Chateau De Sales

What Chateau De Sales does

Ch\u00e2teau de Sales is a family-owned wine estate located in the Pomerol AOC appellation of Bordeaux, France, operating as SAS Ch\u00e2teau de Sales (RCS Bordeaux 823 859 418). The estate was founded in 1578, when the Sauvanelle family acquired the property from Dominican monks, and has remained within the same lineage through four houses (Sauvanelle, Desaigues, de Laage, Lambert) across 25 generations. Today it is co-owned by 14 cousins representing the 25th generation. The ch\u00e2teau, built in 1643 in Louis XIII style, is listed as a French historical monument. The estate spans 90 hectares, of which 47.6 hectares are planted with vines, making it the largest vineyard in the Pomerol appellation.

The estate produces two wines: a grand vin, Ch\u00e2teau de Sales (Merlot-dominated blend aged 12 months in oak, of which 15–20% new oak), and a second wine, Ch\u00e2teau Chantalouette, made from a second selection of the same vines. Production follows traditional Bordeaux methods — hand-harvesting, temperature-controlled concrete fermentation, and oak aging — combined with modern environmental practices (HVE certified since 2020, biodiversity integration, no chemical weedkiller, sexual confusion pest control). Average planting density is 5,900 vines per hectare, on a terroir of small gravel and heat-retaining sand with iron oxide. Quality credentials are evidenced by third-party scores including 96/100 from Decanter for the 2019 vintage, 18/20 from Vinum for 2022, and 93–94/100 from James Suckling for 2023.

The business operates across three revenue streams: (1) wine sales via en primeur to French and international wine merchants (n\u00e9gociants), including an exclusive distribution partnership with LD Vins for Vietnam, Cambodia, Malaysia, and Macao; (2) direct estate sales and wine tourism, with five tiered experience formats priced €9–€50 per person and a 120 m² reception venue accommodating up to 150 guests for corporate events; and (3) limited distribution through local importers in Asian markets. The estate employs 11–50 staff, supplemented by seasonal harvest workers during vendange. Management is led by CEO Vincent Montigaud (joined 2017 from 23 years at Baron Philippe de Rothschild), with Marine Treppoz as chair (2017–2025) and a 2025 leadership transition to Nicolas de Lambert and Marie-Laure Latorre.

Name

Chateau De Sales

Legal name

SAS Château de Sales

Website

https://chateau-de-sales.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Château de Sales is a family-owned Pomerol estate winery in Bordeaux, producing a grand vin and second wine from its 47.6-hectare vineyard. Held by the same family since 1578, it sells through wine merchants, direct estate visits, and Asian distributors, and offers wine tourism experiences.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Wineries (31213), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Pomerol appellation wines
• Wine tourism services
• Vineyard tours tastings
• Bordeaux winemaking

Headquarters

HQ city

Libourne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of grand vin (Château de Sales) and second wine (Château Chantalouette) through estate, en primeur sales to wine merchants, and distribution through wine trade partners. Bottled approximately 18 months after harvest.
2. Wine Tourism: Revenue from guided tours, tastings, and event hosting at the estate. Multiple visit formats offered (group tours, private visits, themed experiences) with pricing ranging from €9 to €50 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Château de Sales produces Pomerol AOC estate wines from its 47.6-hectare vineyard, releasing a Merlot-dominant Grand Vin (Château de Sales) aged 12 months in oak and a second wine (Château Chantalouette). The estate also operates wine tourism activities, including guided tours, themed tastings, vertical tastings, and private event hosting in its 120 m² reception room, targeting individual visitors and corporate clients.

Product overview

Chateau De Sales is a single-estate winery producing two wines from its 47.6-hectare Pomerol vineyard: the Grand vin de Pomerol (Château de Sales) as the first wine, and Château Chantalouette as the second wine. The estate offers wine tourism experiences including guided tours and tastings, as well as private event hosting at its historic reception facilities. The portfolio centers on the two wines with tour/tasting and event reception services as complementary offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Château Chantalouette: Second wine of Château de Sales, made using the same methods in vineyard and winery as the first wine. Made from a second selection after that which makes up the first wine. A round and fruit-forward wine, attractive to younger consumers.

Products and services

• Château de Sales (Grand Vin de Pomerol) The estate's first wine, a Merlot-dominant Pomerol blend made from rigorously selected grapes and aged 12 months in oak barrels (15-20% new oak), bottled approximately 18 months after harvest. Sold through the estate, en primeur, and to wine merchants.
• Château Chantalouette (Second Wine) The estate's second wine, produced using identical vineyard and winery methods as the grand vin from a second selection of grapes. A round, fruit-forward wine matured partly in oak barrels and partly in tanks, positioned to attract younger consumers.
• Guided Wine Tours and Tastings Themed tours of the château, vat room, barrel cellar, and gardens concluding with curated tastings. Offerings range from a 30-minute collective tasting of 2 wines to a 1-hour vertical tasting of 5 wines, available as collective or private visits for individual visitors and small groups.
• Private Event Reception Venue Rental of the estate's 120 m² reception room in the former 1833 vat house for corporate events, seminars, conferences, lunches, and dinners. The space is equipped with air conditioning, video screen, projector, tables, and chairs.

Quantifiable outcome

• 96/100 Decanter score for 2019 vintage
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Le Cordon Bleu ParisminorStrategic or Co-development Partner · 26 February 2021Le Cordon Bleu Paris culinary arts students visited Château de Sales for wine education and estate tour, organized by Clément Gautier. Educational partnership for wine culture promotion.
• LD VinscoreChannel Partner/ Reseller/ Distributor · 29 November 2019Partnership with wine merchant LD Vins for promotion of Château de Sales in Asian markets. LD Vins organized the Grand Crus Bordeaux Wine and Food Festival with its importers in Vietnam, Cambodia, Malaysia, and Macao, featuring Château de Sales wines including events at Park Hyatt Saigon.
• X-WINE ContestminorStrategic or Co-development PartnerPartnership with École Polytechnique's wine club (Binet Œnologie) for annual tasting competition held at Château-Figeac, bringing together wine clubs from French and international universities.
• Le Cloître des CordeliersminorGTM or Marketing PartnerCollaboration for 'Sunset' event featuring music, food, and wine tasting at the estate, with bar à rouge de Sales, bar à bulles, and DJ entertainment.
• Bonne chère ClubminorGTM or Marketing PartnerCollaboration for 'Historic Dinner' event featuring menu inspired by Sales family history with paired wines.
• Association GNeuhminorGTM or Marketing PartnerCollaboration for 'Mystère à Sales' murder party event, created specifically for Château de Sales by the association.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Château Lafleur: Premium Pomerol estate producing both a grand vin and second wine from a small vineyard. Closely comparable in appellation, family heritage narrative, and dual-wine portfolio structure to Chateau de Sales.
• Château Figeac: Premier Grand Cru Classé estate in Saint-Émilion (neighbouring Right Bank appellation). Already cited in Chateau de Sales's data as co-host for the X-WINE Contest; comparable as a historic family-rooted Bordeaux estate offering wine tourism, tastings, and grand vin/second wine programs targeting collectors and trade.
• Château L'Évangile: Historic Pomerol estate owned by Domaines Barons de Rothschild (Lafite). Directly comparable in appellation, blend composition, and reliance on Bordeaux négociant distribution; represents both peer and channel partner dynamics for Chateau de Sales.
• Château Pétrus: Iconic ultra-premium Pomerol estate and the appellation's benchmark producer. Directly comparable as a Pomerol family-owned château producing Merlot-dominant wines from the same appellation; Chateau de Sales shares the terroir category but operates at a different price tier, making Pétrus the relevant aspirational and competitive reference.
• Château La Conseillante: Long-established Pomerol estate with similar Merlot-Cabernet Franc blend and significant international distribution. Comparable as a Pomerol family-rooted producer of grand vin and second wine, with a comparable tourism and event programming focus in the appellation.
• Château Le Pin: Small-production Pomerol estate famous for high Merlot concentration. Direct Pomerol peer in appellation and varietal mix, competing for the same fine-wine collector and négociant demand; useful comparable for pricing and secondary-market dynamics in the appellation.

Broad incumbents

• Château Cheval Blanc: Saint-Émilion Premier Grand Cru Classé 'A' estate and LVMH property. Larger, broader-international brand that competes with Chateau de Sales for fine-wine mindshare, premium on-trade placements, and high-end wine tourism visitors to the Bordeaux region.
• Château Mouton Rothschild: First Growth Pauillac estate with extended global distribution and on-site hospitality. Chateau de Sales's CEO Vincent Montigaud previously spent 23 years at Baron Philippe de Rothschild (parent of Mouton), making Mouton both a comparable brand archetype and a key prior-employer reference for the management team.
• Domaines Barons de Rothschild (Lafite): Parent entity of Château Lafite Rothschild and owner of Château L'Évangile in Pomerol. Comparable as a multi-property Bordeaux operator combining premier cru distribution networks with château-level tourism, illustrating the global scale Chateau de Sales aspires to compete against in trade channels.
• Château Margaux: First Growth (1855 Classification) estate in Margaux with a long family heritage narrative and substantial wine tourism offering. Comparable as an incumbent Bordeaux château combining historic family ownership, large estate, prestige distribution, and significant tourism/event hosting revenues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chateau De Sales