direct-to-consumer sales.
- Company typePrivate
- Founded2007
- HeadquartersNew Haven, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Firehouse 12 Records, Llc does
Firehouse 12 Records, LLC is a privately held creative music enterprise headquartered at 45 Crown Street in New Haven, Connecticut's Ninth Square District, operating continuously since 2007. The company operates four integrated business lines under a single roof: Firehouse 12 Records, an independent record label documenting creative and experimental jazz co-founded by chief engineer Nick Lloyd and cornetist/composer Taylor Ho Bynum; a professional recording studio featuring an API Legacy Plus analog console, Studer A827 tape recorder, ProTools HDX with PrismSound converters, and a 1,200-square-foot Live Room designed by architect John Storyk; The Bar at Firehouse 12, a cocktail and vegan small-plates venue operating Wednesday through Saturday; and an intimate concert venue hosting a biannual Jazz Series (Fall and Spring, ~13 weeks each, Friday nights at 8:30pm and 10pm). A five-bedroom loft apartment above the studio serves as artist accommodations during recording projects.
The company serves a vertically integrated niche: experimental and contemporary jazz artists who record, perform, and release through the venue, alongside the local New Haven community that patronizes the bar and concert programming. Revenue is generated through five distinct streams: record sales via Bandcamp, bar food and beverage sales, professional studio services, concert ticket sales ($15-20 individual, $225 season pass), and venue rentals ($150/hour with a 4-hour minimum). The label's catalog features acclaimed creative music practitioners including Anthony Braxton, Mary Halvorson, Tyshawn Sorey, Taylor Ho Bynum, Nicole Mitchell, and Ingrid Laubrock, positioning the company within a small, highly specialized segment of the improvised music ecosystem.
The technology infrastructure is centered on professional audio production rather than digital platforms: a Storyk-designed acoustic environment, on-site Steinway Hamburg Model D concert grand piano, Hammond B-3, and a custom Wave Field Synthesis speaker array used for spatial audio workshops. The facility underwent studio renovation in 2022. Firehouse 12 operates without external institutional investment, has 1-10 employees, and reaches its market through event-based marketing, email newsletter, Instagram, and the Bandcamp storefront. Distribution is largely direct-to-consumer at regional scale for the venue and bar, and global for the record label via Bandcamp.
Firehouse 12 Records, Llc firmographics
Firmographics- Name
- Firehouse 12 Records, Llc
- Legal name
- Firehouse 12 Records, LLC
- Website
- https://firehouse12.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Firehouse 12 Records, LLC is a privately held New Haven, CT creative music enterprise integrating a record label, professional recording studio, intimate concert venue, bar, and artist accommodations, serving experimental and contemporary jazz artists and the local community through curated programming and direct-to-consumer sales.
- Ownership category
- akta.pro rank
Firehouse 12 Records, Llc industry classification
Industry- Product category
- Independent Music Label and Recording Studio
- NAICS
- Record Production and Distribution (51225), Sound Recording Studios (51224), Sound Recording Studios (512240), Performing Arts Companies (7111)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Music Producers & Production Teams (MPAIAHAB)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where Firehouse 12 Records, Llc is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firehouse 12 Records, Llc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Record Label Operations: Firehouse 12 Records releases recordings of innovative creative music practitioners. Records are sold through Bandcamp. Co-founded in 2007 to ambitiously document the creative ethos of improvised music's most innovative practitioners.
- Bar Revenue: The Bar at Firehouse 12 operates Wednesday through Saturday 6pm-12am, featuring cocktails, select wines, rotating draught and featured beer selection, and a kitchen serving seasonal vegan small plates. Revenue generated from food and beverage sales.
- Recording Studio Services: Professional recording studio services including analog and digital recording, mixing, and mastering. The studio offers accommodations with a split level 5 bedroom, 3.5 bath loft-style apartment above the studio available to studio clients for project durations.
- Venue Rental: Venue rentals available at $150 per hour with a 4-hour minimum. Includes the studio/live room space and bar area for private events.
- Concert Ticketing: Revenue from Jazz Series and special event tickets. Individual show tickets priced at $20 for early shows and $15 for late shows. Season passes available for $225 covering all 13 performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Early Show Tickets - Jazz Series |
| Unit Pricing | Pay-as-you-go | Late Show Tickets - Jazz Series |
| Subscription | Annual | Season Pass - Jazz Series |
| Unit Pricing | Pay-as-you-go | Venue Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Firehouse 12 Records, Llc product offering
Product offeringCore offering
Firehouse 12 Records, LLC operates the record label arm of the broader Firehouse 12 facility, releasing recordings that document innovative practitioners of improvised and contemporary jazz music. Co-founded in 2007 by chief engineer Nick Lloyd and cornetist/composer Taylor Ho Bynum, the label sells recordings via Bandcamp and supports an artist roster that includes Anthony Braxton, Mary Halvorson, Tyshawn Sorey, and Taylor Ho Bynum himself. The broader facility combines the label with a professional analog/digital recording studio, a 100-capacity concert venue hosting a biannual Jazz Series, a full-service bar with vegan small plates, and a 5-bedroom artist accommodation.
Product overview
Firehouse 12 is a multi-faceted creative music enterprise in New Haven, CT, comprising: (1) Firehouse 12 Records, an independent record label founded in 2007 documenting experimental jazz artists; (2) a professional recording studio with analog and digital capabilities and live room designed by John Storyk; (3) The Bar, a full-service bar and restaurant with vegan small plates; (4) an intimate concert venue hosting bi-annual Jazz Series (Fall and Spring, ~13 weeks each) plus Special Events; and (5) an apartment accommodation for studio clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Firehouse 12 Records Independent record label dedicated to documenting innovative practitioners of improvised and contemporary jazz music; releases are sold direct-to-consumer via Bandcamp and feature artists such as Anthony Braxton, Mary Halvorson, Tyshawn Sorey, and Taylor Ho Bynum.
- Firehouse 12 Recording Studio Professional recording studio service offering analog and digital recording, mixing, and mastering, with high-end vintage equipment including an API Legacy Plus console, Studer A827 tape recorder, ProTools HDX with PrismSound converters, and a 1,200 sq ft Live Room with three isolation booths. Includes on-site split-level 5-bedroom accommodations for studio clients.
- The Bar at Firehouse 12
Quantifiable outcome
- Multiple Grammy and award-winning artists have recorded and performed at Firehouse 12
- +1 more outcomes
Companies that use Firehouse 12 Records, Llc
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles4 records
Firehouse 12 Records, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Firehouse 12 Records, Llc partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights2 records
Firehouse 12 Records, Llc competitors and assessment
Company assessmentBroad incumbents
- ECM Records: Munich-based independent label with the largest catalog of contemporary creative jazz, new music, and ambient recordings. The benchmark independent jazz label globally; comparable in aesthetic focus but vastly larger in scale, distribution, and roster.
Direct peers
- Pi Recordings: Independent jazz label founded by pianist Timo Shanko with a roster emphasizing adventurous contemporary and creative jazz. Directly comparable to Firehouse 12 Records as a small indie label serving the same experimental/creative jazz community.
- Intakt Records: Swiss independent jazz label founded by Patrik Landolt, focused on contemporary creative and improvised jazz. Comparable to Firehouse 12 in niche positioning and artistic seriousness, with similar small-scale operations and dedicated artist roster.
- Clean Feed Records: Portuguese independent label with one of the largest catalogs of contemporary creative jazz and improvised music. Comparable as a prolific indie label serving the same experimental jazz ecosystem, though more prolific in release volume.
- The Stone (NYC): Nonprofit experimental music venue in NYC founded by John Zorn, presenting avant-garde jazz and creative music in an intimate setting. Comparable as a curated small-capacity venue exclusively programming experimental jazz and improvised music.
- Sunnyside Records: Independent jazz label based in NYC with a roster spanning mainstream and creative jazz. Comparable as a small-to-mid independent jazz label, though with broader commercial reach and more diverse artist mix.
- Systems Two Recording Studio: Independent recording studio in Brooklyn specializing in jazz recording with vintage analog equipment. Comparable as a boutique independent recording studio serving the same NYC-area creative jazz artist community that Firehouse 12's studio caters to.
- AUM Fidelity: Independent label founded by Steven Joerg focused on avant-garde and free jazz. Directly comparable as a small indie label documenting creative improvised music with similar artist pedigree (e.g., William Parker, Matthew Shipp).
Emerging players
- Astral Spirits: Small Austin-based independent label releasing experimental jazz, free improvisation, and noise. Comparable as a small indie label with Bandcamp-centric distribution and a roster overlapping with Firehouse 12's creative music community.
- Relative Pitch Records: Small Brooklyn-based independent label focused on free improvisation and experimental music. Comparable as an even smaller-scale indie label in the same creative music niche, often featuring similar experimental jazz artists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Firehouse 12 Records, Llc social profiles
Digital presenceFirehouse 12 Records, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firehouse 12 Records, Llc leadership team
Management profileNumber of profiles
Profiles2 records
Firehouse 12 Records, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firehouse 12 Records, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firehouse 12 Records, Llc
What does Firehouse 12 Records, Llc do?
Firehouse 12 Records, LLC operates the record label arm of the broader Firehouse 12 facility, releasing recordings that document innovative practitioners of improvised and contemporary jazz music. Co-founded in 2007 by chief engineer Nick Lloyd and cornetist/composer Taylor Ho Bynum, the label sells recordings via Bandcamp and supports an artist roster that includes Anthony Braxton, Mary Halvorson, Tyshawn Sorey, and Taylor Ho Bynum himself. The broader facility combines the label with a professional analog/digital recording studio, a 100-capacity concert venue hosting a biannual Jazz Series, a full-service bar with vegan small plates, and a 5-bedroom artist accommodation.
Is Firehouse 12 Records, Llc a public or private company?
Firehouse 12 Records, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firehouse 12 Records, Llc founded?
Firehouse 12 Records, Llc was founded in 2007. It employs 1 to 10 people.
Where is Firehouse 12 Records, Llc based?
Firehouse 12 Records, Llc is headquartered in New Haven, United States, in the North America region.
How does Firehouse 12 Records, Llc make money?
Five revenue lines are on record. Record Label Operations are the primary driver. The others are bar Revenue, recording Studio Services, venue Rental and concert Ticketing.
Who are Firehouse 12 Records, Llc's main competitors?
ECM Records is listed as a broad incumbent. Direct peers are Pi Recordings, Intakt Records, Clean Feed Records, The Stone (NYC), Sunnyside Records, Systems Two Recording Studio and AUM Fidelity. Emerging players are Astral Spirits and Relative Pitch Records.
Does Firehouse 12 Records, Llc have an API?
No public API is recorded for Firehouse 12 Records, Llc.
What industry is Firehouse 12 Records, Llc in?
Firehouse 12 Records, Llc's product category is Independent Music Label and Recording Studio. Its primary akta.pro industry code is MPAIAHAB, Music Producers & Production Teams, with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 51225 and its SIC code is 3652.