CIT Coin Invest AG

What CIT Coin Invest AG does

CIT Coin Invest AG is a Liechtenstein-based private numismatic company founded in 1969 by Günter Gruber. Originally a wholesale distributor for the US Mint and British Royal Mint in Europe, the firm evolved into a designer, producer, and global distributor of collectible and commemorative precious-metal coins and medals. Its center of gravity is sovereign-issued numismatics: CIT holds exclusive global rights to develop, mint, and distribute all Cook Islands coins (extended in September 2023 from an original 2012 partnership) and produces commemorative coin series for Mongolia, Malta, the Bahamas, and Liechtenstein. Distribution reaches individual collectors globally through the cit.li e-commerce platform and a partner/reseller network, alongside direct B2B relationships with governments and mints.

The company's core technical asset is smartminting®, a proprietary high-relief minting technology co-developed with B.H. Mayer's Kunstprägeanstalt GmbH in Karlsfeld, Germany (partnership dating to 1996) and introduced at the 2004 World Money Fair in Berlin. This is supplemented by Big Gold Minting©, a process enabling larger gold-coin diameters while preserving relief detail, and by the 2000-launched glass-inlay technique debuted with the Tiffany Coin series. These technologies underpin a continuously refreshed catalog of more than 50 themed collections (Revolutionaries, Evolution of Life, Tiffany Art, Steampunk, Lunar Year, Ancient Greece, Fabergé Eggs, and others) released through four seasonal launches per year. The company has received repeated industry recognition including World Money Fair Awards (2026), Coin Constellation Awards (2024, 2025), Coin of the Year (Best Crown Coin 2024), and BICE recognition for most innovative precious-metal commemorative coin, with pieces featured in the British Museum.

CIT operates a hybrid revenue model combining commemorative coin sales, exclusive sovereign minting contracts, and B2B distribution/wholesale channels. Pricing is unit-based, quoted in Swiss Francs on a daily-updated EXW basis excluding VAT, with precious-metal payment required within 24 hours for exclusive projects. The firm is family-controlled, with leadership succession completed in 2020 when Johann Berner (son-in-law of prior CEO Michael Vogt) became CEO, Heimo Steriti moved to President of the Supervisory Board, and Jeanette Berner serves as Managing Director; the executive team also includes a COO, CTO, CFO, and VP Sales & Business Development, with 11-50 total employees across Balzers, Liechtenstein.

Name

CIT Coin Invest AG

Legal name

CIT Coin Invest AG

Website

https://cit.li

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

CIT Coin Invest AG is a Liechtenstein-based private company that designs, mints, and distributes collectible and commemorative precious-metal coins using its proprietary smartminting® technology, serving sovereign governments under exclusive contracts and global collectors via e-commerce and partner networks.

Ownership category

akta.pro rank

Product category

Numismatic Coins

NAICS

Jewelry and Silverware Manufacturing (33991)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Commemorative coin minting
• Precious metal coins
• Numismatic collectibles
• Sovereign coin production
• High-relief minting

Headquarters

HQ city

Balzers

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commemorative Coin Sales: CIT generates revenue through the design, production and sale of commemorative coins and medals in precious metals (gold, silver, platinum, palladium). The company secures exclusive contracts with sovereign nations and produces limited mintage collector coins sold to numismatic enthusiasts worldwide.
2. Exclusive Minting Contracts: CIT acts as exclusive global partner for nations (e.g., Cook Islands, Mongolia) to develop, mint and distribute coins, earning revenues through production and distribution rights.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CIT Coin Invest AG designs, develops, and distributes commemorative coins and medals in precious metals (gold, silver, platinum, palladium) for sovereign nations and individual collectors worldwide. The company produces over 50 themed collectible coin series and operates as an exclusive global minting partner for countries including Cook Islands, Mongolia, Malta, Bahamas, and Liechtenstein. Products are minted at B.H. Mayer's Kunstprägeanstalt GmbH using the proprietary smartminting® high-relief minting process and distributed through seasonal launch events, an e-commerce storefront, and a wholesale partner network.

Product overview

CIT Coin Invest AG is a Liechtenstein-based company with over 50 years of experience in the numismatic industry, specializing in the design, development, and distribution of high-quality commemorative coins and medals. The company's core offering centers around smartminting®, a proprietary innovative minting technology co-developed with B.H. Mayer's Kunstprägeanstalt GmbH that enables unprecedented high-relief coin designs. CIT operates a multi-product portfolio comprising numerous themed coin collections/series (over 50 distinct collections including Revolutionaries, Evolution of Life, Tiffany Art, Steampunk, Lunar Year, Ancient Greece, Fabergé Eggs, and many more), produced using various precious metals (silver, gold, platinum, palladium) with different finishes (proof, antique, partially gilded). The company holds exclusive global rights to mint and distribute coins for the Cook Islands and produces coins for various countries including Mongolia, Malta, and Bahamas. Products are released through seasonal launch events (Spring, Summer, Autumn, Winter) and distributed globally through a partner network.

Differentiator

Problem solved

Functional benefit

Brands

• smartminting®: Proprietary innovative minting technology co-developed with B.H. Mayer's Kunstprägeanstalt GmbH, showcased at World Money Fair 2004
• Big Gold Minting©

Products and services

• Revolutionaries Collection Annual commemorative coin series featuring portraits of revolutionary historical figures including Chinggis Khaan, Fidel Castro, Che Guevara, Karl Marx, Mahatma Gandhi, Napoleon Bonaparte, and Mother Teresa, produced in precious metals for collectors worldwide.
• Evolution of Life Collection Coin series featuring prehistoric creatures and evolutionary milestones including Ammonite, Trilobite, Ichthyosauria, Pterosauria, Sinraptor, Diplocaulus, Hominidae, Paranthropus, Edaphosaurus, Synapsida, Nimravidae, and Aves.
• Tiffany Art Collection Award-winning coin series featuring detailed buildings combined with colored glass inlays, showcasing milestones of minting technology.
• Steampunk Collection Coin collection featuring mechanical and Victorian-era inspired designs with partial gilding techniques.
• Lunar Year Collection Annual coin series celebrating Chinese zodiac lunar years, featuring creatures like the Dragon, produced for collector markets.
• Ancient Greece Collection Coin series featuring ancient Greek themed designs including Wine Grapes-Naxos, Honey Bee-Ephesus, and Pan-Pantikapaion.
• Sovereign Coin Minting Services Exclusive B2B service covering the design, development, minting, and global distribution of official commemorative coin programs for sovereign nations. Current exclusive partnerships include Cook Islands (since 2012, extended to exclusive global rights in September 2023), Mongolia, Malta, Bahamas, and Liechtenstein. Production is executed at B.H. Mayer's Kunstprägeanstalt GmbH applying smartminting® technology.
• Wholesale Distribution Services B2B wholesale and reseller distribution program for CIT coin products, accessible via a dedicated Partner Section on the website for registered distributors and resellers. Standard wholesale pricing is quoted daily in CHF EXW Liechtenstein, excluding VAT, with partial deliveries possible and invoiced separately.

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Cook Islands GovernmentflagshipStrategic or Co-development Partner · 1 September 2023Exclusive global partnership giving CIT rights to develop, mint and distribute all coins issued by Cook Islands. The original partnership existed since 2012, extended to exclusive global rights in September 2023. Representatives met with Prime Minister Mark Brown who personally welcomed the partnership expansion.
• B.H. Mayer's Kunstprägeanstalt GmbHcoreTechnology or Integration · 1 January 2004Strategic partnership with B.H. Mayer's Kunstprägeanstalt GmbH in Karlsfeld, Bavaria, Germany. Together they developed the smartminting® technology showcased at the World Money Fair in Berlin in 2004. All Cook Islands coins are produced at B.H. Mayer Mint applying the smartminting® technology.
• Antiqua Trading / Hermann HäberlingminorStrategic or Co-development Partner · 1 January 1978First project partnership for the Swiss Shooting Thaler project, launching a range of platinum and palladium medals together.
• US MintminorChannel Partner/ Reseller/ Distributor · 1 January 1960Historical exclusive distribution partnership established early in company history for US Mint products in Europe.
• British Royal MintminorChannel Partner/ Reseller/ Distributor · 1 January 1960Historical exclusive distribution partnership established early in company history for British Royal Mint products in Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scottsdale Mint: US-based precious metals mint producing commemorative and bullion coins for sovereign governments and private distributors. Comparable in serving the global commemorative coin market with proprietary minting techniques.
• Perth Mint: Australia's official precious metals mint producing commemorative coins, bullion, and collector pieces with proprietary minting capabilities. Comparable in producing sovereign-issued commemorative coins for the global collector market.
• B.H. Mayer's Kunstprägeanstalt GmbH: Strategic production partner for CIT, co-developer of smartminting® technology, and a leading European commemorative coin mint producing legal-tender and collector coins for African, European and Pacific nations. Most directly comparable in capability and customer base.
• Sunshine Minting: One of North America's largest precious metals minting companies producing blanks, coins, and minted products for governments and private mints. Comparable as a contract precious-metals minter serving sovereign and collector markets.
• MDM Münzhandelsgesellschaft (MDM Mint): German mint distributor producing commemorative coin programs for various issuing nations and selling directly to collectors. Comparable in combining sovereign contract production with collector-facing distribution.
• Pobjoy Mint: UK-based private mint producing commemorative and legal-tender coins for sovereign nations and British Overseas Territories. Directly comparable as a private-sector minter securing exclusive sovereign coin contracts and selling collector pieces.
• Geiger Edelmetalle: German precious-metals refiner and producer of bullion bars and commemorative coins for collectors. Comparable as a European specialty mint combining precious-metals processing with collector coin production.

Broad incumbents

• Royal Canadian Mint: Canadian sovereign mint producing circulating coins, commemoratives and bullion globally. Comparable as a major sovereign mint with a global commemorative and collector coin business.
• Austrian Mint (Münze Österreich): Sovereign Austrian mint producing the Vienna Philharmonic bullion series and commemorative coins. Comparable in producing collector-grade precious-metals coins with global distribution.
• Mennica Polska (Polish Mint): State-owned Polish mint producing circulating coins, commemorative coins, and bullion for Poland and other countries. Comparable as a sovereign-linked commemorative coin producer serving collector markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CITCoinInvestAG
• Facebookfacebook.com/cit.coins
• LinkedInlinkedin.com/company/cit-coin-invest-ag
• Instagraminstagram.com/cit.coin

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIT Coin Invest AG