Foreigner
Foreigner is a privately held classic rock band founded in 1976, built around a 50-year catalog of 10 multi-platinum albums and Rock and Roll Hall of Fame status. It monetizes the catalog through Live Nation-produced global touring, streaming, commemorative releases, and direct-to-consumer merchandise sold to classic rock fans across North America, Europe, and Latin America.
- Company typePrivate
- Founded1976
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Foreigner does
Foreigner is a privately held classic rock band founded in 1976 in New York City by British guitarist and songwriter Mick Jones, with Ian McDonald, Dennis Elliott, Lou Gramm, Alan Greenwood and Ed Gagliardi. The company is built around a 50-year catalog of 10 multi-platinum studio and live albums, Rock and Roll Hall of Fame inductee status, and a sustained global touring operation anchored in 2025–2026 by a 50th anniversary cycle. Current leadership combines founder Mick Jones with a credentialed touring roster — Jeff Pilson (bass), Bruce Watson (guitar), Chris Frazier (drums), Michael Bluestein (keyboards), John Roth (guitar), and lead vocalist Luis Maldonado, who was elevated to the frontman role in 2025 following the departure of Kelly Hansen.
The core product is the live concert experience, delivered through major co-headline tours (notably the 19-date Double Trouble Double Vision Tour 2026 with Lynyrd Skynyrd, produced by Live Nation), festival appearances across North America, Europe, and Latin America, and VIP fan packages (Gold Ticket Package via Eventbrite, photo packages via VIP Nation). The catalog is monetized through streaming-platform distribution (with Greenhill/Lnk.to link aggregation) and physical/digital sales of commemorative releases such as the 'In The Eye of the Storm' live album and the 'Foreigner 4 Deluxe' reissue. Branded merchandise — apparel, accessories, and signed collectibles — is sold direct-to-consumer through the official Merch Made Easy storefront, with promotional peaks of up to 40% off during Black Friday/Cyber Monday.
Foreigner's go-to-market is hybrid and event-driven: Live Nation provides the touring distribution backbone, the official website (foreigneronline.com) and YouTube/social channels provide organic content reach, and community-driven programs (choir-on-stage collaborations, the #FansFilmForeigner4 fan video contest on os.fan, and The Voice national broadcast for singer announcements) generate earned media and fan engagement. End customers are individual classic rock fans spanning legacy Gen X/Boomer audiences and new Latin market outreach (Spanish-language recording with Joy Huerta, Mexico touring). Pricing is transaction-based on tickets and merchandise, with no disclosed subscription or recurring revenue component.
Foreigner firmographics
Firmographics- Name
- Foreigner
- Legal name
- Foreigner
- Website
- https://foreigneronline.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- Foreigner is a privately held classic rock band founded in 1976, built around a 50-year catalog of 10 multi-platinum albums and Rock and Roll Hall of Fame status. It monetizes the catalog through Live Nation-produced global touring, streaming, commemorative releases, and direct-to-consumer merchandise sold to classic rock fans across North America, Europe, and Latin America.
- Ownership category
- akta.pro rank
Foreigner industry classification
Industry- Product category
- Live Music / Concert Entertainment
- NAICS
- Musical Groups and Artists (711130), Independent Artists, Writers, and Performers (71151)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industries
- Recorded Music Retail & D2C Merch Bundles (MPAIAAAF), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Foreigner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Live Concert Touring: The primary revenue driver is live concert performances across North America, Europe, and international markets. Tours include co-headlining runs (e.g., with Lynyrd Skynyrd on the Double Trouble Double Vision Tour 2026) and festival appearances. Revenue comes from ticket sales, VIP packages (Gold Ticket Package via Eventbrite), and ancillary live event income.
- Merchandise Sales: Official branded merchandise (apparel, accessories, signed items) sold via the Foreigner Merch Made Easy store and occasional Black Friday/Cyber Monday promotions with up to 40% discounts.
- Album Sales and Streaming: Revenue from album releases including new live album 'In The Eye of the Storm' (2024/2026) and deluxe reissues of classic albums ('4 Deluxe', 2025). Distributed through digital streaming platforms and greenhill.lnk.to links.
- VIP Experiences and Fan Packages: Premium fan experiences offered via VIP Nation (photo packages) and Eventbrite Gold Ticket Package, providing an additional high-margin revenue stream from dedicated fans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard concert tickets via Live Nation |
| Transaction based/ take rate | Pay-as-you-go | VIP Gold Ticket Package |
| One time/ perpetual license | Pay-as-you-go | Official Merchandise Store |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Foreigner product offering
Product offeringCore offering
Foreigner is a classic rock band that records music, performs live concerts globally, and sells branded merchandise. Primary revenue is generated from live concert touring (including the 2026 Double Trouble Double Vision Tour with Lynyrd Skynyrd), supplemented by album sales and streaming, official merchandise (apparel, accessories, signed items), and premium VIP fan experiences. The band operates across North America and international markets, reaching fans through Live Nation, Eventbrite, and direct-to-consumer channels.
Product overview
Foreigner is a classic rock band offering live music performances through concert tours, music releases including their catalog of albums and recent commemorative releases, and branded merchandise through their official online store. The product portfolio consists of live touring experiences (50th Anniversary Tour, co-headlining tours with Lynyrd Skynyrd), music releases (albums and deluxe reissues), VIP experience packages (Gold Ticket Package), and e-commerce merchandise (apparel and accessories).
Differentiator
Problem solved
Functional benefit
Products and services
- Live Concert Tours Live rock concert performances staged across North America, Europe, and Latin America. The most recent flagship tour is the Double Trouble Double Vision Tour 2026, a co-headlining run with Lynyrd Skynyrd featuring 19 North American shows produced by Live Nation from July to August 2026. Tickets are sold through Live Nation with occasional promotional offers.
- In The Eye of the Storm (Live Album) Live album released to mark Foreigner's 50th anniversary, reuniting the band's legendary voices. Distributed for streaming and digital purchase through major platforms via greenhill.lnk.to links.
- Foreigner 4 Deluxe Deluxe reissue of the band's classic 1981 album '4', featuring unreleased material and previously unheard tracks.
- Official Foreigner Merchandise Store Direct-to-consumer e-commerce store offering official Foreigner-branded merchandise including apparel (clothing branded with Foreigner imagery and logos) and accessories (signed hockey jerseys, drumheads, and related items). Promotions include Black Friday/Cyber Monday sales with up to 40% discounts.
- Gold Ticket Package (VIP Experience) Premium VIP experience package sold via Eventbrite that offers fans enhanced concert experiences beyond standard admission.
Quantifiable outcome
- 5000 fans at Bassum Open Air 2026 in Germany
- +2 more outcomes
Companies that use Foreigner
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Foreigner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Foreigner partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Lynyrd SkynyrdcoreForeigner and Lynyrd Skynyrd announced 19 co-headlining appearances across North America for the Double Trouble Double Vision Tour 2026, produced by Live Nation. The tour runs from July 23, 2026 in Atlanta to August 29, 2026 in Rogers, AR at Walmart AMP. This is a flagship co-marketing partnership leveraging both classic rock brands.
- Live NationcoreLive Nation serves as the primary producer for Foreigner's major touring initiatives, including the Summer of Live promotion (offering $30 tickets) and the Double Trouble Double Vision Tour 2026. Live Nation is the dominant force in live music distribution and ticketing in North America.
- Joy HuertaminorLuis Maldonado recorded a Spanish-language version of 'I Want To Know What Love Is' with Latin GRAMMY Award-winning artist Joy Huerta. This collaboration targets the growing Latin American audience and expands Foreigner's reach into Spanish-speaking markets.
- Merch Made EasyminorMerch Made Easy powers the official Foreigner merchandise store (foreigner.merchmadeeasy.com), handling apparel, accessories, and signed items. This is a standard e-commerce partnership for branded merchandise distribution.
- EventbriteminorEventbrite serves as the platform for Foreigner's VIP Gold Ticket Package sales. Fans can purchase enhanced concert experiences through Eventbrite's ticketing infrastructure.
- Jesse C Carson ChoirminorForeigner collaborated with the Jesse C Carson Choir for a special 2026 rendition of 'I Want to Know What Love Is,' part of the band's ongoing choir-on-stage fan engagement program that has featured high schools and choirs across North America.
- VIP NationminorVIP Nation provides the official Foreigner VIP photography services (vipnation.smugmug.com), offering photo packages for fans at live shows.
- Greenhill / Lnk.tominorGreenhill/Lnk.to serves as the distribution platform for new Foreigner releases such as 'In The Eye of the Storm,' directing listeners to streaming platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Foreigner competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Foreigner social profiles
Digital presenceForeigner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foreigner leadership team
Management profileNumber of profiles
Profiles7 records
Foreigner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foreigner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foreigner
What does Foreigner do?
Foreigner is a classic rock band that records music, performs live concerts globally, and sells branded merchandise. Primary revenue is generated from live concert touring (including the 2026 Double Trouble Double Vision Tour with Lynyrd Skynyrd), supplemented by album sales and streaming, official merchandise (apparel, accessories, signed items), and premium VIP fan experiences. The band operates across North America and international markets, reaching fans through Live Nation, Eventbrite, and direct-to-consumer channels.
Is Foreigner a public or private company?
Foreigner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foreigner founded?
Foreigner was founded in 1976.
How does Foreigner make money?
Four revenue lines are on record. Live Concert Touring is the primary driver. The others are merchandise Sales, album Sales and Streaming and VIP Experiences and Fan Packages.
Does Foreigner have an API?
No public API is recorded for Foreigner.
What industry is Foreigner in?
Foreigner's product category is Live Music / Concert Entertainment. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of MPAIAAAF, Recorded Music Retail & D2C Merch Bundles. Its NAICS code is 711130.