Floris & van Maurik

What Floris & van Maurik does

Floris & van Maurik is a Dutch full-service catering and event organization company headquartered in Huizen, Netherlands, operating since 2011 under the co-ownership of Floris Kok (founder, sales) and Remco van Maurik (partner since January 2020, back office). The firm serves two parallel customer segments — private individuals (weddings, garden parties, birthdays, jubilees, receptions, funerals) and corporate clients (company parties, staff events, conferences, crew catering for film/TV productions, client events, and recurring food supply to hotels, event venues, hospitals and healthcare institutions) — across the Gooi, Amsterdam and Utrecht regions.

Service delivery is project-based and end-to-end: menu design and food preparation, beverage service, equipment rental (tables, chairs, glassware, tents, lighting), event styling, on-site service staff and post-event cleanup, executed at client locations or one of 12+ partner venues that include Rijksmuseum Muiderslot (exclusive catering), Singer Laren, Kunstlinie Almere, De Tinfabriek and Botanische Tuin Zuidas. A production kitchen at Energieweg 8, Huizen supports both event catering and recurring institutional meal supply.

The company makes money through professional services fees quoted per event, with a 50% deposit due within 8 days of order confirmation and the balance due 8 days after invoice. Distribution is via a direct sales team, phone/email, an online quote request form, and a self-service quote builder tool. Marketing relies on the company website, an inspiration magazine, social channels (Facebook, Instagram, YouTube, LinkedIn), client testimonials and detailed case studies. The firm holds SBB-recognized training company (Erkend Leerbedrijf) status since May 2012 and is registered as Floris & van Maurik b.v., a privately held Dutch BV with no disclosed outside funding or parent entity.

Name

Floris & van Maurik

Legal name

Floris & van Maurik b.v.

Website

https://florisenvanmaurik.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Floris & van Maurik is a Dutch full-service catering and event organization firm serving private celebrations and corporate clients across the Gooi, Amsterdam and Utrecht regions, delivering food, staff, equipment and event styling from its Huizen headquarters and production kitchen.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (72232), Food Service Contractors (722310)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industry

Meetings, Events & Group Travel Strategy (SMMP) (THACAMAE)

Keywords

• Catering services
• Event catering
• Wedding catering
• Corporate catering
• Private dining

Headquarters

HQ city

Huizen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Event Catering Services: Core revenue stream from providing catering for private and corporate events. Services include food preparation, service staff, equipment rental, and event styling. Revenue is project-based per event, with 50% deposit required upfront and the balance due 8 days after invoice.
2. Food Supply / Meal Delivery: Periodic delivery of warm and cold meals, lunches, and buffets to hotels, event venues, hospitals, and healthcare institutions from their production kitchen in Huizen.
3. Equipment and Personnel Rental: Revenue generated from renting equipment such as tables, chairs, glassware, servingware, tents, lighting, and providing additional event staff.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Floris & van Maurik is a Dutch catering and event organization company that provides catering services for weddings, corporate events, garden parties, and private gatherings. The company offers tailored food and beverage experiences for both individual consumers celebrating personal milestones and businesses hosting corporate functions, with an online quote builder for service requests.

Product overview

Floris & van Maurik is a catering and events company offering a comprehensive suite of services under a unified brand. The company operates two main divisions: Particulier (Private Catering) for personal celebrations including weddings, garden parties, birthdays, receptions, funerals, and jubilees; and Zakelijke Catering (Business Catering) serving corporate events, crew catering, staff parties, meetings, client events, and institutional food supply. The company rebranded in 2023 from 'Floris & Co Catering – Events – Traiteur' to 'Floris & van Maurik | catering & events'. Services include food preparation, beverage service, equipment rental (glassware, tables, tents), staffing, styling, and event coordination across venues in the Gooi, Amsterdam, and Utrecht regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering
• Corporate Event Catering
• Garden Party Catering
• Private Party Catering
• Online Quote Builder

Quantifiable outcome

• Responds to quote requests within 48 hours
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kunstlinie Almere FlevolandcoreStrategic or Co-development Partner · 1 November 2024Modern cultural venue in Almere with three theater halls and atmospheric subspaces overlooking Weerwater. Hosted Nationaal Deltacongres 2024 (1,200 guests) and Verus Onderwijsfestival (550 guests).
• Beau XR EventscoreImplementation/ SI/ Consulting Partner · 1 June 2023Beau XR Events is an event bureau led by Larissa Derksen, specializing in sustainability-themed events. They collaborated on the Conclusion congress in June 2023, providing event organization expertise that complemented Floris & van Maurik's catering services.
• De TinfabriekcoreStrategic or Co-development Partner · 1 June 2023BREEAM-certified sustainable events venue in Naarden. Served as the location partner for the Conclusion congress. One of the most sustainable event venues in the Netherlands, self-sufficient in energy.
• WivaldiminorImplementation/ SI/ Consulting Partner · 1 September 2022Facilitaire (facility) partner for SK Events, providing specific expertise in accessibility for disabled guests and safety compliance for the Suus Kuyten Auctions events.
• Rijksmuseum MuiderslotcoreChannel Partner/ Reseller/ DistributorHistoric castle venue near Amsterdam, official wedding location. Floris & van Maurik serves as the exclusive catering partner for events at this prestigious monument.
• Singer LarencoreChannel Partner/ Reseller/ DistributorMuseum venue in Laren offering classic dining rooms and unique spaces for events of 8 to 300 persons. Floris & van Maurik provides catering services for events held at this cultural venue.
• Suus Kuyten Auctions / SK EventscoreGTM or Marketing PartnerPrestigious horse auction house. Floris & van Maurik has become their fixed catering partner after successful events in September and December 2022, with the relationship continuing for future events.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Kookpunt: Dutch event catering and corporate hospitality specialist serving private and business clients. Comparable mid-market positioning with similar full-service bundling.

Broad incumbents

• Compass Group / Eurest: World's largest contract catering company, with presence in the Netherlands through Eurest. Competes for institutional food supply and corporate event catering contracts.
• Vermaat: Major Dutch hospitality and contract catering provider operating across corporate, healthcare, education, and event segments. Overlaps with Floris & van Maurik's corporate and institutional food supply lines, but at substantially larger scale.
• Albron: Dutch contract caterer serving corporate, healthcare, education, and leisure venues. Comparable B2B catering and food-service model, particularly for the food supply / institutional segment.
• Sodexo (Live!): Global food services and facilities management company with significant event catering capabilities. Operates at much larger scale and competes for the same corporate and government event contracts.

Direct peers

• Hutten Catering: Large Dutch contract caterer and event caterer with production kitchens and event venues across the Netherlands. Direct competitor in Dutch corporate and event catering at significantly larger scale.
• Maison van den Boer: Dutch full-service catering and event organization company serving corporate and private clients across the Netherlands. Closely comparable offering (food, staffing, styling) with similar wedding and corporate event focus.
• Van der Linde Catering: Dutch high-end catering company specializing in private and corporate events with full-service offerings. Closely comparable in target market and service scope.

Regional players

• B&B Catering: Dutch catering company with strong regional presence in event catering and corporate hospitality. Comparable service offering with a focus on regional Dutch markets.
• Anker Catering: Dutch catering company focusing on corporate and private events, with a comparable nationwide service profile and similar event-staffing and equipment capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@florisenvanmaurik
• Facebookfacebook.com/florisenvanmaurik
• LinkedInlinkedin.com/company/florisenvanmaurik
• Instagraminstagram.com/florisenvanmaurik

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floris & van Maurik