CaveFit
CaveFit is a UK-based functional fitness gym and wellness studio (Glasgow, founded 2014) offering coached classes, yoga, pilates, personal training, online programmes, and corporate wellness packages under a tiered subscription model with an in-house supplement brand and HYROX Training Club affiliation.
- Company typePrivate
- Founded2014
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CaveFit does
CaveFit is a privately held UK functional fitness gym and wellness studio operating under CaveFit Wellness Limited. Originally founded in Edinburgh in 2014, the company has expanded to a single active site in Glasgow city centre (2-3 Love Loan, 40 North Frederick Street) offering coached classes built around a proprietary 7 Foundational Movement framework (squat, lunge, push, pull, hinge, rotate, carry) across functional fitness, HYROX training, conditioning, yoga, mat pilates, and small-group personal training capped at six participants.
The underlying technology stack consists of a Shopify-powered e-commerce storefront for memberships and product sales, and the CaveFit Training App (built on Mariana Tek) for iOS and Android, which delivers class booking, workout tracking, structured 4-week training blocks, and remote programming including HYROX-specific plans, Run Club, 12-Week Shred, and bespoke 1:2:1 online coaching. The company also operates CaveFuel, an in-house supplement brand (creatine and electrolytes), and a branded merchandise line.
CaveFit monetises through a three-tier monthly subscription model (Starter £159, Full £219, Performance £349) after a £30 7-day trial pass, recurring online coaching at up to £100/month, a freemium online programme tier, standalone supplement and merchandise sales, and bespoke corporate wellness packages for UK businesses. Go-to-market combines direct-to-consumer acquisition (trial pass, referral guest passes, organic social on Instagram, Facebook, YouTube, LinkedIn and Spotify), event-driven growth through its Official HYROX Training Club affiliation, and a sales-led corporate motion led by a dedicated Commercial Partnerships Lead.
CaveFit firmographics
Firmographics- Name
- CaveFit
- Legal name
- CaveFit Wellness Limited
- Website
- https://cave-fit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CaveFit is a UK-based functional fitness gym and wellness studio (Glasgow, founded 2014) offering coached classes, yoga, pilates, personal training, online programmes, and corporate wellness packages under a tiered subscription model with an in-house supplement brand and HYROX Training Club affiliation.
- Ownership category
- akta.pro rank
CaveFit industry classification
Industry- Product category
- Fitness Services
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- HIIT & Circuit Bootcamps (HSADABAA), Small-Group Personal Training (Semi-Private) (HSADAAAN), General Personal Training (In-Person & Virtual) (HSADAAAA), Strength & Conditioning Personal Training (HSADAAAB)
Keywords
Where CaveFit is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CaveFit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Gym Memberships: Three-tier monthly subscription model (Starter £159, Full £219, Performance £349) with initial 3-month contract requirement, then rolling monthly. Generates recurring subscription revenue with bundled products (CaveFuel supplements) in higher tiers.
- Day Passes and Trials: 7-day trial pass at £30 provides low-commitment entry point for customer acquisition. Allows prospect体验 before membership conversion.
- CaveFuel Supplements: In-house supplement brand selling creatine (£12.99) and electrolytes (sold individually or in bundles with 20% discount). Subscription bundles available through membership tiers.
- Merchandise: Branded apparel including hoodies at £59.99. One-time product purchases through Shopify storefront.
- Online Programmes: Programmes ranging from free (HYROX, 12 Week Shred) to premium bespoke 1:2:1 online coaching at £100/month. Monthly subscription model with direct cancellation through app.
- Corporate Fitness Packages: Bespoke corporate wellness solutions sold to businesses. Includes weekly private sessions, training programmes, and optional add-ons (app access, challenges, workshops, away days). Scalable from 1-6 to 13+ participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Functional fitness focus |
| Subscription | Monthly | Full: Premium coaching bundle |
| Subscription | Monthly | Performance: Ultimate training experience |
| One time/ perpetual license | Pay-as-you-go | 7-Day Trial Pass |
| Unit Pricing | Pay-as-you-go | CaveFuel Creatine |
| Unit Pricing | Pay-as-you-go | CaveFuel Electrolytes |
| Unit Pricing | Pay-as-you-go | CaveFit Hoodie |
| Freemium | Monthly | Online Programmes - Free tier |
| Subscription | Monthly | Online Programmes - Premium |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
CaveFit product offering
Product offeringCore offering
CaveFit delivers performance-led functional fitness classes, wellness studio sessions (yoga and mat pilates), Small Group Personal Training (capped at 6 participants), 1-2-1 personal training, and online training programmes through its CaveFit Training App. The company sells three-tier monthly memberships (Starter, Full, Performance), a 7-day trial pass, corporate wellness packages, in-house CaveFuel supplements, and branded merchandise.
Product overview
CaveFit is a functional fitness gym and wellness studio offering a multi-tiered membership ecosystem. The core offering consists of coached functional fitness classes (CaveFit, CaveFit Express, Conditioning, HYROX, Small Group PT) and wellness studio classes (Yoga, Mat Pilates). These are complemented by a CaveFit Training App that enables class booking, workout tracking, and access to Online Programmes including HYROX-specific training, Run Club, 12-Week Shred, and bespoke 1:2:1 online coaching. The company also operates CaveFuel, an in-house supplement brand (Creatine and Electrolytes), branded merchandise (Hoodies), and Corporate Fitness packages for businesses. Memberships are structured in three tiers (Starter, Full, Performance) with a 7-Day Pass trial option.
Differentiator
Problem solved
Functional benefit
Brands
- CaveFuel: CaveFit's in-house supplement brand offering creatine and electrolytes for performance and recovery.
- CaveFit Training App
Products and services
- CaveFit Functional Fitness Classes Coached functional fitness sessions built around seven foundational movements (squat, lunge, push, pull, hinge, rotate, carry), including HYROX training, conditioning, and small group personal training. Designed for adults seeking progressive, coached functional fitness.
- CaveFit Wellness Studio Classes Studio classes including yoga and mat pilates offering mobility, flexibility, breath control, and recovery training. Targeted at members seeking low-impact, high-control training alongside functional fitness work.
- CaveFit Online Programmes Remote training programmes delivered through the CaveFit Training App, including HYROX-specific programming, Run Club, 12-Week Shred, and bespoke 1:2:1 online coaching with weekly check-ins. For individuals wanting CaveFit programming outside the physical gym.
- CaveFit Starter Membership Monthly membership at £159/month with a £25 joining fee. Includes unlimited functional fitness classes, CaveFit training app access, and 2 free guest passes per month. For individuals seeking coached functional fitness training.
- CaveFit Full Membership Premium monthly membership at £219/month, no joining fee. Includes all studio classes (yoga, pilates), SGPT online programme, monthly CaveFuel creatine and electrolytes subscription, CaveFit towel and socks, and 4 free guest passes per month.
- CaveFit Performance Membership Top-tier monthly membership at £349/month. Includes bespoke online programming with 1:2:1 coach access and a CaveFit Race top. For athletes seeking maximum coaching and performance support.
- CaveFit 7-Day Pass One-week trial pass at £30. Full access to all training and studio classes for 7 days. Available to new members only.
- CaveFuel Creatine In-house supplement brand creatine powder, 150g (30 servings), unflavoured, suitable for vegans and vegetarians, designed to support strength and power output.
- CaveFuel Electrolytes In-house supplement brand electrolytes powder, 150g (30 servings), mixed berry flavour, containing essential minerals for hydration, recovery, and energy during workouts.
- CaveFit Hoodie Branded unisex hoodie in heather grey, made from 70% cotton, 20% polyester, 10% recycled material, available in sizes XS-XL, priced at £59.99.
- CaveFit Corporate Fitness Corporate wellness packages offering bespoke training programmes for businesses, including private sessions, team building, HYROX preparation, and optional add-ons such as the CaveFit app, team challenges, and wellbeing workshops. Scalable from 1-6 to 13+ participants.
- CaveFit Training App Mobile application (iOS and Android) for members to book classes, track workouts, access online training programmes, and manage membership. Powers the digital delivery of the CaveFit coaching ecosystem.
Quantifiable outcome
- Small group PT capped at 6 people ensures coach attention per participant
- +1 more outcomes
Companies that use CaveFit
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CaveFit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CaveFit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HYROXcoreOfficial HYROX Training Club affiliation. CaveFit is 'proudly backed by HYROX', reflecting training standards. Members receive presale access to every UK race 48 hours before general release. HYROX provides race-day credibility and competitive event focus for customer acquisition.
- Wolfson WellbeingminorWellbeing workshops provider for corporate wellness packages. Offers resilience, stress management, mindset, and recovery workshops as optional add-on to corporate training programmes.
- ShopifycoreE-commerce platform powering cave-fit.com online store. Enables product listings, payment processing, order management, and customer data for CaveFuel supplements, merchandise, and membership purchases.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
CaveFit competitors and assessment
Company assessmentDirect peers
- F45 Training: Global franchise offering functional 45-minute HIIT and circuit-style group workouts in a similar boutique format. Closely comparable to CaveFit in target customer (adults seeking coached group training) and product (functional fitness, multi-city rollout).
- Barry's Bootcamp: Premium boutique fitness brand combining coached strength and cardio intervals in small group format with red-lit studios. Comparable to CaveFit on premium ARPU, coached group training, and strong community/brand-led positioning.
- Blok London: UK boutique functional fitness and strength studio combining group classes, personal training, and wellness programming. Directly comparable to CaveFit's functional fitness + wellness studio combination and premium tiered memberships.
- 1Rebel: London-based boutique fitness operator with multiple studios delivering group training, cycling, and strength sessions. Directly comparable to CaveFit on UK boutique positioning, premium pricing, and coached class format.
- CrossFit (Affiliated Gyms): Global functional fitness methodology delivered through licensed affiliate gyms, focused on coached group sessions built around foundational movement patterns. Closely aligned to CaveFit's 7-movement functional methodology and HYROX-adjacent programming.
Broad incumbents
- David Lloyd Leisure: Major UK and European premium health club chain with group fitness, family facilities, and personal training. Comparable on UK premium positioning and group class delivery at broader scale.
- PureGym: UK low-cost gym operator with nationwide footprint and growing digital/app offerings. Represents the value-tier alternative in the same UK fitness market CaveFit operates in.
- Third Space London: Premium multi-site London health club offering group exercise, personal training, and wellness amenities. Comparable on premium tier pricing and coached class model but operates at broader portfolio scale.
Regional players
- Gymbox: UK boutique fitness operator known for character-driven group classes and trainer-led programming. Comparable to CaveFit on London-centric boutique positioning, though geographically separate from Scotland.
Others
- HYROX: Global competitive fitness race operator and the parent of CaveFit's Training Club partnership. Not a direct competitor but the brand CaveFit's functional programming and race-prep positioning is built around; a critical ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CaveFit social profiles
Digital presenceCaveFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
CaveFit leadership team
Management profileNumber of profiles
Profiles5 records
CaveFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CaveFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CaveFit
What does CaveFit do?
CaveFit delivers performance-led functional fitness classes, wellness studio sessions (yoga and mat pilates), Small Group Personal Training (capped at 6 participants), 1-2-1 personal training, and online training programmes through its CaveFit Training App. The company sells three-tier monthly memberships (Starter, Full, Performance), a 7-day trial pass, corporate wellness packages, in-house CaveFuel supplements, and branded merchandise.
Is CaveFit a public or private company?
CaveFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CaveFit founded?
CaveFit was founded in 2014. It employs 11 to 50 people.
Where is CaveFit based?
CaveFit is headquartered in Glasgow, United Kingdom, in the Europe region.
How does CaveFit make money?
Six revenue lines are on record. Gym Memberships are the primary driver. The others are day Passes and Trials, caveFuel Supplements, merchandise, online Programmes and corporate Fitness Packages.
Who are CaveFit's main competitors?
Direct peers on record are F45 Training, Barry's Bootcamp, Blok London, 1Rebel and CrossFit (Affiliated Gyms). Broad incumbents are David Lloyd Leisure, PureGym and Third Space London. Gymbox is listed as a regional player. HYROX is listed as an others.
Does CaveFit have an API?
No public API is recorded for CaveFit.
What industry is CaveFit in?
CaveFit's product category is Fitness Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADABAA, HIIT & Circuit Bootcamps. Its NAICS code is 61171 and its SIC code is 7997.